Rebirth of Siheyuan starts in the 1980s

After talking about the sales of records and novels that Cao Zhiqiang wanted to hear most, the next meeting focused on the publisher's revenue and expenditure issues and the magazine's preparations.

There is nothing to talk about when it comes to revenue and expenditure. We have a professional financial team, and except for Xinhua Bookstore, most of the transactions are cash. As a result, the publishing house now has sufficient cash flow.

So far, thanks to the hot sales of "Journey to the Rivers and Lakes", the cash flow of the publishing house has reached more than 3.8 million yuan.

Originally, this number should be higher, but the main reason is that the money from Xinhua Bookstore has not been repaid.

If the funds from Xinhua Bookstore are transferred, it is certain that the cash flow will exceed 5 million.

This is only the portion earned by the publishing house and does not include the portion earned by Cao Zhiqiang personally.

In fact, Cao Zhiqiang's personal account is now as high as more than three million, and this is after tax income.

Maybe you want to ask why Cao Zhiqiang earns more than the publishing house.

This is normal.

Because "Journey of Rivers and Lakes" was written by Cao Zhiqiang, when the price was originally set, Cao Zhiqiang's income was calculated based on the tax share.

The price of "Journey of Rivers and Lakes" is ten yuan, and Cao Zhiqiang's tax is 30%. That is, no matter how much a book sells, he will take three yuan, and this three yuan is given by the publishing house.

If it is sold to Xinhua Bookstore, it will be sold to Xinhua Bookstore for five yuan. Of the five yuan, Cao Zhiqiang will take three yuan, and the publishing house can only take two yuan.

But if it is sold to those second-tier dealers who have been incorporated, and the wholesale price is eight yuan, then Cao Zhiqiang will still get three yuan and the publishing house will get five yuan.

But the part taken by the publishing house is only the gross profit, and it has to bear various expenses, such as production expenses, circulation expenses, etc. The actual net profit it can get is half of the gross profit.

In the same way, although Xinhua Bookstore can obtain goods at a cost of five yuan, their circulation costs are also high, and the profits are shared among the entire Xinhua Bookstore.

The three yuan that Cao Zhiqiang took away was purely personal income, so overall, Cao Zhiqiang personally earned the most.

All the money Cao Zhiqiang received had to be paid tax first. After paying 20% ​​of the tax, the rest would be more than three million.

The reason why Cao Zhiqiang's personal income is so huge, but the tax rate is only 20%, not the so-called 45%, is because of the personal tax rules at this time.

According to the current personal tax law, that is, the personal tax law promulgated in 1980, only wages and salary income are subject to progressive tax, which is between 5% and 45%.

Therefore, if Cao Zhiqiang's income is calculated from wages and salary, it is definitely the top end of 45%.

But Cao Zhiqiang’s income is in the nature of royalties, which are income from labor remuneration and are subject to a proportional tax, which is a fixed 20%.

Therefore, Cao Zhiqiang’s personal tax declaration was paid in the form of manuscript fees, and it was paid proactively by the publisher.

As a result, after paying the tax, Cao Zhiqiang accidentally became a celebrity in the tax department of the capital, because he suddenly became the individual who paid the most taxes in the Republic, and this honor went down in history.

Originally, the tax bureau wanted to send a banner to Cao Zhiqiang, and even published a report to praise him.

You know, now that the country is full of money, there is no serious Chinese who pays as much tax in his own name as Cao Zhiqiang.

How can I not be praised for taking the initiative to pay taxes and paying so much tax?

It was Cao Zhiqiang who was shocked when he found out. He quickly said that he wanted to keep a low profile and didn't want to be in the spotlight. He even went to the extent of seeking connections with senior leaders to ask the tax department not to make any publicity, and then finally gave up.

But no matter what, Cao Zhiqiang has decided to wear the hat of being the first person in personal income tax after the change. If we talk about this period of history in the future, Cao Zhiqiang will never be able to get rid of his title as the first person in personal income tax.

Based on this alone, Cao Zhiqiang has been recorded in history.

Of course, Cao Zhiqiang is not the only one who has been recorded in history, but that is a story for another day.

In fact, when the finance department was going to pay taxes, they once advised Cao Zhiqiang not to treat this part of the money as personal remuneration.

Because if it is personal remuneration income, you have to pay 20% tax.

But if it is counted as the income of the publishing house, then the publishing house can absorb it internally by increasing expenditures, etc., and does not need to pay taxes.

Of course, this does not mean that state-owned enterprises do not have to pay taxes. On the contrary, state-owned enterprises also have to pay taxes at this time, and the taxes paid are much higher than personal income taxes.

In 1983, domestic tax reform for state-owned enterprises had not yet been carried out, and even the earliest profit tax reform had not begun.

Therefore, in 1983, only collective enterprises, joint ventures and self-employed entities paid income tax. State-owned enterprises did not pay the so-called corporate income tax, but they had to turn over their profits to the government.

It’s just that the amount of profits that state-owned enterprises turn over is not necessarily certain. It usually depends on the specific situation and the specific analysis.

For general large factories, profits are higher, accounting for about 70% of the company's operating profits.

Some small and medium-sized state-owned enterprises turn over less profit, but it can still reach more than 50%.

But the question is, isn't it the enterprise that has the final say as to how much this profit will be?

Therefore, in order to pay less taxes, state-owned enterprises generally try their best to increase expenditures, such as opening various tertiary industries, providing benefits to their employees, etc. In this way, they increase expenditures and reduce profits.

Why do state-owned enterprises boast? This is how they boast.

Take Hongguang Machinery Factory for example. In order to reduce profits, it established so many tertiary industries, such as schools, hospitals, theaters, etc.

If those tertiary industries were eliminated, Hongguang Machinery Factory would definitely not be an enterprise that has been losing money year after year.

Don't even think about turning over profits to the government for a company that has been losing money for years. The government is giving money to help support the workers.

Then this kind of loss-making enterprise is no different from tax exemption, and even has to ask the government for money every year.

Hongguang Publishing House is a subsidiary unit of Hongguang Machinery Factory. If the money earned by Hongguang Publishing House is not counted as personal manuscript fees and Cao Zhiqiang’s personal share is not given, but is counted as the publishing company’s total income, then this money can be

I figured out a way to smooth it out internally so I don't have to pay taxes.

To put it bluntly, this is a reasonable tax avoidance.

Cao Zhiqiang is the president of Hongguang Publishing House, and he can't spend the publishing house's money however he wants.

For example, if he uses the money to buy a car and build a building, who would disagree, and who would dare to disagree?

What, you said Director Li, oh, that’s okay, he can really disagree, and he can really mobilize this money.

That's right, the reason why Cao Zhiqiang would rather pay taxes than distinguish his personal income from the income of the publishing house is because he is afraid that Director Li will burn bridges and use the publishing house's money at will.

Because both in theory and in practice, Hongguang Publishing House, as a fully subordinate unit of Hongguang Machinery Factory, is completely under the leadership of Hongguang Machinery Factory.

In other words, the machinery factory is fully qualified to misappropriate the funds on the books of Hongguang Publishing House. Of course, this must be signed by Director Li personally. He has this power.

Director Li is not moving now because he values ​​Cao Zhiqiang, the goose that lays the golden eggs, more, and he is taking a long-term approach to catch the big fish.

After all, no matter how powerful Director Li is, he cannot move money around casually. He must accept supervision and follow the rules.

For example, in the publishing house's contract, all the rights and obligations are clearly written in black and white. Director Li cannot unilaterally break the contract unless absolutely necessary. He must abide by the contract.

If he can just mess around and make money for himself, that's not possible. It's illegal.

All in all, although Cao Zhiqiang signed a contracting agreement with Director Li, and Hongguang Publishing House was Cao Zhiqiang's personal contracting unit, in fact, the binding force of this contract was just that.

If Director Li really refuses to admit his debt and wants to take back the publishing house and remove Cao Zhiqiang from all his positions, Cao Zhiqiang really has no choice.

Therefore, Cao Zhiqiang would rather pay high taxes, but also insist on separating his personal income from the income of the publishing house, just to be on the defensive.

Of course, you definitely can’t say that to the outside world.

What Cao Zhiqiang said at the time was that although all income from the publishing house could be taxed, this approach was actually just being clever and not advisable.

If you have to pay taxes, you should do whatever you want.

Sure enough, when Cao Zhiqiang insisted on paying taxes, he immediately won the favor of the tax department and even the entire city government.

Even Mr. Wang, the guy at the publicity booth, praised his performance very much.

This implicit benefit is that it is more lenient towards what Cao Zhiqiang does.

For example, the book "Jiang Hu Xing", which is selling sheep's meat as dog's meat, can be given a free rein and does not need to be banned.

Otherwise, I really think that the relevant departments are all fools, unable to see that you are trying to sell me something like a sheep's head, saying it is a collection of poems, but in fact you are giving away a martial arts novel.

But since I took advantage of this loophole, I can only do it again. As for the behavior that took advantage of the loophole before, I just turn a blind eye.

In other words, if you want to follow the example of "Journey to Jianghu" in the future, selling poetry collections on the surface but actually selling martial arts novels, it will definitely not work.

But "Journey to the Rivers and Lakes" itself can continue to be published.

With just this set of books, Hongguang Publishing House became an instant hit, with a monthly sales of 1.8 million copies. Although I dare not say that it is unprecedented or unprecedented, it is definitely among the best.

The key point is that this set of books has a very strong ability to attract money. It is not a very cheap book, but a high-priced product priced at ten yuan.

You know, the per capita salary of workers in this era is only more than 40 yuan a month, and a set of books for 10 yuan should be considered a luxury product.

But even for a book with such a high price, it is sold out of stock, which in itself shows how good its quality is.

In fact, many people believe that "Journey to Jianghu" even without the bonus martial arts novel "Shattered Void" is itself a very good reprinted poetry collection, especially the newly added poems, especially that one

"Journey to the Rivers and Lakes" is particularly interesting.

Nowadays, it’s hard to say elsewhere, but among the literary and youth groups in the capital, if you don’t know about the world of martial arts and don’t know that “the world’s most powerful people are born in my generation, once you enter the martial arts world, time will bring you success”, you will be embarrassed to tell others that you are a literary person

youth.

It can be said that Qiangzi, the pen name, is currently a rare person who is famous both in the field of elegant poetry and popular novels.

Not to mention the field of poetry, the title of Emerging Famous Poet itself represents the affirmation of Cao Zhiqiang.

As for the field of popular novels, "Shattered Void" has already made everyone amazed by Qiangzi's martial arts novel skills.

Why did Xiangjiang University suddenly invite Cao Zhiqiang, a newly emerging young man, to give lectures?

In fact, in the final analysis, Cao Zhiqiang is not only good at writing poetry, but also writes martial arts novels very well, which has won the love and appreciation of the president of Xiangjiang University.

Of course, people who like Cao Zhiqiang's works are not only the president of Xiangjiang University, but also many local literati.

In a sense, the pen name Qiangzi is currently as popular in Xiangjiang as it is in Beijing.

In Xiangjiang, pirated copies of the traditional Chinese version of "Journey to Jianghu" have long been everywhere, and "Journey to Jianghu" is also one of the very few martial arts works exported from the mainland to Xiangjiang.

It's just that Cao Zhiqiang is still unclear about this information due to factors such as the distance policy.

No matter what, the publishing house currently has so much money in its account that it cannot just sit there and must find a way to spend it.

But how to spend it depends on the wishes of Cao Zhiqiang, the president and general manager.

Someone suggested using the money to buy a batch of cars first and use them as official vehicles.

Unfortunately, Cao Zhiqiang immediately vetoed it.

Someone else suggested that it would be good to buy a batch of trucks and use them for transportation.

During this period, as long as there are delivery trucks, it is synonymous with making money, and there is no shortage of work.

Cao Zhiqiang thought this was a good idea, but he only approved spending one million to buy a truck, leaving the rest alone as he still had use for it.

After talking about the revenue and expenditure of the publishing house, the next step is the preparation work of the magazine.

Strictly speaking, the current real backbone of the publishing house are the people brought by Yu Deli, and these people are actually familiar with the magazine, not the publishing house.

So from a very early stage, Yu Deli wanted to use the platform of the publishing house to create a magazine.

Cao Zhiqiang also agreed with this, but he felt that publishing a magazine was too time-consuming, so he would put it aside until he could make money from publishing a book.

Now that the publisher has no shortage of money, the matter of launching a magazine can be put on the agenda.

Opening a magazine in the name of a publishing house is not a problem, the key is the content of the magazine.

Originally, the result of Yu Deli's discussion was to create a monthly magazine similar to a story club.

But Cao Zhiqiang felt it was a bit inappropriate because the story would be too complicated and the positioning not clear enough.

In the end, Cao Zhiqiang decided to position the magazine as an emotional story magazine, especially to write more twists and turns of bizarre love stories, surprise stories, celebrity anecdotes, and some anecdotes and stories from abroad.

He had already thought of a name for the magazine, and it was called "Zhiyin".

As the saying goes, "One article can break your heart, but where can you find a close friend in the world?"

Not only did Cao Zhiqiang personally decide on the name, but he also thought about the founding concept, which he called "Beauty of Human Nature and Beauty of Human Feelings" and adhered to the high-quality standard of "every issue is exciting and every article is readable".

First of all, the title must be eye-catching, catch people's attention immediately, and make people want to read more. It cannot be dull.

In terms of content, it must go deep into life and soul, and the work must be able to resonate with readers.

To put it bluntly, it must be tragic, tortuous, and bizarre enough to make people cry after watching it, be deeply shocked after watching it, and never forget it.

People who read the story of "Zhiyin" should have two thoughts.

The first one is that there are people who are worse off than me, and I have to cherish my life.

The second is that it turns out there are people who live more exciting lives than me, and I want to learn from them.

Of course, in addition to these, we must also pay attention to seeking truth from facts.

For example, before each story, you must state whether it really happened.

If it is not a true story, it must be stated that it is purely fictional, or adapted from a true story. These must be written clearly, and the font size can be smaller if customized.

But if it is a true story, the specific source of the true story or the specific source of the quote must be stated.

To put it simply, you can make it up or make it up, but you must clearly indicate that it is fiction or make-up, and you cannot deliberately fail to indicate that it is a fictional story to make people think it is really happening.

"You have to understand that the title is as important as the content! Without a good title, the content will not be good no matter how good it is. Do you understand?"

"Well, isn't this just a clickbait?" Yu Deli frowned.

"It's just a headline." Cao Zhiqiang nodded, "What's wrong with the headline? As long as the content has quality assurance, the headline will be a headline.

You have to know that people are very lazy. Your title is not good-looking and not attractive enough for me. Why should I read your content?

Just like a bottle of wine, no matter how good it is, if the packaging is terrible, I have no interest in drinking it.

All in all, the title must be impactful and have new ideas. The stronger the impact, the better, and the newer ideas, the better.

There are so many magazines nowadays. If we want to stand out from the crowd, we must have our own characteristics.

As for the characteristics of our magazine, I would like to call it Zhiyin style!

In short, we either don’t run a magazine, or if we do, we will become a mudslide in the magazine industry!

Both refined and popular people appreciate it, and both the mud and the sand fall under it!"