Rebirth of Cyber ​​Hegemony

What is the most powerful way to advertise?

Not a website, not a newspaper, but a TV.

TV has always been, including when the mobile Internet appeared in the previous life, TV advertising has also surpassed others.

This is determined by the people covered by the TV.

And what if there is a TV series with the same name as Kyushu at this time?

That's not a tens of seconds of advertising, nor is it a minute or two of advertising.

It's a 40-minute episode and an advertisement that lasts more than a month.

And, this is only the premiere.

If a TV series is well received, there will be several rounds of it after its premiere.

If there are super popular works, sometimes one year or several decades can show your influence.

Like the New White Lady Legend, Journey to the West... and so on these classic works.

Although the Misty Record of Kyushu is not comparable to these works.

But the Misty Record of Kyushu was invested heavily by Huanyu Technology.

The most well-known director, actor, and post-production are invited.

It can be said that the 2004 version of Kyushu Misty Record is even more popular than the previous 2019 version of Kyushu.

[Lu Guichen, the elder son of Hokuriku Qingyang Tribe, came to Donglu as the eldest son and got acquainted with Jiye, the concubine who had never been loved by his father, and Yuran, the princess of the Yu clan who had taken refuge with his aunt. The three friends in the Prince's College have been targeted and challenged due to their status, and established a deep friendship in the process of helping and saving each other.

Liguo overlord wins Wuyi (played by Zhang Fengyi) with the emperor in order to make the princes, Lu Guichen, Ji Ye, Yu Ran followed a generation of famous generals Xi Yan and others to send out the righteous division to fight at the Shangyang Pass. Unexpectedly, behind the battle at Shangyang Pass There is another big conspiracy. In times of crisis, the teenagers fought hard to grow into a generation of leaders...]

This is an introduction to the Misty Record of Kyushu.

However, this is the introduction in China.

In the TV series, in order to highlight Kyushu OL.

In order to let the audience convey that this is a game, the entire TV series has also undergone another adaptation.

The story is about a group of historians who discovered that there was a description of the mainland of Kyushu in China thousands of years ago.

They thought that Kyushu here refers to China's original Kyushu. But later, following a series of archaeological discoveries, Kyushu here turned out to be another continent of Kyushu more brilliant than ancient China.

That continent has gone through countless dynasties and various races have been born.

There are human races, there are feather people, there are Kuafu, there are sharks, there are charms, there are rivers...

Each race has its own characteristics.

Each ethnic group has its own territory.

But because the age is too long, people cannot restore the era at that time.

So a company called "Huanyu Technology" created a game world called "Kyushu" for people to witness the glory of the time in the game...

This is a perfect way of advertising.

That is, the advertisement of Kyushu was played, and the name of Huanyu Technology was also played.

At the same time, he plays TV series every day, in fact telling everyone that there is a game like Kyushu.

Not only that, but users will not feel bored because they are advertising.

On the contrary, you will feel that such a setting is very fresh.

For a while, the World of Warcraft, which was still being discussed, was directly shattered by the topic of Kyushu.

...

"The Misty Record of Kyushu."

Netease.

Ding Lei, who won the agency of World of Warcraft, has been under great pressure recently.

Although he sent Ding Yingfeng to negotiate with Blizzard and reduced the agency fee of US$50 million, the agency fee of 150 million is still not a small figure.

This is not to say that NetEase can't get the money.

The key is that after taking out the money, if World of Warcraft fails to operate successfully, he must vomit blood.

But fortunately, World of Warcraft is extremely well-made.

Blizzard can open such a high price, it is worthy of his game.

But just when he was about to use the sky-high price to represent World of Warcraft, a TV series with the same name as their Kyushu OL appeared.

You say the same name is the same name, but this TV series of him is completely advertising for their Kyushu OL.

Even the settings at the beginning of the TV series are all related to Universal Technology, and all related to games.

This advertising method not only stimulated Ding Lei, but also made his mind soar.

He cares about it, and he will do the same for the next game in the future.

"Yingfeng, it seems that we are much different from Huanyu Technology Promotion."

Ding Lei said with a sigh.

"President Ding, Huanyu Technology has always been very good at propaganda and hype. However, this is just propaganda. What can really retain users depends on the quality of the game. At that time, we can completely double the quality and Kyushu's PK. Who is better? , The player’s eyes are sharp, and they know everything at a glance."

"Um."

Ding Lei nodded.

Propaganda this piece can not win Huanyu Technology, can only rely on real skills.

Fortunately, World of Warcraft did not let them down, it was indeed a big production.

Although they still don't know how Kyushu OL is, Ding Lei knows it. Don't look at the beautiful pictures of Kyushu OL, but they are far from World of Warcraft.

"Server, are you ready for the network?"

"Ready."

"Pick some good players and immediately start a two-week closed test."

"Yes."

The soldiers are fast.

Now that he has signed an agency contract with Blizzard, Ding Lei is ready to start a closed test as soon as possible.

This closed test is not to send your own GM test.

In order to more accurately reflect the entire game, NetEase adopted a national invitation to various elite players.

In this way, the Internet environment in all parts of the country can be detected.

Secondly, it can also form a reputation through these elite players, and ultimately defeat Kyushu OL by quality.

...

"Zou Tao, there is no pressure."

"There are some, but it's okay."

"It's okay, haha, your ability to withstand pressure is pretty good."

NetEase has launched a closed test, and Huanyu Technology naturally cannot lag behind.

Under Zou Tao's arrangement, Kyushu OL also conducted a closed test.

It's just that the situation looks a little bad.

Although Kyushu OL is also a large-scale 3D online game elaborately produced by Huanyu Technology, its strength is still worse than Blizzard. In addition, Blizzard had been secretly making World of Warcraft four years ago. Although there were not many people in the closed test, there were some unpleasant voices.

Obviously, in the eyes of these closed beta players, World of Warcraft is better than Kyushu OL.

But ~www.wuxiaspot.com~ Chen Yu has never thought that a well-made production will attract more players in the formal operation.

In the formal operation, whether players will play your game is still subject to many, many restrictions.

Such as publicity.

Another example is the point card recharge.

The network maintains this piece.

There is also the Internet environment.

This Internet environment refers to the computer configuration.

The more advanced the game requires the higher the configuration of the computer.

If the computer configuration is not enough.

Sorry, no matter how good the game is, you can't play it.

"Yes."

Before his eyes lit up, Chen Yu thought of a way to kill World of Warcraft.