Rebirth of Cyber Hegemony
Vol 3 Chapter 251: : Solving the QQ crisis
Now that he has decided to advertise, Chen Yu has thought of many advertisements before.
"Play games, drink more oranges."
was to cooperate with the game promotion, so this kind of advertisement was used.
Subconsciously, Chen Yu also plans to use this as an advertisement.
However, behind Chen Yu shook his head.
No, the positioning of playing games is too single, and the Internet is more than just playing games.
In the future, more and more people will go online, and they have a lot to do.
Internet?
That said, Chen Yu's eyes were bright.
If I love the Internet, I drink more oranges.
This advertisement made Chen Yu suddenly excited.
Internet is undoubtedly better than playing games, and it is easier to advertise.
Although there are only 30-40 million Internet users now, this is only now.
In the future, the number of Internet users will reach 800 million, or even exceed 1 billion, basically everyone will be online.
Although it seems that there are some niche people who use "I love the Internet, I drink more oranges", but the market will become bigger and bigger in the future.
It can almost be said that as long as the positioning of this advertisement is accurate, the future growth of Duocheng Duo will be bound to the growth of Internet population.
As the number of people on the Internet increases, the number of people who drink more oranges will increase as much.
This is a huge market.
At the same time, the above network is positioning in this market, and everyone has not yet discovered it.
Of course, this advertisement is more than just oranges.
Since I love to surf the Internet, then the Internet can be connected with a series of business of Huanyu Technology.
The most important thing is YY.
As long as the YY shots are added to the commercial, I believe that YY will definitely have a very big outbreak.
Thinking of this, Chen Yu suddenly figured it out.
Such an advertisement is directly smashed, and the challenge on the QQ side can really be ignored.
not only solved the crisis of Duochengduuo, but also perfectly solved the challenge of QQ.
Killing two birds with one stone, this sale is very cost-effective.
...
Tongyi Group.
"Manager Hu, what's the situation over Duochengduo?"
"President Hou, I still don't sell more oranges."
"Oh, are they going to fight with us all?"
"They also have the ability to fight."
Since the last time Duochengduoduo set the Tongyi Fresh Orange brand, Tongyi has launched a brand new "Xianle Orange". Of course, this is just a new standard for fresh oranges, the original recipe and the original taste. Moreover, in order to seize the market for the first time, the Tongyi Group has paid the blood, and first won the golden advertising time of various satellite TV stations. I have to say that this kind of advertisement has achieved great results. Once Xianle Orange was launched, it has been loved by many citizens. At the same time, it also affects gamers who used to surf the Internet in Internet cafes.
However, they don't know why these gamers are so hardcore. Although Duocheng Duo's sales volume has indeed decreased a bit, the decline is too small.
"Don't underestimate how many oranges are too many, although many oranges and many are not great, but the Huanyu technology behind them is not simple."
When it comes to Huanyu Technology, Hu Yuan also changes color.
Some people looked down upon Duochengduo before, although he knew that the parent company behind it was Huanyu Technology. But he didn't know the Internet at the time. Even if he knew about Huanyu Technology, he didn't think about this Internet company. However, the news that Huanyu Technology was about to be listed in the United States broke out in the news, but it directly shocked Hu Yuan.
A year of profit of more than one billion yuan, this is more than they all earn.
After thinking for a while, Hu Yuan said: "President Hou, Huanyu Technology is mainly engaged in the Internet, and the acquisition of Duocheng Duo is only incidental to them."
"What if they also spend money on TV advertising?"
"Impossible, even if they have money, they can't support a small beverage factory with such intensity."
Hu Yuan shook his head.
It's pretty good, and the current Duochengduo beverage factory is only worth 100 million yuan, which is still overestimated.
But the advertisements they have smashed into have reached 100 million.
Huanyu Technology cannot be willing to spend 100 million yuan on more advertisements for Duocheng.
However, after Hu Yuan finished speaking, Assistant Hou Rongrong walked in nervously: "President Hou, Duo Chengduo contacted the David TV stations and prepared to fight with us in advertising."
"I…"
Hu Yuan opened his mouth, wishing to slap himself in the face.
...
Penguin.
"Pony, you are still great. If you weren't determined to let our QQ game open, I am afraid that our current IP flow would drop even more severely."
"Now we are behind Huanyu Technology."
"Uh, there is no other way."
Zeng Liqing has some embarrassment on her face.
Speaking of it, their Penguins were still ahead of Huanyu Technology, but they didn't expect that in just one year, they were surpassed by Huanyu Technology.
"Yes, it is mainly because Huanyu Technology makes more money from games, which gives them the capital to make a fortune. However, our triumph is not bad. When we are acting for a few more games, we will have a real fight with Huanyu Technology. Contest."
Speaking of it, Zeng Liqing despised Huanyu Technology.
If Huanyu Technology hadn't cooperated with their triumphant triumph at the beginning, they now expect to live like a year.
"The triumphant side is almost stable, we have to focus our energy on instant messaging."
Ma Huateng emphasized.
"Pony, I have contacted several popular game vendors on YY Games."
"Did they agree to come over?"
"Not yet, but don't worry, as long as we give them some more benefits, they will be shaken."
"Well, now we mainly pull game developers, not to mention making money, even if they lose money, we will pull them over."
"clear."
The founders of Penguin all know the importance of instant messaging.
"Are there any actions on Huanyu Technology?"
After thinking about it for a while, Ma Huateng was still worried about Huanyu Technology. He was frightened by Huanyu Technology. Although they have kept up with the open platform, he is afraid that if they dare to reduce the profit sharing, Huanyu Technology will also decline. As long as Huanyu Technology also holds the idea of not making money, Penguin will not get any benefits. And not only can they not get it, they have not had the strength to compete with Huanyu Technology.
You know, they can't afford to fight for money.
"At present, Huanyu Technology has not taken any action, and they have also revised the new cooperation terms to increase the original liquidated damages to 100 times. But this only works for the game companies that join later, and for the previous game companies. In other words, as long as the chips we give are high enough, they are not incapable of breaching the contract."
"So, they won't cut the profit share?"
"It should not be possible, and there have been reports that they want to go public with the United States. Since they want to go public, their financial reports have to be more beautiful. If this is to reduce the profit share, it will affect their financial reports too much."
"This is true."
At this, Ma Huateng breathed a sigh of relief.
"It's 6 o'clock, let's get off work."
These days, Ma Huateng is too tired to panic, and today he does not plan to work overtime.
"came back."
As soon as he returned home, his wife Wang Danjun made a cup of Tieguanyin for Ma Huateng.
"It's rare for you to go home so early."
"Oh, the company has been busy for a while."
"I know, since I'm home, don't think about company affairs. Have a cup of tea and watch TV."
put down the teacup, Wang Danjun turned the TV to Mango TV station.
Mango TV station is putting on a fun and funny variety show. Watching TV occasionally can relieve fatigue.
Ma Huateng and his wife first met through QQ. At that time, Ma Huateng said that he was an engineer.
I just didn't expect it, but then the two of them walked together.
It should be said that Ma Huateng is one of the earliest representatives of online dating in China. UU reading www.uukanshu.com
"Um."
Ma Huateng listened to his wife and pressed his temple. Today, he is planning to miss the company.
"This variety show is pretty good."
"Really."
"very funny."
"watch together."
Rarely leisurely, Ma Huafuji watched TV with relish.
It’s just that Mango TV is good at everything, but there are many advertisements.
just watched it for ten minutes, but an advertisement jumped out.
[More C, more moisturizing, fresh orange, give you health and shine every day...]
"It's an advertisement again."
Wang Danyue is a little depressed.
"It's okay, it's okay to look at the commercials, they did a good job of advertising."
"Well, I don't think much."
"Look, this Tongyi advertisement instills the nutritional value of Xianle Orange to users. When they buy Xianle Orange, users will think that I drink Orange Le Orange to drink healthier."
"It turns out that there is still such a thing."
Wang Danjue's admiration for her husband Ma Huateng is full.
A single advertisement can analyze so many reasons.
"What about this one?"
"Which one?"
"That's it... I love the Internet, so I drink more oranges."
:. :
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