Rebirth: My dad is a coal boss

Cartier is not bad. It is a world-class jewelry brand and a famous luxury brand, but the main focus has always been on jewelry brands. In the international luxury business, ready-to-wear bags are the big ones.

After thinking for a long time, Lin Hao couldn't think of any good name. He could only put the name aside for now. It won't be too late after the group company is integrated (readers, please help to come up with one).

"Don't worry about the name. The internal reorganization of each luxury brand is more important. Is there a candidate for the CEO of the luxury group?" Lin Hao asked Robert.

"The team responsible for the luxury business of Richemont Group has basically been poached by us. Now it is led by George, a former vice president of Richemont Group. He was in charge of the luxury business of Richemont Group before."

The luxury business of Richemont Group acquired this time is very large. Although it is not a complete acquisition of Richemont Group, it is almost the same. In Richemont Group, the luxury business accounts for 90% of the entire group, otherwise Richemont Group would not be the second largest luxury group in the world.

Listening to Robert's words, Lin Hao actually has a candidate in mind, that is Ivanka. Ivanka is the spokesperson of fashion in Lin Hao's mind. When he thinks of turning her into the queen of the fashion industry, Lin Hao has a sense of accomplishment. However, Ivanka is still in school now, and she is not the strong woman in the future. She needs to go through experience.

Although Lin Hao likes Ivanka, he will not hand over this luxury empire worth hundreds of billions of dollars to her casually.

"Do you want to meet her?" Robert asked.

"Of course I have to meet her. The luxury group will be the top priority of the company in the next ten years. It is one of the important profit sources of the company. This area must be kept in mind. Let George come to my office in the afternoon and I will talk to him. Is there anything else?"

"Bernard Arnault, the boss of LV, wants to meet you?" Robert said.

Lin Hao was a little surprised. He didn't know why Bernard Arnault wanted to meet him. Bernard Arnault is a veritable godfather of luxury goods. He has been the world's richest man for several consecutive terms in the future.

Although he didn't know why he wanted to see him, Lin Hao still valued LV very much. Global International has built many shopping malls. If LV, the world's number one luxury brand, is missing, it will undoubtedly be a big loss.

"Please agree to it for me." Lin Hao planned to meet with Bernard Arnault and have a good talk.

"Okay." Robert agreed immediately.

....

In the afternoon, Paul George came to Lin Hao's office on time.

"Hello, Chairman." Paul George said to Lin Hao respectfully.

"Sit down, what do you want to drink?" Lin Hao asked with a smile.

"Black tea, thank you." George said.

"Two cups of black tea." Lin Hao said to the assistant beside him, and the assistant Robert temporarily prepared it for Lin Hao.

"I called you here just to talk about your views on the luxury group to be established and the development plan." Lin Hao asked directly.

When George heard Lin Hao's words, he immediately knew that the test for himself had begun. It was no secret that Haohan Capital was going to set up a luxury group. He had been in charge of the recent work, but he had not been formally appointed.

"I think it is very necessary to set up a luxury group, and we must hurry up. As the world gradually gets rid of the impact of the economic crisis, the economy is recovering rapidly and developing at a fast pace. Now is the best time to develop. The luxury brands that Haohan Capital now controls are too scattered, and many of them overlap in business. Only by reorganizing into a group company can we effectively utilize the resources of each company and stand out in the fierce market competition."

"Now all major luxury companies are constantly consolidating their market position. For example, LV is constantly acquiring various luxury brands to consolidate its market position. I think once the luxury brands under Haohan Capital are If the brand restructuring is successful, we can compete with the LV Group for the position of the world's number one luxury goods. "

Lin Hao listened to George's speech, which was not very outstanding. It could only be said to be mediocre. Lin Hao knew all this, and asked George: "If we want to compete with LV for the number one market position, what should we do?"

"First of all, as I just said, we must set up a luxury goods group as soon as possible, bring the resources of various companies together, and make full and effective use of them. Second, we must use the celebrity effect and let celebrities all over the world use the company's products in public for large-scale publicity. For example, Hollywood stars must wear our company's clothes when attending various occasions.Carrying the company's bags and wearing the company's jewelry, you need to match them with various promotional materials, which is to achieve the overwhelming effect.

Although the company has many brands now, there are not many well-known ones. Most of them are second- and third-tier brands, so you must create momentum. You and Ms. Ivanka have done a good job in this regard, especially Ms. Ivanka, who is now very popular and can be the spokesperson for the company's products.

Third, with the rise of new markets, I think the company should increase its investment in these markets, especially the Asian market. In the latest Forbes list, there are more and more rich people in Asia. To put it bluntly, most of the people who buy luxury goods are still rich people. While consolidating the European and American markets, the Asian market should be vigorously developed.

Fourth, the company is still lacking a top luxury brand. Although it already has Cartier, a top jewelry brand, and Vacheron Constantin, a top watch brand, it still lacks a top clothing brand. In the global luxury industry, clothing still occupies a large share. The LV Group can become the leader of global luxury goods, still relying on the flagship brand LV, so I think that if the company wants to acquire a top luxury product, it can even directly consider letting the group company name use the brand name. "

Lin Hao listened to George's development plans and nodded. Some of his suggestions were very constructive and coincided with Lin Hao's ideas.

"If you want to acquire a top brand, which one should you acquire?" Lin Hao asked.

"It's best to acquire Hermes, followed by Chanel. The others are a little worse." George asked without thinking.

"Why these two?" Lin Hao asked immediately.

"Although Hermes' sales volume is not as good as LV and Chanel, its style is still above LV. It is recognized as the world's top luxury goods. If the company wants to surpass LV, then the best target for acquisition is Hermes. As for Chanel, it is a helpless choice and can only be an alternative plan. Chanel is inferior to Hermes and LV in terms of brand power and style. "