Rebirth of Cyber ​​Hegemony

Without any hesitation, Chen Yu decided to let the video go to sea.

Speaking of it, it doesn't actually count out to sea.

Because there is no video business in this part of the country for the time being.

It is not that Huanyu Technology does not want to enter, but that the current domestic network hardware conditions do not support it.

Although a video site like Tudou.com was also born, the video site at this time obviously didn't get too many people's attention.

If it takes several minutes to refresh a video online, who is still interested?

Refreshing for a few minutes is considered good, if it is refreshed for more than ten minutes and half an hour, it is simply helpless.

Don't think it's impossible, there are quite a few areas like this.

However, going to the sea with video is not an easy task.

Li Xuelin has some experience in content construction, but it does not mean that he can succeed if the content is built well.

After thinking about it, Chen Yu called Li Xuelin over.

Moreover, Chen Yu also called Wang Xiaochuan, who is in charge of the search engine.

"Xuelin, what's the situation, President Chen called me over?"

"Xiaochuan, what did Mr. Chen tell you?"

"He said to talk about the video business first."

"It should be the technical side that needs your help."

While going to Chen Yu's office, Li Xuelin ran into Wang Xiaochuan.

Although both of them were a little surprised, the height at which President Chen stood was not something they could consider.

Then the two came to Chen Yu's office together.

"It's all here, sit down."

Seeing the two coming in, Chen Yu nodded: "Xuelin, how are the preparations done?"

"Preparation is currently under way, but it will take some time. After all, I just made the plan at the time, and I didn't expect Mr. Chen to agree to our video business."

After receiving Chen Yu's decision to go to sea in the video, Li Xuelin couldn't sleep for a few days with excitement.

He knew that the opportunity had already come.

The future depends on his ability.

"Hehe, didn't you say that the video is very good for making money, I am very interested in making money now."

Bamboo made a pot of tea for the two of them, and then Chen Yu began to talk about the specific video business.

Of course, in fact, video is very expensive, and his monetization ability is also very average.

But it doesn't matter.

Chen Yu's monetization model is not to make money from website profits.

He makes money by binding a series of capitalists.

"Let’s talk about content operations more specifically."

"Yes, Mr. Chen."

Li Xuelin sorted out his thoughts, and then said: "Currently, youtobe's mode is ugc mode, which is also the content production mode. This is a bit like the Internet. Filmmakers upload their own videos to youtobe, and youtobe recommends this content to Internet users. . But yououtobe currently uploads more funny videos. I think we can foster more other categories in the content operation. Such as sports videos, lifestyle videos, game videos... etc."

"The idea is fine, but what if youtobe follow up quickly?"

"We can secretly dig some internet celebrities from Youtobe to our platform."

"There can be digging, but we have to train our content producers."

"Mr. Chen, we have also considered this aspect. We will add a reward function and support for the early-stage traffic cost."

"But in terms of mode, we are not very different from Youtobe, but it seems that we are thinking about the longer term."

Chen Yu still shook his head and said, "If we follow this model, it will take a lot of time for us to defeat Youtobe."

Youtobe can't just sit back and watch.

This is the same at home.

Even if Huanyu Portal has surpassed Xinlang in terms of traffic, its overall strength has not completely surpassed Xinlang for the time being.

The main reason is that it takes too much time to build the content of the portal.

Although the content construction of a video website is different from that of a portal website, it is shorter in theory. Because the videos of video sites are uploaded spontaneously by users, they don't need a very professional team, they just need to build a good platform.

"Mr. Chen, what do you mean?"

"I wonder if I can change the model."

"Chen, this is basically impossible. If there is no content, then the video website has no meaning."

"I am not denying the ugc content production model. I mean, can our content be changed to another space. For example, when we are a portal site, we also create a blog. Blogs are actually a kind of content. Through blogs, we Almost tied Sina."

Had it not been for the fact that the blog was inherently weaker than the factual news, it would not be known that the Huanyu portal had been doing Xinlang through the blog.

This view made Li Xuelin lost his thoughts.

At the same time, Wang Xiaochuan on the side also sighed.

Mr. Chen's ideas are superhuman every time, even if he only listens to a few words, he is deeply inspired.

But like a portal site.

Who could have imagined that Huanyu Portal could rise rapidly by relying on blogs.

Although neither of them has figured out what they can do in another space. But blogs have come out like this, and other models may not be born.

"Mr. Chen, you are right, I have to go back and think again."

After thinking for a while, Li Xuelin had no ideas.

However, being directed by Chen Yu made him extremely excited.

If you can think of another more innovative model, even if this model is still based on the ugc content production model.

He must go back and think carefully with the team and remake the most perfect plan.

"Don't think about it, I have a little idea here."

This model is not something that can be thought of after a while.

Sometimes, this kind of innovation model is impossible to think of in a lifetime.

"For example, we can focus on recommending short videos of about 15 seconds."

"15-second short video, isn't it too short?"

Almost immediately, Li Xuelin had this idea.

Although the content video of yououtobe currently has more than ten seconds of video.

But the ten-second video is not the mainstream ~www.wuxiaspot.com~ The mainstream is about one minute, or even about 10 minutes.

There are already many Internet celebrities who specialize in 5-10 minutes of video and have gained millions of fans.

In ten seconds, what interesting video content can he produce?

"Short? I don't think it is short at all."

Chen Yu shook his head and said: "The video is too long and will limit users’ enthusiasm for participation. In fact, all of our Internet users can publish their own videos and can also become content producers. However, you can always make something that looks funny in youtobe. It also looks more professional, and the longer videos actually limit user participation. As long as we strongly recommend short videos of about 15 seconds, our video content will explode."

This is exactly the case in practice.

A few minutes may seem short, but it is difficult for the video shooter.

Not everyone can shoot a few minutes of video.

There are many people who only want to make a video of ten seconds or even a few seconds.

Although there may be a series of boring videos.

But it's okay.

When these videos become more numerous, a series of high-quality goods will naturally appear in them.

This is the inevitable result of the development of things.

That's right.

This model comes from Douyin.

Douyin has not fostered any outstanding internet celebrities, nor has it spent money to dig out any great people.

But through his short video of about 15 seconds, he suddenly stood out from the video app.

Not only has it achieved great success in the country, but it has also been ranked first in the global market.

On the other hand, Kuaishou, an app of his kind, even if Kuaishou was established 5 years earlier than Douyin, was also surpassed by Douyin.

This is the success of model innovation.