Rebirth of Cyber Hegemony

Chapter 140: :ranking of bidding

Of course, this is only the second trick.

　　 The third trick.

　　 The third trick Chen Yu didn't tell Zhang Jianming and the others.

　　 This trick does not require a company, just a move of Chen Yu's finger.

　　 "Well, Li Nan, you can get the recommendation code."

　　 "Brother Jian, you inform Wang Chang and ask them to contact major software developers, including those who make CDs."

　　 In fact, many people will not download it at this time.

　　 Many CD manufacturers have assembled various software in the CD.

　　 Just insert the CD, you can install all kinds of software in it.

　　 "Okay, let's do it now."

　　 After the two left, Chen Yu opened Baidu.

　　 Chen Yu opened Baidu not to search for anything, but to enter the bidding section of Baidu Enterprise Edition.

　　 Bidding ranking is a set of commercial advertising programs just launched by Baidu.

　　Users can promote your products online through keyword bidding ranking.

　　 For example, if Chen Yu wants to promote navel oranges.

　　 can add the word "navel orange" directly above the keyword.

　　 When ordinary users search for navel oranges, Chen Yu’s navel oranges are at the top.

　　 Of course, the premise is that you have to top up.

　　The user clicks on your keyword link once, then Baidu will automatically deduct the cost incurred.

　　 Generally speaking, one click on a keyword is a minimum of 1 cent.

　　 Of course, this is without bidding.

　　 If most people want to use navel orange as a keyword, it depends on who gives more money.

　　 However, Chen Yu did not use this bidding ranking to promote navel oranges.

　　 His navel orange was sold early, so there is no need for such promotion.

　　 He wrote keywords such as "instant messaging", "chat", "chat room", and "friend" on the promotion page.

Yes.

　　 Chen Yu This is to advertise their YY.

　　 Compared with the portal site, which is a non-discriminatory advertising method, Baidu's bidding ranking is undoubtedly much more accurate.

　　 because he searches based on keywords.

　　 When users search for these keywords, they themselves are very likely to become your customers.

　　 For example, if a customer searches for instant messaging, he just needs to download an instant messaging tool.

　　The customer searches the chat room, then he just wants to chat...It can also be introduced into instant messaging.

All right.

　　 Chen Yu is talking nonsense on it.

　　 He wouldn't be so uncreative.

　　 Does an operation like this still need him to come?

　　 So, he continued to write a keyword "QQ".

　　 Then, I pointed the link of the keyword "QQ" to the YY download page.

　　Oh, so ashamed.

　　 However, it is too exciting.

　　 Chen Yu smiled, and then transferred 1 million yuan to his Baidu account.

　　……

　　 Baidu.

　　 Since Baidu was founded in 1999, Baidu has developed for 3 years.

　　 In these 3 years, Baidu has developed very well, becoming the world's largest Chinese search engine in one fell swoop.

　　 However, this time is the same as most Internet companies.

　　 Although they have developed to a certain scale, they are not particularly profitable.

　　 Many companies still don’t know how to effectively convert traffic into money.

　　Baidu also faced this situation.

　　 At that time, Baidu once thought about making online games. At this time, online games are very popular. Anyone who enters online games can make money.

　　 Later this business was rejected by Li Yanhong, and he proposed a business called "bid ranking".

　　 This business allows advertisers to pay for their keywords to appear in search results.

　　 It’s just that although this business looks good, it has caused internal controversy.

　　'S biggest opponent is Xu Yong, who is also the founder of Baidu.

　　 Xu Yong believes that Baidu should follow the principle of no evil, just like Google.

　　 This kind of business is really utilitarian.

　　 However, Li Yanhong responded strongly to the board of directors. If he does not launch this business, then he will not do it.

　　 In the end, the bidding ranking business has been generated.

　　 is only generated, but most advertisers do not understand Internet keywords

　　 There are also many people who do not know how effective such keywords can bring.

　　 What they like is the kind that can be seen and touched. It's like hanging pictures on websites and advertising on TV.

　　 On this day, Li Yanhong came to the bidding office.

　　 For this business, Li Yanhong set up a separate department.

　　 "Wang Xiao, how many people have participated in our bidding rankings these days?"

　　 "Some people participated, but the amount was not large. Many customers just tried to participate, and then they didn't use it."

　　 "The keyword size has not reached a certain level, and the effect will not be particularly good. You should persuade these customers more."

　　 "We have actions in this area, but most of our customers say that they can't come up with hundreds of thousands before seeing the effect."

　　 Li Yanhong frowned: "In this way, in order to promote our business, we can give them a free trial for one week. After a week, we think the effect is good, and we will charge again."

　　 "Yes, Mr. Li."

　　 Wang Xiao is one of Baidu’s first batch of interns.

　　 At that time, he was studying at Beishi University of Posts and Telecommunications, and later entered Baidu.

　　 At this time, he is the head of Baidu Bidding Ranking Marketing Department.

　　 "Hey, Mr. Li, Mr. Li, we received a big order."

　　While preparing to communicate with customers, Wang Xiao suddenly saw a large order in the backstage.

　　 "Big order, how much?"

"1000000."

　　 "Renminbi?"

"Yes."

"Let me see."

　　 1 million is not too much.

　　 But the 1 million at a critical time is simply timely rain.

　　 Staring at the data above, Li Yanhong was a little excited: "Has the financial side confirmed the payment?"

　　 "It should be no problem. If there is no credit, it is impossible to show the balance of 1 million. I will call to confirm."

　　 After a while, Wang Xiao confirmed in the internal call: "Mr. Li, there is no problem, this is a real customer."

"Very good."

　　 Li Yanhong was relieved.

　　 Such a few days, he is really worried about the bidding rankings.

　　 With this one million big order, he can finally withstand the pressure of Xu Yong and the others when the company has a meeting.

　　 "By the way, what products do they promote?"

　　 "It should be instant messaging."

　　 Looking at the keywords posted by the customer, Wang Xiao said: "Mr. Li, look, the keywords posted by the customer are instant messaging, chat, chat room, friends... etc."

　　 "Hehe, no wonder they gave such a large order."

　　 Li Yanhong smiled and said: "ICQ sold for a sky-high price of 260 million US dollars in the United States. There are a lot of people who want to do instant messaging in China. However, QQ is still ahead for the time being."

　　 "Mr. Li, there is another keyword for this customer that is more difficult to deal with."

　　 "What keyword?"

　　 "It's the QQ you just mentioned."

　　 pointed to the keyword QQ on the screen~www.wuxiaspot.com~ Wang Xiao looked helpless.

　　 He understands why this customer will drop a 1 million order.

　　 "Mr. Li, do you still take this business?"

　　 Things like this are beyond Wang Xiao's processing authority.

　　 Li Yanhong walked up.

　　 carefully looked at the keywords posted by this customer, and his heart was turbulent for a while.

　　 This is really a difficult list for him.

　　Where would he not know what idea this client was calling?

　　 For a while, he was caught in a dilemma.