Rebirth: My dad is a coal boss

The next day, Lin Hao took a special car to Richemont Group.

Rupert, CEO of Richemont Group, personally greeted Lin Hao at the company gate. He had heard of Lin Hao countless times. In recent months, Lin Hao's name often appeared on the headlines of Europe.

The Rupert family started with wine and liquor, and soon expanded to the tobacco industry, controlling 90% of the South African tobacco industry. They also have shares in British tobacco companies Rothmans and British American Tobacco.

In 1988, the Rupert family established the Richemont Group. In order to avoid losses caused by international sanctions against the apartheid regime in South Africa and the increasingly severe anti-smoking campaigns and regulatory pressures faced by the tobacco industry, the Rupert family decided to focus Richemont Group's main business on luxury goods to separate the family's overseas assets from South African assets.

So far, Richemont Group has become a company with dozens of luxury brands, shining in the luxury kingdom. However, good times cannot and will not last forever. In 2002, Richemont had a lot of problems, operating costs were out of control, and funding problems in turn held back product innovation.

Just when Rupert was in a state of panic, Haohan Capital came up to him and wanted to acquire Richemont Group. At first, he refused without thinking, but he was willing to sell 20% of his shares to the other party, but was directly rejected by Haohan Capital.

Haohan Capital made it clear that it would either acquire the entire company or acquire some of its luxury brands. After several months of negotiations between the two sides, they still failed to reach an agreement, so they met Lin Hao today.

"Welcome Mr. Lin to Richemont Group. I always hear rumors about you. Today we finally meet." Rupert saw Lin Hao get off the car and immediately stepped forward to give him a big hug.

"I am also very happy to visit Richemont Group." Lin Hao responded.

After the courtesy talk, everyone entered Richemont Group, first visited it, and then entered the meeting room.

"Mr. Lin, I believe you also understand our current situation. To be honest, I am not satisfied with Haohan Capital's proposal. Richemont Group has huge potential, but it is currently facing some difficulties." Rupert said straight to the point.

"I think we can do this. Haohan Capital acquires the luxury goods business of Richemont Group, and other businesses such as tobacco, finance, alcohol, etc. still belong to Richemont Group. How about it?" Lin Hao said to Rupert.

Richemont Group is involved in many industries, but after various reforms, it is now basically concentrated in the luxury goods industry. Otherwise, it may be the second largest luxury goods group besides LV Group.

Rupert was silent for a moment, thinking about Lin Hao's words, and then spoke after a long time.

"Richemont Group's current business is mainly concentrated in the luxury goods industry. If the luxury goods business is sold, Richemont Group's business will shrink sharply." Rupert said.

"Mr. Rupert, you must know that survival is the most important thing. Your company's current debt is as high as billions of US dollars. If you don't make up your mind soon, the situation will only get worse. If you are willing to sell your luxury goods business, I can offer 7 billion US dollars.".

Lin Hao's words surprised Rupert a little. Before this, Haohan Capital offered an overall acquisition price of 7 billion US dollars. Now it only offers 7 billion US dollars for the acquisition of the luxury goods business. It can be said that it is full of sincerity, which not only makes him a little tempted.

Lin Hao is willing to give this price to avoid more trouble. After all, who knows what will happen in the future? Moreover, in the original history, Rupert took a series of measures to save the company's fate.

First, Rupert set his sights on cost reduction. He closed a number of specialty stores and cancelled some wasteful reimbursements. These measures helped the company save a lot of money.

Second, Rupert cashed out some of the shares of British American Tobacco to repay nearly 1 billion US dollars in debt. This move reduced the company's debt burden and improved its financial situation.

In addition, Rupert also recruited a new chief operating officer, chief financial officer and several brand managers. The addition of these professionals enables the company to better focus on innovation and market demand.

In terms of new products, Cartier launched a new series of women's watches and jewelry, as well as some cheaper products. Other brands followed suit, and soon the sales of new products accounted for more than 20% of the group's sales.

Through Rupert's efforts, the company successfully turned around its difficulties and achieved profitability in just two years. This is a testament to his leadership and business acumen. Without his decisive decision-making and reform measures, perhaps Richemont Group would face more challenges and difficulties. Therefore, Lin Hao decided to acquire Richemont as soon as possible.Feng Group, so as not to miss the opportunity.

Rupert had never expected that Lin Hao would offer such a high price to buy their luxury brand business, which completely disrupted his original plan and rhythm.

Although he was a little dissatisfied with the proposal, Lin Hao was right. Survival is indeed more important than anything else. If the company can get the $7 billion, it can continue to survive and still belong to itself. With this money, the company can not only survive the current difficulties, but also have the opportunity to revitalize.

As for those luxury brands, they may be able to recover in the future by re-acquiring or creating new brands. Even if the luxury business is lost, the company can still rely on traditional wine, tobacco and mining industries to maintain operations.

Seeing that Rupert seemed to have begun to waver, Lin Hao decided to add fuel to the fire: "If you agree to sell, we can sign the contract today. To show my sincerity, I can immediately transfer $1 billion of the first payment to your company's account."

Hearing this, Rupert's heart was shocked. He was originally a rich second generation, and he should have enjoyed a good life to the fullest, but he fell into endless fatigue because of company affairs. He loves sports, especially golf, and has always believed that only by living a comfortable and leisurely life can he truly demonstrate his achievements and glory in business. After all, the goal of life is not just work.

"I agree, but the first batch of 20 US dollars must be deposited into the company's account, and the remaining 5 billion US dollars must also be deposited this year." Rupert thought about it for a long time and finally accepted Lin Hao's proposal. After agreeing to Lin Hao, he felt relieved.

"Deal." Hearing Rupert's agreement, Lin Hao immediately agreed excitedly, fearing that Rupert would regret it. With Richemont Group's luxury business, his luxury empire will go a step further.