Rebirth of Siheyuan starts in the 1980s

After listening to some of Cao Zhiqiang’s passionate remarks, the senior leader suddenly slapped the armrest of the sofa and laughed: “You are so young and energetic, not bad, you should be energetic when you are young, this is what young people should be like.

!”

After shaking his head, the big leader once again looked at Cao Zhiqiang with admiration and said: "I don't care whether you can do it or not, just because of your drive to do something, I am optimistic about you.

Yes, yes, no wonder you were able to find me through Silly Pillar. I thought you were going through the back door through me to find yourself a good job or something.

But I never imagined that you were looking for me to do something bigger, which is far more difficult than finding a job."

"If it wasn't difficult, I wouldn't come to you." Cao Zhiqiang smiled slightly, "If I were just looking for a job, it would be too easy for me.

To be honest, since I became famous for my poetry writing, many magazines are now begging me to join them. Even the Hongguang Machinery Factory where I currently work is begging me to stay.

In order to keep me here, Hongguang Machinery Factory even transferred me out of the workshop and gave me a very idle job. They even said that they would make me a full-time employee in a few years and make me a cadre in a few years.

.”

"Oh, that's right." The big leader chuckled, "A capable person will shine wherever he goes. Everyone will notice him, and everyone will want to keep him in their hands. It's really normal."

"So, great leader." Cao Zhiqiang smiled slightly, "If it's just for myself and for me to live a better life, my followers don't have to come to beg you."

After a short pause, Cao Zhiqiang said again: "Actually, I'm not afraid to tell you, the senior leader.

Recently, since I became famous, I have not only met a lot of editors and experts, but I have also recently recognized two god-sisters. One of the god-sisters’ father is the secretary to the district chief of Chongwen District, Beiping City, and the other god-sister’s father

, is the leader with real power at the jun level.

If you want to make a name for yourself and make a lot of money, I have plenty of ways and ways to do it.

Apart from anything else, if I wanted to open a magazine affiliated with a certain unit, it would be as easy as drinking water and eating.

There is also a restaurant. I have long bought a front-end house in a good location and hired people from the Peking Design Institute to decorate it. The decoration is almost finished now.

Coupled with Uncle He joining us, my restaurant business will be officially opened in a short time.

However, I have more ambitions, I have more and greater ambitions, and I am not willing to just open a very profitable magazine, or just open a very profitable small restaurant.

I want to set the trend, I want to change the entire publishing world.

I can’t stand the chaos in the current cultural world. I can’t stand the scar literature, reflective literature, and miscellaneous literature from Hong Kong, Taiwan, and the West that are everywhere.

What I want is something more positive and progressive.

Either I don’t do it, or I do it, and I just do what Lu Xun was like back then.

No, I not only want to be Lu Xun, I want to do more than him.

Not only do I want to become famous myself, I also want to lead a large number of like-minded people to become famous together, and then lead a more positive cultural trend.

I want to launch a new new culture movement. I want both classics and modernity, and I want a combination of classics and modernity.

In terms of literary creation, I don’t want to be sad about the Spring and Autumn Period, and I don’t want to reflect on the scarred literature of many mistakes in the past. I want to be more positive, more reflective of reality, and more new literature that seeks novelty and change.

In the field of singing, I demand innovation and change, combining classical Peking opera with popular songs, and combining traditional Chinese musical instruments with modern musical instruments to create new individual stars and star groups.

I want the whole world to hear my voice, I want the whole world to see my words, and I want everyone in the world to understand what I am thinking.

I want to be a new generation of young leaders, but also a new generation of cultural changers.

Yes, now is the time.

The spring breeze of reform is the best soil for my survival.

I want to take advantage of this spring breeze to give full play to my youth and talents.

Then, I will use my influence to drive more and more latecomers to play a piece of music for the new era with me!

To put it bluntly, I have great ambitions and want a lot of things, and I will never be willing to just be a rich and famous man.

To do all this, I cannot do it alone. I must have a platform, a platform that is completely under my control and where I can exert my personal influence.

This platform can only be an all-inclusive publishing and distribution platform like a publishing house.

Only by having a publishing house that is completely under my control and allows me to splash ink at will can I realize my ambitions faster and better!

And to do this, after much thought, only you, the great leader, have this ability.

As long as you say hello to the relevant departments, you will definitely allow me to have a publishing house that I have the final say on, so that I can realize my ambitions and realize my dreams as soon as possible.

So, I am here, specifically to beg you."

After listening to Cao Zhiqiang's long speech, the senior leader did not immediately praise him. Instead, he frowned and fell into a long test again.

As the senior leader took the long exam, the scene suddenly became quiet.

Not only the senior leader, but also He Yuzhu looked at Cao Zhiqiang in surprise, obviously not expecting Cao Zhiqiang to say such a thing.

After a full three minutes of silence, the senior leader ended the long test and smiled at Cao Zhiqiang: "Young man, I appreciate your frankness and courage, and of course I also appreciate your ideas and courage.

Not bad, not bad, really good. Nowadays, there are really fewer and fewer young people like you who dare to think and do.

However, what you just said are all your own ideas, or did someone teach you?"

"Of course it's my own idea." Cao Zhiqiang said.

"Oh?" The big leader raised his eyebrows, "I remember your name is Cao Zhiqiang, right? Then I call you Xiao Cao, do you mind?"

"Of course I don't mind." Cao Zhiqiang said quickly.

The big leader nodded, put down the bankbook and receipts in his hands, and sighed: "Xiao Cao, you are talented and dare to think and do. Although you seem a bit arrogant, I think it is very good, very good.

Young people should be energetic, dare to think, dare to do, and dare to fight.

Then, it seems that you are not just a talker.

You can rely on your true ability to make money in just a few months that ordinary people cannot make in a lifetime, and as you said, you will make more and more money in the future.

It is very rare that you have the ability to make a lot of money, you also have the desire to make a lot of money, and you follow the right path and do not engage in crooked ways.

What's even more rare is that after you make money, you don't think about enjoying it for yourself. Instead, you have greater ambitions. You want to use the money to do more things and help more people. This makes me appreciate it even more.

However, have you ever thought that earning royalties from writing articles is completely different from opening a publishing house that you fully control?

When you write articles to earn royalties, what you earn is your own. As long as your talent does not dry up and everyone loves to read what you write, your wealth will continue to flow.

But if you open your own publishing house or even a chain of restaurants, it will be different.

Whether it's opening a publishing house or a restaurant, it all involves management capabilities, which is completely different from writing articles.

Let’s not talk about opening a restaurant, let me talk about opening a publishing house.

Although private publishers are not allowed to operate now, with the reform and opening up, everything is new and changing, so it is not impossible to use you as a pilot.

But the question is, what should you do if you fail? Have you thought about the consequences?

As you said, if you open your own private publishing house, it is a private company model, and you have to pay serious business taxes. The risks are far beyond those of regular publishing houses.

You finally saved five hundred thousand, but once you open a publishing house and lose money, aren't you worried about losing money?"

Cao Zhiqiang smiled slightly: "When you are crossing the river by feeling the stones, there must be a pioneer, and there must be someone who takes the first step. Personally, I am very confident that I can successfully run a publishing house.

Otherwise, in addition to being more passionate and enterprising, I also have better talents than others!"

After a brief pause, Cao Zhiqiang said directly: "To put it bluntly, my works alone can support a publishing house. I can defeat at least half of the poets and novelists in the country, and I can be a catfish.

Let there be a big earthquake in the entire publishing industry and force them to reform!"

"Oh? So powerful?" The big leader smiled and said, "That's not a small tone!"

Cao Zhiqiang said with a serious face: "The tone comes from strength. Only with this strength can I dare to say this."

After a brief pause, Cao Zhiqiang continued: "Big leader, first of all, although publishing houses look at business methods, in the final analysis they still look at products.

What are the products of the publishing house?

Of course it is an excellent work!

As long as my own works sell well, I will soon form a trend and symbol, and become a star writer who is highly sought after by everyone!

If I were just a writer, even if I became a star writer, I would at most make more money.

However, it would be different if I, a star writer, were also the owner of a publishing house.

At that time, I can publish my own works and change the pricing power in the publishing industry.

For example, I can turn the royalty sharing system into a formal method of payment of royalties.

Other publishers don’t dare, or say they don’t want to play with royalty sharing, but I dare.

Once I form the royalty sharing system into a formal payment method for manuscripts, and add my own example, I will definitely attract more outstanding authors to join.

The more excellent authors there are, the more excellent works will be.

The more excellent works you have, the more you will sell and the more money you will make.

If it is based on a share-sharing system, once the writers who join the franchise make more money, the publisher will only make more money.

To put it bluntly, my method is the so-called small profits but quick turnover, win-win cooperation.

At that time, if other publishing houses do not follow me and launch the royalty sharing system, they will wait to be eliminated."

"It makes sense." The big leader nodded.

Cao Zhiqiang continued: "Secondly, the same principle applies to hotel management.

I plan to cooperate with Uncle He to open a restaurant, but this is not just a restaurant, but a chef training class.

In other words, Uncle He is not only the chef of the hotel, but also a cooking teacher who will teach many apprentices in my hotel.

When the apprentices are almost ready to teach, I will partner with these apprentices taught by Uncle He and let them go out and open chain stores in a franchise model.

In other words, I not only want to open a restaurant, but also want to open a chef training school to train more chefs.

Not only do I want to recruit idle people in society and teach them how to cook and let them learn a craft, but I also want to issue them licenses so that they have a place to show their talents and can rely on the skills they have learned.

, live a better life.

Specifically, while I train new chefs myself, I also openly recruit people who want to start a business.

At that time, after inspection, I will select a group of people who want to start a business but do not have the skills to work together.

Then, the partners provide their own funds to provide the space, tables, chairs and benches needed to open the store. However, the name and sign of the hotel must be the same as ours, and their decoration style must also be approved by us and be consistent with the style.

That is to say, the partner only needs to provide hardware facilities such as venues, but the software, that is, chef support, dish support, and advertising support, are all provided by us.

This model is what I call the franchise store model.

In this way, the chefs we train can go to work in these franchise stores.

What's the advantage? The advantage is that all the chefs who go to franchise stores have been trained by us and have similar technical levels, so the taste of the dishes they cook will not be much different.

All franchise stores have the same sign as the main store, similar decoration, similar service quality, and similar food quality. This can create a scale effect, open up the market as quickly as possible, build a reputation, and allow franchisees to make money faster.

At the same time, all franchise stores are subject to unified supervision and management, which is more guaranteed than a single hotel and will not easily harm consumers, such as using gutter oil.

Then, these franchise stores implement a share-sharing model like our main hotel. They only need to pay a part of the franchise fee regularly. This franchise fee is definitely not high and can be regarded as a management fee and a support fee.

Furthermore, franchise stores can use our sign and purchase our secret formula, but non-franchise stores cannot use our photos, enjoy our brand support, and purchase our secret formula.

Don’t underestimate brand support.

Once a chain is formed and all stores are a sign, then we can advertise the hotel, such as on TV or in newspapers and magazines.

In this way, once the advertisement is launched, all franchisees of the entire brand will benefit. There will naturally be more customers and of course greater profits.

To put it simply, this franchise store model is unified, scaled, standardized and corporate!

But to realize this model, simple self-employment is not enough, there are too many restrictions, and a private company model must be adopted."

"I understand!" He Yuzhu suddenly said, "You only provide skills but not money, and you partner with individual self-employed people to do business and unite individual self-employed people. Is that so?"

"That's right!" Cao Zhiqiang looked at He Yuzhu with a smile, "So this model, also called the chain store model, is like a chain of iron and a boat. Everyone works together to make the sign bigger and the business bigger, and then support each other and manage it in a unified way.

, this is much better than opening a single restaurant."

After a brief pause, Cao Zhiqiang added: "The West has already had this model, such as their McDonald's, KFC and other fast food restaurants, which are basically this model.

I believe it won’t be long before they wait and see for a while and find that our determination to reform and open up is unwavering, and those foreign fast food chains will also enter our country and seize our market.

Therefore, there is no stopping us. We must make our own brand bigger in advance, compete with foreign fast food after the entry of foreign fast food, and learn each other's technology in the competition, so that we can gradually build our own chain catering brand.

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To achieve this, traditional state-owned restaurants cannot do this, because state-owned restaurants are too old-fashioned, too inflexible, and wasteful, and cannot compete with those foreign chain restaurant brands.

If state-owned restaurants could work, there wouldn’t be so many contracted state-owned restaurants now. Wouldn’t it mean that traditional state-owned restaurants are wasting a lot of money?”

Speaking of this, Cao Zhiqiang looked at He Yuzhu: "Uncle He, you have the most say in this regard. After all, you are the chef and canteen director of the state-owned enterprise canteen. I think you must know the disadvantages here better than me."

He Yuzhu was stunned and opened his mouth. He was about to say something, but for a moment he didn't know where to start.

In the end, He Yuzhu just sighed: "It is true that state-owned restaurants have a lot of problems. They are just wasteful. In terms of management and income, they are indeed not as good as restaurants contracted by individuals."

"That's right." Cao Zhiqiang smiled and nodded.

Then, Cao Zhiqiang looked at the big boss: "So, big boss, I hope that while you allow me to open a private publishing house, you will also allow me to open a private catering company, not a self-employed business, but a serious company.

I think that allowing private companies to start companies is already under discussion, but the policy has not yet been issued.

It just so happens that I am willing to be the first person to start a company and eat the first crab!"

After hearing this, the senior leader smiled slightly: "Comrade Xiao Cao, you have a big appetite. You want to open a publishing house and a chain of restaurants. You want to work in two industries at the same time. Do you have the energy?"

"Of course." Cao Zhiqiang said with a smile, "To be honest, my main focus in the future will be on publishing houses and chain restaurants. I just need to formulate the rules and regulations and let Uncle He do it.

Uncle He and I made an agreement and we decided to do business together.

From now on, Uncle He will be mainly in charge of the restaurant. He only needs to follow the rules and regulations I gave, teach the apprentices there, cook their dishes well, and take care of the restaurant.

Anyway, the catering industry is actually very simple. As long as the dishes are good, the pricing is right, and the signboards are loud, it's not that complicated. Uncle He can take care of it himself.

Of course, I will also carefully select other franchisees and will not look for unqualified people to join.

In other words, the catering industry does not actually need to invest too much energy. It only needs to prepare the regulations from the beginning. They will follow the regulations in the future. I will check them occasionally and there will be no big mistakes.

As a manager, you can’t do everything by yourself, right?

On the contrary, I have the talent to write articles, so in the days to come, I will devote my main energy to the publishing house.

Specifically, I will publish many best-selling books, continue to build my own popularity, and then make a lot of money through this.

When I become famous and make money, everyone also knows that I make money by writing books, and they also know that I have a publishing house under my name. In this publishing house, I can pay royalties according to royalties, and there will definitely be a lot of money.

Authors to submit articles.

We just need to select the best from the best, choose those authors who have written excellent works, and cooperate with them, then we will get bigger and stronger.

In this way, we can force other publishing houses to stop being complacent and start implementing a royalty sharing system. Otherwise, they will not be able to retain outstanding authors and produce good works.

The reason why I want to open a publishing house is because I am very ambitious.

Not only do I want to publish books, I also want to publish magazines, and even audio and video tapes and other audio and video products.

I not only want to make every writer famous, I also want to make every singer famous.

In other words, I want to learn from the West and build a domestic literary and entertainment company in advance, and then produce our own original articles and music.

Great leader, now our mainland music cannot stop the popular music from the West, Hong Kong and Taiwan.

These things cannot be suppressed by prohibition. They can only be introduced appropriately, and then learn from them and surpass them.

He is a young student with no talent, and considers himself to be outstanding in music creation, musical instrument playing and singing.

If I were to lead the trend of original pop songs in China, I would definitely be able to compete with the pop music of Hong Kong and Taiwan, and even go abroad, to Hong Kong and Taiwan, as well as Japan and the United States, to use our music to earn their foreign exchange.

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Believe me, big leader, I can definitely do this, and only I can do it."