Rebirth of Siheyuan starts in the 1980s

Yes, Cao Zhiqiang has already had this plan of selling movie peripherals.

Of course, this was also forced, or in other words, it was Cao Zhiqiang’s desire to make a small fortune.

Who told the domestic film environment at this time that no matter how good your film is, it won't do you any good.

Domestic movies during this period were purchased and sold under a centralized system.

In other words, you must be a film studio to make a movie. No matter what kind of film studio you are, whether it is a public institution or a state-owned enterprise, after you make a movie, if you want to release it on the big screen, you must

They can only be sold to China Film Company.

If China Film Company thinks your movie is good and decides to show it to you, they will give you a buyout price based on their own criteria.

Currently, China Film Company’s highest buyout price is 900,000 RMB for a film, and there are also levels of 800,000, 700,000, 600,000 and 500,000 RMB.

In other words, as long as China Film Company agrees to distribute your movie, the minimum is 500,000 yuan and the maximum is 900,000 yuan, and that’s it.

As for whether your movie is a hit or a blockbuster after it is released, it has nothing to do with you, that is all the business of China Film Company.

It cannot be said that this system is not good. After all, in terms of stability, this model is quite good.

After all, at this time, when domestic film studios are making movies, except for some special circumstances, the cost of shooting a feature film will generally not exceed 300,000 yuan, and the cost of a more powerful one will not exceed 500,000 yuan. Therefore, the buyout price of China Film Company,

It's actually pretty good.

This is just like many online novel authors in later generations, middle and low-level authors, of course prefer to buy out. After all, at least the harvest is guaranteed during droughts and floods, so there is a guarantee.

But for the great masters, they often don’t like the buyout price, and prefer to share the profits.

However, after all, there are only a few great writers, and there are more middle- and low-level writers, so the buyout method is actually more in line with the interests of most online writers.

By the same token, for China in the 1980s, the buyout behavior of China Film Company was actually more in line with the appetite of most directors.

Because in this way, these directors don't have to consider any commercial routines, they only need to shoot what they want to shoot, and they can have more personality and characteristics.

The Hong Kong movies of the same period were different.

At this time, Xiangjiang movies were based on commercial film routines, so Xiangjiang movies paid special attention to novel plots and fast pace, and also pursued commercial elements.

It is precisely because of the pursuit of commercial elements that the Hong Kong movies at this time are more beautiful and attractive.

The reason is very simple. The so-called commercial element of the movie is actually to attract attention, which means it looks good!

Only good-looking movies can sell well, and only good movies can make money.

Domestic movies are different. In fact, domestic movies do not pursue blockbusters or not, so they pursue artistry more.

In the final analysis, these are all caused by different environments, or different distribution models.

From this perspective, Cao Zhiqiang's entry into the film industry is actually very uneconomical.

Because in China in the 1980s, if you entered the film and television industry, you could not make a lot of money.

To a certain extent, as an actor at this time, even if you become a big star, your income may not be as high as that of a famous writer or famous singer.

In this regard, just look at the movie stars throughout the 1980s. None of them are really rich.

At this time, whether it was movie stars or movie directors, they were all salaried professions, and their salary income was not necessarily much higher than that of people in other industries.

Of course, during the actual filming period, some relatively famous stars can receive more bonuses, which are usually calculated on a daily basis, such as how much bonus a day will subsidize, but it will not be too high.

Take Zhu Lin as an example.

Zhu Lin was an official actress at Emei Film Studio at this time, with a level of literary and artistic level 3.

Yes, Literary Level 3 was the official title for actors at this time. In fact, it was the National Level 3 Actor later. This was an intermediate professional title, and very few people could get it at this time.

For example, Liu Xiaoqing, one of the stars of the Beijing Film Studio at this time, is so famous now, but she is only a second-level artist, and her monthly salary is only 50 yuan.

So, how much does Zhu Lin, a Level 3 actor, earn?

At this time, the Emei Factory paid Zhu Lin a basic salary of 39.5 yuan every month.

That's right, she has an intermediate professional title and her monthly salary is only 39.5 yuan, which is not much higher than the salary of some factory workers.

Then, if Zhu Lin is filming as the heroine, there are two situations.

In the first case, she is filming a movie in Emei Factory.

In this case, she does not get paid, but the factory will give her a small subsidy based on the number of roles she plays. This subsidy is usually between 50 cents and one yuan a day.

In the second case, she was loaned to other film studios to make movies.

In this case of secondment, Emei Factory will continue to pay her wages, but this salary must be paid by the secondment party.

For example, if Zhu Lin is seconded to Hongguang Film Factory to shoot a movie, then the monthly salary during the filming period is still paid by Emei Factory in name, but in fact, this salary must be paid in full by Hongguang Film Factory to Emei Factory, and then by

Emei Factory issued it to Zhu Lin.

Even if it is less than one month, the seconded party must pay one month's salary. This is the rule.

At the same time, the secondee usually gives the actor a free subsidy, which is usually the maximum subsidy the actor received at the original studio, which starts at one yuan.

This money does not need to be transferred to Emei Factory, but can be sent directly to the actor, that is, Zhu Lin himself.

Generally speaking, seconding an actor requires not only the consent of the actor's employer, but also the consent of the actor himself.

Therefore, paying wages to the unit where the actors work is to satisfy the unit, and paying high subsidies is to satisfy the actors.

In other words, for a relatively high-level actor like Zhu Lin, if she doesn't have any filming, her monthly salary is only 39.5 yuan, which is not high.

Even if there is filming, her subsidy is only one yuan a day at most.

Calculated in this way, under normal circumstances, even if she gets a one-dollar subsidy at this time, based on thirty days, plus the monthly salary, she will only get a maximum salary of 69.5 yuan a month.

Of course, it is unlikely that she would actually earn so much every month. On average, based on her previous filming frequency, that is, one or two movies a year, her monthly income would be about forty-five yuan.

to between fifty yuan.

This income is actually not much different from her past income as a researcher at a research institute, or even slightly lower.

Because Zhu Lin said that when she was a researcher at the research institute, although she was only a junior researcher, she still earned fifty yuan a month, which was not low.

Although after becoming an actor, the salary has not dropped significantly, and sometimes it is even slightly higher, but it is obviously much harder than being a researcher.

It's just that Zhu Lin likes being an actor more exciting, so this is her own choice.

Having said that, the domestic film and television industry is not a good business to make money at this time, but Cao Zhiqiang does not regret entering the industry at this time.

The reason is very simple, that is, although the domestic film and television industry does not make much money, if it is well run, it can gain a lot of fame.

Many people say that domestic actors are not making money at this time, and that is just because they do not understand the official way for actors to make money.

In fact, a well-known actor's greatest wealth is her fame.

As long as you have a reputation and want to make money, there are many ways.

For example, shooting magazine covers, calendar covers, or product endorsements are all good ways to make money.

At this time, domestic advertising and marketing has just started. If we can make good use of those big stars and let them advertise, this is also a good way to make money.

Even though there are relatively few manufacturers that hire celebrities for advertising and pay less, there are other ways, such as publishing books and recordings.

If an actor becomes famous, he can write some memoirs, my ideals, etc., and it will definitely sell out.

Or if you are good at acting and singing, then go back to sing a pop song or release a record, as long as you are not tone-deaf, you can still make money by relying on the popularity.

Let’s take Zhu Lin as an example.

Zhu Lin's voice is actually pretty good. Although it's not comparable to that of a professional singer, at least it's not out of tune or out of tune.

Otherwise, Xu Qingdong would not have asked Zhu Lin to star in the musical TV series.

Therefore, as long as Zhu Lin becomes famous by acting in movies, Cao Zhiqiang will package her up a little and create a tailor-made music album for her, with good songs and stars, and the effect will be absolutely amazing.

Of course, compared to these afterwords, a faster way to monetize is actually to make movie peripherals.

Making movie peripherals has become very popular abroad, especially in the United States, Japan and Hong Kong. This is also called the idol economy.

The so-called movie peripherals, to put it bluntly, are relying on the craze of popular movies and TV series, attaching this craze to certain products, and then selling the products to earn the price difference.

Once "Love in the Ancient Pavilion" is released and becomes a hit, we can take advantage of this trend and publish related novels and soundtrack albums, which will definitely sell well.

For example, after "Blood Suspicion" became a hit in China, a trend of "Blood Suspicion" immediately started, and "Sachiko Hair", "Guang Fu Shirt" and "Bell Bottom" all became popular.

Also, after "Manhunt", windbreakers became popular everywhere. There was once a factory with a sharp eye. After watching "Manhunt", it decisively produced 100,000 windbreakers, but they were sold out in half a month.

In the same way, in "Love in the Ancient Pavilion", Cao Zhiqiang personally designed some special clothes for Zhu Lin, such as a pencil skirt with a T-shirt and medium-heeled leather shoes, high-waisted pants with a shirt and low-heeled leather shoes, and a wider T-shirt.

Leg pants paired with sneakers, and sunhats paired with dresses and high heels are all simple outfits that women of later generations are famous for.

Although the clothes provided by Cao Zhiqiang are the styles worn by women in the 21st century, in fact, they would be fine in the 1980s.

After all, fashion is all about looking good.

Cao Zhiqiang has first-class painting skills and has memories of past lives. He draws the appearance of these clothing styles based on his memory, then selects the fabrics based on his memory, and then asks some master craftsmen to customize them on site, and the finished product can be quickly produced.

Not to mention, not only Zhu Lin likes the clothes designed by Cao Zhiqiang, but also many other female employees.

Unfortunately, these clothes are performance clothes and belong to public funds, and Cao Zhiqiang also decided to collect these filming clothes as classics, so they cannot give them away.

However, Cao Zhiqiang has already found two clothing factories in Jinling City and asked them to produce a batch of related clothing based on the design drawings and original clothes. He has already paid the money.

Cao Zhiqiang's customized clothing is not many types, including pencil skirts, high-waisted pants, wide-leg pants, women's striped shirts, and long-sleeved T-shirts, a total of five styles.

Cao Zhiqiang ordered 100,000 pieces of each style of clothing, a total of 500,000 pieces, with a total price of 2 million yuan. The average cost per piece is 4 yuan. Of course, this price is the ex-factory price.

There are also shoes. Cao Zhiqiang also customized five types of shoes at two shoe factories, including four leather shoes and one sports shoe. Each model cost 100,000 pairs, totaling 500,000 pairs, with a total price of 200,000 pairs.

One million, the average ex-factory price of a pair of shoes is four yuan.

Cao Zhiqiang also made a lot of other movie-themed calendars, posters, and wind chimes, and spent a total of less than 500,000.

The movie hasn't even been released yet, and Cao Zhiqiang has already started spending money to buy movie peripherals such as posters, calendars, clothing, key chains, records, and wind chimes at no cost. The total expenditure has exceeded 4.5 million, which is far more than the amount spent on the movie.

The movie itself is consumed.

This kind of behavior is of course incomprehensible. Unfortunately, Cao Zhiqiang insisted on going his own way and spent all his own money, not public accounts, so no one criticized him.

It can be said that most of the personal income earned by Cao Zhiqiang so far has been spent on the purchase of peripheral products.

If the movie can be released normally and become a hit after its release, then Cao Zhiqiang can make a lot of money from these peripheral products, or at least double the profit.

But if the movie cannot be released normally, or if the response after release is mediocre, then Cao Zhiqiang's operation will be a pure loss.

Yes, Cao Zhiqiang is very confident. He feels that once this movie is released, it will definitely become a hit.

Otherwise, this movie is really too tear-jerking.

The story itself is good, coupled with good equipment, good film, and of course his open-ended post-production and dubbing that was ahead of its time.

He didn't believe it. "The Garden of Words", which was later rated as high as 8.3 on Douban, even though the plot characters have undergone some minor changes, the core has not changed, the theme song has not changed, and the feeling has not changed, so it should be

It won't be bad.

A good work will never go out of style, and of course the converse is also true. Even people in the 1980s probably wouldn't think this work is bad, and will still be suppressed by it.

Good story, good pictures, good music.

If all these factors are combined, it would be unreasonable if it still fails to become a big hit.

"Zhiqiang, what are you thinking about?"

Cao Zhiqiang came back to his senses and looked down, only to find that Zhu Lin was looking up at him.

Only then did I realize that I had been distracted again just now.

After smiling slightly, Cao Zhiqiang pinched Zhu Lin's nose: "No, I was thinking that once this movie is released, it will definitely cause a sensation across the country.

And you will become an instant star because of this, and become a hot star in China, just like Cong Shan who became famous because of "Wrangler".

When the time comes, when you become a big star, will you look down on me and simply stop me?"

"What nonsense are you talking about?" Zhu Lin sighed and put his face against Cao Zhiqiang's chest again, "I have given myself to you, and even turned into a bad woman who cheated on Hongxing. Are you still worried?"

"You are so beautiful, of course I am worried." Cao Zhiqiang said.

"Okay." Zhu Lin said, "Don't worry, I will divorce my husband immediately when I go back this time, and then I can be your woman with peace of mind, right?"

Cao Zhiqiang lowered his head and looked at Zhu Lin: "Aren't you worried that I will always give up?"

"What's the use of worrying." Zhu Lin said, "Since I have fallen in love with you, no matter what happens in the future, I will not regret it. Besides, you are not that kind of person, are you?"

"That's for sure." Cao Zhiqiang smiled slightly and said while stroking Zhu Lin's hair, "I may not have strong willpower, and I may be carefree, but I am definitely not someone who always gives up.

Don't worry, since you have become my woman, you will be mine for the rest of your life, and you won't have to worry about life problems for the rest of your life.

I will make you a big star, gain both fame and fortune, and make you a woman that others will envy, I promise!"

Zhu Lin sighed softly: "Actually, I don't care about being a big star or gaining fame and wealth. I, I just want to be with you, even if I am a bad woman, it doesn't matter."

Speaking of this, Zhu Lin closed his eyes: "I'm really crazy. At such an age, I fell into your hands. I, I really don't know why I am like this."

Cao Zhiqiang narrowed his eyes, then turned over suddenly, looked down at Zhu Lin and said: "Then don't think too much, leave your life to me, I will arrange the future for you, and I guarantee to make your future colorful.

You just need to enjoy your life."

Zhu Lin opened his eyes: "Okay, then I...wait, you, what do you want to do?"

Cao Zhiqiang smiled evilly: "What do you think?"

"You, haven't you already done it three times? How could it be?"

"Ah, well, I'm a young man, so I recover faster."

Zhu Lin bit his lip, then closed his eyes again: "What an enemy, what an enemy!"