Rebirth of the 92 Business Tycoon

"Well, I'll be responsible for this," Feng Yiping immediately asked Ying.

"Yeah!" The two immediately clapped happily.

"Feng, we decided to show a rugby game to show our gratitude," Page said shamelessly-knowing that Feng Yiping has no love for rugby.

In other words, this is really the most insincere thanks.

"Thank you, but it's not necessary, this is what I should do,"

Going public is naturally a good thing and very enjoyable, but the preparation process is really no easier than starting a business.

At the Lake Tahoe meeting, Feng Yiping gave full play to his foresight and allowed the two to agree with some of his opinions on the ipo, and the two finally agreed.

However, Feng Yiping is just talking about it. Peppa and Brin are doing the details of how to do it and how to design the plan.

It is said that these two are not teenagers, but they are still very middle two. In order to protect the core value of Google and to ensure the control of Google’s ship, they are always in their own hands. They insist on a dual equity structure.

The design of this plan was originally a very complicated matter. What was more difficult than the plan itself was that they had to explain to shareholders and underwriters why the public would support their approach.

Class A shares sold to the public have one vote per share, and Class B shares held by founders and company executives have ten votes per share. This makes it easy for those who wish to invest in Google to feel that they are second-class citizens. .

This kind of shareholding structure actually isolates the management's responsibility to shareholders.

These factors may all cause the public's enthusiasm to subscribe greatly. When the public subscription is cold, the ipo is naturally useless, the underwriting company is busy, and the venture capital has no chance to withdraw.

The only happy should be Page and Brin. They still have money to develop, and they have never wanted Google to publicly offer shares.

However, Page and Brin successfully persuaded other shareholders and underwriting companies to adopt the dual shareholding scheme.

Then there is the auction-style pricing that Feng Yiping has repeatedly mentioned. The design of this plan is more complicated, but they are not afraid of these complicated problems and come up with a perfect plan that makes everyone satisfied.

Furthermore, there is the issue of underwriting expenses directly related to the underwriters. Generally, this fee is 7%, but they are only willing to give 3%.

As mentioned earlier, auction-style pricing is equivalent to grabbing the pricing power of stocks from Wall Street, which means that Wall Street has already been greatly offended, and now I have to say to them, "Hey, live to help me. Work, but the income is less than half of your usual income,"

Anyone can imagine the difficulty of this matter.

But despite the fact that some underwriters withdrew, they did it. There are currently more than 30 underwriters including Feng Yiping's proposal to join several Canadian banks.

…………

Apart from these, there are some other troubles that lie on the road to ipo, such as patent disputes with overture.

Overture is also a search company. Before 2001, compared with Google, this company had a big advantage. Their advertising charges were calculated based on the click-through rate, that is, when users typed in some keywords, they received The advertising revenue collected by the host will also increase.

And Google still charges according to the traditional method of per thousand visitors.

Then in 2001, Google sent people to have some exchanges with overture. Soon after, they launched a model called adwords, which quickly increased Google's advertising revenue.

But overture has always believed that the core parameters of adwords come from them, and they have been wrangling constantly.

What's even less optimistic is that last year, the original relationship with Google was good, but now Yahoo, which has become a rival, acquired overture.

Things after that are naturally predictable. Yahoo did not hesitate to initiate a patent lawsuit against Google on this point.

Because it is directly related to advertising revenue, this can be said to be the most core technology of Google. If this lawsuit cannot be concluded as soon as possible, then Google's ipo, I am afraid it will also become a bubble.

And this matter is also being handled by Page and Brin.

Therefore, it is indeed Feng Yiping's turn to deal with matters such as the prospectus.

This is a very important thing. There can be no sloppy but boring work.

To put it simply, the major content and structure remain unchanged, but because Google has recently launched new products and the official opening of a Chinese company, there are too many places to modify the original prepared documents. And supplement.

In a sense, this is a kind of repetitive work. Page and the others, they would rather devise difficult schemes than do such work, so this is why they are so excited.

In fact, Feng Yiping didn't need them to express his gratitude. Unlike them, Feng Yiping didn't feel boring at all when he thought of the wealth that these documents would bring to him.

"You go first, I'll come to join him later," he picked up the thick manuscript of the prospectus and read it.

"We started as a technology company and have now evolved into a company that integrates software, technology, the Internet, advertising and media..."

"We are not a conservative company. To ensure continuous innovation and focus on users rather than investors, we will not be concerned about quarterly market forecasts,"

"We believe that user-centricity is the foundation of our success so far. We also believe that this core is decisive for creating long-term value. We do not intend to compromise short-term economic interests with users as the core."

That is, the rise and fall of stock prices is not the focus of their care.

"We do not intend to pay any dividends...,"

Oops, damn, are you sure you wrote these bully stuff to let everyone buy Google stocks, not to let everyone care for their own property safety and stay away from Google stocks?

Feng Yiping shook his head. Google's original issue price was so low, it's really not without reason, or it can be said that if the data is not beautiful, whether Google can go public is a problem.

Also, he saw those few sentences, "Don't be evil," "Make the world a better place," "I don't want to accept money for ranking or inclusion in search results."

In general, this prospectus should be the most visible prospectus, because it has a strong personal touch, and there are some very secondary parts.

So, how should the prospectus take into account the views of those two at the same time, without offending investors, this is really not an easy task, at least it will take several days.

Feng Yiping decided to let it go first and let it out first.

In the stadium, there were a lot of guys who looked listless, and this will become more and more vigorous. It seems that football, Google at this meeting, is really the best way to improve everyone's enthusiasm and combat effectiveness.

Feng Yiping walked around the sidelines with his hands in his arms. Accompanied by the clashes on the court that made him feel sore, he began to conceive how to write the prospectus perfectly, that is, how to tell the story so well. The two older youths and investors in Form Two felt good, and suddenly saw a pair of high heels blocking themselves in front of them, and when they looked up, it was Meyer.

"Hi," he offered to say hello.

"Hi," Mayer replied with his arms folded, "I haven't left yet?"

"I am afraid I will spend more time here in the coming days,"

Meyer's face couldn't be stretched anymore, and she smiled, "Really?"

"Really," Feng Yiping quickly added, seeing her about to follow, "I was followed by the paparazzi on the way home last night."

That is, you have to pay attention to the influence girl!

Unexpectedly, Meyer said disdainfully, "Cut, as if someone didn't,"

Okay, forget that this one in front of you is Google’s image spokesperson, who was secretly photographed by paparazzi in his early years.

"Look, the bushes over there," Meyer said, pointing to the row of bushes not far in front of the building. "The paparazzi was hiding there a few days ago, preparing to take pictures of Peppa and Brin."

"These days, many of the calls to the company are I want to talk to Peppa, I want to talk to Brin, and they are all from reporters," she gave Feng Yiping a slanted look. "There are also many people who are looking for you. "

Feng Yiping is no stranger to this matter.

He told those two about this again and again, that is, during the silent period, you must pay attention to your own mouth.

His remarks worked. Page did not accept an interview with "Playboy" this time, did not take the lead in advocating, that is, did not add additional trouble to the listing.

But this is the case. The more they know that they cannot accept any interviews during this period, the more energetic the reporters become.

If you can interview them during the silent period, doesn't it seem that you are capable? Feng Yiping had learned this before during Yijia and the auto online market.

"This will, maybe how many cameras are facing us," Meyer said nonchalantly.

But in fact, Feng Yiping's reminder was still very useful. She did not invade Feng Yiping's safe distance. The two stood there, seemingly discussing work.

"You said, can we succeed this ipo?"

Oh, she turned out to be a little bit worried about this.

"Don't worry, there must be no problem, and it will be very successful," Feng Yiping said affirmatively.

Page and Brin are trying to reconcile with Yahoo. It is estimated that this process will not be too pleasant.

At the beginning, that is, last year, the president of Yahoo came to talk about the acquisition, but they were teased by them. Now they want to reconcile with Yahoo, they must restore the face they lost and let go of the anger.

So, when you come out, you always have to pay it back!

In addition to this, plus they have agreed that they will no longer be arrogant and only hold a roadshow in the United States, but Asia and Europe are blooming at the same time. The prospectus also has Feng Yiping's checkpoint. Then subscription is definitely not a problem, so naturally there will be no ipo problem.

"Then what range do you think our issue price will fall within?"

Haha, is this to calculate how much you will have at that time?

"I think, at least more than 120 US dollars," Feng Yiping said with great confidence. Because of himself, this ipo has perfectly avoided so many problems. At the same time, Google's product line is also more expensive than the original. The system is much more comprehensive. He thinks it is calculated according to the original pricing range~www.wuxiaspot.com~ How can it not be the lowest more than 80 dollars, but it must be more than 100 dollars, or even more than 150 dollars.

You know, it turns out that there are not so many products. Soon after it went public, Google's stock price doubled smoothly.

"More than 100 dollars?"

Only Feng Yiping dared to say this, and Meyer couldn't help being surprised.

"Yes, the minimum is more than $100," Feng Yiping said affirmatively. "Even that one," he said, pointing to a lady who was also watching the crowd on the court. "Even she can become a millionaire. Rich man,"

That is Brown, the first masseuse hired by Google. In terms of remuneration, she chose a lower hourly salary and higher stock options very discerningly.

"Oh," Feng Yiping's words made Meyer's eyes pop up little stars. Brown is a millionaire, so at least he must not be a multimillionaire?

"Hehe, so to speak, I finally have a chance to buy a house I like?"

"What kind of house do you like, you can't afford it now?" Feng Yiping was a little curious.

"I like you now, like high-rise residences, and high-rise residences above the hotel," Meyer said.

Okay, Feng Yiping doesn't know how to pick up these words.

"The apartment above the Four Seasons Hotel in San Francisco is pretty good," she said.

Linked to the Four Seasons Hotel, of course it's not bad, no wonder she can't afford it now.

"Sorry, I have to go back to work, and I made an appointment to go to Apple in the afternoon,"

Let's put it this way, Feng Yiping is still a little uncomfortable to stand with her, this future well-known Silicon Valley strong woman, but very offensive.

"When will we have a meal together?" Meyer said, "After returning from sh that time, we never had such a chance again,"