Rebirth of India: Superior

The Supreme Court of India made this request on the grounds that many of Coca-Cola’s beverages bottled and sold in India contain too high levels of pesticides and are harmful to the health of Indian consumers. However, Coca-Cola firmly denies that its drinks are harmful, so it hopes that Coca-Cola will hand over the formula to see what ingredients Coca-Cola actually contains.

This kind of request can be called a drain on the bottom of the cauldron. Not to mention the two Coke companies, even Shakru knew that it was absolutely impossible to agree. It can be said that the formula is the lifeblood of the two Coke companies. No matter what the cost, they will never be announced. Take Coca-Cola as an example. The key secret recipe of its ingredients is kept in a vault of a bank in Atlanta. Only two senior employees have it. They cannot travel on the same plane to prevent the secret recipe from being lost in an accident. The whole world knows this. No more than 10 people have the secret recipe. The Coca-Cola Company only provides semi-finished products to global partners, but does not obtain the formula and technology of the original pulp.

When it reaches the level of the Supreme Court, the two Coke companies cannot compete. At this time, the backers must come forward.

Soon, Levine, the U.S. Under Secretary of Commerce for International Trade, claimed that India’s actions against the two soft drink companies were a setback for the Indian economy. "As India struggles to attract and retain foreign investment, it would be inappropriate if this debate was dominated by people who do not want to treat foreign companies fairly," he said.

Some people in the US government and business community have warned that the above-mentioned incidents may dampen the enthusiasm of foreign investment in India. You know, the United States is currently India's largest investment partner, accounting for 17% of its foreign investment. In 2003 alone, US direct investment flows into India totaled more than $1 billion. It is obvious that the United States is also trying to drain India's economy.

Why are the two major beverage giants repeatedly questioned by the Indian public? What kind of mixed emotions do Indian citizens have towards Coca-Cola and Pepsi? Since the 1980s, India's domestic soft drink market has been divided between two giants. The market share of the two major beverage companies has reached more than 75%, while some of the original well-known brands in India are gradually disappearing. Some people in India have a natural resistance to American products. The two major soft drink giants have been operating in India for many years, and the image of the United States they represent has had a great impact on India's own culture. Some people in India have always been worried about this. The shouting from top to bottom has caused constant troubles in the conflict between India and the "Two Les".

In fact, the development of the two Cokes in India has not been smooth. As early as the beginning of India, the two Cokes had already entered the Indian market. However, due to India's economic problems, Coke has always existed as a luxury product in India, so both Cokes are operating at a loss. By the end of the 1950s, Pepsi could no longer hold on and quietly left. Coca-Cola has since become the dominant player in India.

However, the good times did not last long. In 1974, India's "Foreign Exchange Management Act" came into effect. This act required that in companies that produce daily consumer goods, foreign ownership should not exceed 40%. Coca-Cola's response at that time was to split the company into two parts. The first part included bottling and sales, and Coca-Cola was willing to hold only 40% of the shares; the second part included technology and administration, and Coca-Cola wanted to maintain 100% of the shares. . However, the Indian government rejected this plan, so Coca-Cola also sadly withdrew.

After Coca-Cola left, Pepsi-Cola came in again. Pepsi not only accepted the request of the Indian government, but also promised to use local materials to support the production of local agricultural and sideline products. Pepsi even promised that after the factory opens, it will employ all local workers or farmers in India. As a result, Pepsi-Cola has dominated the Indian market .

In 1991, India carried out economic reforms (the period at the beginning of this book), and the new investment law stipulated that foreign companies could hold 51% of the shares. So in 1994, Coca-Cola invested US$700 million in a project in India. Got approval. However, due to its late arrival, no matter how hard Coca-Cola tries, it still lags behind PepsiCo in terms of market share.

No matter how big the incident was, it naturally had nothing to do with Shakru, but it still made him feel emotional, because cases of multinational companies infringing on mainland consumers often occurred in China in his previous life. Sudan red incident, Nestlé milk powder iodine exceeding the standard incident, Colgate toothpaste incident, etc. These cases are closely related to the interests of consumers, but many of them are not exposed by consumers, but by foreign testing institutions or some domestic companies. According to the testing agency, consumers are only the recipients of the information. This kind of information asymmetry This often leads to harm to the interests of consumers. When our media and newspapers follow suit and put strong pressure on multinational companies, the strange thing is that after a short period of time, all the criticism and reports disappear, and their products continue to It is sold in China, but I don't know if it is one of those "second-rate" products, so I can't guarantee it.

While Shakru was happily watching the excitement, Rajkumar suddenly found him: "Boss, the dean of the Polytechnic Institute wants to see you and wants to talk to you about the movie we are filming now. "

Shakru asked with some confusion: "Why is he looking for me? Isn't it because our movie offended them?"

"To be honest, boss, I am also worried about this. After all, our movie is obviously a satire on the current education system. After it is broadcast, there will definitely be people in the education sector who will not like it, especially since we are now shooting at the Delhi campus of the Institute of Technology, so they must know the content of the film best. Alas, if the president of the Institute of Technology really comes out to suppress this movie, then we will be in trouble." Rajkumar replied worriedly.

Rajkumar's words are not alarmist, that is, the influence of the Indian Institute of Technology in the Indian education sector and even in the whole of India is extremely terrifying. Even Prime Minister Singh has to think twice about what President Barondi said. If this "3 Idiots" really makes President Barondi dissatisfied and suppresses it, then it will be a question whether this movie can be released.

Perhaps it is desperate, Rajkumar came up with a bad idea at this time: "Boss, why don't you take a check and try it later?" (.)

...

...