Rebirth of Cyber ​​Hegemony

"Let me go, what advertisement is this?"

"Isn't this Internet cafe management software, why did you start advertising?"

"Well, this ad is awesome."

I have to say that the Internet cafe management system of Universal Technology really exceeds the accident of countless people.

Before everyone was selling Internet cafe management software for a fee, Universal Technology started free.

After killing others, Huanyu Technology's Internet cafe management software turned out to be an Internet cafe recharge payment pass.

Now that I went one step further, an advertisement popped up directly.

In fact, technically speaking, this is conceivable.

Alipay is connected to the Internet, and it can also advertise on it.

But this kind of thing that can be thought of in itself, he is also beyond the accident of countless people.

"Okay, just log in and use it."

"It seems that QQ really doesn't work, so I will use YY in the future."

"It seems that YY has many uses, and QQ is used less and less."

The power of this large-area advertising pop-up window can be described as terrifying.

The founders of Penguin Ma Huateng were stunned.

They finally spent a lot of money in advertising on major TV stations, but they were directly covered by Huanyu Technology. Well, in fact, there are still some uses in TV advertising. However, Internet cafes are the main place to surf the Internet so far in China. Even if you watch TV advertisements, you will eventually go to Internet cafes.

The first thing that pops up when I turn on the computer is YY, and that QQ has already been put behind my head.

"Does Huanyu Technology have long been waiting for our advertisement?"

"It's possible, but we can't sell QQ."

"Don't worry, it's okay. Now that there are more and more PC users, our advertising still has some influence."

Ma Huateng comforted everyone.

In fact, he had no bottom in his heart.

However, Huanyu Technology’s attacks have never been single, but intensive.

After the first wave of Internet cafe management system pop-up advertisements appeared, the second wave of advertisements also continued.

[Love YY, drink more oranges. 】

Do you think this is a lot of advertisements?

Yes, he is indeed an advertisement with many oranges.

However, he is also an advertisement for YY.

Bind YY and Duocheng Duo together, which is an advertisement for both.

In fact, Huanyu Technology has done this before.

However, it used to be [If you like to surf the Internet, drink more oranges], and bind the Internet with Duocheng Duo. Suddenly, Duocheng Duo became an Internet celebrity drink. Many friends who like to go online will buy Duocheng Duo. But before the Internet is positioned a lot, you can do a lot of things online, you can listen to songs, you can watch movies, and you can even play games...

But now it directly points to YY, and the intensity of such advertising makes YY suddenly become the focus.

Moreover, this advertisement is even more memorable than a simple QQ advertisement.

After all, QQ advertising is only a pure launch of QQ, and it does not specifically target the group.

He can target everyone, and he can make everyone not interested.

But YY is different.

The previous series of advertisements have given Duochengduoduo the Internet attributes.

Then it is much easier to point to YY from among the user groups who drink "more oranges and more".

For this, the penguin can only smile wryly.

As soon as the advertisement of Huanyu Technology came out, the influence of their QQ advertisement was greatly reduced.

But even so, they can only grit their teeth and hold on.

They can't make a drink for advertising.

Or to find Pepsi or Coca-Cola to cooperate with Huanyu Technology?

It's not that such a company has done it before.

But successively failed.

Like Duochengduo, a beverage with extremely strong Internet properties, you can't find it if you look for it.

"Everyone resist?"

Ma Huateng cheered everyone up: "We still have funds, and if we have funds, we haven't lost yet."

In the early days of the Internet, it was still a capital game after all.

Where there is money, there is flow, and where there is flow, there are products.

As long as there is money, a temporary win or loss may not be the final outcome.

However, while clenching his teeth on the side of Penguin, Huanyu Technology’s third wave of advertisements...

It should be said that the third wave of Huanyu Technology is not an advertisement, but a brand new business.

This business is called the game version YY.

The so-called game version YY is not a separate game version.

This game version of YY is a YY built into online games.

Many people may not have seen this built-in.

In fact, YY in the previous life did just that.

In order to fight QQ in the previous life, YY thought of many ways.

But it is because of various reasons that I have not been able to capture too much of the instant messaging market.

Finally, YY thought of cooperating with game companies and built a YY chat device in these game companies.

Think of YY as a friend function in the game.

Such built-in is easy, and there is no technical problem.

The only problem is YY login.

Game accounts generally use custom ID letters to log in, and many people in YY generally use numbers.

But this is not technically a problem.

YY can be logged in by numbers, letters, or both.

This function has also been implemented in the previous QQ.

Therefore, as long as such a function is built-in, the number of concurrent users of YY will definitely increase.

But unfortunately, although YY in the past life thought of this method, few game companies really want to do it?

Which game company would be willing to embed other companies' instant messaging into its own games?

This isn't about giving your own resources and data to others.

Even if YY does not use the resources and data in these games, other game companies will not cooperate.

Therefore, YY's idea is good, but it seems that only a small game company has cooperated in the previous life.

But now it's different.

Huanyu Technology not only only has YY, he also has several popular games.

Fantasy Westward Journey, Legendary World, Bubble Hall...

Each of the three games currently exceeds 1 million simultaneous online.

In terms of the number of active people, it has reached tens of millions.

There is no other game company in this, isn't it a one-sentence thing to build your own company's products?

All right.

Built-in has always been simple and rude...even extremely effective.

This kind of built-in... Huanyu Technology YY's market share instantly skyrocketed to 90%.

"Built-in YY, Nima, it's horrible."

"Unexpectedly, Huanyu Technology still has this hand."

"9 million simultaneous online, 300 million registered users, the YY number has launched a 9-digit number."

Don't say it's a penguin at this moment, even the entire Internet industry has been stunned by the operation of Huanyu Technology.

They didn't expect that instant messaging could be combined with games.

I didn't expect the effect of this combination to be like a volcanic eruption.

"Well, the battle of instant messaging can be over."

"QQ can never get up again."

The experts in the circle exclaimed.

However, they also know that although this trick is awesome, it can only be achieved by Huanyu Technology.

Just like Penguin, although they have instant messaging, they don't have much games.

Although the triumphant is still there, the number of people is useless.

Shanda's legend is very popular, but Shanda has not entered the field of instant messaging.

Even if they want to enter now, it is too late.

The only reference point is NetEase.

NetEase has NetEase Bubble and Westward Journey, a relatively popular game.

If they also come to a binding, they can also occupy a bit of the market.

But it depends on whether NetEase will do this?

Do they want to mainly engage in games, or do they want to push instant messaging?

But if you look at YY's 9 million simultaneous online, then you know what NetEase will do.

The market is all occupied, what else do you think?

"Pony, shall we consider other projects."

Zeng Liqing said in a low voice.

He dare not speak loudly, because everyone is in a bad mood now.

The killer move by Huanyu Technology really caused all five people to be blinded.

Just for the company, Zeng Liqing had to say the same.

"US……"

Zhang Zhidong, Xu Chenye, and Chen Yizhou all looked at Ma Huateng without replying.

In fact, they know that Penguin is basically completely defeated now.

The market is like this, the winner takes all.

Although Penguin was weaker than Huanyu Technology before, Huanyu Technology only occupied 70% of the market.

Although they still have 30% left, they still have the strength to fight.

But now Huanyu Technology occupies 90% of the market, which is no longer necessary.

In other words, even the qualifications to fight are gone.

"do not talk."

The hardest hit was Ma Huateng.

After receiving the investment from Softbank, Ma Huateng has no ambitions to compete with Huanyu Technology.

But in my heart, I still want to regain some markets.

Can take a look now.

Despite the ineffectiveness of large-scale television advertising, the entire market collapsed suddenly.

Users who have been using their QQ have recently used YY.

As for the reason?

It's not built in their games yet.

They are used to YY built-in in the game, and they don't even want to use the QQ that has been used for a long time.

This is simply a copy of their QQ hometown.

But even if this is the case, should you give up?

Is it to abandon the entire instant messaging market?

Don't you want to stop QQ?

"Everyone, the situation is worse than I thought. I don't know what to do. But if I want to abandon QQ, I can't do it. I don't force everyone to be like me. Now the company has some funds left and I want to keep it. We continue to do it. If we don’t want to stay, we can give out a sum of money to compensate."

Speaking of this, Ma Huateng said again: "Don't be arrogant, I'm not trying to motivate everyone, everyone should think calmly before making a decision. This crisis is a high probability that our penguins will not be able to survive this crisis, and we will leave with brothers, and we will leave with brothers. No matter what, I respect everyone’s decision."

Closing his eyes, Ma Huateng said nothing.

I don't know how long it took, when Ma Huateng opened his eyes, he saw four people still standing here.

"how?"

"Everyone has made a decision?"

Ma Huateng asked.

"I made a decision."

Zhang Zhidong nodded: "I don't know what to do even if I leave, so I still stay here."

"Me too ~www.wuxiaspot.com~ Xu Chenye also said.

"I and Lao Ye are together, what's more, we almost sold QQ for 600,000 back then. How to say, we now have more than 600,000 QQ."

Chen Yizhou also expressed his stance.

In the end everyone looked at Zeng Liqing.

Zeng Liqing laughed: "Don't look at me."

"It stands to reason, I must leave. You want to die, but I don't want to die. I still want to do something else, and then I will bring you together. But, how can I be willing brothers. Since I am going to die, Then die together. After the big deal is dead, we pat our buttocks and move the bricks."

"Moving bricks, hahaha, well, if Penguin can't survive this difficulty, we will move bricks together."

The five hugged together and wept.