Rebirth of Cyber ​​Hegemony

"Mr. Chen, the total number of yy currently online has exceeded 3.5 million people at the same time, and yy games have exceeded 2 million online at the same time. Our competitor qq is online at 4.5 million at the same time. This is the number from last month, and it may now be 4.8 million. qq games 800,000 online at the same time. Lianzhong Chess and Cards are online at the same time 800,000, their instant messaging service gicq is online 250,000. Netease Bubble is online at the same time, 300,000..."

Huanyu Technology High-level Meeting.

Li Nan introduced the situation of yy and the data of competitors.

Chen Yu nodded.

Judging from this data, the data of Penguin and Lianzhong are both falling.

Especially chess and card users.

Lianzhong fell the worst, from 1.1 million to 800,000.

In fact, the QQ game hasn't fallen so much, and it has remained at the initial 800,000.

However, the highest peak of QQ games is 1 million, which can be regarded as a big drop.

The reason why the data seems to be okay is that QQ simultaneous online continues to grow.

In other words, from the data point of view, Huanyu Technology has become the overlord in the field of chess and card.

But in the field of instant messaging, yy has not completely surpassed qq.

However, this is already a very big improvement.

You know, yy didn't dare to compete with Penguin head-on before, but now he has the strength to fight.

In other words, it is already possible to attack QQ head-on.

"Everyone has seen the data. Our shortcoming is in the instant messaging business. Li Nan, what do you think we should proceed next?"

"Mr. Chen, I think it still has to do with our positioning. Because we had to compete with qq for differentiation, we combined the chat room with yy. Although the yy chat room can also be used for chatting and instant messaging, the main thing is that everyone Mainly for games and entertainment, the communication function is weakening. I think the next step we should enhance the communication business, the specific way is to let users actively add friends. We can publish activities, actively adding friends can increase points, when the number of friends reaches, we You can give away members."

Li Nan said that he took the initiative to add a friend Chen Yu approved.

The main function of instant messaging is to communicate, but if there are no friends, how can instant messaging?

If it is a group chat in a chat room, this is not instant messaging, this is entertainment.

Although entertainment and communication look the same, they are completely different.

However, when Li Nan mentioned the method of actively adding friends, Chen Yu shook his head: “We want users to actively add friends, but the method of increasing points and sending members through tasks is generally effective. Users will only think that this is a task. After the task, they won’t communicate with their friends."

This is like yy in later generations, yy also has a friend function.

Although many yy users have added friends, there are very few friends chatting with friends on yy.

After everyone added friends, they returned to the chat room.

"Since it is active, we should let users actively add friends. Task-based initiative is not active, but passive."

Chen Yu continued: "So, we should reposition yy now. yy is not an entertainment communication tool, he is an instant messaging tool."

Chen Yu emphasized to everyone sitting.

"Mr. Chen, you mean yy is no longer a chat room?"

Zhang Jianming asked.

"Do, chat rooms are still to be built, but chat rooms can not be regarded as a key business. Li Nan also said before that we were unable to build chat rooms in order to grab users at the beginning. Now our users have reached a certain scale. We no longer need chat rooms to help us grab users. If we continue to focus on developing chat rooms, even if our number of simultaneous online users exceeds qq in the future, we cannot be their opponents."

It's like online games.

If you achieve 1 million simultaneous online games in online games, you don't have a future for instant messaging with 1 million simultaneous online.

Although 1 million online games are online at the same time than instant messaging 1 million at the same time online earn more.

But the market is like this.

Online games are just for entertainment, it is not a necessity of life.

But i'm.

"In other words, do we need to launch a new client?"

Li Nan asked.

"Yes, this time our yy client must undergo a new revision and upgrade. The focus is to highlight the instant messaging function and weaken the yy chat room. Of course, there must be a chat room, so the yy chat room is only used as an entertainment port. Like the QQ game, he is not all of us. We need to let users communicate as soon as possible."

"Understood."

Li Nan nodded.

The transfer of positioning, the client must also follow the positioning.

If the positioning is instant messaging, the client software still focuses on yy chat rooms, then this version is a failure.

"By the way, Li Nan, you just mentioned actively adding friends, but I thought of a few ways for users to actively add friends."

Actively adding friends is not the purpose, the purpose is to allow users to chat after actively adding friends.

If you don’t chat after adding it, it’s useless.

Generally, instant messaging software actively adds friends when users find and then add them by themselves.

yy has one more option, which can be added in the chat room.

However, he is not very creative whether he is looking for additions by himself or adding in the chat room.

Chen Yu thought of how to add friends to WeChat in later generations.

After thinking about it, Chen Yu said: "We can add a shake function to the yy function page."

"Shake function?"

Everyone was puzzled: "What is the shake function?"

"This function is that when both parties shake at the same time, the system will match the two parties, and then let both parties add them as friends."

"what……"

Chen Yu was just a commentary, and everyone's eyes lit up.

This feature is probably extremely fresh.

Shake it, shake it to add friends, fresh, fun and exciting.

"There is also a function to find nearby people. Needless to say, this function should know what it means."

"Just to find friends in the same area?"

Li Nan asked.

"Almost, but not the same."

Chen Yu shook his head and explained: "Before we added friends, there was a region option, we can find people in a specific area. If we want to find Xinfeng, click to find Xinfeng netizens. But Xinfeng has too many netizens online. Yes, some are in the county, and some are in the township. You don’t know where he is. And this search is not necessarily accurate, because this search is usually based on the information filled by the user. If his information is scribbled Yes, the search results are also wrong. If we find out how far the netizen is from you in the search for nearby people, and where is he probably more attractive?"

"In other words, we can set it according to the other party's Internet IP."

"Yes."

Li Nan understood that it was responsible for the technology.

"These two functions are very interesting and not complicated, and we can launch them soon."

"No hurry, roll out the functions one by one, don't roll them out all at once."

"I see."

Li Nan smiled knowingly.

Naturally, I know what Chen Yu meant by taking it slow.

If this were all launched all at once, it would be okay. The world's ability to imitate is really awesome.

"In addition, regarding the yy chat room, I think we can also launch a similar feature in the instant messaging section~www.wuxiaspot.com~ This feature can be group chat, but not necessarily a chat room. I put this feature Defined as the yy group."

In order to let everyone understand the difference between the yy group and the yy chat room, Chen Yu continued to explain: "The yy chat room is open to all users. As long as we search for the group number, we can enter the chat room. The yy group is also open to all users in principle. The user is open, but he is relatively closed. He is not as open as a chat room. He is aimed at certain small groups. For example, you can create a work group, a group of colleagues, a group of classmates, and of course, you can also create a game group. Food group, tourist group, shopping group, education group, health group, medical group, shooting group... all kinds of groups you can think of."

The meaning is actually very simple.

yy chat rooms are just entertainment games.

But the yy group is chatting, entertainment and social... the focus is social.

Work, colleagues, classmates, travel, food, education...all together, that is all we socialize.