Rebirth of India: Superior

Originally, Shaklu wanted to read the next issue of the topic of people with disabilities, but he was temporarily asked to leave by Pan Lei, the deputy director of Haier. On the one hand, the two "surnamed Pan" had not seen each other for a long time and needed to get together. On the other hand, Director Pan wanted to introduce a friend to Shakru: "Mr. Pandit, this is Mr. Fu Shafu, the vice president of Lenovo Mobile."

Then he introduced Shakru to Fu Sha: "Old Sha, this is my old friend in India, Mr. Shakru Pandit, whom I have been telling you about. Hey, speaking of it, both of you have names in his name. "Sha", and both of us have the surname Pan. Tell me, is this fate between the three of us?"

Listening to Pan Lei's nonsense, Shaklu couldn't help but smile bitterly in his heart. You can be involved in this. It seems that this Pan Lei is really a good hand at the wine table. I guess if he is responsible for persuading people to drink, he will definitely be able to think of something. There are many tricks coming out.

After some pleasantries, Shaklu finally understood Fu Sha’s purpose. It turned out that Lenovo Mobile also wanted to enter the Indian market, but there were no particularly satisfactory market research results. He learned about it when he was drinking with Pan Lei. It turned out that the “no-bend refrigerator” enabled Haier to successfully occupy the Indian refrigerator market. The idea was provided by this Indian named Shakru Pandit, so I also wanted to discuss with Pandit to see if there were any better mobile phone promotion ideas. Of course, it doesn’t matter even if there isn’t, just think of it as more Make a friend, and you will inevitably ask Shakru for help in the future when developing in India.

Although Shakru did not know the development of Lenovo mobile phones in India in his previous life, he was very aware of the popularity of Chinese low-end mobile phones in India in his previous life, especially in the rural mobile phone market in India, which was basically dominated by Chinese mobile phones. In particular, copycat phones with big screens, big batteries, and loud ringtones have almost become the first choice for low-income people.

With this foundation, Shakru felt that he could pretend to be a prophet again, so he pretended to think for a moment, and then asked slowly: "I don't know, Mr. Fu, what is your market positioning in India?" , do you want to enter the high-end market or the low-end market?”

Fu Sha smiled bitterly and said: "We also want to enter the high-end market, but we also know that the development time of Lenovo mobile phones is still very short, and we cannot compete with big brands such as Samsung, Nokia, and Motorola, so we should consider the low-end market. ”

Shakru complained in his heart, of the three big brands you just mentioned, two of them have been eliminated by the times in a few years, and the remaining one has also switched to producing "mobile phone bombs", so when it comes to electronic products The upgrading of this area is too fast. No one can guarantee its eternal dominance. Maybe Apple can survive for a few more years?

Complaints are complaints, but on the surface he still said with approval: "Actually, Mr. Fu's choice is not wrong. We have a population of one billion in India, so the scale of the low-end market is relatively large. By the way, I have a question. I don't know how expensive it is. How is the battery life of the factory’s mobile phones?”

Fu Sha was a little surprised why Shaklu didn't ask about other aspects of the phone's performance, but first asked about the phone's battery life, but he still replied: "We've done a pretty good job in this aspect. Although it's not as good as Philips' long standby time, it's It ranks among the top among similar products. What’s wrong, Mr. Pandit, is this important?”

Shakru nodded and replied: "Not only is it important, but it is very important. It can even be said that this is the most important factor affecting sales in the low-end market."

Hearing Shaklu say this, Fusha was a little surprised, because he never thought that battery life would be so important, so he couldn't help but curiously asked: "Why do you say that?"

"If you have time, Mr. Fu, you can send researchers to the rural areas of India to take a look. Then you will know that in rural India, many places do not have electricity. Even if there is electricity, there are frequent power outages, so mobile phones Battery life is extremely important , and even some rural stores provide mobile phone charging services, so if the battery life of your mobile phone is very good, you can defeat other competitors just by relying on this, even if your advantages in other aspects are smaller, it doesn’t matter.” Shakru explained slowly.

Even Pan Lei, let alone Fusha, was dumbfounded by Shakru's explanation. Although they knew that India's infrastructure was not very good and there were frequent power outages, they never imagined that it would be so bad. degree.

In fact, mobile phone charging is also available in China, but it is usually in transportation places such as stations, docks, and airports. In living areas, even in rural areas, there is no shortage of electricity. However, they believed that Shaklu was not deceiving them. Firstly, there was no need for this, and secondly, this kind of thing was easy to investigate. At this time, Fu Sha deeply felt that today's drink was a treat. Otherwise, the researchers of our company would just focus on big cities and not have an in-depth understanding of the country. Now that we want to focus on the low-end market, we must do a solid job in research, and we will have to do it when we go back. They have a meeting.

So Fu Sha raised his glass and saluted Shakru and said: "Mr. Pandit, I really want to thank you this time. Your suggestion is really important. If our company can open the market in India, there will definitely be Pandit in it." Thank you for your contribution, Mr. Dieter.”

Pan Lei also echoed: "Mr. Pandit is really a role model in our business world. He is not only proficient in his own industry, but also has a keen eye for other industries and is well aware of various situations. I feel that no matter what business I do in India in the future, the first thing I have to do is to come to Mr. Pandit to learn from him."

Shakru replied modestly: "Because I am Indian, I am naturally more familiar with the situation in India than you. If I want to develop in China, I will still have to trouble you two."

"Mr. Pandit, you are too modest. As far as I know, you have at least three companies in our country, and they are all developing very well. By the way, Mr. Pandit, is your Ganges Pharmaceutical Factory interested in opening a branch in Qingdao?"

Shakru shook his head and smiled bitterly: "Don't even mention opening a new factory. It's hard to say when the two current branches can be opened."

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