Rebirth of India: Superior

Shakru's joke made Murdy a little embarrassed, so he scratched his head and said, "This is my best classmate in college. This is the first time he asked me for help, so I am embarrassed to refuse." Then he hurriedly explained, "But don't worry, boss, his invention is definitely fine. I have used it several times myself, and it is definitely effective. Moreover, the survey is true. The market for this is indeed very large."

Shakru waved his hand and said, "Don't worry, I was just joking. Let's do this. You ask him to come over and test the effect in our laboratory. If there is no problem, you can test it in small batches."

The effect of the test was indeed as Murdy said. The effect was quite obvious, and this was almost the concept of a drug, but it did not last long. So Shakru planned to produce a batch and put it on the market to see how it would react.

The result was completely beyond his expectations. The cream was sold out as soon as it was launched. It was in short supply. However, this was not the most surprising thing for Shakru. What surprised him the most was that someone was suing him for his marketing advertisement.

The advertisement of Shakru's whitening cream for men is like this. A dark-skinned young man encountered many setbacks when looking for a job. He said to a fair-skinned friend in great distress: "Why are you so successful, while I am so frustrated? Do you have any secret?"

The friend handed him a bottle of whitening cream and said: "My secret is this. You will know after you try it." Sure enough, the dark-skinned young man's skin became fair and delicate after using it, and he soon found a satisfactory job.

Such an advertisement that seemed very ordinary to Shakru was sued by a professor of dermatology in Kolkata and a fashion magazine, saying that his advertisement was racially biased and conveyed a wrong idea to customers: people with fair skin are more likely to succeed, so this advertisement should be banned.

This made Shakru feel very unfair. Since he was now involved in this field, he knew much more about this industry than before. At this time, he noticed how enthusiastic Indians were about whitening, and there was even a special term called "Snow White Syndrome".

Marriage advertisements in Indian newspapers and websites are full of adjectives such as "fair skin" and "beautiful and fair skin". When girls are young, their parents often tell them not to play in the sun because men don't want to marry a "black bride". Some recruitment advertisements even have requirements for skin color, "A factory is recruiting female technicians with professional experience, fair skin and intelligence". In movies and TV, almost all heroes have white skin, which makes people think that only white skin symbolizes wisdom and strength. Actresses with fair skin are portrayed as pure, simple, beautiful and kind, while actresses with dark skin can only play the negative roles of fickleness and greed.

Indian scholars believe that the whitening complex of Indians is related to Indian history. India is known as the "ethnic museum". Some anthropologists say that most Indians today are white, but their skin has darkened due to environmental factors. Only a small number of black people are distributed in southern India. In the complex Indian hereditary caste system, people with higher castes generally have whiter skin than those with lower castes.

Some historians believe that this is related to the fact that India has suffered from invasion. The rulers from Britain and Central Asia deeply rooted the idea that "white skin is noble" in people's minds, so white skin is associated with power. In the past murals and paintings, servants were always portrayed as dark-skinned, while landlords, nobles, etc. were light-skinned.

Shakru felt that the most unfair thing was that there were many advertisements for women's whitening cosmetics that were more exaggerated than mine, but you didn't care about them. Why did you keep staring at mine? The TV station once broadcast such an advertisement. A dark-skinned girl was preparing to marry an old man with a sad face, but after using a whitening product, she was immediately reborn and fell in love with a young and handsome guy at first sight. The merchants may feel that such "stimulation" is not strong enough. In another advertisement, they also made a "black girl" become a cricket commentator, which is usually only for men, after becoming white. There is even such an advertisement. A girl who can't even afford to buy coffee for her father immediately became a well-paid and envied flight attendant after using whitening products.

At first, Shakru thought that it was one of his competitors who was making trouble for him, so he pushed these two people to sue him. But after a careful investigation, he found that it didn't seem to be the case. This professor of dermatology in Kolkata was an old scholar, stubborn and stubborn, and he was not short of money, so it was unlikely that he was bribed.

And this fashion magazine directly invited a dark-skinned supermodel to shoot a cover titled "Stunning Black Skin" in the latest issue of the magazine, and said in the opening words: "Every generation has misunderstandings about beauty. Maybe it's time to abandon the misunderstanding of one-sided pursuit of white skin. As a magazine, we have always loved the beautiful skin of Indians. No matter how to describe it, we like it." It can be seen that they are not targeting themselves.

Finally, under the persuasion of Modi, Mukesh and others, Shakru decided to take a step back and replace the advertisement. Anyway, his products are selling well now regardless of whether there is this advertisement or not. His main focus now should be on how to compete with his peers who followed him into the men's cosmetics market, especially professional cosmetics groups such as L'Oreal and L'Occitane, the well-known French cosmetics brands.

However, this time Mukesh came to Shakru not only to persuade him to give up the dispute over cosmetics advertising, he also wanted Shakru to invest in a project, but this project made Shakru a little unsure, because he had never paid attention to this field in his previous life, and the investment in this project was not like a small fight like cosmetics, which required big capital to play.

This is the Indian Cricket League, and Mukesh hopes that Shakru can also invest in a cricket team!

ps: After the National Day holiday, around the 8th, I will give everyone, especially friends who like Neifan, a big surprise! To be continued.

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