Rebirth of Siheyuan starts in the 1980s

After hearing the frank words of the man in suit Zhang Qianjin, Section Chief Zeng was fine, but Cao Zhiqiang was speechless for a while.

Fortunately, he took the matter so seriously and thought it was a fraud, but it turned out to be just a case of borrowing first and paying back later.

It's not that Cao Zhiqiang has never thought that the other party was lying, but after hearing the other party's further statement, he felt that it still made sense.

The biggest truth is that it is a question of whether it is cost-effective or not.

You know, this is the capital, and the target of their calculation is a large state-owned enterprise with a militia organization.

Stealing public property is a felony. Once you take the goods without paying, and you are convicted of this crime, it will start from three years. And the larger the amount, the greater the crime, and the maximum penalty is the death penalty.

Compared with the crime of stealing public property, the crime of speculation is much lighter. Even if the circumstances are serious, the crime is only less than three years.

If Zhang Qianjin and his group stole these books and ran away without giving them the money, that would be an obvious crime of theft.

But if Zhang Qianjin and his group stole these books, first secretly sold them in the capital, and then paid back the money, then even if the incident happened in the end, it would only be a crime of speculation and there would be no big problem.

In addition, units like printing warehouses need to inventory inventory regularly, but best-selling books like "Journey to Jianghu" must be inventoryed once a month anyway.

Zhang Qianjin and his gang secretly took away 40,000 sets of books. If there were no insiders to help correct the situation, such a huge deficit would be discovered by the superiors very quickly.

But if there are insiders to help with the change, it can only last for about a week.

Within a week, Li Youfu and Zhang Qianjin had already found a way to disperse the three carts of books and got their money back in time.

As long as the money is made up in time, then this is a normal private transaction, not theft, and certainly not fraud.

And with this experience, they can really drag Shen Zhenhua and others into the water and become their own complicit people. If they secretly engage in such things in the future, they will be more tactful.

Also, after this cooperation, when Li Youfu and Zhang Qianjin have money, they can continue to cooperate with Shen Zhenhua.

Li Youfu even thought about using Shen Zhenhua to bribe the printing house, allowing the printing house to print an additional batch of books outside the plan, and then get these unplanned batches of defective books at a lower price.

In this way, books planned for printing in the future will continue to go through normal channels such as Xinhua Bookstore, while books outside the plan will be eaten by Li Youfu and sold secretly through private channels.

According to Li Youfu, this set of books is such a best-seller that it will remain popular for several months, and the sales volume may exceed one million.

Therefore, Li Youfu's plan is actually a business with low risk and long-term success. It is not a one-time deal where you steal a batch of books and run away.

If there hadn't been a little accident this time, and the convoy was stopped by the newcomer guarding the gate when it was leaving, and the security department was called to have the people from the security department seize it in time, then once this thing was put into operation, maybe Cao Zhiqiang would have to

Give the other person a like.

In other words, if the other party really wanted to sell the goods first and then pay the money after stealing the goods, and do business smoothly, then Cao Zhiqiang would welcome it.

After all, for Cao Zhiqiang, he is the supplier, and there is an additional sales channel with a higher price, so why not?

Xinhua Bookstore is good, but Xinhua Bookstore is too demanding. They just cut it off and charge half the price.

This is because Cao Zhiqiang left the relationship in advance and gave him the money. Otherwise, he would have to cut off at least 60%.

Of course, Xinhua Bookstore also has a large distribution channel, and it is a formal distribution channel, which goes without saying.

If it hadn't been for Xinhua Bookstore, I'm afraid his buy-one-get-one-free set of "Journey to Jianghu" wouldn't have become the most expensive bestseller in Beijing in just a few days.

I would like to explain again here, that is the problem of martial arts novels at this time.

In fact, in 1983, Xinhua Bookstore in China, especially the Xinhua Bookstore in Beijing, did not dare to openly sell martial arts novels because they were not allowed to sell them.

Speaking of which, as early as 1979, because the ban on the publication of martial arts novels was lifted in China, martial arts novels from Hong Kong and Taiwan flooded into the country, resulting in a martial arts novel craze in the country.

At that time, most martial arts novels were first sent to Xiangjiang, where they were compiled into simplified Chinese characters, and then shipped to Guangdong. They were then printed in large quantities in Guangdong and then spread throughout the country.

Since the overall cultural literacy of mainland Chinese during this period was not high, and they had experienced ten years of repression, martial arts novels immediately filled the gap as soon as they came out, resulting in the proliferation of various martial arts novels and the formation of a nationwide viewing of martial arts.

trend.

Because of this, in order to prevent "martial arts overheating" and ideological confusion, the National Publishing Bureau issued a "Notice on Resolutely Stopping the Misprinting of Old Novels" on April 3, 1982.

The notice stated: In view of the fact that too many old novels such as chivalry, romance, and public cases have been published in recent years, there is no need to continue publishing them from the date of publication.

All novels of this kind that are currently being printed will be stopped from printing, and those that have already been printed will be temporarily sealed for later processing.

The so-called martial arts novels, romance novels, etc. imported from Hong Kong, Macao, and Taiwan are also subject to the above regulations.

Well, everyone with a discerning eye will know this notice, which prohibits the publication of martial arts novels.

From then on, regular publishing houses no longer published martial arts novels, and formal bookstores like Xinhua Bookstore no longer openly sold martial arts novels in large quantities, but could only sell them secretly and in small quantities.

However, martial arts novels cannot be banned by a ban.

If regular publishing houses no longer publish martial arts novels, a large number of irregular publishing houses will secretly publish them.

The regular Xinhua Bookstore was no longer allowed to sell books, so a large number of bookstalls began to set up stalls to sell them.

Even the rise of domestic book stalls is related to the appearance of this notice and the rise of martial arts craze.

It is even better that it was not banned before. With this ban, the people's enthusiasm for reading martial arts novels has increased, so that between 1982 and 1985, various domestic martial arts novels have truly reached the point of overflowing.

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According to statistics, during this period, a total of four to five thousand sets of illegal martial arts novels were printed in mainland China every year, with the number reaching about 300 million copies.

This is annual data, and it is an illegal publication without any copyright.

Not to mention anything else, there were as many as a hundred novels by "Jin Yong" during this period, and Wo Longsheng's novels were the hardest hit, with as many as a thousand.

Most of these are pirated copies, or are plagiarisms written by mainlanders under the guise of "Jin Yong" and others.

Therefore, plagiarism has been very popular as early as the early 1980s.

If someone reads martial arts novels at this time, and if they read too much, they will find that many martial arts novels only have different names and different authors, but the content may be exactly the same, or more than 80% the same, and at most the name of the protagonist has been changed.

It was not until 1985 that the Ministry of Culture issued a report, and the ban on martial arts novels in mainland China was lifted for the second time, allowing regular publishing houses to re-publish martial arts novels.

With the second lifting of the ban and the promulgation of various control regulations, this piracy feast of martial arts novels has officially ended, and domestic martial arts novels have become more formal.

In other words, in 1983, martial arts novels could not be openly sold directly in Xinhua Bookstore, which is why Cao Zhiqiang’s set of books bundled martial arts novels with poetry collections for sale.

Because what Cao Zhiqiang is selling is the poetry collection "Journey to Jianghu", the price is also the price of the poetry collection.

As for the "Shattered Void", it's just a buy-one-get-one-free gift.

In this way, the ban on martial arts novels is circumvented.

The former Zhao Shouwen was a veteran martial arts novel enthusiast, and because he had read too many martial arts novels in various versions and had a little knowledge of the industry, he proposed to publish martial arts novels from Hong Kong and Taiwan.

Because publishing martial arts novels is really profitable at this time, and the profits are guaranteed.

After all, you don’t need to pay royalties, you can just copy and print them. Isn’t that profitable?

It was only Cao Zhiqiang who canceled this proposal out of long-term considerations.

After all, your own "original" work is very good, why should you copy someone else's?

Plagiarizing other people's works and publishing them illegally, even if it's okay now, is still a stain. If you want to become bigger and stronger, it's better not to do it.

In short, Hongguang Publishing House circumvented the ban on martial arts novels at this time by selling poetry books and giving away novels, and was able to officially put its martial arts novels on the shelves of Xinhua Bookstore without any sales.

Quantitative restrictions.

But this situation is a case of taking advantage of a loophole and can never happen again.

If you want to buy poetry books and give novels as gifts for the second time, I’m afraid it won’t work.

Cao Zhiqiang is not yet capable of changing the country's policy, so until the new policy of lifting the ban on martial arts is introduced, martial arts novels may not be sold openly.

Cao Zhiqiang had a headache before.

The solution he thought of was to publish his novel in Xiangjiang after making a lot of money from this set of books.

As for the publishing house, they can just make magazines and publish records with peace of mind.

In other words, according to Cao Zhiqiang's original plan, his new novels, such as "Looking for Qin" he is currently reading, will be directly published in Xiangjiang and sold to overseas markets. After the ban on martial arts is lifted, they will return to the mainland market.

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As for the future project of Hongguang Publishing House, it is to open an emotional magazine similar to "Zhiyin", and then set up a record company to specialize in producing records.

Emotional magazines and pop songs are not prohibited.

And from the perspective of making money, once music records explode, they will make money faster than novels.

As for magazines, once they become a hit, like "Friends", they are also cash cows.

In the past, Cao Zhiqiang was too low-level and had no chance to get in-depth contact with the "martial arts ban".

But now that he has his own publishing house, and at his level, he has been able to come into contact with the "martial arts ban".

With that "notice", that is, the "martial arts ban", Cao Zhiqiang's "Jiang Hu Xing", which is selling sheep over others, is normally on the shelves of Xinhua Bookstore and is selling very well, but how long this popularity can last is unclear.

Hard to say.

If someone reports him and the relevant departments start to ban it, then his "Jiang Hu Xing", which is selling sheep over dogs' meat, will definitely be asked to be removed from the shelves.

Even if it doesn’t need to be removed from the shelves, it should at least be corrected, such as canceling the free copy of “Shattered Void”.

But once the book "Shattered Void" is gone and it is just a collection of poems, the sales will never reach this stage.

Therefore, Cao Zhiqiang took precautions. After seeing the hot sales and the emergence of a large number of second-tier dealers, he thought of cooperating with these second-tier dealers.

In this way, even if Xinhua Bookstore is no longer allowed to sell "Shattered Void" in the future, he can continue to sell his own "Shattered Void" through those second-rate dealers and underground bookstalls.

Although underground bookstalls are inconspicuous, strictly speaking, the market is much wider than that of Xinhua Bookstore, and for some books, the shipment volume is much higher than that of Xinhua Bookstore.

Make money, don't be embarrassed.

Anyway, there is almost no supervision in the domestic publishing industry at present. The most is the distribution aspect, which means Xinhua Bookstore is a little stricter.

As for underground bookstalls, as long as you don't sell obscure books that show off your sexuality, then there's no problem.

After all, this is an era without urban management.

Originally, Cao Zhiqiang thought that people like Zhang Qianjin and Li Youfu were just a bunch of liars who cheated the book and ran away.

But now it seems that the other party just wants to spend a small amount of money to do big things, and has never thought about not paying back the money, so that is different.

If it is true as Zhang Qianjin said, then this Li Youfu is indeed a partner worthy of cooperation.

Well, with the channels, ability, brains and courage, this is an excellent scapegoat, no, a partner.

If Li Youfu can be secretly supported and allowed to become bigger and stronger and become an underground bookseller, the benefits will be great in the future.

No, it's not the underground booksellers, but actually integrating them into Zhao'an and making them his subordinate departments.

Like the sales department?

Yes, Li Youfu has channels and connections, but what he lacks is an identity.

If Li Youfu is allowed to enter his own publishing house, and then set up a sales agency in each big city in the name of the publishing house, and then copy his wholesaler model in the capital, providing cheap books and audio tapes to self-employed people setting up stalls, this business will be

It can still be done.

At that time, not only can we have separate and controllable sales channels for our own magazines, books, audio tapes and other products, but we can simply operate a sales network for this cultural product, which is also a big business.

Li Youfu is a self-employed person. He cannot make it big, so he can only do wholesale in the name of a self-employed person secretly.

But since I am a publishing house owned by a state-owned enterprise, I have absolutely no problem doing these things.

I have a name, products, connections, and money.

What is lacking? What is lacking is talents who can stand alone!

Neither Yu Deli nor Shen Zhenhua is actually the kind of talent he wants who can stand alone.

Otherwise, I wouldn’t have to do everything myself and just take it one step at a time.

But Cao Zhiqiang himself has little experience and always makes mistakes.

In other words, if his subordinates really have talents who can take charge of their own affairs, others will not take advantage of him.

Originally, Cao Zhiqiang was a little worried about the lack of a group of talents under his command who could take charge of their own affairs or who could understand his own ideas.

This is good, whatever is missing will be given.

It's just an oversight on my part. Isn't the talent already here?

Zhang Qianjin was just fine, but that Li Youfu was truly extraordinary.

At least from Zhang Qianjin's narration, Li Youfu is a man with great brains and ideas.

The other party has the channels, the connections, the courage to venture and the brains to do something.

The key is that the other party still has leverage in his own hands.

Instead of catching the other party and sending him to jail, he only earns those three imported cars.

It would be better to recruit this kind of talent into Zhao'an and let him do things for him.

If you can secure such a person, you can use his abilities and let him use your own platform.

If both parties are mutually beneficial, then they will turn into dragons when the storm hits, and the world will be very different from now on.

Just because he can supply goods to individual book stalls, it means that he at least has privately mastered a sales channel of his own.

Just the channel he has mastered is extremely valuable.

If you recruit such people, you have control over the other party's sales channels.

At the beginning, we don’t need to make the store too big. We will continue to build the sales network in Beijing and expand the street-stall sales network in Beijing.

Once it grows to a certain level, it will then open branches in big cities such as Tianjin and expand wider network channels.

Once done, you can even set up your own transportation team to transport and sell the goods yourself.

Huh? Transport team?

Thinking of this, Cao Zhiqiang looked at Section Chief Zeng next to him.

It seems that he noticed that Cao Zhiqiang suddenly looked at him. Section Chief Zeng didn't know why, but asked in a low voice: "Xiao Cao, why are you looking at me? Do you hear where he lied? If so, tell me and I will deal with him!"

"No, no!" Zhang Qianjin said quickly, "Everything I said before is true, not a single lie!"

Cao Zhiqiang smiled and looked at Zhang Qianjin again: "Zhang Qianjin, although I really want to believe you, what you are saying now is all your own words."

"It doesn't matter!" Zhang Qianjin said quickly, "I, I know where Li Youfu is. If you don't believe it, I can lead the way and take you to catch Li Youfu immediately. Once we catch him, everything will be clear."

"Okay, this is what you said!" Cao Zhiqiang said.

Immediately afterwards, Cao Zhiqiang ignored Zhang Jinjin, who nodded crazily, and turned to look at Section Chief Zeng: "Old Zeng, in that case, I would like to trouble you to find a few people, take Zhang Jinjin with you, and capture Li Youfu.

"

After a brief pause, Cao Zhiqiang asked again: "Well, by the way, do you have the right to arrest people?"

Section Chief Zeng chuckled: "Why don't you have the right? Forget about other things, but this matter is related to our factory, so I have the right to arrest people!"

Having said this, Section Chief Zeng stood up and said, "Well, I'll go there myself and I'll make sure I catch the person for you."

"Then I'll trouble you." Cao Zhiqiang smiled, "By the way, it's best to bring my subordinates, Shen Zhenhua and the others, over here. There are some things, and it would be better to explain them in person."

"Okay, just take a look." Section Chief Zeng said with a smile.

Immediately afterwards, Section Chief Zeng pulled Cao Zhiqiang aside and whispered in his ear: "By the way, Xiao Cao, if what he said is true, does your method no longer work? How about we still use it?

With my method, I can at least get those three cars, don’t you think?"

Cao Zhiqiang also lowered his voice and said: "Old Zeng, bring the people here first. I have a new idea. Once it is implemented, it will be a long-term business, which is much more valuable than three cars."

"Oh?" Section Chief Zeng looked at Cao Zhiqiang and rolled his eyes, "Do you have any new ideas? What ideas?"

Cao Zhiqiang continued to lower his voice: "It's not convenient to talk now. Please bring everyone here first, and then we will discuss it in detail. Anyway, I guarantee that there will be benefits for us."

Section Chief Zeng grinned: "Okay, you are a cultured person and have a sharp mind. I will listen to you."

Having said this, Section Chief Zeng left Cao Zhiqiang and walked to Zhang Qianjin, who was still a little scared. He said with a livid face: "Zhang Qianjin, come with me. It's best not to play tricks! Otherwise, I promise to let you come for three years."

Starting from the beginning, the family will be depleted!"

"Yes, yes, yes." Zhang Qianjin nodded like a chicken pecking at rice, "I promise not to play any tricks and will cooperate fully!"