Rebirth of the 92 Business Tycoon
Vol 5 Chapter 410: So-called reciprocity
As Ellis predicted, in the next few days, nextdoor was as they predicted. All group buying projects are no longer produced or rarely produced in the United States, and most of them are produced in China. From large appliances to small appliances, to garden equipment, garage equipment, household backup power supplies and so on.
In the first few days, Ellis also paid attention occasionally. A few days later, I shouldn't worry about it at all. Anyway, I can't help it.
In the last few days, his life has not been easy. When his department adopts the follow-up strategy, there is nothing to say whether it is the data or customer satisfaction.
But maybe it was the follow strategy in those days that made many users have too high expectations of them. Once this went with the nextdoor group purchase, it would bring about a sharp decline in customer satisfaction.
Even the few group purchases they have carefully organized recently, both in terms of products and prices, are really attractive, but there are still very few people who support them.
In terms of customer service, there are fewer and fewer calls about his group buying department, so that Ellis misses the days when he was scolded a few days ago.
Being scolded at least proves that some people are paying attention. There are not many people who don't talk about the organized activities. No one even scolds him. Such indifference makes him a little scared. We will not be marginalized like this.
However, although he has not been scolded by customers these days, Ellis is not without criticism. There is, and it is frequent. Specifically, all of them come from the president, Ms. Whitman.
Ellis sometimes treats a gentleman like a villain, Ms. Whitman, is this anger?
You know, after they made this noise, the good news media will naturally not let go of this news. In recent days, there have been many articles about this battle.
According to the rule of winners and losers, in those reports, eBay is naturally a negative image, and it is a negative image that provocatively provoked and was then severely taught.
These reports naturally involve Whitman, and they are also not positive. In other words, in the face of the current results, regarding Whitman’s deeds in this matter, no matter how good his writing is, no reporters who can bludgeon him cannot. Give Whitman a positive review.
As proud as she is, she naturally cannot accept such a result, and even anger is normal.
So these days, the group buying department has received special attention from her.
It just so happens that even without considering this factor, it is fair to say that the recent performance of the group buying department has not received her praise. It is quite normal to blame Ellis for a few words.
So Ellis is a bit like a mouse in a bellows, with the feeling of not being human at both ends.
In order to be less condemned, he deliberately avoided Whitman these days, and he did not go to Whitman’s office easily. However, a week later, he had to take a folder and walk into this room. Very reluctant to come to office.
"What's the matter?" Whitman asked.
"You have to look at this," Ellis opened the folder.
"Dog walking service is $10 an hour," Whitman suddenly raised his head, "is this their group purchase today?"
"Yes, it's just that this group purchase has geographic requirements and not all cities can participate," Ellis explained. "Even so, the 20,000 dog walking services they launched today are very popular. According to our estimation, it will be sold out by noon."
The main reason why this group buying is so popular is naturally that American families have a lot of demand for it. Too many families have pet dogs, and these pet dogs also have family members, so Taking care of them is also a very energy-consuming task.
Anyone with experience knows that keeping a pet dog, except for feeding it every few hours, is not much different from bringing a child.
It's even more troublesome than bringing a child.
After all, when your child was young, the little guys spent most of the day to sleep. You don’t need to take it out to play, but the dog is different. If you take him out for a stroll from time to time, it’s even meek. Shepherd dogs will become grumpy.
Of course, demand is on the one hand. The reason why nextdoor is so popular today is also a very attractive factor. Take the San Francisco Bay Area as an example. Normally, the price of such services is more than 20 US dollars and 10 US dollars, which is a half discount. This can be said to be the biggest discount since nextdoor’s group buying service was launched.
"According to our expectation, such a service will definitely be made into a series," Ellis said.
This is obvious. Nextdoor must have spent a lot of time preparing for today's group purchase. Coupled with the success of today's group purchase, it is impossible for them to continue their efforts.
Whitman was greatly shocked at this time. "They have all bought group services, and they have all switched from specific products to services."
As we all know, although the core of eBay is also products rather than services, sellers auction or sell services they can provide on the website at a price, and they were first carried out on eBay.
Including some normal services, as well as those wonderful services that auction various parts of the body, such as the forehead or face advertising rights.
At present, Amazon has not been involved in this field, that is, nextdoor's move is really moving eBay's cheese.
Moreover, with its influence, it might bring Amazon or Yahoo into this field. In this way, almost all domestic e-commerce companies will provide local services or even global services, and then completely divide eBay’s presence here. The conventional advantages in terms of.
"Where do they have the ability to contact service providers everywhere?" Whitman expressed his disbelief.
On her website, such pure service sales are published by the providers themselves, and they do not need to be coordinated.
However, the nature of nextdoor's group purchase is different. He will divide these group purchasers according to the region, and then contact the local service provider, that is, those who walk the dog on their behalf.
Signed with these buyers all over the country, the workload of this work is not generally small, so how do they do it?
"We speculate that the proposal of this service has a lot to do with nextdoor's sub-sites in various places," Ellis said.
"Oh," Whitman recovered from the shock. Yes, nextdoor has so many sub-stations all over the country. Contact a few people who provide dog walking services and maybe distribute a few pictures. You can find business cards in the discussion area of the station.
If the current eBay feature lies in auctions and Amazon, it is a complete range of products and fast and accurate logistics. Then nextdoor, which is currently involved in specific online shopping on a small scale, has sub-sites all over the country. It can be said that it is different from several others. The biggest feature is ~www.wuxiaspot.com~ and nextdoor's group purchase of such services is a correct measure to give play to its own characteristics.
"I see, go out,"
"Okay," Ellis felt very self-conscious. This time he didn't ask Whitman if he needed to follow him. For them, group buying such a service is also unrealistic.
Moreover, they can guarantee the implementation of such a service, and Ellis will not mention it. The recent lesson told him that if the group buying service is to develop rapidly, there are certain things that must be done, that is, not to target a peer.
If at the beginning, everyone can maintain the level of respect and respect, and their own group purchases will not be so deserted at present.
…………
Ellis has been out for a long time. Whitman is still looking at the group purchase page on nextdoor. She is very angry now. I have already made concessions and said to stop. Why do you bother to stir up trouble?
And although this matter has no clear directionality, as if it were an ordinary new initiative by them, Whitman clearly felt that this new group buying initiative was for himself.
Yes, this is for her.
Whitman used his own way to greet Feng Yiping, and greet Feng Yiping's companies, Feng Yiping's response to this.
Moreover, he has to use such an attitude to declare his principles once again to everyone: You can provoke me, but you must be prepared for your core interests to be touched by me. This is no exception. (To be continued.)
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