Rebirth of the Age of Wealth

Chapter 296 Advertising and Leverage

Li Weidong and his party bid farewell to Shen Yueying, Liu Jinhui and their children, who came to see them off, and boarded a plane to the capital.

The passenger plane landed at Beijing International Airport at 12:30 noon. You were in the south with your waist exposed, and I was in the north wearing mink. At this moment, Li Weidong had a real experience.

As soon as they stepped out of the plane door, they felt a chill coming over them. The cool clothes on their bodies could not resist the cold air of the capital at all. Several people took out their down jackets from their suitcases and wrapped them up, and then they felt a little bit of warmth.

This time, Li Weidong did not wait for the evening flight to Qizhou. In order to accommodate Li Weihong's wish to see the Forbidden City, he chose to stay in the capital and then take the train to Qizhou.

Chen Gu, Ma Jun and Liu Dachun were all waiting at the airport in advance. All three of them were dressed very formally. From their hairstyles to their clothes, their expressions and their demeanor, they all looked like successful people.

A few people gathered together to smoke and chat. The three of them had business contacts. Liu Dachun had to rely on Chen Gu and Ma Jun to take care of his business. Moreover, he was also a junior, so naturally he had to provide some support, and he could settle the matter easily while talking and laughing. The momentum of big events.

There were several secretaries or assistants standing next to them, which made the three business people even more impressive.

The three people who were chatting saw Li Weidong and his party coming out, and hurriedly greeted them, which made other passengers who were picking up people here feel the difference. The four of Li Weidong and his party, except for Zhang Dongshuo, who was slightly formal, the others were dressed casually, thinking they were traveling. Those who return must have nothing to do with business.

Although Li Weidong said he was sending Li Weihong back this time, his bodyguards and secretaries were also indispensable. Both Ding Yuan and Zhang Dongshuo had to follow Li Weidong back to Qizhou.

Chen Gu and Ma Jun first stepped forward to shake hands with Li Weidong and said, "Chairman, it's been a hard journey!"

When Li Weidong came, he only notified Liu Dachun to pick him up at the airport. Unexpectedly, Chen Gu and Ma Jun also came. Li Weidong did not object, and of course he would not approve, but this was obviously not the place to talk.

Liu Dachun walked up to Li Weidong, but did not shake hands with Li Weidong, but said directly: "Brother, the room has been booked. The soft sleeper ticket for tomorrow night will be in Qizhou early the day after tomorrow. I have already contacted Mr. Xia!"

When the three of them arrived, they were all ready to pick up Li Weidong and his entourage. They brought many cars. When Li Weidong's plane landed, several cars received the message and drove to the arrival gate. Several luxury cars were lined up in a row, which was extremely eye-catching. .

Li Weidong nodded and said: "Okay, that's the arrangement. Let's go quickly. The traffic police are here. It's almost March. Why is it still so cold in the capital?"

Li Weidong didn't bother to smoke and got into an Audi in front of him. Li Weihong also got into the car with his brother, and the others got into the car one after another.

Liu Dachun drove the driver to other cars, drove the Audi and several other cars back and forth from the airport, and drove toward the city. Liu Dachun and Li Weidong talked about the big and small things that happened in the capital.

As the car enters the city, the red lanterns on both sides of the road still tell the story of the excitement of the Lantern Festival and the joy of the New Year. The New Year will begin before the first lunar month, and these lanterns must be hung at least until the first lunar month.

There are also more cars on the road. Li Weidong has not been to the capital for half a year, and he has a deep sense of the changes in the capital. Although it cannot be compared with later generations or modern Hong Kong Island, it already has the modern temperament of a capital city.

Liu Dachun pointed to the cars on the road and said: "Brother, look at the cars on the roadside. They have all appeared in recent days. There are still many rich people in Beijing."

"But I'm confused. Why do ordinary people have so much money to buy a car instead of buying a house? I think the price of this house will definitely continue to rise, and the value of this car will depreciate in two years!"

Li Weidong looked at the constant flow of cars on the road and said: "Which ordinary people can afford a car? Those who can afford a car must have some business!"

Liu Dachun shook his head and said: "Brother, the demolition in Beijing has been quite severe recently, and the compensation given is a lot. Some people want a house, and then use the remaining money to buy a car!"

"Anyone with a discerning eye can see that the house will definitely need to be longer in the future. Some people don't need to move back to the house, but need resettlement money to buy a house directly. We have many such customers, so I advise them to buy two more houses, don't leave any money, let alone

Buy a car.”

"But people don't listen. They even think you are doing it for the handling fee. You have to use the money to buy a car and spend money. I think these people will own a house in the future. Once the money is spent, it will be over."

"Those who don't have a job or are laid off, what can they do with this little money? Look at how little money they have, I guess in a few years they will only be able to eat a steamed bun for 20 or 30 cents!"

Liu Dachun shook his head as he spoke. He didn't notice that Li Weidong's expression behind him was full of admiration. He must have this awareness.

Most of those old Beijing residents in the previous life were demolished. Although they all had tens of millions of dollars in property, their lives were still not happy. They had nothing but the apartment.

The only pension cannot allow them to live a decent life. It is not that they are not given the opportunity, but that they have not made a good choice in terms of money and housing. If they want an extra apartment, the rent is enough to live a decent life.

Li Weidong smiled and said: "Then you haven't bought a few units, and you already know that the price is going to rise. If you don't buy it, you won't be able to buy it?"

Liu Dachun said: "I have dreamed of buying one. I just don't have enough money. If I had enough money, I would definitely buy eight or ten apartments, especially old houses. I am jealous when people take money for demolition."

Liu Dachun was a participant in Li Weidong's house purchase from beginning to end. He believed in Li Weidong's ideas. If every big boss buys a house, the price of the house will definitely increase.

Although Liu Dachun said this, he felt more confident and said: "Nowadays, house transactions are very hot everywhere. Several of our existing companies have very good profits. There are many people buying houses, especially in several big cities.

, the profit amount is amazing.”

"In addition, we have also acted as an agent for the sales of several new properties, and the results have been good. We have been recognized by many developers. I estimate that this year will definitely be better!"

"However, our layout is still too small. Some provincial capital cities do not have branches. Therefore, our next plan is to have our Anjuke brand in all provincial capital cities, sub-provincial cities, regional key cities."

Li Weidong thought for a while and said: "This idea is correct. Now is not the time to pursue profits. Conquering the market is the main strategic goal. If you are short of money, just write a report and apply."

"By the way, there are also advertisements. Don't be afraid of spending money. It must be overwhelming and have a psychological effect on the people. You are the only one who can trust me when buying a house."

There is no need to question whether the advertising effect has any effect. Li Weidong has experienced so much in his previous life, so he naturally has the right judgment. It is difficult for people to forget that kind of brainwashing advertising. Regardless of whether the brand is really good, good advertising is good.

.

Liu Dachun was happy in his heart. With Li Weidong's words, he felt relieved. Although branches in several cities realized profits in the same year when they opened the company, it was a fact that they were short of money.

The country is so big, not to mention the central and western regions, but also the eastern provinces. It is good that they are asset-light industries, but it is also true that they are labor-intensive industries. The cost of people in the service industry is the biggest cost.

If we follow Li Weidong's requirements, advertising is a huge investment. Without this thing, we will definitely not be able to do it. In the past few years, we have all known the benefits of advertising, and advertising costs have remained high.

Liu Dachun assured: "Brother, don't worry, we will make arrangements according to your requirements. We will hold a meeting to study when we get back and make these two points the focus and starting point of our work."

Li Weidong shook his head. Liu Dachun has grown very fast in the past two years. The words deployment, research, work focus, and starting point can all pop out of his mouth at will.

While talking, the car arrived at the hotel. It was the same hotel as last time. The room had been reserved. After checking in, I checked in directly. Li Weidong stayed in a suite.

Liu Dachun and the waiter brought Li Weidong into the room, and then said: "Brother, please take a rest first. We will go to dinner later. It's downstairs in 301!"

Li Weidong nodded and entered the bathroom. After washing his face for a while, he heard voices outside. When he came out, the reception room was full and there were still a few people standing.

Several people stood up when they saw Li Weidong coming out. Li Weidong said: "Let's go eat, I'm really hungry."

As soon as she went out, she met Tong Jiajia and Li Weihong. The two of them were holding their arms and were very affectionate. Although it was not the first time that they met, they had never had such an intimate relationship. There is no such thing as a simple person like this.

You can find your own goals.

There are Chinese restaurants from the first to the third floor of the hotel. Room 301 is the largest private room. The restaurant is located in a bustling place and is crowded with people. The price is certainly high, but no matter who you are, you can do it.

Li Weidong doesn't care who treats the guests. In short, they all have to be paid for by the company, and he has to pay for them in the end. So he often thinks about what he considered when arranging the following employees. Is it frugality or luxury?

A few people sat down, and Liu Dachun motioned to his secretary to bring out the wine. He thought he still wanted to try it. Li Weidong did not advocate drinking at noon, but today was a special situation. Firstly, he was not in the company, and secondly, he was celebrating the New Year.

There is no meal without wine during the Chinese New Year. As expected, Liu Dachun picked up the wine bottle and poured him wine without refusing. Li Weidong even tapped the table with his fingers politely.

Tong Jiajia originally wanted to drink white wine. When she saw that Li Weihong didn't drink white wine, she asked the waiter to bring a bottle of drink and poured a glass for Li Weihong and herself.

Li Weidong raised the wine glass and said: "Today is not the first month of the new year, and it is also the first time we meet this year. It is not too late to say Happy New Year. Everyone has something to do in the afternoon, so let's just have a glass of wine. First, I wish you all a happy old age!"

A few people didn't understand Li Weidong's joke, they just thought it was strange, and Li Weidong was helpless. People nowadays are simple, and happiness in old age really means happiness in old age.

Li Weidong put down his wine glass and took two bites of food when he heard Ma Jun say: "Chairman, if you have time, come to the company and give me some guidance. Our original place was too small, and now we have moved again!"

Li Weidong glanced at Ma Jun in surprise. It has only been half a year, and the staff has expanded so quickly.

Ma Jun looked at Li Weidong's expression and quickly explained: "Chairman, there have been rumors recently that the state's control over the real estate market has been conditionally relaxed."

"And now major banks have begun to transform into commercial banks, and the banks' autonomy has become larger. Some have begun to relax restrictions on lending in the real estate market!"

"And last time you asked us to learn the key points of the tax-sharing system reform, it was said that land transfers are local fiscal revenue. The power of this has begun to show. It is said that the supply of land in the capital is expected to increase a lot this year."

"Mr. Chen and I, as well as some people in the industry, believe that the spring of the real estate market has arrived. This is the best time for expansion. It is worthwhile to use part of the leverage to obtain certain funds to seek development opportunities!"

Ma Jun mustered up his courage and finally said: "So we have considered our future expansion needs and plan to recruit a lot of employees. We have already started to join them. The existing office space is a bit small!"

Chen Gu also looked at Li Weidong with an air of fear. This was the result of their discussion. Although they both had their own companies, this strategy was decided together.

They can use the existing land as collateral to get money from the bank, continue to take land, and continue to take money. This is what they did in Hainan. They are all aware of the dangers involved.

The blood he shed in Hainan has not yet cooled down. Chen Gu sometimes wonders where his original fear has gone. At that time, he heard that many people jumped from buildings, and his hands shook with fear.

People are forgetful. When they escape from danger, they no longer pay attention to the danger of things, and all their eyes fall on the benefits of the matter. This is what people are like.

And seeing that other people can get financing from banks to develop rapidly, but they don’t do this, isn’t that stupid?

Even Li Weihong felt the different taste and stopped eating. Looking at them, she didn't understand why they were so afraid of her brother.

Li Weidong drank a cup of tea, looked at the two of them and said: "I have never objected to using bank loans, and your industry must have a certain degree of leverage. This is an instinctive reaction given to him by his industry attributes!"

"But be sure not to make the leverage too high. As long as you have the ability to eat as much as you want, and finally the capital chain is gone, then you have to think of ways to sell it at a discount. Who is doing all the hard work?"

When Chen Gu heard Li Weidong's words, he breathed a sigh of relief and said quickly: "Brother, don't worry, Lao Chen and I both know how powerful this is, and we will definitely control the debt ratio!"

Li Weidong nodded and said: "As long as your financial statements can pass and the debt ratio remains within a reasonable range, I support it!"

Chen Gu and Ma Jun looked at each other. The matter was finally done. Spending other people's money to do your own things is a real business activity. Moreover, for companies like theirs with abundant cash flow, banks have expressed their willingness to give them money.

Here's the loan!

Li Weidong set the tone, only one drink of this wine could be consumed. Although Chen Gu and Ma Jun were in a happy mood and wanted to drink a few more drinks, they could not go against Li Weidong at this time and ended up with one glass of wine and three or six sips.

After dinner, Li Weidong said to Tong Jiajia: "Jiajia, you are from the old capital. If there is nothing important in the past two days, you can accompany Weihong Brigade to travel and see the charm of our capital!"

(End of chapter)