Rebirth of Cyber Hegemony
Vol 3 Chapter 998: : What's the name of this little box?
"Mr. Chen, our TV box has succeeded."
Zhao Yicheng was extremely excited to inform Chen Yu.
"So fast?"
Chen Yu was a little surprised, he thought it would take a lot of time to fully optimize their Huanyu box.
"Mr. Chen, in fact, our TV box has been basically completed, but there are some areas that have not been done well. Under your guidance, we have conducted in-depth cooperation with Universal Video Network and telecom operators, and at the same time, we have also carried out algorithms. Optimization, especially when I went to the headquarters to ask a lot of people for help, so our overall progress is also relatively fast."
"Zhao Yicheng, remember your work. According to your current progress, it can catch up with the New Year's promotion."
To say that the real peak sales season is not Double 11 or Double 12, but the Spring Festival at the end of the year.
The Spring Festival can be said to be the most important festival for the Chinese, and there is no one.
Buying a major home appliance for the New Year is an innate idea of countless consumers.
Large color TVs are the first choice for consumers to purchase.
In the whole family, you don’t need to buy any home appliances, but you have to buy a TV.
"Yes, Mr. Chen, some of our technicians are also suffocating, and we want to try to solve the problem of the TV box one year ago."
"Holding a breath, why are you holding a breath?"
"Mr. Chen, don’t you know that Samsung’s shameless company has increased the price of our screens five times. What’s even more disgusting is that while they increase the price of our screens, their LCD TVs have taken measures to reduce the price."
"This is also very normal, who tells us that we can't produce 50-inch LCD panels."
"Although it is said that, but they can't fight on the product strength, we use this disgusting way, all of our technical staff are unhappy. We also want to optimize the super box soon and give it to Samsung. It's cruel. I want them to see that in the TV sector, our super TV is China's No1."
"Tsk tusk... this kind of mentality is possible."
When Zhao Yicheng said so, Chen Yu was very happy.
Compared with other businesses of Universal Technology, the super TV business has occupied the first line of the market as soon as it comes out.
And with the new features that will continue to be introduced later, game mode, karaoke mode, voice mode... and so on.
Huanyu Super TV has left other brands behind in an instant.
Although for the time being, Universal's Super TV is not considered the largest TV in the market.
But it can be said that in the high-end TV segment, Huanyu Super TV has always firmly occupied the first place, and there is no one.
Even the leader of the LCD panel has nothing to do with super TVs.
This also gave the employees of the Super TV Project Department extremely self-confidence.
And when such self-confidence suffers from Samsung's disgusting attack, the first thing they think of is to quickly destroy the opponent.
It should be said that this is rare in some other businesses of Huanyu Technology.
At least in the operating system, a group of technicians have not developed such self-confidence.
Of course, the operating system and Super TV are not the same kind, this is incomparable.
But having such confidence will undoubtedly have a huge advantage in future competition.
"Good job. Double bonuses will be given to all technicians. After this Spring Festival, if we have good sales figures, we will reward them for another two months."
"Mr. Chen, four consecutive months of winning?"
"Why, don't want it, forget it if you don't want it."
"No, no, no, think, want, how can you not want it."
"If you want it, then hurry to produce it. I hope that the sooner our TV box will be marketed, the better it will be."
"OK..."
In fact, a series of hardware for the electronic box has already been completed.
The optimization at this time is mostly the optimization of the software system and the signal.
To exchange good books, follow the vx public account. [Book Fan Base]. Pay attention now and receive cash red envelopes!
So Zhao Yicheng doesn't need to spend too much energy on this side, just re-import the data on the hard disk inside.
In just three days, the first batch of Huanyu TV boxes were distributed to all major appliance stores across the country.
Of course, for the needs of sales, Huanyu Technology also named this TV box a very nice name: Super TV.
Super TV is the opposite of Super TV.
Super TV itself is already extremely super.
If you add Super TV, the noise he caused is not 1+1=2.
…
"Go, go to the largest home appliance sales center in the city center."
Jin Zhizhong, the head of Samsung TV, led his subordinates, and he was going to personally inspect the offline market on this side of China.
The reason why it pays so much attention is that the Chinese New Year is coming.
Of course, South Korea also celebrates the Spring Festival.
But how can South Korea's population of tens of millions be as large as China's population of more than one billion.
It can be drawn from the data.
In recent years, the share of global electronic products that has increased by more than 30% is contributed by China.
It can be seen from this, what a huge market the Chinese market will be.
Although Samsung TV is currently a high-end TV in China, the price is not cheap.
But Jin Zhizhong believes.
With the maturity of technology and the abundance of finished product lines, LCD TVs will become the mainstream in the future.
Then, Samsung's LCD TV sales will surpass traditional crt TVs and become China's largest TV manufacturer.
This is a huge market.
Opening up this market will be a huge asset.
Facing the upcoming Chinese New Year, Jin Zhizhong didn't take it seriously.
"Mr. Jin, the sales of our Samsung TVs have been growing rapidly recently. This has benefited from the headquarter’s price cuts for Samsung TVs and the good feedback in the market. Today, just a short and a half day ago, we sold 10 Samsung LCD TVs... It is expected that there will be a wave of sales climax at the end of the year."
The sales of Samsung TVs are different from other brands.
Samsung TV has its own store.
At the same time, in order to expand the influence of Samsung's electronic products, they will also place the products in comprehensive home appliance stores.
But even in a comprehensive home appliance store, Samsung has personally recruited sales staff.
In other words, the sales of Samsung products in large-scale integrated home appliance stores are not the home appliance stores, but Samsung's own.
This also gave consumers a better reputation in terms of service, experience, and other aspects.
"Um."
Jin Zhizhong nodded, and then asked: "Do consumers have any other feedback? I mainly want to hear it badly."
"Basically, everyone’s reviews are very good. Consumers generally recognize our brand. At the same time, our Samsung TVs are not weaker than Universal Technology’s super TVs in terms of workmanship and quality, or even exceed them. At the same time, our Samsung TVs have a 60-inch large This is what the Universal Super TV does not have. If you insist on any shortcomings, many consumers respond that the price of our Samsung home appliances should be higher than Universal Super TV’s."
"They think we are selling too cheaply?"
"Yes, at least it's more expensive than Super TV."
"It seems that many consumers have a good vision."
Jin Zhizhong was happy in his heart.
He certainly thinks that their Samsung TV surpasses Universal Technology's super TV.
It's not just TV.
From the perspective of the two major brands of Samsung and Huanyu Technology alone, Samsung is completely surpassing Huanyu Technology.
Although consumers say so, Jin Zhizhong dare not adjust the price.
Although the price of Samsung TVs is lower than that of Super TVs, this is only temporary.
As long as Huanyu Technology’s super TVs are contained, their Samsung TVs will gradually increase their prices.
Commercial competition has to be done step by step, and this is not anxious.
"Where is Huanyu Technology's Super TV?"
They were all in a large-scale home appliance store, and Jin Zhizhong asked directly when he knew the news.
“The super TVs of Huanyu Technology are still available, but they are slightly weaker than before. However, from word of mouth, many super TV consumers have reported that they think that super TVs are too expensive. At the same time, the workmanship and quality are still not good. Yes, but we are still inferior to us in handling some details. If it hadn't been the first to introduce the concept of super TV by Huanyu Technology, he would not be worth the price at all."
"The strength of Huanyu Technology's super TV is still very strong and should not be underestimated."
Jin Zhizhong smiled slightly. He knew that the balance had slowly tilted towards Samsung.
But despite this, Jin Zhizhong still decided to go to the Super TV of Universal Technology to take a look at the actual situation.
"Hello, would you like to buy a super TV from Universal Technology?"
"Uncle, you can come here and have a look. Our Super TV is the highest-end TV in China."
Unlike Samsung, the sales staff on the Super TV side of Universal Technology is a comprehensive home appliance store staff.
With just a glance, Jin Zhizhong saw the difference between these people and their Samsung staff.
For example, when they entertain consumers, they are not enthusiastic enough.
Looking at what they say, it is estimated that the academic level of sales staff is not particularly high.
Some are still selling.
However, Jin Zhizhong would not point out the shortcomings of Universal Technology.
At the same time he also knew.
Systems like their Samsung are not something other companies can imitate if they want to.
"Yes, I am watching your super TV."
Jin Zhizhong has worked in China for three years and speaks fluent Mandarin. People who don't know think Jin Zhizhong is Chinese.
In order to understand the situation of Super TV in the most detail, Jin Zhizhong said to the sales staff patiently.
"Uncle, you really have a vision."
"But I think your super TV is a bit expensive, the screen seems to be only 50 inches."
"Yes."
"But Samsung has a 60-inch TV. On the contrary, the 50-inch Super TV is more expensive than the 60-inch TV."
"Uncle, you can't say that. Universal TV is the No. 1 brand of high-end TV. Nowadays, many Samsung TVs are copied from Super TVs. So why do you say that Universal TV's Super TVs are so expensive?"
"this…"
Jin Zhizhong was a little embarrassed.
Although the salesperson in front of me has a mediocre education and doesn't speak well, he just needs to be able to understand the meaning.
What if Samsung sells cheaply?
He is copying Huanyu Super TV.
No matter how your Samsung is, a copy of the word is enough to make you unable to look up.
However, Jin Zhizhong is not a fuel-efficient lamp. He immediately said: "Where there is copying, don't talk nonsense. Does Huanyu Technology have evidence that Samsung is copying? If there is, then they have already sued Samsung. Samsung's TV technology is its own. The research and development is our own, how can we say copy. Besides, the screens of the super TVs of Huanyu Technology are all provided by Samsung. What should I say?"
"Uh, is the screen of Super TV provided by Samsung?"
"you do not know?"
Jin Zhizhong smiled.
Sure enough, this is the level of sales staff in this comprehensive store.
I don't even know which manufacturer the super TV screen comes from.
But this is also normal.
He has also seen that many sales staff can't even explain the basic configuration.
Fortunately, Samsung does not follow this path.
"Hey, uncle, this is not the point. I heard that the source material of Samsung's screen is ours in China, so what do you say?"
"I…"
As soon as these words came out, Jin Zhizhong directly vomited blood.
This salesperson can do it.
Although there is not much culture, but the skill of the person is still okay.
"Well, I don’t say anything about it, it’s the same problem, but it’s too expensive. I just went to Samsung to take a look. I found that the functions in this super TV are also available in Samsung TVs, and they are cheaper. I Why not buy Samsung?"
After a period of time, Samsung has copied all the game functions, karaoke functions, and voice functions of Universal Technology.
Of course, in fact, this is not a copy.
It is also impossible for Huanyu Technology to say that they copied.
But it doesn't matter if you copy or not, anyway, they have this function.
It's just that after Jin Zhizhong finished speaking, the salesperson on the side said: "Who said that our super TV has the function of Samsung TV?"
"Is not it?"
"of course not."
After speaking, the salesperson on the side walked up to the Super TV, pointed to a rectangular white box placed on the Super TV, and said, "Look, Samsung TV does not have this small box."
"What is this, DVD?"
Jin Zhizhong actually saw this small box as soon as he came in.
But at the time he thought that this small box might be something like a VCD or a DVD.
"DVD?"
The salesperson chuckled and said, "Uncle, what age is it, why are there still people using DVDs."
"It's not a DVD?"
Jin Zhizhong didn't want to argue with him.
Although with the advent of computers, the DVD market is getting smaller and smaller.
However, DVD is still the most important home appliance for consumers, and the sales volume is not small.
Just like the current TV.
The best-selling TV now is the crt TV.
Although their LCD TVs are high-end, they are still very different from crt TVs.
"Tell you, this is our latest high-tech product, Super TV."
"Super TV?"
Member Jin Zhi curled his lips and made super fuss.
What are you super super.
Isn't it just a TV? Why is it super?
Now even a small box is called Super, and it's also Super TV.
What does TV mean? TV means TV.
Super TV actually means super TV.
Isn't this two products with one name?
However, Jin Zhizhong is still more interested in this small box called Super TV.
"I want to know what is the use of this little box."
"It's very useful. Uncle, do you like watching movies?"
"like."
"Do you like watching TV shows?"
"like."
"Then what if your favorite TV series is not broadcast on TV?"
"Hey, UU reading www.uukanshu.com, why do you ask so much, what do you care about me?"
"Uncle, don't be angry, I just ask."
The salesperson didn't get angry, and slowly explained: "If the TV station you like to watch doesn't broadcast at this time, we can only find the CD of this TV show, but this CD is hard to find, and it costs money."
"Then I can't go online."
"Uncle seems to have a good understanding of the Internet, yes, you can also watch it online. But isn't it troublesome?"
"What's the problem with this?"
Jin Zhizhong stared at the salesperson depressed.
"Of course trouble."
Regardless of what Jin Zhizhong meant, the sales staff immediately took out the remote control: "Uncle, look, I can watch any TV series I like when I stay at home."
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