Rebirth of Cyber Hegemony
Vol 3 Chapter 232: : Building a brand: YY game
"I'm going, Haofang Battle Platform actually joined the YY game?"
"My mother, is this guy dying?"
"I am a platform, so I joined the YY game platform?"
Since the Haofang battle platform is a platform, he itself is a company that provides players with a game platform.
On this platform, you can play cs, you can play warcraft, you can play interstellar, you can play red alert...
On his own, he can also play other casual chess and card games.
However, Haofang mainly promotes large-scale battle and competitive games, and chess and card leisure are incidental.
Logically speaking, such a game platform should develop independently with YY games, like Lianzhong World.
Because I have made the platform bigger, the autonomy is also greater, and the future development will be greater.
But who knows, Haofang actually made a strategy to join the YY game platform.
"Is the opening of YY games so attractive?"
"I want to say that Haofang will definitely regret it."
"Hao Fang joins YY, and the winger will be the largest unicorn on the large-scale competitive game platform."
The large-scale competitive battle game platform is not just Haofang, in addition to Haofang, there is also a platform called Wing Front.
Speaking of it, the winger was established earlier than Zhi Haofang, and the reputation of the winger is greater than that of Zhi Haofang.
The strengths of the two originally were similar, but now Haofang has given up on his own platform and joined the embrace of YY, but the value of the winger is rapidly appearing. Especially for some investors, they do not particularly recognize the open concept of Huanyu Technology. They still believe that the initiative should be in their own hands.
Winger and Haofang are both platforms. Since they are platforms, they should do what they want.
What does it mean to be a platform and join another platform?
For this, Huanyu Technology did not respond too much, including Chen Yu, he did not say anything about the industry.
Now that he has made an open strategy, Chen Yu will continue to do it firmly.
As for the doubts from the outside world, let the crazy data severely shatter their naive ideas.
……
"Chen, this is the data from the previous Haofang platform."
As the largest game company joining the YY game platform, Chen Yu also attaches great importance to it.
For the first time, Chen Yu asked Li Nan to sort out the specific data of the Haofang battle platform.
"5 million registered members, 50,000 simultaneous online......"
Looking at the data on the Haofang platform in the document, Chen Yu frowned.
He didn't think about it, the famous Haofang in the previous life, at this moment, there are only 50,000 people online at the same time.
Isn't this a mess?
"Why is the data so bad?"
Chen Yu put the document aside: "5 million registered members is enough. Only 50,000 are online at the same time. It is too low. Only one of 100 registered members is online. The probability is too low."
"This has something to do with Haofang's operations. In fact, it's not just Haofang. The data on the wingers' side is also similar. Their technology is OK, but there are relatively big problems in specific operations and promotion. I did a survey. , I found that many Internet cafes do not have a client of Haofang Versus Platform."
"Even if there are some Internet cafes, they also put the client of the Haofang battle platform in the single-player game catalog."
"Want to come, this is why Haofang chose to join our YY game platform."
In fact, some domestic software manufacturers are quite technical.
For example, Kingsoft, their technology is very powerful.
But the technology is awesome does not mean that the operation and promotion ability is awesome.
There are good software, good games, and no strong operation and promotion capabilities.
Just like Jianxia Qingyuan. Although this game is good, it has only been online at the same time for a period of time. Although the results are not bad, basically 5173 helped them get these hundreds of thousands of people. As for their own promotion ability, forget it...
Of course, Li Nan's comment is actually a comparison with Huanyu Technology.
Especially the various operation and promotion of Legendary World before Huanyu Technology. Although Li Nan is not in charge of the game, it also opened his eyes and benefited a lot.
"In this case, then we should build a platform."
Not any game company can do a good job promotion.
They have the technology, Huanyu Technology has a platform and a strong promotion ability.
Then, this is more attractive to them than a simple platform.
"First release a wave of Haofang vs. Platform trailers in the YY game."
"Second, contact Haofang and ask them to do some activities."
"Third, let Xie Zhang come over."
Chen Yu asked Xie Zhang to come over, with the purpose of planning a promotion plan for the YY game.
Since it is a platform, the most important thing is promotion.
And promotion is not single-single advertising. While advertising, you must establish your own brand.
Yes, the real economy has brands, and the virtual Internet also has brands.
At present, all major Internet companies have not realized the importance of Internet brands for the time being.
For example, in terms of games, what is the difference between Shanda and Ninetowns?
Which is better, Shanda's brand or Jiucheng's brand?
It is difficult to say clearly for the time being.
But through decades of hard work in the previous life, Sheng Nature is better than Jiucheng.
As for the reason, it is that Shanda knows publicity and operation better than Jiucheng.
But Shanda is not the most powerful domestic game brand.
The most awesome is the penguin.
Although Penguin does have the suspicion of a monopoly, it has to be said that the level of promotion and operation of Penguin in the past life is simply not too strong.
The first brand operated by Huanyu Technology is YY Games.
After Chen Yu ordered, Xie Zhang immediately came up with the YY game brand plan.
For this reason, Xie Zhang designed a poster of the YY game.
The content of the poster highlights YY games, but not just YY games.
Below the YY game, there are a variety of classic and explosive games.
Happy fight against the landlords, fight mahjong, greedy snakes, jump...and the Haofang battle platform just signed.
These posters were immediately posted to various Internet cafes, and of course, they were also posted to the streets and alleys of the city.
Don't underestimate these posters. Unnaturally, it is these posters, but the YY game is shocking their vision.
At least, among their impressions, YY Game is the first game platform to do this kind of promotion. And, there are various mini games under the YY game... Some mini games they have played~www.wuxiaspot.com~ some have never played but have seen others play them. One come and go, this kind of promotion method that is exposed from time to time, his brand awareness slowly accumulates.
At least, he is more familiar than QQ game and Lianzhong World...
Of course, among these posters, Huanyu Technology actually has some tricks.
such as the Happy Landlord in YY game, Mahjong... these are some very common board games.
These chess cards are not only available in YY games, but also in QQ games, as well as in Lianzhong World.
If it is the first to enter the user's image, it is the Lianzhong World.
Because many people may first come into contact with or know about chess and cards, it is Lianzhong World.
But Lianzhong World did not make this brand promotion, everyone only knows that there are some card games and other games.
The crazy promotion of YY games, all users understand.
"Oh, that platform for playing cards is the YY game."
"Okay, go online and play some other day."
"Hey, there are still a lot of games in their YY game, this greedy snake is more magical, it seems to be very fun."
"Can YY games also play CS?"
"It's great, I don't have any players to play online together."
accidentally, the YY game is deeply rooted in the hearts of the people.
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