Rebirth of Cyber ​​Hegemony

Panasonic has the same action as Samsung.

Panasonic is cooperating with Suning, another major appliance supermarket chain.

Of course, their cooperation is not really trying to sell how many TVs at once.

Now is the market promotion period. Whether it is buying Samsung’s 60-inch home appliances or Panasonic plasma TVs, or even the super TVs of Universal Technology, the sales will not be particularly large. What they want to see is the brand.

Cooperating with home appliance supermarkets can make their brand into the eyes of users in the first time.

Although they may not buy such TVs now, but in the future, once the funds are sufficient or the industry changes and their prices drop, then they are the first consideration for all the public.

but.

Although they don't care about the specific sales, they also care about the sales ranking during this period.

This is the same as the car sales list.

The higher the ranking, the more valuable the brand.

Even if this ranking itself does not sell much.

But it's okay.

As long as they can get the first place, that's enough.

Even if they sell 1,000 units a month, if they rank first, it will be good for the future layout.

certainly.

In fact, they could ignore Universal TV before.

In the case of Panasonic and Samsung, he is completely overwhelming the existence of the Huanyu brand.

It's just to say so, but it doesn't necessarily matter whether users will still buy it like this on another track.

Take a look at the netbook of Universal Technology.

The Huanyu brand itself has no influence, and he can be regarded as a miscellaneous brand in the computer sector.

Even he can't even count as a miscellaneous card.

He is just a novice, and he is still a novice who has just been working as a computer for a few years.

But……

Who made netbooks a concept developed by Universal Technology?

Although this concept is just stealing the information, netbooks are also notebooks, which is actually a kind of flicker.

But whether it's fudge or not, the user will buy it.

And this time, they once again saw this shameless move by Huanyu Technology.

The previous notebooks were not called notebooks, but netbooks.

The current TV is not called TV, it is called Super TV.

Is Super TV a TV?

This is naturally TV.

However, the word super was added to the front of the TV, which seems to have become another product.

This kind of show operation also caused some headaches for Samsung and Panasonic.

If they were replaced by them, where would they have such a show operation.

Even if they released a new product, Panasonic is named after the plasma TV.

And Samsung is also summed up with super-sized LCD TVs.

Compared with the words Super TV of Huanyu Electronics, they feel that their side is simply weak.

...

"Mr. Huang, our Samsung LCD TV has to trouble you."

"Whatever Mr. Kim said, we have been cooperating with Samsung, which is not a trouble. However, I took a look and your request is to be placed in the most conspicuous position and to leave enough space for you. In addition, , You have to arrange the best sales staff for you, although this is okay. But I’m afraid you also know that for the time being, the price of such a TV is too high, and it will not sell much for a while. At the same time, your TV is placed in such a high profile. Here we will more or less affect the sales of our other home appliances..."

"What Huang said is the same. We at Samsung are also especially considering Gome. Therefore, I especially apply to the headquarters to give Gome 2 million yuan in compensation every month. Do you think it is okay? Of course, this does not include your company’s Sales rebates."

"2 million is a bit less, but Mr. Jin knows that our Gome is the largest home appliance chain in the country. Even if the combined share of the two chains under Huanyu Technology, it is not as big as our Gome."

"What does Huang mean?"

"10 million per month, in addition, we need to add an additional 3 points of rebate."

"Mr. Huang, 10 million. This promotion cost is too high. Last week, Universal TV sold 1,000 units. Calculated at 20,000 yuan per unit, their sales for the week were only 20 million. Mr. Huang, you One month costs us 10 million in promotion fees, and we have to add an additional 3 points of rebate, plus what we promised before, which is 13 points of rebate. Mr. Huang, in this calculation, we are simply giving Gome works."

Jin Zhizhong, the person in charge of Samsung's LCD TV, said with a smile.

It's just that although Jin Zhizhong is smiling, he is extremely dissatisfied in his words.

"Mr. Jin, the account cannot be calculated like this. Our Gome has the most stores in the country, and Mr. Jin knows how to promote it. We really waste a lot of resources when we promote it to you. Even if we don't sell much, we will also promote it to you. It’s like TV station advertising. TV station advertisements can’t move hundreds of millions of dollars at all. They didn’t sell you products on the surface, but don’t you want to pay for advertising? Besides, your company’s LCD TVs may have average sales now , But after a year or two, your sales will definitely skyrocket, right?"

"President Huang, this plan is indeed expensive."

"Mr. Jin, in this way, 8 million a month, no matter how little, then please ask Mr. Jin to talk with Suning or other supermarket chains."

Jin Zhizhong was helpless.

Now the situation cannot help him to think too much.

And before coming, Jin Zhizhong was also ready to be pitted by Huang Guangyu.

Gritting his teeth, Jin Zhizhong agreed.

certainly.

Although it was a promise here, Jin Zhizhong recorded this loss.

Now it's Samsung seeking Gome~www.wuxiaspot.com~ They can't help Samsung.

But in the future, Samsung will expand the LCD market, huh, I'm going to embarrass you Gome.

"Mr. Li, I have reached a cooperation with Huang Guangyu here. However, this guy scammed 8 million monthly promotion fees, and also had to give them 3 points of Gome rebate."

Signing a contract with Huang Guangyu, Jin Zhizhong reported to Li Zai Rong.

"It's okay, Zhizhong, I have worked hard."

Li Jae Rong was not particularly angry.

Compared with the funds invested in the entire LCD TV, the promotion cost of 8 million a month is not unaffordable.

It’s just that Jin Zhizhong still reproached himself and said: “I’m still to blame, there was no sales channel before. If we reach a cooperation with Gome Suning in advance, we will definitely not spend so much wronged money.”

"Don't mention the past. I didn't expect that Huanyu Technology would attack from the sales channel. At that time, I always thought that he bought two chain home appliance supermarkets only for their e-commerce website services."

"Mr. Li, at that time, it was estimated that Huanyu Technology thought so. They wanted to use the home appliance supermarket to do their after-sales work for Huanyu Mall..."

"Huanyu Mall, wait..."

Before Jin Zhizhong could finish speaking, Li Jae-yong suddenly became excited: "Zhizhong, there is a problem here."

"Mr. Li, what's the problem?"

"The Huanyu Mall we just talked about."

At this time, Li Zairong's face instantly became extremely ugly: "Is it possible to sell their super TVs on Huanyu Mall?"

"Okay, it seems...yes."

Finished.

Like Li Jae Rong, Jin Zhizhong's face was ashen at the moment.

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