Rebirth of Hong Kong 1981

Chapter 743: Michelin Guide

   Chapter 743 Michelin Guide

   Yang Chen has high hopes for this food show on ATV. He wants to do the best he can. In addition to making the show well, he also wants to create an oriental Michelin guide.

   In the influence of later generations, the four words of Michelin restaurant are probably familiar to everyone.

   heard its name, but did not know its meaning.

   Those who don't know may think that a Michelin restaurant should be a restaurant named Michelin.

   Actually, Michelin restaurants generally refer to restaurants that are included in the 'Michelin Red Book'.

   During the World Expo in 1900, the two Michelin brothers, the founders of the Michelin company, were optimistic about the development prospects of car travel.

   Therefore, the Michelin brothers believe that the more car travel thrives, the better their tires will sell.

  Yes, that's right, it's a tire company, a Michelin restaurant, it's just a tire company, it's a travel guide to make its own tires famous.

  The book gathers information that is helpful for car travel, such as restaurants, maps, gas stations, hotels, auto repair shops, etc., and is called the 'Michelin Guide'.

   With the growing popularity of Michelin, restaurants included in the "Michelin Red Guide" are also called Michelin restaurants.

   Those who are familiar with Michelin restaurants must know that Michelin restaurants are all starred to mark the excellence of a restaurant.

   Michelin restaurant, there are three levels in the scoring system.

   ONE STAR: Good restaurant worth stopping by.

  Two stars: great cooking, great food and wine pairings, worth the detour, but not cheap.

  Three Stars: Perfect and pinnacle cooking, worth a special trip, you can enjoy a superb selection of fine wines, faultless service and a very elegant dining environment, but it costs a lot of money.

  The star rating of a Michelin restaurant is judged by the Michelin company's "gourmet spies", who are called "ombudsmen".

   Every time the ombudsman goes to a restaurant or hotel to make a judgment, he needs to conceal his identity and sneak into the accommodation and make a judgment.

   Conduct a comprehensive review of the restaurant's food, dining environment, service and wine matching.

   Michelin restaurants, after decades of inheritance, are well-known in European countries. Basically, everyone who travels by car will have a Michelin guide in hand.

  The Michelin Guide, in this era when car navigation instruments have not yet become popular, is undoubtedly the encyclopedia of home travel.

   Of course, this is only limited to Europe, but not in the United States, Asia, Africa and other regions farther away.

   Therefore, the reputation of the Michelin Guide is limited to Europe, and other places will only be gradually included in the Michelin Guide after entering the 21st century.

  The restaurants included in the later Michelin guides are mostly Western restaurants, and there are very few Chinese restaurants. Even if there are, they are mostly concentrated in coastal areas, Xiangjiang and Macau, where Chinese and Western cultures meet.

   And most of these places are based on Cantonese cuisine, and then combine the ingredients, seasoning and cooking methods of Western cuisine to boldly create Cantonese cuisine with local specialties.

   That is to say, the rating standards of later Michelin restaurants, to a certain extent, cannot completely accurately judge domestic restaurants.

  A foreign selection agency naturally tends to the tastes of foreigners.

  Food is a part of cultural heritage, and later countries have always wanted to spread Chinese culture to all parts of the world, various humanitarian aids, economic support, Confucius Institutes and so on.

   Honestly, no matter how many of those things are made, it is not as tempting as a meal.

  People are forgetful. Today, if you help others and make more profits, they may forget them in a blink of an eye.

  There are only interests between countries, and there is no morality at all.

   We all say that if you want to tie a person's heart, you must tie his stomach first. Food is indispensable for everyone every day.

   Food is a temptation for human beings, whether they are from the East or the West.

   Open Chinese restaurants all over the world, starting from the Chinese gathering areas, high-end restaurants, fast food restaurants... Build a food empire from top to bottom.

  In the age of the Internet, I have heard that various brick and mortar stores have closed down, but I have not listened to the words. Which restaurant closed down due to the impact of the Internet.

   Even, many restaurants are making more money than ever because of the rise of Internet takeout.

   As for those who closed down, most of them are definitely not because of bad business, but more probably because of rent problems.

   This question is difficult to say, and simple to say.

   For Boss Yang, anything that money can solve is not a problem. Once and for all, if the store is bought, there will be no such problem.

   If you have money and be willful, for him, a foodie, there is nothing, a thousand pieces of gold are hard to buy.

   Of course, he will definitely not do this kind of thing by himself. Now Lin Qingxia already intends to develop into the catering industry, he only needs to find a few people to help the other party.

   Cai Lan, the foodie in front of me, is the best helper. People who can eat, know how to eat, and know how to eat will definitely be able to find a group of like-minded foodies and first-class chefs.

   When Yang Chen said this idea, Cai Hao felt like a pie fell from the sky.

  Cai Lan said in disbelief: "Old, boss, aren't you kidding me?"

  Yang Chen: "What? Do you think I gave too little?"

  Cai Lan hurriedly shook his head and said, "No, no, according to your opinion, boss, let alone 2%, it's 1%, even if it's 0.1%, my old Cai has developed in this life."

Yang Chen faintly smiled and said: "This share is not given to you for nothing, whether you can get it or not depends on your ability. Although Qingxia is interested in developing in the catering industry, it is not a trivial matter to run a company. matter.

   There are many models in the catering industry. In addition to traditional Western and Chinese food, fast food, snack bars, McDonald's... These all require experienced and capable people to operate.

   The task I give you is to find the people I need, as long as they have the craftsmanship and ability, no matter if it is one person or many people, I will give them a share in their respective fields..."

  In the catering industry, the most important thing is not how rich your boss is, but how good the chef's craftsmanship is. Without a chef in charge, the level of a restaurant will drop accordingly.

   This is no joke, many times, a chef can decide the fate of a restaurant.

   Therefore, many restaurants either give high salaries to chefs or give bonuses.

   As for people who are not related to both, it can only show one problem, that is, your craftsmanship has not yet learned.

  ——

   (end of this chapter)

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