Rebirth of Cyber ​​Hegemony

Remember in one second【】

"What are you thinking?"

"Uh, nothing."

"Where did you go?"

"Speaking of mp3."

"Oh, yes, speaking of mp3."

Chen Yu nodded: "Are you interested in our pear mp3?"

"Yes."

Liang Bo nodded: "I want to apply for the position of Lizi mp3 designer in your company."

"Sorry, for the time being, Lizi MP3 has no plans to recruit designers."

"???"

Liang Bo is a little bit dumb, don't recruit, don't recruit, why don't you call me?

"Don't be surprised, I didn't call you for mp3. Tell me what you think about mobile phones."

"Mobile phone, does Lizi Technology plan to make a mobile phone?"

"It seems that Lizi Technology has never defined itself as an mp3 company."

"Sorry, sorry, I misunderstood."

Liang Bo slapped his head, yes.

Lizi Technology has done so well in mp3, why can't it be a mobile phone?

mp3 and mobile phones are common, there is no difficulty.

"I'm not from a professional class, and I don't know how to say it."

"It doesn't matter, I am not from a regular electronics major, as long as you can fool me. Let's talk about a topic. From 2000 to 2002, Bird ranked first in the domestic mobile phone market. Why was it being overtaken by Nokia this year? ?"

Chen Yu throws up a topic.

"I have a few opinions."

Although he did not graduate from a formal electronics major, Liang Bo was very sensitive to changes in mobile phones in Huaqiangbei.

"From the data point of view, Nokia is slightly surpassing Bird. For the time being, it cannot be said to be completely better than Bird. However, from a trend point of view, if Bird does not make corresponding countermeasures, it will be surpassed by Nokia sooner or later. I think the sales of Bird will slow down. The reason for this is the competition among mobile phone manufacturers on the one hand, and the backward technology research and development on the other."

"Not to mention Nokia, domestic mobile phones such as Gionee, Jinzheng, Lenovo and other mobile phones also pose a huge challenge to Bird...In addition, hundreds of mobile phone brands are born in China every year, and the pressure on Bird will still be huge in the future..."

Chatted with Liang Bo for more than 1 hour.

Chen Yu is quite satisfied with Liang Bo.

Although Liang Bo is not from a major, he is the most sensitive to the market.

Of course, many of his views are not necessarily correct, but this is normal.

Not to mention him, even if it is an expert, a series of bigwigs in the mobile phone industry may not be able to really see the market clearly.

In the end, Chen Yu recruited Liang Bo to Lizi Technology as a product designer.

Of course, Lizi Technology is not only a product designer, Liang Bo.

Although Chen Yu is optimistic about Liang Bo, Liang Bo still has a lot of room for growth.

However, for the time being, the positioning of Tianyu series phones is low-end, no, ultra-low-end.

Therefore, it is not particularly important in the design of the entire product, it is more of a creativity and idea.

For example, Liang Bo is very knowledgeable about the design of mobile phone product functions.

In his philosophy, he can't wait to develop a series of mobile phone functions as much as possible.

For this, Chen Yu also agrees.

Therefore, the first mobile phone in the Tianyu series is a super invincible mobile phone with all functions in one.

Support mp3, support mp4, support recording, support radio, support photography, support Internet access, support games, ... Of course, there is a super standby function.

Especially the super standby function, which is small in terms of function, but the market acceptance is very high.

Such a long standby function is already reflected in mp3.

Putting it on the mobile phone caters to the pain points of users even more.

"I'll go, Chen Yu, this phone has too many functions."

Holding the Tianyu mobile phone design, Wu Kai was a little excited: "Seriously, I want to buy such a mobile phone. The Motorola I use is not so versatile."

"Don't talk about you, I think too."

Zhou Yifei also nodded: "For such a multi-function, at least 1,500 yuan in the market, if it is a mobile phone like Nokia, at least 2,000 yuan."

"How much do we price?"

"It's not decided yet, what do you guys say."

"800."

"Too much."

"700 will do."

"It's also a bit expensive."

"600, it can't be cheaper anymore."

"600 is also very expensive."

Chen Yu shook his head: "I did a survey on the Internet, and more than 70% of people hope that the price of a mobile phone is 500 yuan."

"Users certainly hope that the cheaper the better. According to this function, our cost has already exceeded 300 yuan."

"Isn't there still a big profit?"

Chen Yu said: "Since so many people want 500, then according to what they said, we will set 500 yuan."

"No, not 500, only 499 yuan."

Chen Yu confirmed this number.

"Chen Yu, 499 yuan is too low. Although we still make a profit, we can only make a maximum of 100 yuan after removing the cost and the price we give to the dealer."

"Isn't 100 yuan also very profitable? If we sell 100 million units a year, we won't make 10 billion."

^0^Remember in one second【】

"Don't, I was fooled by you last time, how could it be possible to sell 100 million units."

Wu Kai shook his head.

Wu Kai was excited for a long time when he heard Chen Yu's 100 million units last time.

But then I thought, Nima, it's impossible.

Last year, the entire Chinese mobile phone sold only about 200 million units.

Although it has increased a lot this year, if you account for 100 million, you must not account for half of the domestic market.

If this is really done, other mobile phone manufacturers must not go crazy.

"Really, don't believe we try it."

If calculated according to normal conditions, it is basically impossible to sell 100 million units.

However, Chen Yu knew that the domestic market was far from being developed.

As for the reason, the most important reason is that mobile phones are too expensive.

The price is 1000-2000 at every turn, how many people can afford it, and how many people are willing to buy it.

But if the mobile phone is directly priced at 499 yuan, the potential it contains will be like a volcanic eruption.

"Wu Kai, have you negotiated with the parts suppliers?"

"It's done, but the price has only dropped a little for the time being, not too much. In addition, they also want us to pay a one-third of the deposit."

"It's okay. We just made mobile phones. Naturally, these suppliers can't drop too much. When the production of our mobile phones is high, they will naturally lower the price for us. Even then, we only need to pay a small deposit."

Everything is difficult at the beginning, but Chen Yu is full of confidence.

Moreover, if production increases in the future, this can also further reduce costs.

The current cost is around 300 yuan, and it can be reduced to 200 yuan or even 150 yuan in the future.

Don't think it's impossible.

In the future, with the development of the technological level, the scale of the industry will increase, and the cost will be lower and lower.

The sales volume of 100 million units a year is truly achieved, and even price wars with other mobile phone manufacturers can consume them.

This is why there were hundreds of mobile phone brands in the previous life, but only a few oligarchs in the back.

It's not that their technical level is so awesome, he's totally fighting a price war.

Of course ~www.wuxiaspot.com~ price wars can also be fought by other mobile phone manufacturers.

But the problem is that if there is no horrible sales, his cost will not go down.

The cost cannot go down. This price war only takes one year or two, and the entire company's capital flow has to be cut off.

To be a mobile phone is not to be the Internet.

Although the Internet is a bottomless pit, it is relatively good. If there is no hope, it will be cut off.

To be honest, the manufacturing industry is a bottomless pit.

And this bottomless pit is not yet accessible to small players.

Once the market is controlled by some oligarchs, all players in the entire market can be cleared in minutes.

This is how the domestic smartphone market was played in the past.

Very realistic and cruel.

Dear, this chapter is over, I wish you a happy reading! ^0^