Rebirth of Siheyuan starts in the 1980s

Chapter 387 Three million sales, this is really just the beginning

"Come and cheers to the prosperity of our business!"

"cheers!"

After standing up together and clinking glasses, everyone drank the wine in one gulp.

Afterwards, everyone who had had a drink sat down again at the signal of Cao Zhiqiang's hands, but none of them moved their chopsticks. Instead, they looked intently at Cao Zhiqiang, who was still standing at the head of the table, obviously waiting for Cao Zhiqiang to say a few more words.

In response, Cao Zhiqiang just smiled slightly, then put down his wine glass and said with a smile: "Since everyone wants me to say something, I will say a few more words.

This, the achievements are remarkable and the future is bright. As for the rest...

Forget it, today is a celebration banquet, the key is to eat well and drink well.

So, without further ado, let’s eat freely and drink freely!

That’s it, let’s eat!”

After saying that, Cao Zhiqiang sat down directly, then picked up the chopsticks first and started to reach for the steaming sweet and sour carp in front of him.

When they saw Cao Zhiqiang picking up his chopsticks and starting to eat, everyone burst into laughter, and then they also picked up their chopsticks and started eating with a smile. The scene immediately became happy.

Well, this is a celebration banquet held internally by Hongguang Publishing House.

As for the theme of the celebration, it was mainly to congratulate the album "Blooming Life" for its best-selling album.

Because it only took twelve days, that is, yesterday, the total number of copies issued in full officially exceeded three million.

This is an unprecedented achievement.

It is only normal to hold an internal celebration banquet for this achievement to reward everyone.

In fact, it's not that there haven't been records with such a large circulation in the past, but since the founding of the People's Republic of China, there has never been a precedent in the country for a single record to have a circulation of more than 3 million copies in just twelve days.

It can be said that Cao Zhiqiang's "Blooming Life" created a history.

If it were abroad, then based on this sales volume, Cao Zhiqiang could be properly regarded as a superstar.

You know, in the United States at this time, if a single album sales exceeds 500,000, it is a gold album, if a single album sells more than 1 million, it is a platinum album, and if a single album sells more than 10 million copies, it is a diamond album.

According to Hong Kong standards, 25,000 records are considered gold albums, 50,000 records are considered platinum records, 100,000 records are considered double platinum records, and 150,000 records are considered triple platinum records.

Therefore, whether it is the more demanding United States or the relatively relaxed Hong Kong, Cao Zhiqiang's current results can be regarded as platinum record winners.

Of course, due to the low domestic consumption level, although Fufang's sales are good, the profit is actually not high.

But no matter how low the profit is, if you add in the terrifying quantity, the overall profit will still be very high.

As far as the current situation is concerned, with a sales volume of three million, the profit is very considerable.

Take the lowest-profit formal state-owned distribution channels, namely Xinhua Bookstore, supply and marketing cooperatives, department stores, etc., as an example.

These channels are based on a 50/50 pricing basis, that is, for a tape of 2.8 yuan, they will earn 1.4 yuan, while Huaxia Audio and Video Company earns the remaining 1.4 yuan.

The problem is that Huaxia Audio and Video Company is also responsible for the cost, which is 1.2 yuan, so the actual profit is 0.2 yuan per tape, which is 20 cents.

With sales of more than three million, the number of channels of state-owned enterprises is the best estimate, because these units are supplied in batches in limited quantities. So far, the sales volume totals 620,000, all of which have been sold out.

For 620,000 records, calculated based on a profit of 2 cents, the gross profit of Huaxia Audio and Video Company is also 124,000 yuan. It has only been twelve days, which is almost a profit of 10,000 yuan a day.

Of course, the real moneymakers are the Little Red Room convenience kiosks in Hongguang Department Store and the sales department of Hongguang Publishing House.

Let’s talk about the Little Red House convenience kiosk first.

Although the sales volume of Xiaohongwu convenience kiosks is the lowest, currently only over 150,000, in terms of pure profit, Xiaohongwu's profits are actually more than those of state-owned enterprises.

Because of the Xiaohongwu chain convenience kiosks, for every copy of "In Bloom" sold, Hongguang Department Store can make a gross profit of 0.3 yuan, and Huaxia Audio and Video Company can make a gross profit of 1 yuan.

Not counting the revenue of Hongguang Department Store, but only the gross profit of Huaxia Audio and Video Company, the sales volume of 150,000 is well over 150,000. In terms of gross profit, it indeed exceeds the sales channels of state-owned enterprises such as Xinhua Bookstore.

But the profits from these two channels pale into insignificance compared with the sales volume of Hongguang Publishing House.

The sales channel of Hongguang Publishing House is the publishing department’s sales department.

So according to the normal process, Hongguang Publishing House actually signed a sales agreement with Huaxia Audio and Video Company, and Hongguang Publishing House sold a portion of the "Blooming" tapes produced by Huaxia Audio and Video Company on its behalf.

The sales department of Hongguang Publishing House is a sales department in name, but it is actually a franchise chain sales unit.

In other words, as long as you sign an employment agreement with Li Youfu, and you are nominally a sales specialist in the sales department of Hongguang Publishing House, you can be regarded as a contract employee of Hongguang Publishing House.

These contract workers are not usually paid. The advantage is that they can pay for themselves through Hongguang Publishing House to buy workers' insurance that only workers can buy, including pensions and medical care, and use their own money to buy Hongguang Publishing House employees at internal prices.

Workers' benefits can only be enjoyed by workers, such as differential food stamps and the like.

But these benefits are not enough to impress those self-employed people. What really impresses them is that they can reasonably and legally obtain the products sold by Hongguang Publishing House at prices far lower than those of the outside world, and they can also sell them abroad reasonably and legally with publishing house certification.

passed products.

For example, the books produced by Hongguang Publishing House, books sold on behalf of others, etc., these contract sales specialists can set up stalls and sell them openly.

At that time, we will be full-fledged salespersons of state-owned enterprises, not self-employed.

What are the benefits of this?

The first one is that after these people join Hongguang Publishing House, they are no longer self-employed working alone, but are regarded as employees of state-owned enterprises, without the various restrictions of self-employed people.

For example, restrictions on the number of employees, capital scale restrictions, etc. are not restricted by the self-employed framework, but are based on the standards of state-owned enterprises.

This means that every regional franchisee, or salesperson in a branch, can safely recruit and expand the number of salespersons and sales scope without worrying about the size of the funds.

In other words, every sales specialist who joins the sales department of Hongguang Publishing House can hire more than eight subordinates. Then they no longer need to be self-employed, but directly engage in wholesalers, and they are still honest wholesalers.

Wholesalers' profits can be much greater than those of self-employed individuals.

Because they are state-owned enterprises, their funds can be channeled into the publishing house's state-owned enterprise account, so it doesn't matter how large the fund size is.

At the same time, because the sales branches in different regions are all under the same unit, if each other is short of money, they can help each other and adjust each other. There is a sense that if one party is in trouble, all parties will support it.

Not to mention, Hongguang Publishing House cooperates closely with Hongguang Machinery Factory, and can use regular train transportation and car transportation for cargo transportation, which is something that ordinary self-employed people cannot do.

It can be said that before the private economy is allowed to appear, this franchise model, or the affiliated model, is the most ideal operating state, and the benefits are not too many.

There are many benefits, but also many constraints.

Because after joining Hongguang Publishing House and becoming a member of the sales department, you must abide by the rules of the publishing house.

For example, the products sold by these self-employed franchisees must be certified by the publishing house, and only those who have been certified can enjoy discounts.

If you sell uncertified products privately, as long as nothing happens, if something goes wrong, not only will the publishing house have nothing to do with it, but the publishing house will also be held accountable.

These terms are in formal contracts, which record various rights and obligations in detail. Generally speaking, they are more beneficial to publishing houses, but they are also good for self-employed individuals.

So far, there are only three legal products for sale that have been authenticated by the publishing house, namely the book "Journey to the Rivers and Lakes", the single record "Red Flag Flying", and the album record "Blooming Life".

Needless to say, the sales volume of "Journey to Jianghu" is still a bestseller even now, and it has already made everyone a lot of money.

Although the overall sales volume of "Flowing Red Flag" is not very satisfactory, the unit price is high and the profit is also high.

"Blooming Life" is the latest hit.

As soon as the album "Fu Fang" was released, the sales department of Hongguang Publishing House used its own internal channels to distribute it to distribution points in various places, and then sold it in large quantities with the help of sales specialists at those distribution points, or sales wholesalers.

The purchase price of all franchisees is uniformly 2.3 yuan. As for how much they sell the goods after receiving them, it doesn't matter. It all depends on their own abilities.

Considering that supply exceeds demand in remote areas, the further away from the capital, the higher the retail price.

For example, in the Nanjing branch, the current retail price of a box of "Blooming Life" audio tapes in Nanjing area has reached about 4 yuan. So the sales staff of the Nanjing branch bought the goods for 2.3 yuan and sold them for 4 yuan, which is enough in the middle.

There is a gross profit of 1.7 yuan.

After subtracting the transportation cost, it is almost 20 cents per plate, and the profit is 1.5 yuan.

If you earn 1.5 yuan per tape, then 10,000 tapes would be a gross profit of 15,000 yuan. Can this not make people jealous?

Therefore, after everyone tasted the sweetness, they were crazy to buy.

The reason why we were able to sell three million copies in twelve days was that most of them were sold by these sales specialists from the sales department of Hongguang Publishing House.

They all get money to purchase goods first, then sell them locally at wholesale, and then purchase goods again after getting the money.

Thanks to its own independent fleet of vehicles, it is able to engage in short- and medium-distance vehicle transportation. Only in the northern region, 1.8 million tickets were sold in just a few days, and the rest were sales in the southern region.

Considering that Li Youfu has already negotiated cooperation with local tape factories in some cities in the south, and most of the new tape factories have already started officially recording "Blooming Life", it is initially estimated that there will be another wave of sales frenzy in the future.

According to Li Youfu, the album "Blooming Life" is still in short supply and everyone is rushing to buy the tape.

Of course, the sales are so hot that it has exceeded ordinary love, and it is actually considered a kind of speculation.

This is of course caused by many reasons.

One of the big reasons is the development of tape recorders and the promotion of audio tapes in the past two years.

In fact, just three years ago, in 1980, the number of domestic tape recorders produced nationwide was only 110,000 units.

Then only one year later, in 1981, tape recorder factories sprung up all over the country, and their output suddenly exceeded one million, which was simply terrifying.

By 1982, the national annual output of tape recorders had exceeded eight million, and demand still exceeded supply.

That year, everyone's enthusiasm for tape recorders suddenly exploded, so much so that many tape recorder factories stopped producing complete tape recorders due to production capacity. Instead, they produced and sold tape recorder spare parts. Many young people bought the parts and assembled them themselves.

recorder.

From that year onwards, it became a trend to buy the accessories and assemble the tape recorder yourself. Some people even bought the accessories to assemble the tape recorder themselves, then sold it privately, and relied on this craft to make a household worth tens of thousands of dollars.

This is where the legend of radio amateurs begins.

As for the current year of 1983, anyway, so far, even if it is less than a year, only half a year, the domestic output of tape recorders has probably already exceeded 10 million.

In other words, so far, the number of domestic tape recorders in stock has already exceeded 10 million if we only count domestic tape recorders, and this does not include imported tape recorders.

In fact, the number of imported tape recorders is only much greater than the number of domestic tape recorders.

From 1979 to the present, there are no strict statistics on the number of tape recorders imported into the country, but even based on the most conservative data, there are at least 30 million units.

In other words, so far, there are at least 40 million tape recorders in China.

Even though there are such a huge number of tape recorders in China at this time, compared to the number of one billion people, tape recorders are really a scarce commodity and are just a little better than TVs.

But looking at it from another perspective, since there are 40 million recorders in the country, the demand for content, that is, audio tapes, has naturally increased greatly.

It was only because the number of domestic audio tapes during this period was too small, coupled with poor transportation and other reasons, that the overall number of pop song tapes was too small.

It can be said that in 1983, you might be able to buy a tape recorder, but the number of audio tapes you could buy on the market was actually relatively small, especially the audio tapes of popular songs from Hong Kong and Taiwan.

And few.

This is of course due to various reasons.

Historically, it was not until October 1984 that various domestic record companies began to produce and distribute a large number of popular songs from Hong Kong, Taiwan and even Europe and the United States in China, which was about the same time as the popularity of domestic Hong Kong and Taiwan martial arts novels.

But for now, good content is scarce, but demand is high. This shortage of supply has led to price increases, so that the price of domestic Hong Kong and Taiwan pop song tapes is very high at this time. In the northern region, they are generally priced at 6

Yuan and above.

Now, there are good domestic songs that are comparable in quality to Hong Kong and Taiwan pop songs, and the price is so cheap, so of course everyone is rushing to buy them.

Not to mention, the common people at this time were very smart, and many people discovered the business opportunities. Not only did they buy and listen to them themselves, but they also bought many more and traded them privately to make a profit on the price difference.

So, three million sales is really just the beginning.

This can already be understood from the market demand, which is still in short supply, and the market price, which has not dropped yet and far exceeds the set price.

It can only be said that the domestic record market at this time is really a blue ocean with high demand.

I would be sorry for myself if I didn't take the opportunity to pick up the money.

(End of chapter)