Rebirth of India: Superior
Text Chapter 140 Conscience Medicine
The broadcast focuses on Qidian Reading and gets first-hand news about the 55 red envelopes. Students who have not grabbed the red envelopes after the Chinese New Year can show off their skills this time.
Ponkarsesh is the owner of a small pharmacy in New Delhi. He has been in a bad mood recently because he heard that Ganges Pharmaceuticals, which made him a small fortune recently, will soon launch a new drug. For a pharmaceutical company , it is normal to launch new drugs, but this is not good news for small pharmaceutical companies like Ponca, because most pharmaceutical companies with well-known drugs will use tie-in sales to forcefully promote new drugs, and The same is said to be true for Ganges Medicine this time.
Just when Ponca was worried about this matter, his friend Brigida Mani, who was also traveling with him, came and said to him as soon as he entered the door: "Ponca, you heard about the new medicine coming out of the Ganges River. "?"
Pangka sighed and said: "Hey, I heard it, I heard it. Aren't you worried about this? It is said that Ganghe is also using the method of tying this time. If you don't agree, then I can't get into Weil Gang. This medicine is so popular now. It's only when it's out of stock and not when it's in stock; but if you agree, Who knows what the market for his new drug will be like? Ganghe has no risk at all, but we are all responsible for it. You must know that his new drug this time is completely different from the drugs we originally sold. It is said that it is from What comes from China is not pills or injections, but some kind of traditional Chinese medicine. Who can buy these things?"
Bridge comforted him: "Okay, Ponca, it's not your first day in this business. No major pharmaceutical company has ever done this kind of tying. But if you really feel embarrassed, I can Here’s an idea for you to get the best of both worlds.”
"Hey, brother Bridge, if you have a good idea, please tell me." Ponca asked curiously.
"My method is very simple. Since you think this cooling oil is not easy to sell, then just do this. I will pay to buy your cooling oil. However, the price cannot be the original price. You have to give me a 20% discount. ." Bridge explained.
Listen to this answer. Ponca couldn't help being surprised. He had known Bridge for many years and knew that this guy was an extremely cautious businessman who never did risky business. Why were you suddenly so bold this time? So he asked suspiciously: "Brigi, we are old friends. Tell me the truth. Have you got any inside information?"
"You think too highly of me. How can I, a small businessman, get inside information from a pharmaceutical company as big as Ganghe? However, I did learn a little bit about this new drug cooling oil from other channels."
"Oh, tell me, what's going on with this medicine?"
Brigitte picked up the tea cup, took a sip of tea first, and then said slowly: "About a month ago, a friend of mine came to me and asked me if I could get a Chinese medicine called cooling oil, because I had never I had never heard of this kind of medicine, so I was curious about it, and found out that it was an actress named Sima, and by the way, it was the one that was very popular recently. The heroine of Bandit Queen just came back from China and brought back some of this cooling oil to give away. After everyone used it, they found that it has a very good effect in cooling down and relieving the heat. When you are uncomfortable in the sun, just apply a little on your temples. He felt better immediately. But he searched all the pharmacies in New Delhi and couldn't find this medicine, so he came to ask me to see if he could get it.
I tried it and found that it worked just as he said. But I don’t have any import channels. Just at this time, Ganghe Pharmaceutical issued news that it would launch a new drug, and this new drug happened to be cooling oil. Let me tell you, Ponca, this thing will never lose money, first of all, I have witnessed the results with my own eyes. Secondly, this stuff is so cheap, a box is only five rupees, even those untouchables can afford it, so don’t hesitate. I originally wanted to buy more, but the first batch of goods is limited and I want to promote it. It's a new drug, so each company sells it in limited quantities. Otherwise, can I come to you to buy it? "I haven't found the market price of cooling oil in 1992, but it's still one or two yuan a box now. So in 1992, when everyone's salary level was generally tens of yuan, a dime a box should be considered a more reasonable price. Bar.
After listening to Bridget's explanation and calculating the cost of the cooling oil, Pangca thought it would be okay to try this new medicine. The cost was not high anyway. If it really succeeded, he would have a stable income in his hands. channel.
What further strengthened Ponca's confidence was the advertising campaign produced by Ganghe Pharmaceutical for cooling oil. The heroine in the advertisement is the new favorite in the advertising industry recently, the beautiful model Aishwarya Rai who has successfully endorsed many products. The advertising slogan is even more With the alluring slogan of "a conscience medicine that every Indian can afford", coupled with the repeated bombardment by various TV channels and newspapers, almost everyone knows that Ganges Pharmaceuticals has launched a new extremely cheap and safe medicine. An extremely effective new medicine for relieving summer heat.
So, the cooling oils in all drugstores were sold out at once. Unlike Ganges' original best-selling drug, Viagra, the cooling oil is applicable to a wider range of people, regardless of gender, age or age. Unlike Viagra, only some men will buy it. Another factor is the price. The price of the cooling oil is too cheap. Seven rupees per box can be used for a long time, and the shelf life is extremely long. Another point is that customers who buy Viagra are generally sneaky and afraid of being seen by acquaintances, but there is no such concern when buying cooling oil. The funniest thing is that someone actually found that the cooling oil actually has a certain magical effect, and it can last longer when applied...
Shakru specially asked Aishwarya to do this advertisement. Although the two had a good chat at the Tata Group's cocktail party last time, there was no substantial contact after all. Therefore, it is not 94 years yet and Aishwarya has not become popular. It is convenient for him to build a good relationship with her in the future before he can bring this future "India's No. 1 Beauty" under his banner. But what he didn't expect was that after making this advertisement, Aishwarya's impression of him was greatly improved, because of this conscientious drug price.
In fact, it is not only Aishwarya, because this conscientious drug launched by Ganges Pharmaceuticals has made Shakru's reputation soar among the middle and lower classes in India, especially in the vicinity of New Delhi. In addition, Sakina had originally promoted him as a gentleman with noble virtues, so now when Shakru inspects the factory and walks around, he often encounters some poor people who greet him. This kind of gratitude from the heart makes Shakru feel very comfortable.
ps. Friends who are following the update, are there any free appreciation tickets and Qidian coins? ~ The countdown to the 55 red envelope list is on, I'm here to pull a vote, ask for additional code and appreciation tickets, and finally rush to continue.
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