Rebirth of Cyber ​​Hegemony

Vol 3 Chapter 673: : The price butcher of the mobile phone industry is here again...

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Of course, the advent of Tianwen chip is not just this chip.

At the same time that He Tingbo held the press conference, a series of other domestic mobile phone manufacturers also held new product launches.

Like companies such as Nokia and Sony, a number of mobile phone manufacturers have also launched their own latest products.

If you look at the previous market rhythm, many people in the industry are not optimistic about this kind of positive contest.

It is also very simple.

In terms of product competitiveness, domestic brands cannot compete with foreign mobile phone brands.

They can only engage in dislocation competition.

This dislocation is not only a dislocation in price, but also a dislocation in time.

Generally, only three months after the release of new mobile phones of foreign brands, domestic mobile phone brands have successively launched new ones.

no way.

Face-to-face with foreign mobile phone brands, I don't know how it died.

This is just like when Apple mobile phones released new products in the previous life, mobile phone manufacturers generally avoided them.

Released at the same time as them, few domestic mobile phone brands really have the guts.

But now, it looks like this is a big fight against foreign brands.

"Jiang Zi, these domestic mobile phone brands want to fight against us with Jihai tactics."

"I can see that today, 5 mobile phone manufacturers are preparing to hold a press conference."

"There is also the Tianwen processor of Huanyu Technology. The chip produced by Center International was not designed by them. It was designed by Huanyu Technology."

"This is unexpected."

"Are there any information on this chip?"

"not yet."

"Well, first pay attention to the press conferences of some domestic mobile phone manufacturers."

"Xu Ban", president of Nokia China, said to his old partner "Jiang Zi".

"These domestic manufacturers' awareness of competition has improved a lot."

In the office, the news conference of Bird is shown on the big projection screen.

In fact, what Xu Ban wanted to see was the new mobile phone conference of Huanyu Technology.

Among domestic mobile phone manufacturers, they do not care much about other series of mobile phone brands.

They are most concerned about Huanyu Technology.

Because in their eyes, only Huanyu Technology is qualified to compete with them.

However, it seems that Huanyu Technology has no new products, but there are some regrets.

"Well, this time Bird's press conference seems to have a lot of momentum, and it even invited all the TV stations to come and live it live."

"Come on, Xu Lihua began to introduce their new products."

The two stared at the screen earnestly.

At this time, Xu Lihua is holding the latest mobile phone a50 series from Bird.

"The appearance is okay."

"Um."

"Hey, even a camera was added. This is a high-end machine."

Although Xu Lihua hasn't started to introduce it yet, the two of them have a good idea just by looking at the style.

For example, the camera in this phone.

Generally, low-end mobile phones do not have a camera, and mobile phones with cameras that can take pictures are generally high-end phones.

"Tsk tusk, it's still 300,000 pixels."

Hearing Xu Lihua's introduction, Jiang Zi was a little surprised.

"It also provides Bluetooth, mp3, radio, and even a memory card interface."

"In addition, the battery has reached a capacity of 1,000 mAh."

This configuration is already very high.

"This configuration is higher than our 6670 configuration."

If you just look at the configuration, everyone should choose waveguide a50 first.

However, in this world, whoever has a high configuration is not able to sell well.

Within the configuration, he also has workmanship, brand, and a series of other complicated factors.

Although the workmanship of this a50 of the waveguide looks very good.

But his brand value is far inferior to their Nokia.

This is why the two are still very relaxed at this time.

They have had too many dealings with domestic mobile phone manufacturers. Domestic mobile phone manufacturers have to compete with them. Generally speaking, the configuration is higher than theirs. Otherwise, it can't be sold at all. Moreover, not only the configuration is higher than them, but the price is also lower than them. Only in this way can domestic mobile phone brands attract some users.

"The rest is the price."

Configuration is not the point, the point is price.

The two are looking forward to Xu Lihua's announcement of the terminal retail price.

"It should be 2,000 yuan."

Jiang Zi predicted.

"2000 yuan is set too high, who will buy it?"

Xu Ban shook his head: "If I were Xu Lihua, I would definitely set it at RMB 1,800."

"If this is the case, then they are using high-end mobile phones to call our mid-to-high-end 6630?"

Nokia's 6670 is 2,200 yuan, and 6630 is 1,800 yuan.

The configuration of the Bird a50 is higher than that of the Nokia 6670, but it is somewhat competitive if it only sells for 1,800 yuan.

However, Xu Ban is still very calm.

Because he knows that if he can spend 1,800 yuan on a mobile phone, he no longer cares about spending a few hundred yuan more on their Nokia.

Even the 6630 with a lower configuration is more fragrant than the waveguide a50 for the general public.

This is not what they are boasting about, it is the result of market testing.

"Sure enough, it is 1,800 yuan."

On the live screen, Xu Lihua marked a price of 1,800 yuan.

Xu Ban smiled slightly, he knew that there was no suspense in this contest.

Even if Bird’s new products are somewhat competitive, they do not pose too many threats to their Nokia.

However, just when Xu Ban was about to read the news of other mobile phone manufacturers, a division sign suddenly flashed on the 1,800 yuan in the big screen.

After the division sign is a 2.

That is 1800÷2.

How much is 1800÷2?

Everyone knows the answer.

900 yuan.

Yes.

The price of Bird a50 is not 1,800, but half of 1,800, which is 900 yuan.

"900 yuan?"

"Jiang Zi, my eyes are not blooming."

"It seems to be 900 yuan."

Wiping his eyes, Jiang Zi also thought he had seen it wrong.

But it is clearly written on the screen.

Not only on the screen, but probably a group of reporters who came to the scene were also shocked by the number given by Xu Lihua.

At this time, Xu Lihua read the number out loud again.

900 yuan.

That's right.

This is the mobile phone with the highest configuration and the cheapest price in China so far.

"Damn, is Bird going crazy?"

"With such a configuration, such a workmanship, and such a price, they won't lose money?"

High-end phones are no better than low-end phones.

Low-end mobile phones are equipped with various components, and the cheap ones are dying.

Not only the accessories, but also the workmanship and materials are incredibly cheap.

So it's normal that low-end mobile phones can sell for several hundred yuan, and they are still very profitable.

But high-end mobile phones, but every configuration is extremely expensive.

Let alone the processor, his camera alone costs nearly 100 yuan.

There is also memory, a 1000 mAh battery, Bluetooth, and a series of Bluetooth patents.

By the way, they also have dual-card dual-standby, which also has to be paid.

If you really want to say it, if you do it as a whole, the cost will be more than 900 yuan.

Even if they know that the domestic production cost is much lower than their Nokia, but it can not be this price.

"Impossible, this is impossible."

Xu Ban didn't believe it at all.

He felt that this might be a routine developed by Bird.

Get the lowest price during the live broadcast first, and then attract your attention.

When you actually buy it, the retail price becomes 1800.

Or it is not 1800, it may be lower than 1800.

But even if it is a few hundred lower than 1800, it is generally acceptable.

But at 900 yuan, Xu Ban couldn't believe it.

"Jiang Zi, when will they launch this phone?"

"Xu Lihua said just now that at the same time they held a press conference, all major domestic mobile phone supermarkets were listed at the same time."

"Okay, let's go to the mobile phone store to check the authenticity."

Is it 900 yuan? Just go to the physical store to buy one.

With Jiang Zi, Xu Ban came to the mobile phone supermarket in the downtown commercial street.

"Hello, gentlemen, do you want to buy a mobile phone?"

"Yes."

"Which brand of mobile phone do you like, let me introduce it for you."

"Bird a50."

"Sir, you are really insightful. Bird a50 is the latest mobile phone launched by Bird. His configuration..."

"Don't introduce the configuration, we know, let's talk about how much it costs."

Walking into the mall, the salesperson introduced the specific configuration of the Bird a50 to Xu Ban.

However, it seemed that the two of them were already familiar with this phone, and the salesperson didn't say any more: "This sir, the price of this phone is 900 yuan."

"900?"

Xu Ban was dumbfounded.

"Really 900?"

Jiang Zi also vomited blood.

How to play at such a price?

"Yes, sir, it's really 900 yuan."

The salesperson confirmed.

Just looking at the shock of the two, they seemed to think of something, and said, "Sir, otherwise, I'll apply to the manager to see if I can make less."

"It can be less."

At the moment ~www.wuxiaspot.com~ I feel dizzy.

"Jiang Zi, is this phone really launched by Bird?"

"Seems to be."

Jiang Zi nodded.

"How do I feel about Huanyu Technology?"

Holding the Bird a50, Xu Ban only felt that Chen Yu, the price butcher in the field of mobile phones, came out again.

I remember that at that time, Huanyu Technology used this trick to directly monopolize the sinking market.

This was the worst defeat for Nokia at the time.

After playing a few more times in his hands, Xu Ban said to himself.

But it doesn't look like it.

This is clearly the Bird brand?

Did Bird learn the unique tricks of Huanyu Technology?

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