Rebirth of the 92 Business Tycoon

Bezos was shocked in his heart. In fact, it was much older than Drucker seeing Feng Yiping holding a son. He wanted to say to the young man in front of him, "You are a genius!"

Regarding whether Amazon should open a physical store, or whether it will open a physical store, in fact, there have been many speculations in the industry since the 1990s, when he first founded it.

This is not groundless.

Do they want to drive? Of course!

Anyone with life experience knows that no matter how advanced e-commerce is, people will still be willing to walk into a physical store. It has nothing to do with shopping, but for some things, such as groceries, it is better to go to the store.

However, he is not good at doing such a thing.

First of all, shareholders will not agree that we invest in you because we value your asset-light model with the Internet as the mainstay. If you want to open a physical store with a lot of trouble, isn't that playing the piano?

Secondly, it is not in line with the company's overall positioning. Amazon is first of all a high-tech company. Such primitive physical stores will definitely have a bad impact on the company's image.

Feng Yiping’s imagination perfectly solved this problem.

If such a physical store can be developed, not only will it not damage the company's high-tech image, but it will greatly increase the company's image.

He didn't feel that Feng Yiping was just talking about it, and he didn't think that Feng Yiping was writing science fiction.

Born in the 1960s, it can be said that he grew up with the development of science and technology. This made him understand a truth. Compared with the development of science and technology, most people's imagination is still too lacking.

At least when he was young, he never imagined that there would be such a small mobile phone that could be used to connect the world. It was even harder to imagine that the Internet would have such a profound impact on all aspects of public life.

He fully recognizes the direction described by Feng Yiping, and he believes very much that with the current technology, as long as he is willing to invest, he will be able to develop such a physical store. He is even now thinking about how many can be achieved. route of.

Although there will be some insurmountable difficulties to truly achieve the effect described by Feng Yiping, as long as the direction is correct, other problems can be said to be no problems.

Feng Yiping shook his hand, "What? Do you think what I described is too science fiction to be realized?"

"No," Bezos took a sip of coffee in order to conceal his gaffe. "It's a good idea, but it seems unrealistic to realize it. I still look forward to your other more practical opinions."

"Come on, Jeff, Apple has opened physical stores. I don’t believe that you don’t want to open a physical store. I don’t believe you don’t want to open a physical store like the one I described. I don’t believe that the idea of ​​a physical store can’t be used. You persuade shareholders," Feng Yiping said leisurely, leaning on the sofa.

You pretend, you still pretend, just pretend, don’t think I can’t see it.

Even if I can't see it, I also know that you will be 100% tempted. The reason is very simple, because this is what Amazon is doing in the future!

"Feng, you have to know that we are only an e-commerce company, not a high-tech company in the strict sense. I admit that what you said is a good direction, but we really can’t do it. Let’s talk about your other suggestions. "

There are other suggestions, why should I tell you?

"Don't say that Amazon is not a high-tech company. Your Blue Origin is focused on space development. How can this be considered a high-tech company in the strict sense?"

"Except for Blue Origin, you see, how many traditional retailers have you crushed with high technology? Besides, we will say that you have invested more in the field of cloud computing. You are more than Google, right? That's not it. A high-tech company in the strict sense?" Feng Yiping ruthlessly exposed his lies.

"Hehe," Bezos gave a dry smile.

"Of course, I also know that it is indeed difficult to develop such a physical store, so my suggestion is, let's cooperate!" Feng Yiping sat up straight, solemnly and solemnly revealed his true intentions.

Otherwise, why did he tell Bezos this in advance? He is not Lei Feng.

What are the benefits for Amazon to lead Amazon faster in this regard?

In the field of unattended smart stores, Amazon later took the lead, not only leading in some aspects, but leading in all directions and systematically.

Before Feng Yiping was reborn, Amazon had already produced results. It opened such a physical store in its own park. Of course, it was only open to Amazon employees in the park, similar to a trial operation to find loopholes and deficiencies.

In other words, at least all the functions have been implemented. Of course, there may be some minor problems, such as recognition and connection, but this is already a very great success.

This is also the difference between American companies and our domestic companies. Many American companies, whether traditional or non-traditional, will spare no effort to invest in high-tech.

For example, Wal-Mart, the representative of the traditional retail industry, has its own satellite communication system; for example, strictly speaking, Starbucks, which belongs to the same industry as Feng Yiping’s noodle restaurant, will also use meteorological big data to prepare for a more coordinated shot. Promotion; Netflix just acquired, he has his own efficient and intelligent warehouse...

Not to mention, almost all chain companies in the United States have their own high-tech systems in terms of location selection, from satellites to self-developed intelligent analysis systems...all available methods are used.

This is also where American companies are more advanced than domestic companies.

In China, perhaps because of the impact of cheap labor, there are really few companies that will invest in high-tech. It is not bad to think about spending money to introduce some technology.

It is necessary for the state to promote "intelligent manufacturing" and provide subsidies before companies are willing to make some investment, but in the service industry, it is still very scarce.

But what Feng Yiping predicts is that when there are factories in China that can practice "intelligent manufacturing", there will be more and more service industries and traditional industries in the United States. Because of this, subjective or objective reasons, more and more Extensive research and application of high technology.

"Cooperation?"

"Yes," Feng Yiping said, "we register a new company with the same shareholding ratio, the same obligations and rights, risk sharing, and results sharing,"

"Like you, I am in the United States, and there are several high-tech companies that are not in the'strictly sense'," Feng Yiping smiled. "I also own the convenience store company with the largest number of branches in China. I also hope to use some unique The way to change the traditional retail industry, of course, like you, I have the funds, and I am willing to invest in such research and development,"

Amazon can grow from a market value of less than US$20 billion now to a market value of more than US$350 billion in the future because he is willing to invest in research and development, like Huawei in China.

For such an e-commerce company, its investment in research and development has been higher than that of Apple for several years.

"I have to think about it," Bezos said.

"Okay, let's consider the two together. We are cooperating to develop such a smart physical store, as well as to visit China with me."

"Okay, wait for my news," he stood up and shook hands with Feng Yiping.

"Does this mean to send off guests? Don't," Feng Yiping just didn't want to get up. "I have given you such a constructive suggestion. Then, I will put it on you for my company."

"You won't stay in Seattle for a few days. I want to discuss with someone about the cooperation proposal you just made." Bezos pushed him out a bit, "Try to give you an answer before you leave. "

"So, your suggestion is not purely given to me,"

"Hey, UU reading www.uukanshu.com has to make it clear that it is beneficial to both of us, that is, it is also beneficial to you. Since I put forward an opinion that is beneficial to you, do you have to mention one to me accordingly? "When he was in the elevator, Feng Yiping was still arguing with the old fox.

Fortunately, I am not stupid. Otherwise, you really took advantage of me. Haha, you thought it was my advantage, but in fact, I was taking your ride.

No matter what Feng Yiping said, Bezos always looked thoughtful, obviously still thinking of Feng Yiping's suggestion just now, but occasionally laughed.

In the surprised eyes of those Amazon employees, he smiled and helped Feng Yiping pull the car door, "walk slowly,"

Go slowly? Are you wishing me to leave soon!

"By the way Feng," he suddenly said without thinking before he closed the car door, "In the beginning, you refused my purchase offer."

What does this mean? Feng Yiping looked at Bezos, who was still on the steps in front of the DAY1 floor, akimbo and bowed his head in thought. He just didn't understand what he meant. Anyway, it was not a suggestion.