Rebirth of Cyber ​​Hegemony

"Mr. Chen, we researched it. Although Baidu Tieba was launched first, it is not without its shortcomings."

Zhang Jianming also knows the priorities, and now he should deal with Baidu first instead of launching an internal self-examination.

"Oh, talk about it."

"First of all, from the content point of view, Baidu Tieba should be a semi-finished product, he is not particularly mature yet."

Turning on the projector, Zhang Jianming casually entered Baidu's post bar: "We can see that the entire post bar page is relatively rough, although it is much better than ordinary forums, but it is not like the style produced by a large company like Baidu. It should be Driven out in a hurry."

"In addition, Baidu Tieba seems to be a very attractive platform, but at present, there are only a few Tieba posts that have a lot of posts. Other Tieba's performance is average, and their popularity has not yet risen."

"At the same time, Baidu Tieba is not good enough in terms of guidance. Many people only regard Tieba as a forum."

Zhang Jianming said three points, and Chen Yu was also constantly operating.

really.

Baidu may have felt the threat of Huanyu Technology and launched the post bar first.

But because of the rush to work, the page optimization is not good enough. Not only does the page look rough, but it also has some cards to use.

"Mr. Zhang, how do you think we should be able to deal with it?"

"Our post bar has been in production for a long time, and it can almost be launched recently. From the perspective of the overall experience, we have done better than Baidu. This is our advantage. However, our traffic cannot be compared with Baidu. Therefore, we can launch Let's make a hype when we post it."

"How to hype?"

"You can ask a star to warm up our post bar."

"This is a good idea."

The influence of celebrities is still considerable.

If there are celebrities in the post bar, post a few words on the post bar and upload a few pictures, which can attract a large wave of popularity.

Previous life blogs, Weibo... all started with celebrities.

"However, it is not obligatory for celebrities to advertise on our post, and we should also do a good job of publicizing them."

"Mr. Chen, you can rest assured that we will not only help them promote on the post bar, we will also help them promote on YY Music Network."

"Well, go ahead."

"The second point is that we will launch a Tieba directory. The directory is not only to sort out the entire Tieba structure, but also to let users know more about our Tieba."

The so-called directory is the framework.

For example, Andy Lau is in the directory of the post bar, he is in the directory of entertainment stars.

Users can find Andy Lau through the directory of entertainment stars.

Another example is Legendary World, where he is in online games.

Through the catalog of online games, he can find the legendary world.

Without a directory, it looks like a very interesting post. It will make users wonder how to play.

After all, in the early days of the Internet, netizens were still quite unfamiliar with the Internet, and their brains were not particularly large.

Lenovo's ability is simply impossible to associate.

Not to mention them, even experts in this area of ​​the Internet may not be able to imagine it.

Internet creativity seems to be simple, but if you haven't learned it, you don't know how.

"The third point is that we can provide various types of Tieba guidance on the right side of our search content in the user guide of Tieba. Let users know more about our Tieba and participate in it while searching."

As the general manager of Huanyu Technology, Zhang Jianming proposed three strategies.

Chen Yu was very satisfied.

In a short time, Zhang Jianming was able to think of three coping strategies, and Chen Yu also took it seriously.

However, Chen Yu added: “The first one is to invite celebrities to hype and to develop a more complete catalog, but the third one is not enough. We can indeed do post-bar advertising on the right side of the user’s search bar. But this kind of propaganda is passive. If we are propagating posts from entertainment stars, isn't everyone interested in entertainment stars?"

"no way."

Zhang Jianming shook his head: "Ads can only cover most people, and it is impossible for everyone to be potential users."

"Who said there is no way, call Xiaochuan over."

Tieba's business itself, Chen Yu, didn't want to bind to search engines so quickly.

As for the reason, it is worried about Baidu imitating.

At the beginning, Chen Yu's idea was to first create a post on YY Music Network, and then make a hot hype and then access the search engine.

If they do it, Baidu will do it too.

With such a large amount of Baidu traffic, if they follow suit directly, it will be very troublesome.

Just like now, Chen Yu is in such trouble.

But people are not as good as the sky, Chen Yu did not expect Baidu to launch one step first.

Therefore, Wang Xiaochuan of the post bar business is not particularly clear.

"Mr. Chen, the method is feasible."

After a while, Wang Xiaochuan entered the meeting room.

After Zhang Jianming briefly talked about the current situation, Wang Xiaochuan immediately said: "We can analyze the user's potential preferences based on the user's search keywords. For example, if he often searches for songs, then we can think that he has a sense of singers and singers. If you’re interested, we can recommend entertainment celebrity posts to him. If he often searches, then we can recommend posts to him."

This is why advertisements on search engines are more powerful than those on portals.

This is through big data analysis, and then accurate advertising.

Such placement is not only satisfied with advertisers, but also with search engine platforms, because of the expansion of the advertising business.

"Great, Xiaochuan, it would be better if you use keywords for precise placement."

Zhang Jianming exclaimed excitedly.

"Don't applaud, we can't deal with Baidu's Tieba business just by relying on these three points. Their traffic is beyond our comparison."

The most powerful thing on the Internet is traffic.

Where there is traffic, there is everything.

Even if there is a bad business, he represents all opportunities.

Even if it is wrong, they can do it again.

At present, Yisou only has a market share of about 10% in the search field, and cannot compete with Baidu in terms of traffic.

"So, we must first do the flow."

"Mr. Chen, our 2345..."

In the middle of Zhang Jianming's speech, Chen Yu interrupted: "2345 will not be launched temporarily."

2345 is an address navigation website developed by Huanyu Technology.

Yes, exactly the same as hao123.

This is used to deal with Baidu, and it is also used to deal with hao123.

However, Chen Yu currently does not intend to use this.

"There are two ways to attract traffic, one is to rely on external drainage, and the other is to rely on our own content construction. However, currently I will not conduct external drainage of our Tieba business. Therefore, we are now dedicated to content."

Chen Yu continued: "Good content can generate good word-of-mouth, and good word-of-mouth can be converted into traffic. First of all, from the analysis of style, Mr. Zhang just analyzed it very well. The Baidu Tieba page is a bit rough, but it doesn’t Not the most important thing. Although his page is rough, it is acceptable. What is difficult to accept is that sometimes their post bar is very stuck."

"Mr. Chen, I have also noticed."

Wang Xiaochuan is most sensitive to technology. He said: “Baidu’s Tieba program is bound to too much content. Just like posting this program, it is bloated and has not been specifically optimized.”

"This is not a question of optimization, but a question of design philosophy."

Chen Yu knew that they didn’t understand very well, and explained: “Tieba’s business is similar to forums, but he must be distinguished from forums. But the posting program in Baidu Tieba is almost exactly the same as forum posting. It’s okay to go up, but what we have to do is to let the post bar be able to get more people to participate in. Therefore, our post bar must be minimalist. Just write a title and write a few sentences to form a post. son……"

The current setting of Baidu Tieba is that only registered users can post ~www.wuxiaspot.com~ but few people who use search engines are willing to register.

Registering to post limits the user's participation.

If you cancel the registration to post, the effect is much better.

Of course, in order to prevent others from posting, you can add a verification code when posting.

"Everyone, you must remember that if there is no public user to participate in the post, he is a dead person."

If it is before, obviously the amount of user participation will be greatly reduced.

Once the posting registration restriction is cancelled, he can encourage users to post to a large extent.

Invisibly, this kind of encouragement will not only increase users' enthusiasm for participation.

The user's enthusiasm for participation has increased, and the popularity of the entire post bar has also risen.