Rebirth of Cyber ​​Hegemony

"Mr. Liu, Tianyu's Tianyu series mobile phones are officially listed."

"Oh, how, what is the sales data?"

"There are no statistics yet."

"What is their price?"

"499."

"what?"

Gionee mobile phone boss Liu Lirong almost knocked over the water glass in his hand: "499 yuan, I heard that right?"

"It's 1,499 yuan."

"Mr. Liu, it's 499 yuan."

"499, are you sure?"

"Yes."

"Then what is their ex-factory price?"

"399 yuan."

"I……"

...

"Nokia has sold more domestic mobile phones than us so far, Zhao Jiang, what do you think we should do?"

"Mr. Xu, I think we should adjust our positioning and enter the low-end market."

"mid lower end?"

Bird general manager Xu Lihua snorted: "Zhaojiang, I always thought you were very capable of opening up the market. Now that you are facing competition, you want to step back."

"Mr. Xu, you can't say that. This is called a strategic shift."

"This is not called a strategic shift, this is called surrender."

Xu Lihua said loudly: “As the waveguide of the first domestic mobile phone manufacturer, if we retreat, then the domestic mid-to-high-end mobile phone market will be fully occupied by these foreign brands. The mid-to-high-end mobile phone market represents our dignity and we cannot retreat. We are the brand face of domestic mobile phones."

"Mr. Xu, you can't be arrogant. Nokia's technology is more advanced than ours. We can't fight it in the mid-to-high-end market."

"If you can't fight, you have to fight. I have allocated 20 million yuan of R&D funds to increase R&D investment. In addition, in terms of advertising, we should also increase our efforts..."

Regarding Xu Lihua's strategy, Zhu Zhaojiang, the deputy general manager, kept shaking his head in his heart.

The 20 million R&D fund is nothing but a drop in the bucket for products such as communication mobile phones, and is of no use at all. Real research and development, which is not hundreds of millions of billions of dollars in. Unfortunately, Bird had no plans for this before. Even if I think about it now, it's a bit late.

It’s just a matter of the company’s future. Zhu Zhaojiang still said: “Mr. Xu, we don’t make mobile phones for anyone, nor for the face of the country. Even if we want to win glory for the country, we have to consider our own development. Mid-to-high-end We can’t really fight these foreign mobile phone giants. We still have time to enter the sinking mid-to-low-end market. Otherwise, after a while, I’m afraid that even the Tianyu mobile phones developed by Huanyu Technology will be ahead of us."

Tianyu mobile phone is very famous recently.

This is not to say that Bird is interested in Tianyu mobile phones.

It really doesn't work if you don't pay attention.

Known as the ugliest Tianyu mobile phone in history, it was once rumored to be a joke in the entire industry.

It's just that the outside world sees it this way, but Zhu Zhaojiang doesn't think so.

On the contrary, he is also very optimistic about the Tianyu mobile phone series. Although the Tianyu mobile phone series is not good-looking, if it focuses on the low-end market and the price reaches a certain level, it can also attract everyone's interest. At the same time, this also brought inspiration to Zhu Zhaojiang. If the Bird mobile phone sinks the market to the mid-to-low end, it may be able to go further.

It's just a pity that Bird's general manager Xu Lihua disagreed.

Especially when Zhu Zhaojiang talked about the Tianyu mobile phone, Xu Lihua smiled disdainfully: "Tianyu mobile phone, Zhaojiang, are you confused? You still come up with such an ugly mobile phone to talk about it. Or, you are guided to us. Lost confidence, think that this kind of the ugliest mobile phone in history can be on par with our Bird?"

"Mr. Xu, I didn't mean that."

"What does that mean, well, you are so interested in Tianyu mobile phones. Okay, let's take a look at how many Tianyu mobile phones can sell. By the way, haven't they been listed recently? How much do you think they can sell? "

Although Zhu Zhaojiang is the company's vice president, Xu Lihua, the company's chief executive, has nothing to do with Zhu Zhaojiang.

Of course, if it is an ordinary enterprise, the boss doesn't like the vice president, so just open it.

You know, the waveguide was created by Xu Lihua.

Although Bird was founded by Xu Lihua, he later sold it to Ningbo Electronics.

Ningbo Electronics is a state-owned enterprise.

Naturally, Bird has also become a subsidiary of a state-owned enterprise.

Zhu Zhaojiang graduated from university in 1996, and he was assigned to Bird by the school.

All the way from the frontline to the top of the company, there is a faint momentum that is close to the founder Xu Lihua.

At the same time, Zhu Zhaojiang's talent was also valued by Ningbo Electronics executives, and he was promoted all the way to vice president.

It should be said that although Xu Lihua and Zhu Zhaojiang are in a subordinate relationship at this time, they are divided into two factions.

One faction is the founder faction like Xu Lihua.

The other faction is the state-owned enterprise faction.

Xu Lihua has always wanted to withdraw Zhu Zhaojiang, but there has been no chance.

Through this time, Xu Lihua wanted to beat Zhu Zhaojiang.

"Xiao Liu, do you have Tianyu mobile phone sales data?"

To the secretary, Xu Lihua said.

"Tianyu has just been on the market for three days, and there is no actual data from them for the time being."

"Then how is the market performance, is anyone buying it?"

"Judging from market feedback, it is said that they are selling very well."

"very nice?"

Xu Lihua was a little surprised: "Someone will buy a Tianyu phone?"

"You see, there are photos posted by buyers on the Internet, and indeed many buyers buy them."

"Looking at the posts they sent, Tianyu's mobile phone sales in these three days can break at least 100,000 units."

Secretary Xiao Liu opens the [Tianyu Mobile] circle.

Although the circle was established not long ago, there are already more than 10,000 members at this time.

This data is not much, but you must know that not all people who buy mobile phones use computers to surf the Internet.

One out of 100 mobile phone users uses a computer to access the Internet, which is pretty good.

Judging from such data, Tianyu mobile phones are not only selling well, they may even be popular.

...

In fact, Gionee and Bird are not the only ones paying attention to the sales data of Tianyu's mobile phones in this period of time.

Almost all mobile phone manufacturers have set their sights on Tianyu mobile phones.

Unlike seeing the jokes on Tianyu's mobile phone before, this time, they felt a deep shock.

"One million."

This is the official statistics of Tianyu's mobile phone sales two weeks later.

After seeing this number...

Bird, Lenovo, Gionee, Jinzheng, Backgammon, Amoi, Panda, Changhong... all mobile phone brands were stunned.

certainly.

They also know that there is only one answer to the reason why Tianyu mobile phones are so crazy.

That is the price of their mobile phone.

The guide price is 499, which is almost a spike in all mobile phones.

No, it's not just killing all phones in seconds.

The guide price of 499 will also bring down the high price of mobile phones.

It turns out that mobile phones can be so cheap.

It turns out that I can also afford a mobile phone.

It turns out that mobile phones are not high-tech products.

In the impact of breaking the Three Views, terrifying sales also followed.

Some mobile phone dealers even offered 450 yuan for sales promotion.

Yes.

Although the manufacturer's guide price is 499 yuan, the actual selling price is entirely up to the dealer.

You think you will make less if you set it to 450 yuan.

Do not.

As long as the quantity is large, the dealers will also make a lot of money depending on the sales volume.

"This guy is messing up the market~www.wuxiaspot.com~ bastard, how can we live at such a low price?"

"Are we lowering the price, or lowering the price, or lowering the price..."

Faced with the price butcher of Tianyu mobile phone, a group of mobile phone manufacturers simply ran away.

They wanted to reduce the price, but found that the reduction could not come.

Why are you asking?

Why?

Their mobile phone cost is more than 499 yuan, how can this be reduced?

It is impossible to sell at a loss.

Of course, it's okay to sell at a loss.

But the problem is that it is really down to 499 yuan to sell, and they will go bankrupt after only selling for one month.

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