Rebirth of Cyber ​​Hegemony

The closed beta of World of Warcraft and Kyushu OL soon ended.

After the closed beta, it is generally an internal beta.

However, at the time of the closed beta, the major Internet channels appeared one after another regarding the comparison of the two games in the closed beta.

[World of Warcraft VS Kyushu, who do you support? 】

[The pinnacle of domestic games is Kyushu, but it's still far from World of Warcraft. 】

[On the strength of Blizzard and Huanyu Technology. 】

The way of playing online games is no longer a matter for Huanyu Technology.

After several years of development, NetEase, as the three largest domestic game manufacturer, also has its own set of game operation concepts.

Although they don't have their own game portal or circle of their own, they also don't do much in the area of ​​instant messaging.

But it doesn't mean they can't promote it.

Besides, they don't have it, doesn't Huanyu Technology have it?

NetEase wisely used the various businesses created by Huanyu Technology and became their publicity platform.

For example, above 5173.

For example, in the circle.

Another example is in an instant messaging group.

Similarly to the guild, they are also infiltrating step by step.

It can be said that, for World of Warcraft, NetEase has laid an absolute capital in this publicity layout.

Of course, the effect is obvious.

After a wave of advocacy and promotion, the quality of World of Warcraft itself is better than that of Kyushu. Under their influence, the most anticipated game for most gamers became World of Warcraft.

You know, although World of Warcraft was very popular before.

But the most anticipated online game has not been World of Warcraft, but the Kyushu of Universal Technology.

At one time, Netease didn't understand it either.

Even Ding Lei always thinks that Huanyu Technology is cheating.

This is not dissatisfaction.

Because before that, Ding Lei couldn't understand what he thought.

Obviously, the games played by the two companies are similar, and it is not necessarily the case that Huanyu Technology’s games are fun and classic. But it is the games operated by Huanyu Technology, where more than 1 million are online at the same time every time.

Until now, Ding Lei, who is slowly embarking on the road of Huanyu Technology, gradually understands the way Huanyu Technology plays.

Although their game production level is average, their operating level is among the best in China.

Not to mention the other one, just to promote this one, the domestic game companies are not their opponents.

Game portals, Internet cafes, guilds, navy, YY game channel... These are all important promoters of Huanyu Technology's operations.

Now they have kept up.

"Yingfeng, how are the preparations for the closed beta?"

"President Ding, everything is ready, and the internal test can be done at any time."

"Where is Huanyu Technology, what do they do?"

"Not yet... but they have also increased their investment in publicity. They have their own channels and platforms. If they are given time, I am worried..."

"There is no need to worry. The closed beta is about to start soon, and it's useless for them to increase publicity. Moreover, if they can increase it, so can we. At most, we just spend more money."

Although the effect of publicity is now very good, Ding Lei still hasn't relaxed.

Huanyu Technology has always been the No. 1 in the industry. Even if they are temporarily ahead, Ding Lei is afraid that Huanyu Technology will make a comeback.

But now Ding Lei is more confident than before.

after all.

Back then, the contest between Huanyu Technology and them was completely rolling, and it could even be said to be a dimensionality reduction blow.

But now, after truly understanding the game of Huanyu Technology, they have quickly shortened the distance with Huanyu Technology.

Just like this one.

Although Ding Lei knew that Huanyu Technology had its own channels, if they were willing to spend money, Huanyu Technology could not help them. In addition, thinking that 200 million US dollars have been paid out, can the investment in this area of ​​publicity be stingy?

...

"Zou Tao, you have run into an opponent."

Netease's actions on this side also put pressure on Huanyu Technology.

Discovering that Ding Lei had added some points to the game operation, Chen Yu was a little bit excited.

It seems that we can have a good fight with Netease.

Otherwise, just like before, if they can't take any of their own tricks, it would be boring.

"Mr. Chen, you can rest assured that the number of people online at the same time when the closed beta is over will exceed World of Warcraft."

"Oh, Zou Tao, it seems you are very confident?"

"There are some, I have prepared a few plans, Mr. Chen, take a look."

With that said, Zou Tao handed the plan to Chen Yu.

At this time, Zou Tao is thinking about how to deal with NetEase's plan.

Although the performance in the closed beta is not satisfactory, Zou Tao is not easy to provoke in the face of NetEase's World of Warcraft.

After reading Zou Tao's plan, Chen Yu shook his head.

"no."

Chen Yu denied: "Although these plans are also effective, they are the same as the previous play."

Zou Tao's plan is actually an upgraded version of the previous game operation of Huanyu Technology.

It revolves around the various businesses of Huanyu Technology, which carry out vigorous publicity and promotion.

Although Chen Yu also believes that this style of play is still effective, especially since these channels are still owned by Huanyu Technology, Huanyu Technology has an advantage over NetEase in this area. It's just that NetEase is also doing this kind of play. If Huanyu Technology still persists, it will be difficult to get rid of its opponents far.

"Mr. Chen, I also prepared a network manager invitation code."

Seeing Chen Yu shaking his head, Zou Tao said after thinking about it.

"Network manager invitation code, what is this?"

"It's the same as the game promotion code we made before."

"Since it's the same, why do you have to make a special invitation code for the network manager?"

"The main reason is that the effect of the previous game promotion code is not particularly obvious."

Zou Tao explained: “It’s been a while since the game promotion code was launched, and it attracted a lot of people to promote it at first. It’s just that this model has also been imitated by other game companies, and the game promotion code on the web cannot allow The game promoters are more focused on promoting our games. They can post links at most, or mention that others regard this as making some pocket money online."

"Then what does the webmaster invitation code mean?"

"The network management invitation code is especially for network management, and the income of the network management invitation code is higher than the income of the previous game promotion code. If these network managers can help us promote our games, their monthly income can be compared with their salary Almost, even higher."

Chen Yu understands this.

This looks like an invitation code, but it is actually equivalent to recruiting a game promotion specialist from Huanyu Technology.

But he is more useful than a game promoter.

Because the network manager stays in the Internet cafe, he has the most contact with the game players.

At the same time, a lot of game players are also familiar with these network management.

If the network administrator is serious about promoting their games to them, the conversion efficiency is very high.

"Not bad."

Chen Yu agreed with this plan.

However, Zou Tao hesitated a little, but still said: "It is the promotion funds that may cost more."

There are hundreds of thousands of Internet cafes in China. If each Internet cafe has a network management invitation code, it is equivalent to recruiting hundreds of thousands of employees at once. Even if it is impossible to get all the network management in the country, but half of it must be obtained, otherwise it will not be effective. But the income generated by these tens of thousands of employees' invitation codes is also very scary.

However, Chen Yu waved his hand: "You don't need to worry about money matters. As long as you can attract people, the previous expenses are also worthwhile. Besides, if you look at NetEase, 200 million US dollars can be spent. What are we afraid of?"

"However, I think this is not enough."

"Mr. Chen, what do you mean?"

"If you want to spend a little more money, since you think about network management, why don't you go further?"

"Go further?"

Zou Tao didn't understand something.

"For example, chartering."

"Private the venue?"

Zou Tao can't keep up with Chen Yu's rhythm.

"What does it mean to book a place?"

"Zou Tao, your guy's head is pretty funny, and the booking is an Internet cafe. This means that we have all the machines in the entire Internet cafe."

Internet cafes have always been a battleground for major game companies.

This is the beginning of Huanyu Technology.

But at the beginning, Huanyu Technology was only reflected in the promotion of Internet cafes.

This kind of publicity includes putting up posters, engaging in offline Internet cafe activities, Internet cafe teams... and so on.

But now Chen Yu has taken the Internet cafe publicity one step further.

From the original poster, a chartered plane came directly.

"Oh, that's it."

But although Zou Tao nodded, Zou Tao still felt unable to keep up with Chen Yu's brain circuits.

"Mr. Chen, can you talk more about it in detail?"

What are you doing?

Why do you pack all the machines in the Internet cafe?

Is it possible that all the Internet cafes are fully packaged and ordinary users will be allowed to surf the Internet for free?

Seeing Zou Tao's bewildered look, Chen Yu felt helpless.

This is also normal.

This method of play is not something that casual people can think of.

This trick was invented by Shi Yuzhu, a former game boss.

Shi Yuzhu is still selling melatonin and has not yet entered the game field.

Naturally, this kind of promotion method for Internet cafes to invite users to play their games for free is currently unknown.

Not only no one knows.

On the contrary, it is impossible for you to think of it until such a promotion method comes out.

Since Netease has learned their original style of play.

Well, Chen Yu will change to another, more terrifying style of play.

Fortunately, Zou Tao is not a fool.

After Chen Yu explained a little bit, Zou Tao suddenly realized.

I thought of it in my heart.

It turns out that game promotion can still do so.

It turns out that you can also package an Internet cafe and ask them to play their own games.

Although this method is simple and rude, it is extremely effective.

Zou Tao has seen it.

If that time is really reached, the sky full of gamers will inevitably flood their games frantically.

Although here, not everyone can continue to play after entering their game~www.wuxiaspot.com~ Some may just play for a while, and then won't play your game again.

But whether they play for a while or for a long time.

As long as they play, then everything has a beginning.

With the beginning, there is a trial... Then many people may embark on the road of the game from then on.

"Mr. Chen, can we still be like this?"

"sure."

"Is this too bullying?"

"Have it?"

Touching his chin, Chen Yu was a little confused: "Are we bullying people?"

"Uh……"

Zou Tao was speechless.