Rebirth of Military Workers

Ni Runfeng and others are indeed grateful to see these ads.

If they did not agree to 404's shareholding, let 404 cooperate with other manufacturers, now they are absolutely unhappy.

Everyone understands the power that this type of advertising can produce.

Especially at such times, almost every TV in the country is broadcasting on CCTV at this time. The reason is no other reason. The Spring Festival Gala has been held several times, and the influence is getting bigger and bigger.

People who have nothing to do during the New Year, and even those who don't watch TV, will sit in front of the TV in their free time during the New Year.

How many people remember such an advertisement?

"Mom, nothing is more important than your health!"

Since ancient times, China has been paying attention to a word of filial piety, and Pepsi filial piety is the first.

Although this is an advertisement, it captures everyone's hearts.

Compared to mothers and lovers when they are in the cold, washing clothes in the icy cold water with their hands, using electricity and water, what's the point?

Especially some young couples, the women are young, but their hands are soaked in cold water when the weather is cold and they become full of scars, and they feel uncomfortable all winter...

Both the son and the husband started thinking about buying a washing machine after watching this video.

If you don’t have money to buy a fully automatic, then buy a double-barrel; can’t afford a double-barrel? Isn’t there a monocular? At most, it will work slower, at least without the mother and wife being hurt by cold water...

"We make money, isn't it to live a better life?"

These words are the truest thoughts in the hearts of all Chinese people.

It is also the simplest idea.

Chinese people have always kept after earning money, and there is a big gap between consumption concepts and foreign countries.

This is also a virtue.

But for manufacturers, this is not enough. Otherwise, who is the product sold to? Everyone is saving money.

Xu Zhihua, the director of the Jinxing Color Power Plant in front of the TV, looked at the advertisement and was lost in thought.

They were the first company to introduce color TV production lines in China. Color TVs did not expand to the national market due to production. Now, Changhong has entered the Shanghai stock market.

Once the situation does not change, Venus color TV's leading sales position in the Shanghai stock market will be affected.

"What are you going to do? It's the New Year!"

"Meeting!" Xu Zhihua said calmly, "Changhong's plot is not small this time, and the advertising costs invested in it are not small!"

"Isn't it just an advertisement?" His wife frowned and said, "Advertising is because they don't sell well. If your Venus TV doesn't advertise, there are countless people who can buy it!

"In the future, it is estimated that this situation will not happen again." Xu Zhihua sighed, put on clothes, and said to his wife, "If I don't come back at night, you will go to bed first and don't wait for me.

"As for?" his wife complained.

In the end it did not stop.

Xu Zhihua's market insight is very strong, otherwise, the Venus color TV will not be as popular as it is now. Venus color TVs have always followed the boutique route. When the original market supply was insufficient, market customers had no choice but to add more prices or wait.

The dealer has the final say how much the price increase.

According to the situation that has been revealed, Changhong color TVs no longer rely on distributors to sell, but establish their own sales channels.

Any domestic color TV is in short supply. Changhong not only does not increase prices, but also offers discounts!(Read more @ hotmtlnovel.xyz)

The color TV market is about to change.

In contrast to the Venus color TV chiefs convening a meeting with factory leaders on the New Year’s Eve to discuss the quick response to countermeasures, the heads of the Peony Factory, who occupied almost half of the domestic TV market, also saw this advertisement.

It's just that it doesn't pay such attention.

"Changhong is desperate now? Don't spend a lot of energy on quality, but spend a lot of money on advertising!" The director of the Peony TV factory looked at Changhong's advertisement and couldn't help shaking his head.

Since taking office in 1986, Zhang Jie, the new factory director, first visited the backbone domestic TV production enterprises such as Panda TV Factory, Jingu Radio Factory, and Jinxing TV Factory.

Especially at the Panda TV Factory, he was deeply shocked, which was the gold medal of the National Quality Management Award, and other key enterprises have also entered the ranks of the quality management award pre-evaluation enterprises.

Only the Peony TV Factory, which occupies nearly half of the market share, does not even have a municipal quality management award or a ministerial management award from the Ministry of Electronics Industry...

Therefore, the quality of the peony factory is now very strict.

In 1986, relevant departments obtained a batch of color tubes at a price of $10 cheaper than the market price; just as there was a shortage of color tubes in the Peony TV Factory, the company faced a shortage of supply. Because the quality of this batch of color tubes was not good enough, Zhang Jie, the newly appointed factory director, did not follow the recommendations of his cadres, "the output is so large, but the quality of a batch is not up to standard, first solve the urgent production needs" and finally refused.

This also led to a decrease in the output of peony color TV sets for a period of time.

"The reputation of an enterprise needs to be guaranteed by quality! The reputation of consumers is the foundation of enterprise development!" Zhang Jie disapproved of Changhong's advertising on CCTV.

Peony TV, because it is the first to introduce leading domestic production lines from Japan, Germany and other technologically advanced countries, the product range is complete from black and white TV to color TV, and the production scale is also the largest in the country, so it has obtained more than half from the era of supply by ticket. China’s market share has become the absolute leader, and even now, it has not been shaken.

Peony TV is a household name.

Many people can't buy tickets if they have money or not. Even if they have tickets, they must add enough money for those that are in short supply.

Because of such a hot sales quotation, the leaders of the peony factory do not pay attention to these, but pay close attention to quality. Even in the 1990s, when Changhong launched a price war, other manufacturers followed suit, but Peony did not cut prices for a long time.

Moreover, Zhang Jie was deeply aware from the very beginning that although the domestic economy has grown a lot, it is still far behind Europe and the United States, and its income is not high. A color TV that requires a year’s salary or even more is directly related to consumers. For the high-end consumer products you meet, quality means reputation and the future of the company.

He also knows that the quality of domestic backbone production plants is not bad these days, and no one wants to smash his own brand.

Everyone can't fully meet the needs of the market to produce at full capacity, and naturally no one is willing to spend money on advertising.

With that money, it might as well increase the production line.

Chinese companies these days don’t know much about the market, and they don’t know that good wine is also afraid of deep alleys. The original kind of good wine is not very practical for most of the time.

Without the emergence of Xie Kai, the price war in the color TV industry would not have occurred so early.

The color TV industry this year is just beginning.

Since 1985, the Chinese TV market has started to upgrade from black and white TVs to color TVs. By 1993, there were basically very few black-and-white TVs in the market.

There is a huge market potential in it.

What Xie Kai wants is to quickly integrate the domestic color TV industry, build a domestic brand, gain a larger market share, and thus bring greater profits. This profit supports the research and development of the 404 military project...

"Ding..." The phone rang, and Zhang Jie answered the phone.

"Director, according to the information we have received, Changhong TV is preparing to cut prices by 8% to 15%."

It was a call from the chief of the supply and marketing section, and they were a little anxious.

The other side of the capital has five stores, even if the scale is not large, this will have a big impact on them.

"Don't worry, if they invest the money in production and pay close attention to quality, we may have to worry. Changhong's quality is not as good as ours, and even the quality management award pre-evaluation ranks have not entered! The quality is not good, just rely on it. Is it possible to lower the price?" Zhang Jie shook his head and said, "What's more, they are only opening sales these days, which dealer is not willing to make more money?"

Not to mention him, even most people feel disapproving.

This year, although many production lines have been introduced in the color TV industry, many production lines have not yet been fully completed and put into production, and even many of them are only in trial production. After all, when the production line was first introduced, many units did not have production experience in this area. They had to debug the production line and digest the technology...

The market is still in short supply.

What's more, Gome Electric is to gain popularity. It is estimated that the distributors have reduced their profits, and it is impossible to do it all the time.

Market competition between distributors has nothing to do with manufacturers.

Who is the agent and not the agent?

Xie Kai is a weird thing. When there is a product that is not worrying about selling, it actually starts to advertise. Even at the beginning, it raises both the advertising cost and the content of the advertisement.

There are not many domestic competitors for air conditioners and refrigerators.

Gome has always been a life-and-death Suning Appliance has not yet Chen Li, so the effect of this advertisement can be imagined.

Hongqi Machinery Factory’s shareholding in Changhong and other electrical appliance manufacturers is known only to the leaders of the higher authorities.

It has always been kept secret from the outside world.

In these years, everyone doesn't look down on the products of other companies, thinking that what they produce is the best.

The big factories like Peony, Panda, and Jinxing are too lazy to inquire about their opponents, and each want to expand their own output...

"Mr. Liao, this is your design?" Zhu Dekun and Liao Zhuolin, who didn't go back to the New Year, wanted to wait to see the sales of Little Swan washing machines, and they were drinking and watching TV in the Gome store in Zhushikou.

This method completely subverted his perception of advertising.

Even the Huang brothers looked at Liao Zhuolin, which really opened their eyes. It was just the hard work in the field and the crowded way home, which made them empathize. The brothers watched the short film and even discussed waiting for the past few days. I went home and put them on for my mother and two younger sisters!

There are still a few brushes to be transferred to the general manager.

Liao Zhuolin sighed, "How can I do that! It's all Xie Kai's idea."

Now Xie Kai is in a bad situation, and Liao Zhuolin feels even more uncomfortable.

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