Rebirth of the 92 Business Tycoon

When Drucker got out of the car, he hesitated, "Feng, how am I going to be with you?"

"Really good," Feng Yiping said.

He understands Drucker's concerns. After all, everyone knows that a very important responsibility of the human resources manager is to dig people.

When I visited a company for the first time, I also brought the person in charge of human resources. Such an operation is equivalent to adding the sentence "The king next door has not stolen" after "There is no silver in this place". It is simply a passerby. The well-known heart of Sima Zhao.

"Since you insist, then all right," Drucker followed Feng Yiping closely and walked forward with a smile.

"Hello Feng, welcome your arrival." The one who was greeted was a thin figure with sparse hair on his forehead, but the hair on the top of his head seemed to be overused with Rejoice. It was exceptionally soft, and there was no wind in this way. In the weather, as he walks, the old gentleman whose hair can float on his head.

His eyebrows are thick, his nose is big, and the surroundings of his mouth and cheeks are shaved blue. When he laughs, his mouth is a little crooked, his eyes are narrowed, and his nasolabial folds sink deeply.

And that smile, like the breeze in the dog days, is very light and shallow, you just feel it, and you know that it's just the meaning...

This is a conservative, rational and arrogant Englishman.

"Hello, Mr. East," Feng Yiping slowly followed ARM's CEO Warren East toward the office building after the routine introduction of the personnel from both sides.

Warren East, once worked for the famous Texas Instruments in the semiconductor field, joined ARM in 1994 and became CEO in 2001.

He is also a member of IET and RAEng, a member of the Engineering Technology Association, a member of the Royal Academy of Engineering, an outstanding member of the British Computer Society, an outstanding member of the BCS (Chartered Information Technology Association), and the chairman of the Development Committee of Oxford University's Wardham College...

This is a person in charge of a company with a high reputation in the British scientific community.

He is also an outstanding alumnus of the famous British Cranfield University (a world-leading British university in the field of aerospace and only enrolling graduate students) (perhaps for this reason, after he left ARM, he became the famous Rolls-Royce The company-commonly known as Rolls Royce, the CEO of Rolls-Royce Engine Company).

"It's very beautiful," Feng Yiping stopped at the door of the building.

In front of the ARM headquarters, there is a long lawn like the British royal palace or some aristocratic manor houses. The surrounding trees are trimmed as neatly as soldiers, quite British.

"Thank you," Ister nodded, "Fon, please, everyone,"

The atmosphere of the ARM headquarters is still somewhat similar to that of Silicon Valley companies. At this time, you can also see some employees in the public space, eating and talking with colleagues.

The reason why we do not say that they are "chat" but "talk" is mainly because of the British sense of superiority that always hangs on their faces and is hidden behind the gentleman's demeanor, and they do things. The posture without delay.

As a result, even though they are actually discussing the taste of French fries, they seem to be talking about major events like the subprime mortgage crisis.

But the difference between this place and the Silicon Valley company is also obvious. Their employees still sit in monotonous and lonely cubicles.

But objectively speaking, compared with the previous ARM, this is already very good.

At the beginning of ARM's establishment, in order to save costs, the original office was an 18th century barn. In terms of office equipment, the company had no budget.

Therefore, the first CEO of ARM, Robin Saxonby-now has to call him "sir", because he has been knighted by the British royal family, then he would have to toss a coin with a local furniture salesperson. Won the first conference table for the company.

It is said that he later wanted to win a small table with drawers by playing billiards in the bar, but unfortunately failed. Therefore, the 12 engineers who were stripped from it could only be used in meetings without drawers. Desk office.

In the current meeting room, the heating is sufficient, the light is bright, and the rustic and elegant walnut meeting table, which must not be low, shines in the light.

Feng Yiping handed the windbreaker to a guy in a suit and leather shoes, and took someone to sit down at the conference table. After the greeting, he didn't have much politeness, and said directly, "My colleagues and I admire what ARM has achieved over the years. Success,"

ARM is indeed very successful. Apple invested 1.5 million pounds in 1990. After Steve Jobs returned to Apple, from 1998 to 2003, he made more than 1.1 billion US dollars in profit from selling ARM shares.

This can be said to be a rare successful investment for Apple. John Sculley, who expelled Jobs from Apple, did not expect that one of his decisions provided Jobs with important raw materials for Apple's revival.

At the same time, the 1.5 million pounds investment of shareholders has become at least 1.1 billion US dollars, which naturally illustrates the success of ARM.

"We also appreciate ARM's business model completely different from Intel,"

ARM does not produce chips by itself, but only authorizes other companies to collect royalties, so that ARM is less affected by fluctuations in raw material and labor costs, reducing their business risks.

At the same time, because they have to improve their product design in response to the requirements of the authorized companies, this allows their teams to always maintain an innovative state, and those authorized companies actually provide them with many rare ideas for free. .

Intel, which builds its own factory to produce chips with uniform specifications, does not have such an advantage.

"We have also seen that if ARM wants to challenge Intel, the biggest problem facing Intel is the ecosystem dominated by the Wintel alliance between Intel and Microsoft."

East shook his head, "Feng, we are not very interested in the PC market,"

What East said is like some people say, "Hey, I'm actually not interested in money," "I'm actually not interested in so-and-so female stars,"

Is that not interested? If it doesn't work, it won't work. Why are you not interested?

I have to put gold on my face.

Feng Yiping smiled, "Haha, I fully understand,"

"Because from the current point of view, ARM wants to enter the PC market, which is undoubtedly a huge cost, but it is destined to have no results, so it is a move that does not pay for it."

Before more people on the other side changed their faces, Feng Yiping said, "Everyone, my visit today is to make up for this shortcoming of ARM."

"I believe that with our company's products and ARM chips, we will be able to challenge Intel and the Wintel alliance formed by Intel and Microsoft."

A person was about to talk, and East stopped him with his eyes, "I would like to hear the details," he said to Feng Yiping.

"We have successfully developed a very excellent operating system, a smart system that is very suitable for use on mobile phones, and an unprecedented one that allows our mobile phones to connect to the Internet conveniently and quickly, and at the same time can help us handle some tasks. The operating system on the problem..."

"Based on this system, we have launched an organization for the Open Mobile Alliance. This organization currently includes world-class semiconductor companies, world-class mobile phone companies, and many telecom operators with many users."

"That is, outside of the Wintel Alliance, we have initially established a new ecological circle based on mobile phones, not PCs,"

"I believe that ARM, which has already made good achievements in the field of mobile phone chips, will certainly be able to achieve longer development because of our operating system, and it is expected that Intel can only play a niche in the future electronic market. Roles, which are small roles limited to niche markets,"

There was a commotion on ARM, and many people began to whisper. Their gazes at Feng Yiping became eager.

Because the experience of being underestimated by Intel mercilessly, because of their professional pursuits, to say that they are not interested in putting Intel under their feet, it is the same as they do not miss the glory of the British Empire. words.

The main thing is that Feng Yiping, not others, said this.

In terms of Feng Yiping's reputation and status today, he will never say too much.

That is, his remarks must be quite credible.

If not, there will not be so many companies choosing to join the open mobile phone alliance he said.

But East remained calm, "I believe that the system developed by Feng your company must be very good, but we know that whether it is Nokia’s Symbian, BlackBerry OS, and other operating systems, They are also very good,"

"No," Feng Yiping shook his head, "Everyone will soon discover that for mobile phones, unlike other operating systems currently on the market, Android is not excellent, but incomparable."

East did not compete with Feng Yiping on this issue. He is a British gentleman. "We respect Intel very much. It is a very capable company and a company that can pose a major threat to us. However, ARM has a unique The advantage of our processors, especially in terms of energy consumption, has advantages that Intel can’t match.”

This actually means that, on our own, we can also make good achievements in the field of mobile phones.

This is indeed a very calm guy. He may have seen Feng Yiping’s true intentions from the beginning-he was talking about a mobile-related alliance, but in fact, he wanted to turn ARM into his s company.

"We all know how important ecology is for the chip industry," Feng Yiping said. "For ARM, if it weren't for Apple and Nokia, our company might not have existed long ago, right? ?"

Although this is not good to hear, senior ARM employees, including East, know this to be true.

At that time, the company tried to sell the chip design department twice because it was unable to support its luxurious chip development team. Fortunately, the transaction ended in failure. The feeling at that time was really that my mother didn't love her mother-in-law or her.

"The release of the iPhone indicates that the development of smart phones will enter a new stage. This is also a new stage full of many variables. Of course, we believe that ARM may achieve good results in this stage, but with With the help of Android, with the Open Mobile Alliance, ARM will definitely achieve good results."

"Everyone, I am providing you with an unprecedented good opportunity," Feng Yiping said.

East looked at the people around him again. He clearly felt the eagerness in the eyes of other members of the team. But, did you guys see the intention behind this Mr. Feng?

"Mr. Feng, of course we...we are honored to be a member of the Open Mobile Alliance,"

Feng Yiping's remarks obviously moved everyone in the team and wanted to stop it, which was unrealistic.

Feng Yiping nodded, that's great!

"I believe that ARM can better understand how important it is to communicate and communicate with its partners. Therefore, I am very looking forward to having more interactions with you and ARM in the days to come, and more Much cooperation,"

"Especially in the face of the current sluggish situation, my company and I are willing to provide all-round support for ARM~www.wuxiaspot.com~East's eyes narrowed again, "I think we will be very I am happy to have a series of exchanges and cooperation with Mr. Feng’s company within the framework of the Open Mobile Phone Alliance, but I must reiterate that the independence of ARM will be more beneficial to the industry."

This is a clear-cut opposition to Feng Yiping's plot: Don't even think about acquiring us.

"I think no matter what kind of cooperation we take, it will not change the independent status of ARM," Feng Yiping stood up.

That is, even if it is acquired by me, we can still guarantee your independence.

East still wants to speak, Feng Yiping has stretched out his hand, "Gentlemen, happy cooperation, I believe that you will be happy to seize this opportunity in the future."

He will also seize this opportunity, ARM, must take it down.

With ARM, many of my own chip plans will become easier.

This matter, let alone one East, ten East can not stop it.