Rebirth of the 92 Business Tycoon

There are actually many Chinese-language newspapers overseas. This is because all large and medium-sized cities generally have Chinatowns, and Chinese-language newspapers have the soil for survival.

Secondly, there are many "old newspaper people" in the immigrants. Many of them may be well-known reporters or editors of "People's Daily", Xinhua News Agency or other major professional newspapers, and some have directors or doctors. Title.

After they immigrated abroad, when they couldn't find other jobs, they had to return to their old jobs and earn a living by running newspapers.

Third, after so many years of reform and opening up, the economic and trade relations between China and many countries in the world have developed rapidly in recent years. The mainstream society of many countries is aware of the value of Chinese people and their culture. The current Chinese market has endless potential. They have used advertisements and other methods to promote their business or products to the Chinese.

A Chinese newspaper with a Chinese audience is a good carrier. Of course, there are other ways. For example, the Houston Rockets selected Yao Ming last year, which was a very successful example.

However, there is soil for survival and market demand. This does not mean that this business is easy to do. On the contrary, the financial situation of Chinese newspapers overseas is not optimistic.

For example, in New York, since the first Chinese newspaper appeared, there have been hundreds of Chinese newspapers. Later, due to business reasons, some persisted for a few years, and some published three or four issues. Because there were no readers, they were silent. The publication ceased without interest, and not even a single spray was stirred.

After all, in the United States, Chinese newspapers are only ethnic minority newspapers with limited advertiser resources.

In short, overseas Chinese newspapers are easy to create, but difficult to maintain.

At present, there are no less than 10 kinds of Chinese newspapers in New York, but apart from some Chinese weekly newspapers and irregularly published Chinese newspapers, in fact, there are mainly 4 Chinese daily newspapers published every day, namely "World Daily", "Sing Tao Daily" and " Ming Pao".

The number of trips in New York is 90,000, 50,000, and 45,000.

Another newspaper, Ming Pao, which came to New York to exhibit after the return, has a daily volume of about 20,000 copies.

Of course, these newspapers are sold not only in New York but also in San Francisco, Los Angeles, Houston, Chicago, Vancouver, Toronto and other places in North America. This is why Feng Yiping values ​​them.

From the changes in these Chinese newspapers, some conclusions can be drawn intuitively.

Before the mid-1990s, including the overseas editions of the People's Daily, they used traditional Chinese characters and were typeset vertically from right to left in accordance with the customs of Hong Kong and Taiwan.

Six years ago, the Overseas Edition of the People's Daily was the first to be revised, using simplified characters and horizontal layout from left to right. Two years later, the overseas Chinese newspapers, which have always been considered pro-China, followed up. First, it was changed to horizontal, which made many readers excited. At the end of last year, it also started using simplified Chinese characters. As a result, the results came out and the line volume increased by 2o%.

Line volume can be said to be the lifeblood of a newspaper, because it has a large line volume that can be favored by advertisers.

With the successful demonstration of Qiaobao, Sing Tao Daily changed it to a horizontal layout that is more accustomed to the big 6 immigrants without hesitation. Of course, it still uses traditional characters.

Finally, the World Journal with a Taiwanese-funded background, despite the objections of some readers, switched to horizontal typesetting after the Spring Festival this year. Although it still uses traditional characters, it is the same as Xingdao, "do not rule out and switch to simplified characters."

Through the revision of these newspapers, it is actually possible to draw some conclusions very directly. Although Feng Yiping’s wealth is still far from those of Hong Kong and Taiwan who have been famous for many years, in other respects, the influence of the Big Six , Has long been different.

The deep-seated reason behind the change in cultural habits is naturally the increase in comprehensive strength.

…………

At ten o'clock the next morning, Feng Yiping accepted a joint interview with four newspapers including Ming Pao in the conference room of the New York company.

These four newspapers attach great importance to this opportunity.

Feng Yiping’s talk show is the most influential Oprah talk show in the United States and even in the world. He was interviewed by a newspaper for the first time in the United States. It stands to reason that it is not his turn, not to mention the United States. The top three influential New York Times, Washington Post, and Los Angeles Times did it, and at least the Wall Street Journal had to do so many actions against Feng Yiping.

So this time, they sent the editor-in-chief in New York together. Feng Yiping can be said to be the first person to conduct such interviews and receive such treatment.

Four editors-in-chief, plus cameras and other assistants, add up to nearly 20 people, and some equipment and equipment, filling the meeting room.

There are no crushes, four editor-in-chief, middle-aged and elderly men of one water.

"Hello, Mr. Feng, I am very happy to have this opportunity," the editor-in-chief of the World Journal preemptively greeted him with a tap.

"I am also honored to meet several editors in chief. To be honest, I am a little flattered," Feng Yiping is always very humble on such occasions.

"Mr. Feng, you can afford it," the editor-in-chief of Sing Tao Daily is the eldest one. "Domestic young people can have such great achievements in the United States. It is something we are very pleased and proud of. "

"You're overwhelmed, just ask me to level it,"

The old editor did not let go, "Zhuo Yuan, he has a good opportunity,"

"Do you know Mr. Bao?"

"Hehe, Hong Kong is such a small place. Before leaving Hong Kong, I had a lot of contact with him," the old man said with a smile. "I thought he has been nurturing his life, but I never thought about it. Now it has become a world-renowned journal. The editor-in-chief is really enviable."

"When he contacted before, he always admired Mr. Feng a lot. Now, it is not true." He patted Feng Yiping's hand and said to the people around him. "In just a few years, Mr. Feng has successfully established a A world-class journal really makes us who call themselves media people look inferior."

"You are polite, Mr. Bao plays a major role in the success of cutting-edge magazines,"

The middle-aged man ranked third grabbed Feng Yiping's hand. "Compared with Mr. Feng's achievements in other areas, his achievements in the media industry are somewhat inferior and not worth mentioning."

"Hello Mr. Feng, I am Wang Henian, from the Overseas Chinese Newspaper,"

This is the closest newspaper in China, "It's nice to meet you, Editor-in-Chief,"

Perhaps it has something to do with the founder Jin Da, the one from Ming Pao who is the most elegant and concise, "It's nice to meet you, Mr. Feng,"

For Ming Pao, Feng Yiping’s perception is a bit complicated. He is very fond of Jin Da, but because the main group targeted by Ming Pao is intellectuals, and many intellectuals in Hong Kong claim to be world citizens. And these citizens of the world are certainly the most influenced by Western culture.

Therefore, Feng Yiping sometimes sees some articles in Ming Pao and feels very incomprehensible.

Most of the things that the mainland people support, they tend to interpret them according to the Western concept and the "universal concept" propagated by the West. So many times, their views on some issues are often quite different from the mainstream consciousness in the mainland. .

To make a simple analogy, we think that one plus one is equal to two, but they advertised a neutral and fair position, citing quotations, and Yunshan's analysis. In the end, they are very professional and calm, and come to a conclusion without a trace of emotion: one plus one. The result of ~www.wuxiaspot.com~ may actually be negative.

After reading those articles, I feel that those articles are similar to those of the American speakers. "We do not hold a position on the ownership of the disputed area. We support the peaceful negotiation of the dispute between the two sides."

However, at the same time, other channels have been used to explicitly include the "disputed area" where they "do not hold a position" into the scope of US assistance.

It seems to be very fair, objective and neutral, but in fact, whether it is the **** or the head, it has long been too biased, and crooked can not be crooked.

Of course, there are not many articles like this in Ming Pao, and Jin Dali also said, “The newspaper is the boss’s private tool, not the public’s public tool.”

As a company, a newspaper needs to consider first, it is also to bring returns to shareholders, and sometimes it is inevitable to cater to its users.

…………

"Then I will ask you to call you Yiping," the editor-in-chief of Sing Tao Daily said with a smile, "Yiping, have you been to the two Chinatowns in New York?"

"In Manhattan, I've been there before. I went to Flushing yesterday and I felt very cordial," Feng Yiping said with a smile.

"Then what is your overall impression of Chinatown?"

Feng Yiping thought for a while, "The overall impression is that I feel that it is more Chinese than domestically."

"Hahaha," everyone nodded, but the editor-in-chief of the World Journal felt something was wrong. It seemed that the interview had already begun. Shouldn't he ask first?

"Mr. Feng, we are very pleased to see that you are currently the most successful representative of the young people in the world. We are both Chinese and we are very proud."

"So, as the overall strength of the Big 6 continues to improve, will it compete with Taiwan and Hong Kong in many areas? In the future, will it take away many opportunities for young people in Taiwan and Hong Kong?" (to be continued) .)