rebirth of cataclysm

Although Chen Xuesheng has been in the electronics industry for several years, he has always been an OEM and has neither developed his own technology nor built a brand, so he is not very experienced in launching new products.

In fact, Hu Mingchen is more layman than Chen Xuesheng, but one thing Hu Mingchen is better than Chen Xuesheng is that he has experience.

Hu Mingchen remembers that he once bought a mobile phone, and he bought that mobile phone four months after the new phone was released, and for that mobile phone, he paid a deposit one month in advance.

Because of this experience, Hu Mingchen decided not to ship the product first.

There are two benefits to releasing new products in advance. The first is to seize the opportunity and announce to the world that they are the first company to develop such products. The second is to hype and create advertising effects in advance, which is a bit like hunger marketing.

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As the first company to release similar products, Hu Mingchen and others can save a lot of money on advertising fees. But the second company is different. Spending tens of millions more on advertising fees may not have the same effect.

Anyway, Pengbo Company has no money now and can't afford that advertisement, so it might as well take the risk.

The reason why it is said to be a risk is that what Chen Xuesheng said is that the technology is not yet fully mature and fixed. If they release a new phone and it is not mass-produced and launched in a few months, then the head start effect of early release will become counterproductive.

effect.

And another point is that the release of such electronic consumer products requires live demonstrations. Only live demonstrations can allow the media and consumers to see its novelty and fashion, and to understand the breakthrough points of new technologies.

However, the technology is not yet mature. If something unexpected happens during the demonstration, it will be like shooting yourself in the foot.

"But I'm afraid that something will happen. Once something happens, everything will be ruined. Even if we make something good in the future, others may not believe it." Chen Xuesheng said worriedly, "It's a big risk, and also

If you don’t get approval from that country, you won’t be able to put it on the market, and if you don’t get a network access permit, you won’t be able to connect to the mobile network.”

"I know all this, so next, our task is very heavy, there are many things to do, and we must ensure that every step can't go wrong... It's just that if we want to have enough influence, it will cost us a lot.

A lot of money..."

"A press conference doesn't cost much. You can just rent a venue. It's only a million." Chen Xuesheng said, sitting opposite Hu Mingchen.

Hu Mingchen shook his head: "It would be great if it were this easy. If that were the case, it wouldn't have much effect at all."

"Then you plan to..."

"First of all, we need to invite the media, not just domestic media, but also big media around the world. Secondly, if this press conference is done well, it can be broadcast live, which requires buying advertising time and the Internet platform.

First, this product mainly caters to young people, so the promotion of the online platform is essential, as well as the technical support... Big and small calculations

I'm afraid it won't be enough to get it up to 20 to 30 million. This is just my preliminary estimate. In addition, we still lack professionals in this area, such as media public relations, brand management, and public relations. What's even more troublesome is that we need

Prepare to build a production line as soon as possible, which will be a huge expense, including adding a lot of manpower." Hu Mingchen counted on his fingers, and the more he talked about it, the more unsure he became.

To put it bluntly, Hu Mingchen still lacks the background and relevant professionals. In terms of money, it is relatively easy to solve, but a group of trustworthy, reliable and capable professionals is more difficult.

It may be okay for Chen Xuesheng to do factory management, but it would be a bit difficult for him to expect him to do brand marketing and brand management, not to mention the very complicated supply chain construction and management behind it.

"Does it need so much complexity and so much money? It's easy to say, but this money... The company doesn't have much money now. Now, it only has the R&D department. The money you sent over is still five thousand

Ten thousand, if you want to use money, then you can only..."

"No, the money from the R&D department cannot be touched." Hu Mingchen quickly interrupted Chen Xuesheng, "Uncle Chen, don't worry, I will take care of the money aspect. In other aspects, you have to be more considerate."

"I don't have anything. You are so determined to do this. I ran errands and talked, but it was nothing. Xiaochen, it's tens of millions, where are you going to get it?" For Chen Xuesheng,

As long as you don't ask him for money, everything will be fine.

Anyway, Hu Mingchen invested his own money in it, and the company's share ratio remained unchanged, so why not do it? Even if Hu Mingchen insists on spending great efforts to do this thing, he has never fully agreed with it, but as a small shareholder, he can only accept the situation as it comes.

.

Chen Xuesheng even told his family in private that if Hu Mingchen hadn't been so stubborn, the company would have at least doubled in size by now, and there would be no problem making 20 to 30 million without any money.

Now is the period of explosive sales of electronic products. As an OEM company, it is actually very easy to do business. Although the profit is low, the volume is large. Whether it is for domestic brands or OEM for large foreign companies,

It's easy to find orders.

However, the money earned every time has to be transferred to the R&D department, making it impossible to expand the company's production scale.

Some time ago, there was a factory for rent in their industrial zone. The previous boss quit. Chen Xuesheng wanted to rent out a factory, put a few production lines in it, and hire two to three hundred people. He could do whatever he wanted in a year.

Increase by tens of millions.

Of course, to do this, the company would have to spend more than eight million yuan on it first. Chen Xuesheng told Hu Mingchen about this matter, hoping to get his support, but Hu Mingchen vetoed his idea.

According to Hu Mingchen, it is not important to increase the output value by 10 or 20 million a year. The most important thing now is to ensure the progress of the R&D department. Both funds and attention must be focused here.

The proposal was rejected, and Chen Xuesheng still felt a little uncomfortable. Not long after, the mobile phone technology was stolen.

Chen Xuesheng thought that after this incident, Hu Mingchen would stop here temporarily. Who knows, Hu Mingchen not only continued to stop, but also acted more radically. Not only did he continue to invest in research and development, he even released the product in advance.

"This... I will find a way." Hu Mingchen had no idea where to get those tens of millions.

As a last resort, Hu Mingchen had no choice but to continue selling the shares of Aniu Company. Although he was very reluctant to do so, the shares of Aniu Company had been rising.

But Hu Mingchen had already sold it once so that his sister could study abroad, so he didn't mind selling it again for the sake of smartphones.

"How about we find a bank loan? Last month, Bank of East Asia and HSBC both contacted us and were willing to provide us with loans. As long as we use the company as collateral, we can borrow 1,000 to 1,5 million." Chen Xuesheng suggested.

.

"If you don't do it, you won't be able to get the company's mortgage loan no matter what." Hu Mingchen immediately rejected it without thinking.

Ever since Min Min's incident happened, Hu Mingchen had doubts and shadows about seeking bank loans.

When it comes to the most profitable industry in the world, it's not actually drugs or arms, but banks.

Banks make money not only legally and safely, but also at low cost.

While collecting money from depositors, and then lending this money to others to make money, it just snowballs and gets bigger and bigger. The most important thing is that the money is returned to the bank to act as protection. Generally speaking, whether it is domestic or foreign

, the government will protect the bank from bankruptcy easily, and if the venture capital investment loses money, the government will also help bail out the bank.

It's not like other industries, you love it to death.

In addition, for mortgage loans, banks will discount and discount the collateral. In other words, for an asset of 20 million, the bank will give a loan amount of 800 to 10 million at most, which is a guaranteed profit.

It is said that the U.S. military-industrial enterprises are powerful and influential, but in fact, even if those military-industrial enterprises doubled, they would not be able to defeat a Wall Street.

They are both service industries and tertiary industries, but those who work in finance can earn high salaries and be at the top of all industries.

Anyway, Hu Mingchen was almost deceived that time, and he was still frightened. From now on, Hu Mingchen will not borrow money from banks unless it is absolutely necessary.

After Chen Xuesheng left, Hu Mingchen called Hu Mingrong.

"Brother, come and sit down. How is the classmate I asked you to pick up last time? How is he doing now?"

Hu Mingrong sat down opposite Hu Mingchen: "I arranged for him to be in the quality inspection department. It is relatively relaxed there and he can get familiar with the company's environment at the same time."

"Quality Inspection Department, um, yes, please help me keep an eye on him, and help him if you can." Hu Mingchen nodded.

"I will."

"Brother, what are you doing recently?"

"Now I just keep an eye on the production in the workshop. We have received a batch of MP4 orders. In addition, the order for the previous batch of knockoff phones has not been completed yet. I just keep an eye on it and sometimes act as a purchaser to prepare related parts.

." Hu Mingrong said.

"Well, that's okay."

"Xiaochen, are you here again to stare at the smartphones in the R&D department?" Hu Mingrong asked.

"I did come here for this matter. I guess I will stay in Pengcheng for a while."

"So, at what stage is the development of that machine? Is it about to be mass-produced?"

"Have you not come to the R&D department recently? Have you not communicated with He Xin?" Hu Mingchen asked doubtfully.

Hu Mingrong works as an assistant to Chen Xuesheng. As an assistant to the general manager, he can be involved in both parties. From the perspective of power, his power is greater than that of He Xin.

"No, Mr. Chen said that the R&D department needs to be kept secret. After our department moved there, we basically didn't come over. I kept an eye on the production side, and Mr. Chen came over to look at the R&D side from time to time," Hu Mingrong replied.

"Oh...it's really not appropriate for everyone in the R&D department to come here." Hu Mingchen frowned and said.