Rebirth: My 1990s

After Liu Haoyang's injury recovered, he

returned to the company, and as soon as he returned to the company,

Zhao Gang came to find Liu Haoyang in a hurry.

"Boss, your old man is back, if you don't come back, I'll go to the hospital to find you."

"What's wrong? What is this? Hurry, what's wrong?

It's wrong.

Zhao Gang said with a bitter face.

"Boss, now the state has issued a new policy, requiring that the advertising of our health care products industry shall not be excessively promoted.

Moreover, it has been repeatedly emphasized that health care products are health care products, and drugs are drugs, and health care products cannot be called drugs.

It is not possible to replace medicine with health care products.

After hearing this, Liu Haoyang said with a smile: "Well, the country's policy is very good."

And hasn't our company always implemented this policy before?

Now that the state has stipulated this, I think it is also a good policy for our company, how can you say that it is a bad thing?"

Hearing Liu Haoyang's question, Zhao Gang said with a wry smile: "

Boss, although most of our company's advertisements are very restrained in the promotion process, and we have never sold our products as drugs.

But the reality is that in the sales process, there will be some soft sales.

"Soft

sales?" After Liu Haoyang heard this, he asked a little uncertainly: "Can you guys, this also make up a soft sales, a new term?

You explain to me, what does this soft sales mean?"

"Come in!"

It was Li Shuya, who looked at Liu Haoyang and Zhao Gang, his face was not very good, and he asked with some doubts.

"What's wrong? What's going on?

Is it the new national policy?"

Liu Haoyang said: "This Mr. Zhao is telling me what soft sales are.

I see, I don't need Mr. Zhao to explain, Shu Ya, you are the general manager of sales, I think you should know more about the specific way in this sales process than Zhao Gang.

Can you explain to me, what does this soft sales mean?

Why is our company already so tall, and we have made a word for sales?"

Li Shuya could clearly feel that Liu Haoyang was on the verge of breaking out, but she also knew that there were some things that could not contain fire in the paper, so she had to say honestly.

"Okay, then I'll explain to you what this soft sale means.

Haoyang, since the last time, the state began to make a preliminary decree to promote and restrict health care product companies.

It is also expressly forbidden on your side, and our company is not allowed to exaggerate publicity, let alone sell our products as drugs.

So at that time, all the publicity and advertising of our company were reformed, and after the reform, our advertising, including our sales process, was indeed in accordance with your requirements.

We never say that our products are drugs, and we never say that our drugs can treat all kinds of diseases.

But Haoyang, have you thought about it, now in the national health care products industry, our Haoyang health care products are the leading leaders in the industry.

Our products are sold all over the country without dead ends.

If our publicity is not in place, then other companies will take the opportunity to bite us.

Moreover, if we follow the regular publicity, and others do not follow the regular publicity, then our company will definitely not be able to do

others!" "Okay, okay!"

Liu Haoyang waved his hand impatiently and said.

"Don't tell me that these are useless, just tell me what soft sales are!

What is soft sales?

What is it?"

In the end, Liu Haoyang slapped the table directly.

Li Shuya had never seen Liu Haoyang so angry, and Zhao Gang was even more frightened with a cold sweat on his forehead.

He knows that although Liu Haoyang is not usually angry, if he is really angry, the consequences will be very serious.

"Haoyang, our so-called soft sales means that in the sales process, we will try our best to promote the effect and utility of our products to customers.

Try to make customers accept our products.

But in the process of publicity, we will not say that our products are drugs, and we will not say that our products can be used as a substitute for drugs for treatment.

But in the process of publicity, we will not let our propagandists deliberately tell them that our products are not drugs and cannot replace drugs.

After all, we are selling things, we are Wang Po, we have to boast, at least we can't destroy the Great Wall, right?"

"That's all?!"

Liu Haoyang glared at Li Shuya and said.

"Shu Ya, you should know me better, I'm the person who annoys others to lie to me the most, especially the people closest to me.

I want you to tell me the truth, I don't want me to be kept in the dark by the people in my company, and I don't want our company to do any so-called soft sales, but I don't know what this thing is!

You don't have to hide it, you can tell

me

this soft sales thoroughly, what is it?"

"Okay!" Li Shuya also let go after hearing this.

She bit her lip and said.

"The so-called soft selling is that we use specific words, specific body movements and specific performances to guide our customers, so that they think that our products have very good effects, and can even replace drugs to solve some of their problems.

But we will never allow anyone to say that our health care products are medicines, and that our health care products can replace drugs to treat this situation.

Hearing this, Liu Haoyang just sat there without saying a word, Li Shuya looked at Liu Haoyang, and then said, "Haoyang

, do you know? Our company's sales of health care products this year only account for about 50% of the country,

which is several percentage points lower than last year.

If it were according to normal sales, it shouldn't be like this at all.

Our company should account for at least 70% of sales this year, and such development is normal.

Do you know why this is the case

? It's because our company can only do soft sales, while other companies, how do people sell them?

Our products can replace drugs, our products can treat diseases, and our products are even better than drugs.

This is other people's propaganda, and our propaganda has to be hidden, for fear of letting others know about our products, and carrying out false propaganda.

If it weren't for our soft sales routine, our company's turnover this year would not even account for 40%.

Haoyang thought that there is no such ten percent sales, but it is two or three billion sales.

We don't cheat, we don't cheat, we just say the effect of our products.

And we never said that our products were alternatives.

Of course, as I said earlier, I admit that we made some verbal and behavioral cues, but we didn't break the rules.

It can only be said that there is a sideline in some sales.

But we are merchants, not saviors!".