Rebirth of Siheyuan starts in the 1980s
334 If you don’t come to Beijing to eat for heaven, it’s in vain to eat all over the city
"Let's eat first." Cao Zhiqiang, who instantly understood Xiang Dongfang's intention, smiled slightly, "If you don't eat, the steak will be cold."
Xiang Dongfang asked anxiously: "What do you mean..."
"Don't worry." Cao Zhiqiang waved his hand.
Immediately afterwards, Cao Zhiqiang picked up the knife and fork again: "Originally, I wanted to say that we won't talk about business today.
But for my sister's sake, and because you help them a lot...
Let’s do this, at two o’clock tomorrow afternoon, you come to my publishing house and we will formally discuss your employment, okay?”
"Really?" Xiang Dongfang was stunned for a moment, then overjoyed, "You, are you really willing to have me?"
"Of course." Cao Zhiqiang smiled and said, "I have always been looking for a high-level talent like you. Since you have set your sights on my little temple, there is no reason why I should not accept it."
"That's great." Xiang Dongfang said happily, "But..."
"But what?" Cao Zhiqiang asked.
"Can I bring a classmate there?" Xiang Dongfang said, "She has a good relationship with me."
Cao Zhiqiang frowned for a moment, but soon smiled again: "Of course it's no problem."
"Then I'll be relieved." Xiang Dongfang breathed a sigh of relief.
"Can you have a good meal now?" Cao Zhiqiang asked with a smile.
"Of course." Xiang Dongfang quickly picked up the knife and fork again, "Sorry, I, I just lost my temper."
Cao Zhiqiang smiled slightly: "Okay, stop talking and eat quickly."
It seemed that they had let go of their worries, and everyone had a great time eating, talking and laughing.
Soon, the lunch was finished.
Afterwards, Cao Zhiqiang asked Xiang Dongfang to take Cao Lili and Qiao Simei back with him because he was busy at work.
This shows the benefits of wearing a Dongfang item.
With Xiang Dongfang here, Cao Zhiqiang can worry less and doesn't have to worry about taking care of the children.
After separating from Xiang Dongfang and his two sisters, Cao Zhiqiang first went to "Food is Heaven".
When we arrived here, the atmosphere was quite lively and it was full of guests. Even here, there were still people queuing up outside to wait for a seat.
"Hey, eldest sister, business is booming." Cao Zhiqiang said to Cao Jiajia with a smile.
"That's not true." Cao Jiajia also smiled.
"Originally, I was worried that the price you set was too high and would scare away customers.
Who knows, a lot of individual tourists left at the beginning, and the workplace you mentioned didn’t show up to eat or drink.
But not long after, several foreigners came over to eat, and then it was accidentally published in the newspaper, and it became famous all of a sudden.
Nowadays, more and more customers come to eat here, and there are also many repeat customers.
Even many workplace wine bureaus have begun to operate here, and they do not accept credit.
Now, this place is full every day, business is very good, I have to work until late at night every day, and I have made more money than I can count."
Cao Zhiqiang curled his lips: "That's right, we don't even know who opened it."
Well, after the rules were changed here, not only did the price of food increase significantly, but only lunch and dinner were served, and breakfast was no longer provided.
In the beginning, this approach really affected business. Many customers, especially those who were more price-sensitive, really stopped coming.
As for what Cao Zhiqiang said about eating and drinking in the workplace, he actually only came here a few times to show his appreciation at the beginning, and soon stopped coming often.
The reason is very simple, because the units that Cao Zhiqiang is familiar with have their own canteens. It will be more convenient to treat guests to eat and drink in the canteen of your own unit, and you can dare to say some things, and it is also convenient to pay the bills.
But these leaders come here to eat for heaven's sake, but it is actually inconvenient in various ways.
Apart from anything else, it is particularly inconvenient to get things home after eating.
These days, after the leader has finished eating Xiaozao, who doesn’t want to take some home? This is a tradition.
Let's put it this way, these leaders came to Shiweishian before because of the big boss's face, so they came to support the company when it opened.
However, once everyone found out the actual situation and learned that the big boss just wrote a plaque, he had no shares in the store, and no children or relatives worked in the store, their attitude changed.
But the most important thing is that the big leader has now completely retired and handed over power. He really doesn't care about anything anymore and is no longer the top leader.
In Uncle Xu's situation, although it's not like he's going to leave immediately, the difference is actually not that big. At least for the sake of face, everyone doesn't have to spend all the money and effort to eat here instead of eating small dishes in their own cafeteria.
Therefore, the situation that Cao Zhiqiang originally envisioned, where "there are no idlers in business, but only leaders when talking and laughing" did not happen at all.
After all, there is still a gap between imagination and reality.
On the contrary, because the price was raised too high, even with Si Zhu's cooking skills, his character was somewhat bad. As a result, word spread, and the old customers nearby stopped coming, causing business to suffer.
However, just a few days ago, the situation suddenly changed.
The cause of the incident was that there were several Japanese guests and a translator who happened to pass by here two days ago. They were attracted by the smell and couldn't help but come over to eat. After eating, they all raised their thumbs and said repeatedly in broken Chinese: "
Delicious!”, “Awesome!”
This scene happened to be seen by a reporter from the Peking Youth Daily who came over for dinner, and he happened to "capture" the scene of the Japanese friends giving thumbs up and praising them as "first class".
Then, the reporter went up to interview several Japanese people, and then he found out that they were domestic tourists.
However, they did not come here to eat by chance, but came here specifically to eat at this restaurant.
When I asked the reason again, I was told that it was recommended by a friend, so I came here to try it. Unexpectedly, it tasted really good, even better than the one made by the chef at Jianguo Hotel.
Not only are the cooking skills good, the ingredients here are also very fresh and delicious, and there are many good things you can't eat elsewhere.
The overall feeling is that it is first-class, I came to the right place, and then I praised the Chinese food.
After this reporter returned, he wrote an article in the Peking Youth Daily.
The content of the article actually wants to say that Chinese food conquers Japanese friends and builds a bridge of Sino-Japanese friendship.
You know, now is the honeymoon period between China and Japan, and more and more Japanese tourists are visiting the country.
Therefore, writing something praising the friendship between China and Japan is absolutely politically correct.
Starting from the perspective of food can also avoid making mistakes.
In this article, the author "truthfully" writes about some Japanese tourists' praise for Chinese food.
In addition to talking about Chinese food in general terms, it also "truthfully" writes about Japanese tourists' impressions of the restaurant Shiweitian.
For example, they very much approved of chef He Yuzhu's cooking skills, and also praised the food ingredients, dining environment, sanitary conditions and other hard conditions.
Of course, these foreign friends were not all positive. They also talked about some Chinese food or the shortcomings of domestic Chinese restaurants.
For example, these Japanese tourists said that Chinese food is good, but the dining environment in most domestic restaurants at this time is really unflattering.
Only some restaurants in large foreign-related hotels, such as Peking Hotel and Jianguo Hotel, have unsatisfactory sanitary conditions.
However, they never expected that a small roadside restaurant that was supposed to be dirty and unsanitary could actually have such good sanitary conditions, such fresh ingredients, such superb cooking skills, and the key prices were so cheap. It was simply
It's a conscience restaurant.
They also said that they would strongly recommend it to their friends when they return, so that they must come here to taste authentic Chinese food when they come to Beijing.
A trip to the capital is worthwhile only if you eat here once.
For this reason, at the end, the author refined the content based on the words of those Japanese tourists and wrote a limerick - "If you don't come to Beijing to eat, eating all over the city will be in vain."
Good guy, this article is obviously praising Sino-Japanese friendship, praising the openness of Sino-Japanese tourism, and various Chinese delicacies. It doesn’t matter whether the people feel proud or not. Anyway, Food is the Heaven is completely famous.
Many people come here just to taste the "Beijing cuisine" that Japanese friends are raving about.
It didn't matter if I tasted it, everyone immediately gave it a thumbs up, saying it tasted good, the ingredients were right, the environment and service were good, and it was indeed a restaurant that conquered Japanese devils.
Next, it spread to ten, and Shiweitian became really famous, and many people came here specifically to have a meal.
In fact, because those Japanese tourists boasted about how good food is after returning home, some foreign tour groups were alarmed and brought foreigners over to taste it.
After foreigners came over and tasted them, they all said they were good, and none of them said they were bad.
As the number of foreigners increases, more and more local guests come here.
In particular, the dishes ordered by many foreigners, such as braised pork ribs with green onions, braised pork ribs, and grilled lamb chops with cabbage in clear soup, have become signature dishes, and everyone is rushing to order them.
Business was suddenly so good that both Cao Jiajia and He Yuzhu were caught off guard.
For this reason, they had to add more manpower, and He Yuzhu no longer only cooked at night as in the past, but also came over at noon to cook.
No one forced He Yuzhu to do this, it was completely done by He Yuzhu himself.
According to what He Yuzhu said, food is different now than in the past.
In the past, this restaurant mainly catered to Chinese people, so that was okay.
But now, many foreigners come to taste it, especially at noon, so he must come and take a spoon himself.
He cannot disappoint or make foreigners laugh, he must bring glory to the people of the country and the capital.
Since He Yuzhu is so proactive, of course he cannot be attacked.
In this way, He Yuzhu now comes every day at noon and evening, which means he spends most of his time and energy in this restaurant.
Although He Yuzhu has not yet resigned from his original employer, judging from his current appointment, he will probably do so soon.
"Oh, it's all thanks to those foreign devils." Cao Jiajia sighed as she said this, "Since the reputation of our store became famous, there has been an endless stream of customers here.
Look, it’s almost two o’clock, and there are still so many people eating and so many people queuing up.”
Cao Zhiqiang frowned when he heard this: "Sister, didn't I tell you that we are only open until two o'clock at noon?"
"Yes, I do it either way." Cao Jiajia nodded, "We will close on time between one and two o'clock."
"Then if these people come at this time, will you still receive them?" Cao Zhiqiang asked with a frown.
"No," Cao Jiajia said, "According to what you said, we will close on time at two o'clock, but this is only for dine-in and private rooms, we didn't say no takeout."
"Takeaway?" Cao Zhiqiang was stunned, "What takeout?"
"Oh, that's right." Cao Jiajia said, "This is Uncle He's idea.
He said that when there were few customers, it would be okay if we closed the door at a certain time, and he agreed very much.
But now the food is so popular that many diners queue up for half a day every day just to have a bite.
If you have people queuing for a long time and not being able to eat, they will inevitably complain, so he came up with the idea of taking it out.
To put it simply, we are open and closed as usual for dine-in and private dining, just like in the past.
However, after the dine-in private rooms are closed at some point, we will not provide guests with a place to eat. But if the guests still want to eat our food, we can continue to cook and the guests can buy it and eat it themselves.
This way is called takeout!”
Cao Zhiqiang blinked: "Is this okay? I mean, wouldn't it be too hard for everyone?"
"No!" Cao Jiajia said with a smile, "Didn't you send a group of people over last time to learn cooking skills from Uncle He in the back kitchen?"
"Yes." Cao Zhiqiang nodded, "Does this have anything to do with takeout?"
"Of course," Cao Jiajia said, "Uncle He said that everyone who comes to our restaurant to eat is cooked by him himself, but the people who order takeout are cooked by his apprentices.
Also, the takeout menu is also different. Some dishes that need to be fried are not available. There are only some stews, fried foods and other long-lasting dishes, which are similar to the big pot dishes in the cafeteria.
Of course, the takeout prices are also cheaper, not as expensive as eating in our restaurants.
By the way, Uncle He also ordered a batch of custom-made paper bags and foam lunch boxes, all with Shiweitian’s signature name printed on them.
All our takeaway food will be wrapped in foam lunch boxes and then put into paper bags to sell to others.
In this way, our takeout will appear to be of high quality."
Speaking of this, seeing Cao Zhiqiang's stunned look, Cao Jiajia smiled and said: "Don't tell me, this way, business will actually be better.
It is said that many people come here to buy just a paper bag from our store.
It’s like, yes, Uncle He said, this is like going to Quanjude to buy roast duck!”
"Young man." Cao Zhiqiang smiled, "Uncle He can do it, he actually has brand awareness, it's amazing, it's really amazing!"
"Haha, this idea was not Uncle He's in the first place." Cao Jiajia smiled and shook her head.
"Whose is that?" Cao Zhiqiang asked.
"It's from Xiaodang." Cao Jiajia said, "Uncle He said that Xiaodang gave him the idea of doing takeout and ordering special packaging. He thought it was okay, so he tried it first. Unexpectedly,
Everyone agreed, so we did it.
Now you see so many people queuing up outside, in fact most of them are going to the back kitchen to buy takeout, not eating in the lobby."
Cao Zhiqiang nodded: "Let me tell you, why do so many people go to the back after arriving? I thought they were all going to the private rooms. I was also wondering why so many people went to the private rooms. It turned out that they were all going to buy takeout."
"That's right." Cao Jiajia smiled and said, "You are busy with things, so you come here too rarely. If you had come a few more times, you would have known about the changes here."
Cao Zhiqiang chuckled: "I have already said that I will leave it to you, I can rest assured."
Speaking of this, Cao Zhiqiang touched his chin: "But this is not appropriate anyway. If you really want to do takeout, it is best to open a separate window and separate it from the dine-in side.
For example, open a window in the back kitchen. In the future, customers who want to buy takeout will go there to buy, so as not to affect the normal customers coming to dine here."
"I think so too," Cao Jiajia said, "But Uncle He said he would give it a try first, and if it works, he would discuss it with you.
It just so happens that since you are here today, I might as well tell you about it.
Although Uncle He also knows a lot of people, they all say that you have a wide network and the person you are looking for has better decoration skills, so they still want you to find someone to come over and renovate a takeout window."
"I know." Cao Zhiqiang smiled and said, "Leave this matter to me. I'll ask someone to handle it. I'll make sure it's done properly."
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