Rebirth of Cyber ​​Hegemony

"Oh My God……"

Wu Kai thought it was a big problem, and almost vomited blood when he heard it.

"Mr. Chen, Nokia uses Texas Instruments' cpu, Motorola uses its own cpu, Sony uses Texas Instruments' cpu, and Samsung also has its own cpu. So basically they are unlikely to use our cpu."

Wu Kai also understood what Chen Yu meant.

Huanyu Technology is doing cpu, and it also invests a lot in cpu foundry business.

Of course, the cpu you build is not just for your own use, it can also create profits.

For example, it cooperates with some domestic mobile phone manufacturers to install the CPU of Huanyu Technology on domestic mobile phones.

Of course, this one has also been made.

Under the innovation of Tianwen 2nd generation integrated system, many domestic mobile phones have used Tianwen chips.

However, for these foreign giants, it is clear that they cannot use Huanyu Technology.

"It's not necessarily."

Chen Yu shook his head: "Although these mobile phone giants have their own CPUs, including deep cooperation with other chip manufacturers. But all industries, everything is for profit. If there are profits to be made, they will also use ours. cpu."

Do domestic mobile phone manufacturers really like Huanyu Technology so much?

Are they so willing to ask 2 generations in the sky?

In fact it is not.

Because Tianwen 2nd generation integrates the system and is cheaper than other CPUs, why not use it?

"I said so, but it is too difficult for them to join our camp."

Wu Kai shook his head.

It's not that they haven't made such a plan.

Wu Kai once raised this issue with these mobile phone manufacturers.

But the final result was that there was no room for negotiation of this kind of thing, and it was directly rejected.

This is impossible.

"I think it's the branding issue."

The recent brand promotion of Lizi Mobile has allowed Chen Yu to see the brand's influence.

Once the brand is successfully built, then he can not only create a larger premium, but also occupy more markets.

"Mr. Chen, what do you mean?"

"It's actually simple."

Chen Yu said: "The brands we built before are the overall brands, such as Huanyu, such as Lizi. But in the subdivision products, he also has brands. For example, the Intel Pentium chip series in PC computers, and the AMD Athlon series. But , Replace it with a mobile phone cpu, which brand do you think is the bigger one?"

"this……"

For a while, Wu Kai didn't know how to answer.

Because suddenly he didn't know how to compare.

"Stop this, because in our minds, we don't have this concept."

Chen Yu continued: "Even we do mobile phones, let alone ordinary people."

In fact.

For ordinary people, what companies are there for mobile phone chips? Ordinary people don't know.

In other words.

In the entire field of mobile phone chips, mobile phone chips have not yet established a relatively successful brand.

Although there are some more powerful mobile phone chip companies, they are all in the eyes of professionals or practitioners.

He does not have a concept in the consumer field.

Consumers do not choose which mobile phone because of which mobile phone uses which chip.

The general operation is what kind of mobile phone the manufacturer provides, what chip the consumer uses.

They have no choice.

This lack of choice is not that they don't want to choose, but that they don't know how to choose.

But it’s different if you put it on the computer.

Why Amd's cpus are generally sold? That's because even a computer novice will use Intel's cpu.

This is the role of the brand.

But in fact, is Intel’s cpu really better than AMD’s?

Although he is indeed better in terms of stability, it is far inferior to similar AMD products in terms of performance frequency.

"Mr. Chen, do you mean to build our mobile phone chip brand?"

Wu Kai said with some excitement.

"right."

Chen Yu nodded.

His purpose is this.

As long as he builds his own brand, he will have the right to speak on mobile phone chips in the future.

At the same time, he can also push his mobile phone chip to the world.

In the future, when a user chooses a mobile phone, he will not only look at the brand of the mobile phone, but also the mobile phone chip.

Why are Huawei phones selling so well in the back?

The biggest hero lies in his chip.

And Xiaomi, which does not have a chip, suffered a great loss in this area.

It is obviously easier for consumers to drive the market and let those giants follow up than it is for Huanyu Technology to negotiate with them alone. Because there will be no need to negotiate at that time, these manufacturers will automatically make changes because of market demand. Just like when Nokia was hit by smartphones and was about to go bankrupt, didn't they have to compromise the market in the end?

It's just that they compromised too late.

However, although Chen Yu's strategy is good, after thinking about it, Wu Kai said: "Mr. Chen, your idea is very good. However, compared with other chips in performance, Tianwen chip still has a certain gap."

Tianwen asked why the chip was launched. In fact, like the Pear mobile phone, it uses an innovative method rather than a technical success.

"Of course I know this, but do you think consumers know it?"

Consumers don’t even know which brands of mobile phone chips are ~www.wuxiaspot.com~ What performance do they know?

As for the pc computer, in fact, many computer novices do not know the performance of the specific chip.

It’s just that Intel’s brand is too big, so all users will use Intel’s chips for the first time.

But if you ask what is the difference between Intel Pentium and AMD Athlon, they can't even tell what the main frequency is. How can consumers tell you the difference? As for those who will use amd, either some DIY veterans, or some brand computer manufacturers cooperate with mandatory installation. Of course, there are some that are promoted by computer salespeople.

"Brand has nothing to do with performance, as long as we smash ads on the chip."

"As long as our chip brand is famous, then these global mobile phone manufacturers will take the initiative to cooperate with us."

After communicating with Wu Kai, the chip department of Huanyu Technology began to plan the brand plan of Tianwen Chip.

For this, He Tingbo, who is in charge of the chip, is extremely excited.

This means that they have made Tianwen chips and are preparing to go to sea.

In order to completely gain the reputation of Tianwen chip, He Tingbo also learned the experience of Lizi mobile phone in the advertisement.

The entire chip advertisement does not talk about data, performance, or craftsmanship.

It's useless to say these.

Consumers don’t understand it anyway.

Where does he know what performance data represents.

Huanyu Technology only needs to pass the user a concept that Tianwen chip is awesome.

And how to pass it.

He Tingbo thought of a very good way.

She decided to install an online game Legend World on the Lizi mobile phone.

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