Rebirth: My dad is a coal boss

After hearing what Benjamin said, Lin Hao couldn't help but ask, "Isn't it troublesome to acquire such a chaotic brand?"

"It is easy to acquire because of the chaos. Although there are many Valentino brands on the market, there is only one authentic Italian luxury brand Valentino, which was founded by Gravani. The others are all derivative brands.

The brand value has been declining due to the confusion of brands, and the Valentino brand itself is also facing challenges, including financial difficulties. Its debt has reached 180 million US dollars. The brand urgently needs to solve the complex equity structure problem and improve its operating conditions.

His founder is already thinking about selling shares. As long as we acquire the Valentino brand, other derivatives The brand can be slowly taken back later. There are too many fakes on the market now, which makes the derivative brands unprofitable. The genuine product costs 10,000, while the fake one only costs 1,000, and the quality is about the same. If the brand is unified, standards are set, and brand value is reshaped, it is believed that it can help improve the current situation and also play a positive role in combating fakes. "

Lin Hao listened to Benjamin's report. Valentino is still very famous in the future, especially high heels, of course, there are also high-end customization and ready-to-wear, accessories series, bags and backpacks, textiles and leather goods, jewelry, beauty and perfume, etc., but who makes its women's high heels so famous that people can't think of other things.

"How much money will it cost to acquire it?" Lin Hao asked.

"It only costs 200 million euros to acquire the Valentino brand, but you may have to bear the debt problem. If you want to acquire other derivative Valentino brands, you will have to spend hundreds of millions of euros. The total will not exceed 1 billion euros."

This price is not high. Lin Hao remembers that Valentino was finally acquired by Kering Group. The specific price is unknown, but it is at least several billion euros.

"What about the other one? What kind of company is Richemont Group? Why haven't I heard of it?" Lin Hao did not express his opinion on whether to acquire Valentino, but asked about Richemont Group instead.

This time, Benjamin didn't speak yet, but Ivanka spoke first.

"Richemont Group is a Swiss luxury goods company founded by Anton Rupert in 1988. Its business areas include jewelry, watches, accessories and fashion. Its brands include Cartier, Van Cleef & Arpels, Vacheron Constantin, Lange, Montblanc, Jaeger-LeCoultre, IWC, Piaget and other brands. It is one of the world's three largest luxury goods companies besides LV Group and Kering Group."

After hearing Ivanka's introduction, Lin Hao realized that Richemont Group is actually one of the world's three largest luxury goods companies, and it has so many watch brands.

"Such a large group should not be easy to acquire." Lin Hao asked doubtfully.

"In 2002, Richemont had a lot of problems, operating costs were out of control, and funding issues in turn held back product innovation. In the past two years, Richemont has been in a financial crisis, with debts of more than a billion US dollars. The Rupert family is looking for external funds to help it through the financial crisis. If they want to acquire the other party, now is a very good time."

Benjamin's words made Lin Hao fall into thinking. It would be good to acquire Richemont, after all, the brands under Richemont are very famous, but Lin Hao really only cares about Cartier, Van Cleef & Arpels, and Vacheron Constantin. Although the others are also very famous, fame does not mean making money. On the contrary, they may still be losing money.

Ivanka looked at Lin Hao, not knowing what Lin Hao was going to do. Valentino was better, and the acquisition funds were not too large, but Richemont was different. It was one of the world's three largest luxury companies, and the funds to acquire it would at least be tens of billions of US dollars to tens of billions of US dollars. This is a very large acquisition.

"In this way, we can acquire all of Valentino. As for Richemont Group, we can try to contact and negotiate. If the other party is willing to sell, we can acquire the entire company. If not, then we can acquire individual brands under it. We must acquire Cartier, Van Cleef & Arpels, and Vacheron Constantin. We can acquire them at a reasonable premium."

Benjamin was not surprised to hear Lin Hao's words. This is the best way.

"Okay, Boss, another thing. Among the European giants, you asked me to give priority to Manchester United before. Through these few days, we found that Manchester United was listed on the London Stock Exchange in 1991. The shares are very dispersed. One of the important shareholders is Irish horse racing tycoon John Magnier and JP McManus. They hold 28.7% of Manchester United's shares through their company Cubic Expression. In addition, Sky TV is also one of Manchester United's shareholders.

If you want to acquire Manchester United, you can acquire the shares held by the above major shareholders., and at the same time acquire Manchester United shares in the secondary market. In the past few days, we have found that someone has been quietly acquiring Manchester United shares, but the action is small and the shares acquired are not many, about 3.17%. "

Hearing that someone has been acquiring Manchester United shares, Lin Hao immediately thought of the Glazer family. They have been continuously purchasing Manchester United shares through the secondary market since 2003, and reached a climax in 2005, and finally successfully acquired the majority of Manchester United's shares.

However, it is shocking that most of the huge funds used by the Glazer family to acquire Manchester United came from the mortgage of Manchester United's own property! Behind this seemingly lavish transaction, the Glazers only paid about 250 million pounds, and the remaining nearly 540 million pounds were all borrowed. The main sources of these funds are banks and hedge funds.

When Manchester United became 100% private property of the Glazer family, the Manchester United club was forced to delist from the London Stock Exchange. At the same time, this is also the first time that Manchester United has been burdened with heavy debts since 1931. So far, Manchester United needs to bear up to 5.25 The huge debt of 100 million pounds.

The acquisition of the Glazer family has caused widespread dissatisfaction among Manchester United fans, especially because the club has to pay high interest to repay the debt incurred by the acquisition, which is believed to affect the team's investment ability in the transfer market, and then affect the team's performance. Fans' protests often occur, demanding that the Glazer family sell the club.

Now is the best time to acquire Manchester United. It is better to acquire it yourself than to let the Glazer family acquire it. Moreover, the other party has no money but still wants to acquire it. Now the overall market value of Manchester United is only about 310 million pounds.

So why do you play football without money? It's better to get out of the way and let the rich play. I still have to compete with Abramovich.

"Go all out to acquire Manchester United and don't give others any chance." Lin Hao said to Benjamin.