Rebirth of the 92 Business Tycoon

"Yiping, wait," before the car started, Xiong Yuliang of the furniture company jumped up from the car door.

"What's wrong with Mr. Xiong?" Feng Yiping asked.

Recently, Xiong Yuliang should be very busy.

"It's nothing, I just want to talk to you," Xiong Yuliang, a five-and-three rough Northeast man, looked a little embarrassed.

Feng Yiping nodded to the front, Wen Hui immediately started the car and raised the baffle consciously.

"How are the preparations?" Feng Yiping asked.

"Every work is done step by step, progress is going very smoothly, and it is guaranteed that it will open according to the scheduled timetable," Xiong Yuliang said.

"Why do you feel that you are not confident?" Feng Yiping asked.

Xiong Yuliang glanced at Feng Yiping quickly, "I went to Madian again last night."

"how is the situation?"

"After 9 o'clock in the evening, people still come and go," Xiong Yuliang said.

"In fact, it is more than that. It is not an exaggeration to say that it is precisely because of the presence of IKEA that the real prosperity of the Madian area has been driven," Feng Yiping said.

Because of his attention to IKEA, he also knows the area around Madian very well. Because of the Asian Games and because it is the distribution center of the Asian Games, Madian had been popular for a while before.

But to say that it is truly prosperous, it is still said that since IKEA entered the commercial building in 1998.

"You know, that store is actually not a standard store, right?"

In other places, IKEA has always insisted on self-owned properties, most of which are buying land to build stores. The first store in China in Madian is not only leased, joint venture, without parking, but also very cramped. Five thousand square meters.

If Xiong Yuliang is scared by this non-standard IKEA store, then Feng Yiping will be very disappointed.

"I know that only the one that opened in Xujiahui last year counts." After Feng Yiping gave him the task of benchmarking IKEA's furniture hypermarket, Xiong Yuliang really did a lot of hard work and is a frequent visitor of IKEA's domestic stores.

Fortunately, IKEA currently has only two stores in China, one north and one south. It doesn't take long to spend half a day or a day looking at a store.

"I know that at present, we are far beyond the Madian store in terms of location, area, customer base, brand reputation, related management software and assistive technology... etc.,"

"However, when I think of its position in the global furniture industry, to be honest, I am not too confident."

This cannot be said to be wrong, Feng Yiping understands his feelings.

If any software company doesn't put Microsoft in its eyes, it is definitely a joke.

In the furniture industry, IKEA is similar to the current position of Microsoft in the software industry.

Although there are only two stores in China, it has more than two hundred standard stores in the world. Last year's sales have exceeded the tens of billions of dollars. It is an out-and-out industry leader.

"We are not going to confront it in an all-round way. We are just learning from its model on our home court. Moreover, although IKEA has a certain reputation in China, in the domestic furniture sales market, the two IKEA stores occupy The share is actually pretty average,"

"With so many furniture stores, big and small, how could he know that we are determined to become their rivals?"

Only his own people know what he said about Biao IKEA.

It is estimated that this will be to let the people at IKEA know the goal of Jiasheng, and they will also take this as a joke.

Rome was not built in a day, and Jiasheng, who only opened a few stores in the southeast, wanted to catch up with them, or surpass them. This is definitely a joke for them now.

"You know our advantages, and there is no need for me to repeat them, including the scene you saw last night. It is also very likely to be a false prosperity. You must also know that there are many people who visit IKEA, but people who buy , Really not necessarily more,"

This is also the biggest problem facing IKEA in China.

IKEA in the country is better than its design and its strong Nordic style.

And its global strategy is "valuable low prices."

That is, it will not make consumers feel that its price is too high, but it will not make consumers feel that it is a bargain.

In foreign countries, as the world's largest home furnishing provider, IKEA's business is known for providing home furnishing solutions and providing customers with high-quality and inexpensive convenient furniture.

But in our country, because of the economic income and consumption level, those Europeans and Americans think that the price is quite cheap. In China, it is good to be able to exchange for a "good".

Just like KFC McDonald's, it is a very ordinary fast food abroad, but in China, at least it is currently quite fashionable and quite high-end.

It's just that KFC or McDonald's, everyone is a little bit more relaxed and can still eat a few meals, but furniture such as a large one-time expenditure can not do that.

Many people go to IKEA, seemingly just to appreciate its design and fashionable furniture, and feel the modern atmosphere of home life, but not too many people actually buy it.

"Yes, but looking at the crowd, I am really worried,"

In the capital, especially during off hours or holidays, the flow of people in IKEA stores is indeed very large, and there may even be traffic jams.

As its competitors, such a scene is really hard to make people optimistic.

"Relative to our income, the price threshold is too high, making it embarrassing to be unpopular. This is our opportunity. Doesn't our success in Southeast illustrate this very well?"

In Shenzhen, they currently have two home furnishing stores with a single store area of ​​more than 4,000 square meters. After getting on the right track, the average monthly sales of each store are close to 10 million yuan.

Don't think it is easy. You must know that our country's furniture industry is concentrated in that area. It is also not a simple matter to achieve such results in so many areas with manufacturers.

"Listening to you, I am really confident," Xiong Yuliang breathed a sigh of relief and leaned back lazily on the seat.

"It's not a question of confidence. It's mainly because you have been too tired from your recent work," Feng Yiping said. "Rome was not built in one day. Take care to rest."

"Thank you, don't worry, I will arrange it,"

In fact, Xiong Yuliang is somewhat opposed to opening the hypermarket to the capital so soon. Since the two in the southeast have developed quite well, why not continue to expand there? Why come to the capital where the competition is definitely more intense. .

However, Feng Yiping was very insistent, and this factor was taken into account when the capital's business center was being constructed. A building with four floors above ground and two floors underground was built for this project, with a total construction area of ​​close to 40,000 square meters.

Then he can only do so.

…………

The relevant units at the airport ~www.wuxiaspot.com~ at the city and district levels have also arrived. They consciously only greeted Feng Yiping without too much interruption.

Ten minutes after Feng Yiping arrived, his Gulf Stream flew from across the ocean. At the exit, Schmidt saw Feng Yiping at a glance, "Feng,"

"Hello Schmidt, welcome to China," he shook hands with Schmidt, but Schmidt embraced him warmly.

"It's finally here, I'm very excited, Page and Brin, let me convey their greetings, thank you for all this for the company,"

"The family doesn't say anything, let's go, I will take you to the scene to see,"

"Come on, everyone," Feng Yiping said to the dozen or so people that Schmidt had brought. "The hotel is very close to our office building. Let's move in first. Oh hello Meyer, why are you here too?" He said in surprise.

Meyer was obviously dissatisfied with Feng Yiping until now that she found out, "Why can't I come? Don't forget, I am the head of the company's first advance team,"

"You are right, you really should come on such a day, you are welcome!"

Fortunately, Mayer just complained like this, after all, so many people.

Schmidt and Meyer are here to attend the inauguration ceremony of Google China, which is also one of the main projects of the opening of the park.

As I said before, there is a building in the business center owned by Google, and now there are nearly 300 people working there.

…………

The arrival of Schmidt and others is good news for Feng Yiping and Jiasheng, but it may not be the case for others, especially Du Niang.

Twice before I thought the wolf was coming, but in the end it was nothing. This time, the wolf really came!

Their mood at this time is the same as that of Xiong Yuliang before.