Rebirth of Cyber ​​Hegemony

"Huang Zheng, come here for a moment."

"Mr. Chen, are you looking for me?"

Chen Yu is looking at the upcoming Double 11 Singles Day on Mango TV in the next few days.

This so-called Singles Day is not only for singles across the country, but also for Double 11 of Huanyu e-commerce.

Yes.

The promotion festival is not really popular.

But Singles' Day is deeply rooted in the hearts of the people.

Tying Singles' Day and promotions together can greatly increase the consumption power of users.

In addition, the bachelors are mostly young men and women.

And these young men and women are very receptive to new things, and they are more receptive to online shopping than others.

In addition to the transformation of a series of soft texts on the Internet, the Singles Day broadcasted by Mango TV on Double 11 can completely ignite the spending power of all consumers.

However, when Chen Yu looked at the Singles’ Day arrangement this time, he felt that something should be added.

"Huang Zheng, I took a look at our carnival night. Although we have invited many stars, these stars seem to just sing and do not have much effect."

"Mr. Chen, although our purpose of inviting these stars is only to sing, it is more to start our Double 11 promotion carnival brand."

"Well, this has some effect. However, since these celebrities have been invited over, it would be a waste of the popularity of these celebrities to just let them sing. I think they can help besides singing. Let's promote the product."

"promoted products?"

Huang Zheng was taken aback: "Are you talking about endorsing the product?"

"Almost, but it's not an endorsement either."

Chen Yu explained: "It is to ask them to recommend certain popular products during Double 11, such as refrigerators, color TVs, mobile phones, clothes... etc. Through their sales promotion, users will be promoted to buy."

"Mr. Chen, let me think about it."

Chen Yu's ideas make Huang Zheng feel very fresh.

He thinks this model is very good.

The popularity of celebrities is naturally unusual. It is theoretically possible to use the popularity of celebrities to promote product sales.

Moreover, because they are stars, such conversion efficiency is also very high.

After all, some people may want to buy in their hearts, but have not made up their minds at once. As soon as the celebrity recommends it, the transaction is facilitated.

And the products recommended by celebrities can also increase the safety of users for online shopping.

Imagine that other celebrities have recommended it, what else do you doubt?

However, there is a problem.

"Mr. Chen, although this does not seem to be an endorsement, if we recommend a product during the live broadcast, it is actually equivalent to an endorsement. Although our relationship with major brokers and companies is okay, our relationship with major stars is also okay. , But with this additional condition, I am worried that some stars will have opinions."

I just invited these people to sing, it's okay.

But let them promote the product after singing, it is not as simple as singing.

"Then increase their appearance fee."

"If this is the case, it should be possible."

Many celebrities naturally photographed product advertisements.

In fact, the product advertisement is actually to promote the product.

It's just that the general business can spend a year or a few years to shoot product advertisements.

This time it was broadcast live on TV, just one night.

But if the cost of playing is increased, no stars will have too many complaints.

"President Chen, I will arrange this."

"What's the arrangement? We don't need to pay for these expenses."

Chen Yu shook his head: "The product they endorsed is not ours. If we make it, it would be wronged."

"Should we let the manufacturer out?"

"right."

"But, is this to promote Double 11?"

"But in fact the products promoted by celebrities are theirs. For example, selling a refrigerator, we earn some handling fees at most, and the real money is those who make refrigerators, like Haier."

"I am worried that some manufacturers are unwilling to pay this money."

"It's okay. They don't want to make it out, so why don't we just find celebrities to sell them products?"

Chen Yu certainly doesn't mind this.

At the same time, Huanyu Technology is not stupid, want to help you recommend products without giving money?

However, he believes that as long as it is a smart business, they will definitely pay the money.

And, maybe, once such a plan comes out, a lot of manufacturers may still be rushing to make it.

Not only are they going to be released, they will even consider what kind of celebrity they will invite.

After all, this is not just about selling products for yourself, but also endorsing your products in another aspect.

Even if he only spoke for one night, his promotion of his products is extremely strong.

"Mr. Chen, I will contact major manufacturers immediately."

Huang Zheng was a little excited in his heart.

He feels that Chen Yu's plan seems to have created a brand new promotion model.

This model is very fresh.

He looks similar to the previous celebrity endorsements, but it doesn't seem to be.

But he doesn't know exactly which category he is classified into for the time being.

But it doesn't matter if I don't know, he believes that once such a model comes out, it will definitely shock everyone.

"Go ahead."

Chen Yu nodded.

He naturally knows where this pattern is.

This is no ordinary endorsement promotion.

This is for later generations, that is, live streaming.

However, with the current domestic Internet speed level and the fact that smart phones have not yet developed so fast, there are some problems with live broadcasts.

But on the mobile phone, it is not possible to live broadcast the goods on the Internet, but it is still possible to live broadcast the goods on the TV station.

TV stations can also broadcast live.

The influence of TV stations is greater than that of ordinary media platforms.

And this time Chen Yu invited some well-known celebrities.

And let these celebrities perform on the same stage and promote the same scene.

Not to mention the effect of bringing goods.

Just the emergence of such a pattern, he can make everyone remember.

In particular, even if he only spoke for one night, the endorsement effect he played was even more powerful than that of a few years of advertising.

really.

When Huang Zheng contacted the major manufacturers, they immediately understood the business opportunities.

It doesn't matter how many items can be sold on the Double 11 Singles Carnival night.

The important thing is that this is an extremely novel and memorable evening party.

As long as they perform well on this carnival night, then this will determine the brand and sales volume of their products in the future~www.wuxiaspot.com~Mr. Huang, I think the celebrities you helped us hire are too small , We want to find Liu Dehua to recommend products to us. "

"But Liu Dehua's appearance fee is a bit high."

"It's okay, we are fully responsible. In addition, we will make an appointment with Liu Dehua in advance, so don't worry about this."

"If this is the case, then this piece will be handed over to you."

What Huang Zheng did not expect was.

With the support of many manufacturers, the original Double 11 Singles Day launched by their Huanyu e-commerce company has turned into a double 11 promotional carnival night co-sponsored by many manufacturers.

(End of this chapter)

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