Rebirth of Siheyuan starts in the 1980s

Chapter 371 Trial opening of chain convenience kiosks

Facts have proved that after having a frank discussion with Director Li, the effect is really good.

The biggest difference is that the subjective initiative is different.

In the past, although Factory Director Li was very supportive of Cao Zhiqiang, he was only supportive and not active.

But now, after knowing clearly what Cao Zhiqiang wanted and what he could give, he immediately became different.

The most typical manifestation is that the investment in the convenience kiosk project is different.

In the past, Factory Director Li only allocated a relatively free workshop to produce convenience kiosks, which resulted in the relatively slow production speed of convenience kiosks, or mobile prefabricated houses.

But when Director Li started to focus on this project and invested a lot of resources and manpower, it was different.

Don’t mention anything else, let’s just talk about production volume.

In the past, the output of convenience kiosks was one per day. For a unit like Hongguang Machinery Factory, this was not even a drop in the bucket.

But when Factory Director Li directly ordered to focus on production, the output of convenience kiosks, a prefabricated house with little technical content, increased slowly.

It only took five days to produce one hundred convenience kiosks of the first type and fifty convenience kiosks of the second type, which is equivalent to producing thirty convenience kiosks in one day.

This is without affecting normal production. If planned production is temporarily reduced and more workers are deployed for production, the output will be even greater.

In fact, Director Li originally wanted to allocate more power to produce more, but Cao Zhiqiang asked Director Li not to worry and just produce these first.

After all, we have just negotiated a pilot project with the leaders of Chongwen District, and there certainly shouldn’t be too many at the beginning.

In fact, for the convenience kiosk project, the biggest difficulty is not the hardware, but the software, that is, manpower and policies.

The manpower is easy to solve, but the most difficult thing is the policy, that is, whether the local government agrees with you or not.

Even if the government agrees, there are still many departments to run below, such as local streets, fire protection, electricity, post and telecommunications and even public security departments, all of which have to say hello one by one.

Fortunately, Cao Zhiqiang had already communicated with the upper management, and with Yu Deshui's help and Chen Jiabang taking the initiative to run around, the procedures were completed smoothly.

In this way, five days later, "Hongguang Department Store", a joint venture controlled by a state-owned enterprise in which Hongguang Machinery Factory held 51% of the shares and Cao Zhiqiang personally held 49% of the shares, was officially established.

From now on, all businesses at the convenience kiosks will be operated by Hongguang Department Store.

Five days later, the first twelve convenience kiosks were officially deployed and officially opened in Chongwen District.

Among these twelve convenience kiosks, there are five large and seven small.

Large convenience kiosks are type II convenience kiosks, which are placed in places with particularly high traffic such as Beijing Railway Station, Qianmen Street, Huashi Street, overpasses, and gymnasiums.

There are also seven type-one convenience kiosks, which are small convenience kiosks, located in the First People's Hospital, Hongqiao Market, Hademen Hotel and other places.

All convenience kiosks have two "salespeople" wearing red uniforms, specializing in selling various newspapers and magazines, melon seeds and peanuts, tobacco, wine, sweets and tea. They also provide telephone services and bicycle tire inflating services. They are actually small stores.

department.

Salespersons at convenience kiosks are required to wear a name tag on their chest. The name tag is a series of numbers, which is the salesperson's personal number.

In addition, all convenience kiosks also have a dedicated "Customer Advice Book".

This customer suggestion book is somewhat similar to a calendar.

Different from the calendar, in addition to recording the daily dates, there is also a lot of blank space and a ballpoint pen hanging on a string.

Every customer who comes to shop can use the ballpoint pen hanging on the string to write down his or her opinions after buying something.

For example, are you satisfied with the salesperson's service, are you satisfied with the product, or do you have any suggestions, etc.

On the surface, this kind of suggestion book is for interacting with customers, collecting customer feedback, and better improving the quality of their services.

But in fact, this is just a gimmick, used to attract customers and tell customers, look, I am a formal organization and I am happy to listen to customers.

Of course, during actual operation, Hongguang Department Store will require all sales staff to serve with a smile and avoid complaints.

This is actually not difficult. The reason is that every salesperson at a convenience kiosk has a number written on the badge on his chest. If a customer is dissatisfied with the service of a certain salesperson, he or she can make a complaint based on the other person's number.

This kind of one-to-one numbering system for sales staff, plus the fact that customers can complain to sales staff, cannot be said to be the first at this time, and it is definitely rare.

The key is that the convenience kiosks also put the complaint phone number in a conspicuous place of each convenience kiosk. If you are not satisfied, you can call and complain on the spot.

Of course, in order to avoid unnecessary trouble, making a complaint call is not free and you have to pay for it.

If you don't want to pay the phone bill, you can complain directly to the headquarters of Hongguang Department Store.

The headquarters of Hongguang Saturation Company is located in the office building of Hongguang Publishing House. It is just a matter of hanging an extra sign.

As for the general manager of Hongguang Department Store, Cao Zhiqiang did not serve as the general manager himself, but directly appointed Chen Jiabang as the general manager.

The position of deputy general manager was given to Zhang Qianjin, which can be regarded as a good use of people.

After all, Zhang Qianjin used to run a street stall, so he has a thorough understanding of the operating conditions of this evolved version of the street stall.

Moreover, in the early stage of operating this kind of convenience kiosks, it is necessary to conduct a lot of inspections and sum up experience.

We can't let Chen Jiabang patrol various convenience kiosks all day long, right?

At this time, Zhang Qianjin, who holds the position of deputy general manager, is very suitable.

Speaking of the past, Cao Zhiqiang was still a little reluctant to let go. After all, he was a very good driver.

But now that Cao Zhiqiang can drive himself, and his new secretary Xiang Dongfang can also drive, there is no need to let Zhang Qianjin be his driver for the time being.

It would be a waste of Zhang Qianjin's talent to continue to be the driver.

Zhang Qianjin is also very grateful for this.

After all, compared with the deputy general manager of a department store, there is indeed a big difference in status and power between a president's driver and a department store's deputy general manager, not to mention the income gap.

It can be said that at this time, Zhang Jinjin was a cadre who could print business cards seriously.

As the deputy general manager of a state-owned department store, he is always good wherever he goes.

No matter what, new things like convenience kiosks quickly aroused the interest of the people.

Although the items sold are not fresh, they are newspapers, magazines, tobacco, alcohol, sweets and tea that can be bought at street kiosks, and even the items may not be available at kiosks.

But convenience kiosks are convenient because they are located in places with a lot of traffic and there are not many canteens or shopping malls around.

When you go shopping or pass by, you can easily buy a newspaper, a pack of cigarettes, or make a phone call.

Moreover, the service here is good, everyone wears uniforms, and they look formal.

If the salesperson's service is not good, you can call and complain, and you can see kiosks of the same style and decoration in different places, which gives everyone a great sense of freshness.

Therefore, not long after the convenience kiosk opened, it quickly became a scenic spot in the neighborhood. Many people even traveled a long way just to buy a newspaper from the convenience kiosk, and then stayed here for a while, sitting and chatting with the salesperson.

Anyway, the convenience kiosk provides free vests, and all customers can borrow vests to sit nearby and read books, newspapers and magazines, and they can also buy a bottle of Arctic Ocean to drink, how cool it is.

Even if you buy something here, even if you buy a pack of cigarettes, you can use the pump provided at the convenience kiosk to inflate your bicycle yourself for free.

Although they are all small favors and small services, at this time, no other kiosks or large shopping malls have such services.

Based on this attitude, if the price is the same, everyone can buy it here instead of going to those small shops.

Because of the booming business, within three days of opening, the gross profit was as high as more than 1,900 yuan.

On average, the daily income of each of these twelve convenience kiosks exceeds 50 yuan.

Fifty yuan, in this era, is the monthly income of many factory workers.

But you can make money in less than two days by working as a salesperson at a convenience kiosk.

All convenience kiosks currently have two business models, namely the contract management system and the share-sharing cooperative system.

The contract operation system means that the applicant pays a contract fee and directly contracts the right to operate the convenience kiosk. After that, regardless of whether the business is good or bad, he only needs to pay a fixed management fee to the head office, which is Hongguang Department Store, every month.

Just fine.

Under the contracting operation model, contractors bear greater risks, make greater investments, and of course have greater profit returns.

Moreover, the contract management system is not suitable for everyone. It must be inspected by Hongguang Department Store and passed the inspection.

That is to say, under the contract management system, the contractor must first pay a large amount of money to pay the contracting fee, and then pay a fixed management fee regularly every month.

As long as the contracting fee and management fee are paid, all the income from this convenience kiosk belongs to the contractor.

Of course, under this model, the contractor is also responsible for the payment of the purchased goods. The advantage is that the contractor does not need to work early and late to purchase the goods in person. There will be dedicated people to deliver and distribute the goods for you.

If you are out of stock, call the head office directly and tell them what goods you are out of and how much you want, and the head office will send someone to deliver it to you for free.

This free delivery is also an additional service for which the contractor pays a monthly management fee.

It can be said that just this free delivery has made many people excited. After all, except for state-owned shopping malls, no private store has done this at this time.

Of course, the general canteen is a private business one by one. It is not a franchise chain. You have to rely on yourself for everything, so it is naturally different.

Don't mention anything else, let's just talk about those private canteens. They don't need to pay any franchise fees in advance, no, contract fees, and they don't need to pay any monthly management fees.

In addition to this contract management model, there is also a share-sharing cooperation model.

The share-sharing cooperation model means that the salesperson of the convenience kiosk is not contracted by someone who pays the contract fee, but is sent by the department store to operate it.

In this dispatched operation model, the sales staff are equivalent to dispatched personnel from the head office, and a fixed base salary plus share bonus is implemented.

The fixed basic salary is 20 yuan per salesperson per month. This income is similar to the salary of a first-year intern in an ordinary factory.

Although the fixed base salary is not much, there are also bonuses.

The bonus is divided according to a 30-70 split model.

In other words, the monthly income of the convenience kiosk where you are located will be divided into 30:70 with the head office.

Seventy percent of it is given to the head office, and 30% is retained as bonuses and distributed to all sales staff at the convenience booth.

For example, if the net profit from the sales of convenience kiosk No. 001 is 1,000 yuan that month, 700 yuan of the 1,000 yuan will be handed over to the head office, and 300 yuan will be left as a bonus and distributed to the sales staff who operate the convenience kiosk.

.

The remaining bonus is not divided equally, but in a ratio of one to two.

Based on a bonus of 300 yuan, one person will receive 200 yuan and the other person will receive 100 yuan.

The reason for this is that although each convenience kiosk dispatch worker must be equipped with more than two salespeople, there is one main person in charge, named the sales team leader.

Because the sales team is the main person in charge and has to worry about everything, of course the income should be higher.

If another ordinary member of the sales team listens to the team leader, his income will be lower than that of the team leader.

The reason why the two of them have to create a team leader is to avoid the situation where they have unclear responsibilities and powers and mess around together.

After all, if two salespeople have the same power and the same salary, wouldn't it be unfair if one of them is diligent and the other is lazy?

Moreover, if there is a conflict between the two of them and no one agrees with the other, how can the business be done?

Therefore, there must be one team leader as the overall person in charge, and another person to follow orders, implementing a model similar to a master leading an apprentice, so that it is not easy to be overwhelmed.

In fact, from Cao Zhiqiang's perspective, he certainly hopes that everyone will adopt the first model, which is the contract management system, or the franchise chain system.

Because of the franchise system, it can reduce the financial burden of the head office to the minimum and expand sales outlets as quickly as possible.

The contract fee paid by the contractor itself includes the cost of making the convenience kiosk, which itself will make a certain amount of profit, not to mention a fixed management fee will be collected every month.

Although the management fee is not high, only thirty or forty yuan, it is not a small amount and is enough to cover the delivery service fee.

Even if the key contractor contracts the convenience kiosk, he must accept the management of the head office and cannot do whatever he wants. This means that the convenience kiosk operated by the contractor is still a part of Hongguang Department Store and a channel of its own.

In the future, if you want to use your own sales channels to sell your own products, such as your own books, magazines, music records, etc., it will be easy.

After all, in Cao Zhiqiang's view, the profit of the convenience kiosk itself is nothing, but the channel itself is the most important.

Of course, since this project has just started, many people don’t know much about it and have concerns.

Therefore, the twelve convenience kiosks that were initially put into trial operation were all operated by Hongguang Department Store’s personnel and operated under a share-sharing cooperation model.

Hongguang Department Store is a newly established company. The so-called dispatching of personnel to run it is actually the deployment of tertiary industry personnel from Hongguang Machinery Factory.

For example, a large number of in-office staff and a large number of tertiary industry personnel who only receive salary but do not perform specific duties are directly sent to work as salespersons in the form of internal transfer after some screening and training.

Among these salespersons, women make up the majority.

This is not deliberately targeting women. In fact, among the tertiary industry personnel, there are more women than men. Moreover, among the tertiary industry personnel, most of them only receive wages and do not work, and the majority are women.

Furthermore, compared to men, female employees are actually more obedient and more suitable for sales positions.

In short, no matter what, the convenience kiosk project carefully planned by Cao Zhiqiang finally got off to a good start.

Just looking at the sales momentum in the first three days, we can see that this convenience kiosk project is not bad, at least it will not lose money.

If things go well after a month of trial operation, you can continue to expand based on the original results.

And good expandability is also the advantage of prefabricated houses.

After all, the convenience kiosks are prefabricated houses. You can just find a flat place to put them down and operate them immediately. They are very flexible.

You can even place the convenience kiosk near the bus stop to act as a useful supplement to the bus stop.

In this way, people waiting for the bus can take a rest at a nearby convenience kiosk before the bus arrives, or buy some newspapers and read the news. It is really convenient.

Of course, this is all a story for later.

(End of chapter)