Rebirth of the 92 Business Tycoon

After the opening of the new year, with the production of factories in the industrial park, the "Silk Family" home textile brand store and the "Anjia" children's clothing store were soon opened in the provinces and cities.

As the name implies, all the products in the "Silk Family" home textiles are all silk. At present, it is mainly bedding. The underwear and pajamas series will be launched soon, and the whole series will be expanded in the future. At that time, the main bedding displayed in the store will be only Can take up a small piece.

For this project, a large design center was established in the provincial capital last year. The person in charge is a well-known Italian designer. There are two teams below. One is the original silk products that are well-versed in traditional Chinese culture. The industry's top designers, and the other team, are new designers who are in contrast to tradition.

After nearly a year of running-in, the final product series perfectly integrates the advantages of the two aspects. It is elegant and modern, but at a glance, it is very Chinese and fits the long history of silk.

Of course, due to cost and brand considerations, Silk Family is positioned as high-end, and the price is worthy of its "family" name.

"Anjia" children's clothing has a comprehensive series, including boys and girls, from head to toe, from the inside to the outside, as well as baby carriers, sleeping bag animal dolls, etc. In the future, it will launch a series of peripheral products such as milk bottles, water bottles, toys, bicycles, and positioning in the high-end .

In addition to stricter requirements on fabrics, Anjia children’s clothing must be harmless and non-polluting. The design is also very colorful. From memory, Feng Yiping easily contributed a stack of drawings, the design team, and systematic inspections. In the European and American markets, it has "learned" some classic designs from abroad. The overall feeling is trendy, lively and cute.

It should be said that the stores of these two brands have been opened, and the response is very good, and even said that they are a bit popular, especially the children's clothing store. The daily turnover of a single store is close to 20,000.

The silk family has a slightly lower turnover. But the profit is quite substantial. There is no alternative. For silk products with such a good design sense, if you have a low price. It will make people doubt the authenticity of the material.

In general, because of adequate preparations, these two projects started well.

However, in the next step of marketing, the sales team and Feng Yiping. There are big differences.

"Yiping," said Wang Zhiqiang, the general manager of sales, on the phone. "We still believe that the franchise model should be adopted. There are many reasons. First of all, we have cultivated a group of skilled in the operation of the noodle restaurant and the cabinet. Employees who master the franchise model.

Secondly, choosing to join will help us in a shorter time. After setting up the network in the national market, we have received many calls seeking franchise since the stores opened in the provinces and cities.

Then if we participate in this year's service fair, I have reason to believe that dozens of franchisees will definitely be signed by then.

Moreover, the advantages of local franchisees help to promote sales better and faster.

Third, we choose the franchise model. The manpower, material and financial resources we invest are the most economical, which saves a lot of cost. Although the single-store return is slightly lower than that of the direct-operated stores, the overall advantage is still quite prominent."

The reason they said. But there are many, and now only these three are condensed, which sounds like a good reason.

Feng Yiping sighed and said into the microphone, "All the mid- and high-level executives who participated in the meeting today. I want to explain this one last time.

I have reached a consensus with Mr. Jin and other vice presidents of the group. Mr. Jin should have conveyed my opinion many times. After today, we will not discuss this issue again. You don’t need to understand and we don’t ask for it. You must understand, as long as you resolutely obey. "

This is the first time that Feng Yiping has acted so tough in a related meeting. Wang Zhiqiang, who bears the brunt, has a bad face.

"Yes, our noodle shop has done a good job of joining, but unlike home textiles and children's clothing, the noodle shop actually only outputs the brand and image, as well as our standardized and complete processing and production process, it does not have any inventory.

As for the sales of cabinets, there are currently franchised stores that join, but the proportion is not large. Most of them are still looking for competent middlemen in the furniture market for sales.

Regardless of those franchised stores or agents, our sales managers still spend a lot of energy to help them expand their business.

Although we are not satisfied with this model, because of the characteristics of the furniture sales industry, it is estimated that sales will be mainly agents in the future.

However, in my mid- to long-term plan, after the furniture factory's production capacity is further expanded, we will also consider opening our own furniture stores in some key cities. "

"There has never been a sales model that can be perfectly applied to all industries. Whether home textiles or children's clothing, the biggest problem is that we will have a large inventory, and in these inventory, there are good sales and relatively poor sales. .

For those franchisees, they are sure to purchase the best-selling varieties as soon as possible, and it is impossible for us to push down those relatively unsalable products.

Choosing the franchise model, we may soon be able to reach hundreds of millions of billions of sales, but as long as we have too much inventory of goods, then all this is a false prosperity, completely meaningless, and maybe even a loss. "

This is actually a **** lesson. Feng Yiping later looked at many cases. Some leather shoe or clothing companies chose to join in the beginning, and they soon became a climate. However, in the later stage, they had to spend more Energetic, and even went to court to terminate the contract with these franchisees and open their own direct stores.

The reason is simple, not to mention that there may be problems of this kind. For example, after a certain brand awareness, franchisees will find factories to order the same products to sell, sell goods, and sell them at non-guided prices.

The most important thing is that franchisees must consider their own interests. You can't let him think about the problem from the perspective of the manufacturer, nor can he let him think about the long-term and share the fate of the same as the manufacturer.

"It's not impossible to join, but that issue will not be considered until our own direct sales stores cover most of the prefecture-level cities in the country. We must always grasp the initiative and cannot transfer the future of these two projects. To the franchisee.

In addition, I think you have a good opinion. Regarding home textiles, you can register a new brand specifically for hotel sales. "

"I repeat what I mean. I want to build these two brands into a century-old brand. Everything must be long-term. I don't require the sales department to make as many sales as possible as soon as possible, but to be solid. Yes, the layout of one city by city, the focus of the early development, it is best to focus on the southeast coast, and the first and second tier cities in China."

"If a salesperson in the sales department is dissatisfied with this decision, it is easy to say that they can apply for a job transfer and recruit another batch. If the director of the sales department is not satisfied with this decision, the same will be handled!"

In fact, this is what made Feng Yiping hot. The silk family's sales commission is 7 points, and the commission for Anjia children's clothing is 5 points.

Salesmen, why do they agree to the franchise model? Because this can bring them more income faster, they don't think about the company's future management of these franchise stores and the troubles of inventory.

As the general manager of the sales department, Wang Zhiqiang estimates that he also has this idea.

Therefore, it is not so much a dispute between franchise and direct management, but a conflict between the short-term interests of the salesperson and the long-term interests of the company.

It is not easy for the employees of your own company to make them one mind to the company, let alone those franchisees?

…………

"President Jin," after the meeting, Wang Zhiqiang waited for nearly half an hour outside Jin Ling's office before finally squeezing in, "I admit that this matter has not been handled properly, but according to the group's meaning, I am under pressure. , Did a lot of persuasion work, but the employees below unanimously opposed it, and finally found the group again and again, I really couldn’t help it.

"President Wang, the headquarters will have an assessment on the completion of each job, so I don’t need to go into details. As for pressure, every position has pressure. This is also our intention to set up supervisors at all levels. If all departments and supervisors are The pressure is turned in, then you say, how does the work proceed?"

With regard to this problem, Jin Ling has worked more than once, and in the end she has to go to Feng Yiping, so her attitude ~www.wuxiaspot.com~ is not too good.

"I must improve," Wang Zhiqiang said sincerely.

Just when the phone rang, Jin Ling looked at the number and said to Wang Zhiqiang, "It is inevitable that there will be mistakes in your work. In short, you should not be burdened. After you go back, you will immediately arrange to implement the spirit of the group, okay?"

"Okay, thank you Mr. Jin!"

On the phone, Feng Yiping asked, "Wang Zhiqiang?"

"It's him," Jin Ling said as the door closed.

"I think now that he is not too suitable for this position. His experience makes him not dare to offend too many people." After all, Wang Zhiqiang is also an old man. Feng Yiping said more politely, "but the sales department is too important, I think, Or hire a full-time sales vice president to strengthen it, what do you think?"

"Of course it's good," Jin Ling agreed immediately, "I'm looking for it. This time, I must find someone with a stronger hand."

"Haha, I don't have any opinion," a manager who manages the sales department, who is too gentle, is indeed not the best choice. (To be continued.)