Rebirth of Cyber Hegemony
Vol 3 Chapter 1102: : Fight: sell mobile phones at a loss
"Everyone, we are having trouble in the Chinese market."
"It is indeed."
"Damn it, why did those Chinese mobile phone manufacturers suddenly become so competitive?"
"In fact, it's not that they are competitive, it's just that smartphones are a brand new battlefield."
Nokia, Motorola, Samsung... etc. gathered together.
It's nothing more than being defeated by Huanyu Technology.
Anyway, Huanyu Technology is an evildoer, and they don't want to PK with Huanyu Technology anymore.
But Huanyu Technology couldn't win here. At this time, even a group of domestic mobile phone manufacturers that they had never looked at before, they found that they seemed to be unable to do anything about it.
Not only is there no way to take them, look at the current market, the market share of these global mobile phone manufacturers has been squeezed to the edge.
This is unacceptable to them.
"The main issue is price."
"Yes, a lot of mobile phone manufacturers in China have set the price to 1899. Compared with our price of around 3,000, consumers should consider it no matter how much they like our brand."
"A smart phone in 1899, they didn't make any money at all."
"They didn't even think about making money."
From time to time, the person in charge of all mobile phones analyzes the play styles of a lot of mobile phone manufacturers in China.
When it comes to the fact that they haven't considered making money, everyone is shocked.
This reminded them of the previous style of Huanyu Technology.
Prior to this, Huanyu Technology crazily seized the market by relying on a play that didn't want to make money.
Unexpectedly, they would have learned this style of play.
"We have had a hard fight."
"Um."
"Everyone, if there is any way, let's study it together."
Everyone is a bigwig in the industry, and they know more about mobile phones than anyone else.
In fact, they also know why they are in such a situation.
This is a completely new battlefield launched by smart hands.
In this battlefield, their brand cannot play a role, and their production line does not have many advantages.
The cost of their various accessories is also very large, not smaller than that of many mobile phone manufacturers in China.
Even, strictly speaking, the purchase price of their smart phone accessories is higher than that of domestic mobile phone manufacturers.
For example, like a screen.
Not all mobile phone manufacturers have LCD liquid crystal production lines.
For example, like the glass screen of a mobile phone.
Even if you have an LCD production line, you may not produce mobile phone glass.
There are also mobile phone chips, smart phone operating systems, and various sensors, manufacturing processes...
and many more.
Generally speaking, foreign mobile phone manufacturers do not have any advantages compared with domestic mobile phone manufacturers.
This is why even if they are not competing with Huanyu Technology, they are also chased by a large number of domestic mobile phone manufacturers.
"A lot of mobile phone companies in China have been ruthless, and we have to take a desperate posture."
"They don't want to make money, and we don't make money either."
"I think so too. I don't believe that we can't win Huanyu Technology, and we can't win them yet."
It is no longer a question of making money or not.
Before making money aside, winning the market is the key.
If there is a market, there will be money in the future.
If the market is lost, even if you can still make some money now, a lot of domestic mobile phone companies will be able to sweep them out in the future.
Under the communication of several global mobile phone giants, the prices of their various mobile phone brands plummeted rapidly.
Nokia's new smartphone has dropped from the original 3,500 yuan to 2,800 yuan.
Samsung's smartphones dropped from 3,300 yuan to 2,500 yuan.
Even more crazy is Motorola, they even dropped the price to 2,200 yuan.
The prices of all the world's top-tier brands have fallen, which undoubtedly stimulated consumers' enthusiasm for buying.
but……
Their price cut only kept the advantage for one day.
While they are cutting prices crazily, a large number of domestic mobile phone manufacturers have also quickly followed up.
[Backgammon cuts the price by 300, the latest price is 1500. 】
[Oppo price cut 400, the latest price hit 1399. 】
[Meizu m8, broke the price of 1299. 】
[Xiaomi mobile phone, the cheapest smartphone in history, 1199. 】
At the beginning of the development of smart phones, they are far from being compared with later generations.
Later generations of smart phones were available for hundreds of dollars, but when the smart phones were first launched, their prices were very high.
This is because the entire industry chain is not yet mature, and the prices of various accessories are very high.
So in general, the price of smart phones is more expensive than traditional feature phones.
Moreover, you take a look at the workmanship such as smart phones, such large screens, such high-tech... In the eyes of consumers, they also think that the price of such phones is definitely not cheap.
Unexpectedly... this high-tech product that everyone thinks has hit the price to 1199.
1199 What kind of price is this?
Even if it is just buying a better feature phone, he is not only 1199.
However, an extremely high-tech smart phone, his price turned out to be 1199.
"Well, I can't stand it anymore, I want to buy a smartphone."
"I wanted to buy a smart phone for a long time, but the price is a bit expensive, now more than 1,000 yuan, I can still afford it."
"Ah, do you want to consider Nokia, Motorola... I am considering a girl, I am not rich."
Price has always been the most important reference standard for consumers.
Although some commodities have marked the price to a sky-high price, there are still people rushing to it. But such a product unless you are like a super pear, or like an apple in a previous life. If not, price will always be the first consideration for everyone.
When the price of a product drops to a certain level, he will not consider what brand, workmanship, and other things.
As for some people, is it possible that the technical level of many domestic mobile phone manufacturers is so high that they can hit the price so low.
not at all.
But why are the prices of these smartphones so low?
It is also very simple.
If we say that many domestic mobile phone manufacturers did not want to make money after selling mobile phones.
So, now a lot of domestic mobile phone manufacturers sell mobile phones, not only do they do not want to make money, they also lose money.
right.
That is, selling one unit loses one unit, and selling ten units loses ten units.
The more you sell, the more you lose.
Someone may ask again, can these mobile phone manufacturers survive this loss?
The answer is, no one knows.
But these manufacturers dare to lose money like this because they see the huge market after losing money.
Even if you lose money now, it will be worth it if you can win the future market.
What's more, they may not lose much.
Although it seems that they are selling one and losing one.
But this is only for the hardware ~www.wuxiaspot.com~. However, if you count the series of applications in it, you won't lose much.
Just like the Universal Browser installed in Xiaomi mobile phones.
The Huanyu Mall bound in the BBK mobile phone.
There are also a series of application mini games recommended in Xiaomi mobile phones.
In this, the biggest benefactor is Huanyu Technology.
The more they sell, although the more they lose, the more subsidies Huanyu Technology will give them.
One side loses, and the other side subsidizes.
In addition, these domestic mobile phone manufacturers Baxian crossed the sea and used various means to make money.
After a while, you will find...In the eyes of consumers, words such as Nokia, Motorola, and Samsung have gradually disappeared.
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