Rebirth of Cyber ​​Hegemony

"President Chen, this time you are truly my President Chen."

"Director Shi, hehe, look at your unwillingness."

"Oh, it was originally an iron rice bowl, but now it has become a corporate employee, and I am worried about being fired."

"Don't worry, I didn't say anything, who would dare to fire you."

County Mayor Lan was very efficient, and the next day, Director Shi arrived at Huanyu Technology to report.

Of course, this was not instructed by County Magistrate Lan, mainly because Shi Lanfang didn't just want to be an ordinary civil servant. As for why I had to take the civil service examination before, I did not think about it clearly after graduating from university.

"By the way, Director Shi, what was the salary in the Bureau of Agriculture?"

"The salary is 700, plus seven or eight, maybe a little more than 1,000."

"Uh, so few, you are the director."

"There aren't many directors, what is the director. Well, Mr. Chen, I am not the director now, so don't call me director Shi."

"Uh, that's true. You are older than me. I usually call you Sister Shi, and I call you Manager Shi when I'm in business."

Chen Yu nodded: "Well, Duoyuan Beverage Factory has been acquired by Huanyu Technology. Duoyuan Beverage is also a subsidiary of Huanyu Technology. You are from the Bureau of Agriculture and graduated from Agricultural University. One piece is better than I understand. At present, the multi-source beverage factory lacks a director, so you should first be the contemporary director. Salary, according to the heads of various departments of Huanyu Technology, a monthly salary of 5000, plus bonuses, plus performance, with five insurances and one housing fund. According to national holidays, there is overtime pay for overtime, how about it."

"Okay, it's all about Mr. Chen."

Shi Lanfang was shocked by what Chen Yu said about the wages and benefits.

The monthly salary of 5,000 is already five times her original salary, and there are bonuses, performance and so on, and five insurances and one housing fund.

This kind of welfare is probably nothing more than that of County Magistrate Lan.

"Okay, let's talk about the outlet of Duoyuan Beverage Factory."

Chen Yu opened the previously written note and said, "The name of the factory and the name of the drink will not be changed for the time being, but the packaging of the orange and the orange will need to be changed."

Originally, Chen Yu had considered changing the name of the factory and the name of the drink.

Only after thinking about it, there is no need to replace it.

Although the name Duochengduoduo is not particularly loud, it is not bad.

In fact, Chen Yu still pays more attention to the name Fresh Orange. After all, he also liked Fresh Orange in his previous life. The taste of Duo Orange and Duo Orange is somewhat similar, and both are orange juice drinks. It was only later that Xianchengdu was registered by the Uni-President. It is estimated that Xianchengduo may be launched on the market in the next few years, and finally it will not be renamed.

"Mr. Chen, I also think that the orange and more packaging needs to be changed."

Shi Lanfang nodded: "The previous packaging was too simple."

"It's not only simple, it's too owe, the packaging of a drink is even like the packaging of mineral water."

Chen Yu was also the boss of this factory: "I still have 24 bottles in a box. No, it's too much. I will replace it with 12 bottles in a box."

The wholesale price of 24 bottles is only 12 yuan per box, and each bottle is only 50 cents.

Excluding cost, transportation, and labor, it is estimated that each bottle can only make a dime.

Is this still a drink?

The current mineral water is estimated to be more profitable than this drink.

"The wholesale price of each box is 20 yuan."

"The wholesale price of 12 bottles is 20 yuan per box?"

"right."

"Mr. Chen, will it be too expensive."

Shi Lanfang said: "12 bottles of 20 yuan per box, almost the wholesale price is about 2 yuan per bottle, the retail price is at least 253 yuan, basically it may be 3 yuan, which is already the price of high-end beverages. , Only Coca-Cola and Pepsi can sell at this price."

"This is normal. Our Duochengduoduo is a high-end beverage in itself."

Chen Yu said: "The cost of fruit juice drinks is significantly higher than that of carbonated drinks, and they are also healthier. Pepsi and Coca-Cola can sell at such a price, why can't we?"

"But before, our wholesale price for many oranges was only 50 cents a bottle."

"This world is like this. The cheaper you sell, the less no one buys it. The more expensive you sell, you will be sold out at once. This is like clothes. You will never buy clothes on the street for 100 yuan. , Even 50 yuan is too expensive for you. You can put the 100 yuan in the specialty store, I am afraid that others will rush to buy it."

"So, it depends on our packaging. The reason why Coca-Cola and Pepsi can sell so well, can sell so expensive, it has nothing to do with their packaging. Everyday advertising bombings, celebrity endorsements, and various sponsorship activities, such Pack it, and the price of the drink will naturally rise."

"Do we also advertise on TV like Coca-Cola?"

"Not for now."

Chen Yu shook his head: "I can consider it in the future, but I don't invite it for the time being. This is too expensive, and there is no money in the factory. In addition, there is a great risk of smashing advertisements like this. However, I also think about the specific advertisements. , I will associate Duochengduuo with the drama. As long as I play games, I will drink more oranges."

Speaking of this, Chen Yu slapped his voice: "Yes, when you play games, you drink more oranges. This can be used as our advertising slogan."

Before, Chen Yu thought about the positioning of Duochengduuo and tied it to the game.

But Chen Yu didn't think about the advertising slogan.

Just now, as soon as I explained to Shi Lanfang, playing games, he would drink more oranges, and Chen Yu immediately regarded him as a slogan for more oranges. This is simply a stroke of genius. It is the same as Wang Laoji’s advertising slogan for fear of getting angry. It is clearly positioned and easy to remember.

Moreover, in the future, it can also be developed externally with this advertising slogan, and it will also let everyone know more clearly about the positioning of Duochengduo and the sales group of Duochengduo. In particular, this can also make playing games more intimate. This is a drink specially produced for these gamers.

"If you play games, drink more oranges, Mr. Chen, this ad word is good."

Shi Lanfang was full of praise for the ad, and said: "I took a look, and there are too many people playing games now. Usually there are many people, and there are more people during the weekend."

"It's okay now, there will be more in the future."

The game population was only tens of millions in 2002.

In later generations, the gaming population will definitely blow out, reaching hundreds of millions.

If you can capture this group of people, you will have no worries about the sales of more oranges.

Not to worry, if this piece is really opened up, I am afraid that the multi-source beverage factory will have to expand by 10 times or even more.

"By the way, in addition to the box packaging, we also have to change the outer packaging paper for the beverage."

"Mr. Chen, do you need to find a design company to redesign a package that looks more atmospheric?"

"No, we have ps talents in this area at Huanyu Technology."

Chen Yu shook his head: "I have already thought that the first packaging to be put on the market will add the character pattern of our legendary world. At the same time, Duochengdu is also bound to our legendary world. In this way, Players who play Legendary World will definitely find such beverages the first time, and in addition to drinking beverages for game draws, we can occupy the market as soon as possible."

This kind of creativity is not considered to be Chen Yu's original creation, nor is it a whimsical idea by Chen Yu.

Later Coca-Cola worked with World of Warcraft, and the effect was very good.

"Mr. Chen, this method is very good, but what if PepsiCo also finds a game company to cooperate?"

Although Shi Lanfang didn't particularly understand games, he also put forward his own opinions.

This made Chen Yu nodded secretly, and it turned out that Shi Lanfang didn’t find a mistake: “So we have to contact Shanda, Jiucheng, and Jinshan before launching our game packaging. Don’t worry about this, Shanda, Jinshan, and Jiucheng. The game company has worked with us before, and the relationship has been handled well. It is not a big problem to cooperate again. When we bundle these game companies first, Pepsi and the others want to enter this market, he has no way."

This is why Chen Yu has the confidence to enter the beverage market.

The fastest update, please bookmark () for reading without pop-up window.