Rebirth of the Age of Wealth

Chapter 415 Comments

After the housing system was completely reformed in 1998, and mortgage loans were implemented across the country, housing prices immediately ushered in spring and continued to rise.

As housing prices rise, real estate companies have also ushered in development opportunities, and bank financing channels are fully open to the real estate industry, and real estate companies have sprung up like mushrooms after a rain.

The two real estate companies under Li Weidong also took advantage of this opportunity to begin rapid development, with the debt ratio even exceeding the 80% warning line.

"Meaningful seminars are beneficial, but I don't think your research is of any use. You are all thinking about how to make money!" Li Weidong said disdainfully.

Li Weidong took off his shoes and wanted to relax his feet. He walked a lot this day and kept walking from morning to night, but his feet were exhausted.

I didn't see any suitable place to put my feet, so I stepped on the leather shoes. A pair of leather shoes costing tens of thousands of yuan suffered from Li Weidong's feet in this way that shouldn't be done.

Seeing Li Weidong like this, Zhou Shuangxi looked around, trying to find something for Li Weidong to stand on.

It's just that Doubian has quick eyes and quick hands. When he saw a soft stool next to him, he quickly took it and placed it next to Li Weidong.

Li Weidong's feet found a place to rest, and he continued, "I've probably seen the house plans of several communities you built, and the overall feeling is just one word, rubbish!"

"You can't spend more money to hire a few smart designers to make it more beautiful and reasonable. Don't just copy it all over again. That doesn't mean anything."

"There are quite a few communities where you have handed over apartments, so why don't you think of asking them how they live and whether there are any inappropriate places to gain experience for future projects?"

"Don't work behind closed doors. Investing some money in this area will be beneficial in the future. Take a long-term view. Most of those who want to make immediate profits will lose the opportunity to make big money!"

"Don't make money for the sake of making money, serve your products, serve your customers, improve your reputation, and the money will come naturally!"

Although Li Weidong knew that this stage of real estate was extensive and as long as you had a house, you would not have to worry about selling it, he still couldn't help but nag a few words.

"Brother, you are right. Our work is still not detailed enough. I will take care of this matter myself when I get back!" Chen Gu said in a sullen tone. There will definitely be no good results in sophistry.

"Just be aware of it. Don't think that it's over after selling the house. People who can buy a house now will most likely buy a second or third house!"

"These are also your potential customers in the future, and if they buy a house, will their relatives and friends go to the hotpot and talk about the house? A good review can bring in a lot of customers!"

"As well as property management companies, they should also maintain a correct attitude. They serve the owners, not become bosses. I have said before that if this is done well, it will greatly improve the company's image!"

Chen Gu said with a smile: "We have been doing property management in accordance with your requirements, and our property company has just been selected as one of the top ten property brands in the country by the industry association!"

"Very good, keep working hard, have the courage to surpass yourself, and pursue excellence!" Li Weidong changed his posture and continued, "I see you have more than a dozen projects under construction?"

Chen Gu couldn't help wondering what Li Weidong meant, and nodded, "There are seventeen communities under construction now, nine of which can be delivered this year, and thirteen that have received land but have not yet started construction. This is the year in which we have invested the most.

!”

“Nowadays, various places are starting to sell land, and we have plans to bid for more than a dozen of them. These places are mainly concentrated in first- and second-tier cities, and the houses are very easy to sell. As long as the cap is capped and the pre-sale permit is obtained, it will be sold out very quickly!

"

Most of the houses being built now are small high-rises, and the construction cycle is relatively short. From the beginning to the final delivery of a project, it can take more than one year, or two years, which is enough to complete the return of funds!

Li Weidong nodded, knowing that the current real estate market is relatively good, and the amount of land put on the market is relatively large.

In fact, in the early years, when the welfare housing allocation policy was still there, there were not many people actually waiting for units to be allocated housing.

Therefore, the market and environment for house sales have already begun to be cultivated, and many people have already formed the concept of buying a house and getting married, especially mothers-in-law!

How can you get married without a house or a door?

Considered from this perspective, China’s real estate market continues to be booming, and my mother-in-law has made a significant contribution!

"As for commercial real estate, there are not many squares built in the past few years, right?" Li Weidong continued to ask.

Ansha Real Estate and Wanhong Real Estate took different paths when they were established. Li Weidong wanted Ansha Real Estate to take the commercial real estate route and Wanhong Real Estate to take the residential real estate route.

Of course, both can be considered at the same time, and they are not very clear about the distinction, but Li Weidong's intention is different.

If they were all engaged in residential real estate, why would he bother to set up two companies? Why not concentrate on big things!

Chen Gu lowered his head and was embarrassed to speak. He naturally remembered what Li Weidong asked him to do, and their first project was New World Plaza, and from then on "New World" became the logo of their commercial plaza!

However, since the first New World Plaza was built, Chen Gu's ideas have undergone some subtle changes. The recycling cycle is too long. By the time they recover the cost, the day lily will be cold!

Therefore, in subsequent projects, the enthusiasm for commercial centers was much reduced, and commercial plazas were only built in some first-tier cities, and the speed was not too urgent.

"There are currently three open, one in each of the three cities of Beijing, Shanghai and Shenzhen, and they are all running well. Four are currently under construction, and they can be delivered in the past two years!"

No matter how embarrassed you are, you still have to answer Li Weidong's question, otherwise it's a matter of nature!

"Where is the difficulty? Is it the lack of money or the disapproval of policies?" Li Weidong shook his head after hearing this. Although he already knew it, he was still not very satisfied when he heard the result again!

"No, not at all!" Chen Gu didn't dare to say it was because he was slow to make money, otherwise Li Weidong would have to teach him a lesson, saying that his vision was not far-sighted enough.

"Commercial real estate is different from residential real estate. Although the repayment cycle is not that long, it is a steady flow of money. Only by taking a long-term view can you be a friend of money!"

Li Weidong knew what Chen Gu was thinking, and he still had to attend classes. He didn't pay much attention to it before, but recently he noticed that the company in Luda had started to do commercial projects.

He realized that he had to speed up. Although the market was huge and not one company could capture it, the winner would be the first one to occupy the market!

The shopping mall is like a battlefield, the second is defeat!

"And what are you building now? If it weren't for an additional office building, it would be an upgraded version of Wanjia Shopping Mall. With several more international brands and a few more small restaurants, it would become a commercial plaza?"

"A successful commercial plaza should be an urban complex that includes shopping malls, supermarkets, movie theaters, high-end hotels, office buildings, and apartments!"

"Whether you want shopping, leisure, dining, culture, or entertainment, you can find it here. It is a large and independent business district that does not depend on other businesses!"

"We must have the courage to build a commercial plaza, create a city center, and become the business card of a city!"

"I've been to your New World Plaza in Shanghai once. It's a waste of land. It's not as good as the one in Beijing!"

Based on his own experience of walking around Wanda Plaza in his later life, Li Weidong processed it and turned it into his own words to tell Chen Gu, which was also a wise move.

After Chen Gu listened, he began to think about what would happen if these business entities came together. He found paper and pen on the cabinet next to him and began to write and draw.

After a while, a piece of paper was filled with drawings. Chen Gu said excitedly, "Brother, your idea is really great. It is much better than the current squares!"

"Look, this is the sketch of our New World Plaza in Beijing. It would be perfect to turn this place into a shopping mall with department stores, home appliances and clothing, and some big international brands. There will also be a cinema. We can combine this with light and shadow."

Regarding entertainment cooperation, Mr. Luo seems to be arriving tonight, I will communicate with him tomorrow!"

"This is an office building. If there is an office building, there will naturally be people there. It is most suitable to build an apartment next to it. It can be rented or sold and it can also help us get some funds back!"

"Hotel, we can cooperate with Ma Gan to build a five-star hotel. Ma Gan and we will definitely make money from our cooperation!" Chen Gu said so excitedly that he even called out Guo Huai's nickname.

"Brother, you are so awesome!" After Chen Gu said this, he calmed down and said sincerely.

"Okay, I just have an idea. You can go back and study the details to see if it is feasible!" Li Weidong was not shy about copying other people's ideas.

"It's so feasible. I'll ask the design institute to change the design plan, and we'll build an urban complex!" Chen Gu said, patting his thigh.

Li Weidong waved his hand and told him to do well and stop jumping around so much. Then he looked at Huo Rui. After thinking about it, he seemed to have nothing to say. The main reason was that Huo Rui was too stable.

Huo Rui looked at Li Weidong and quickly sat upright. Unlike Chen Gu and others, his wife, children and parents were not in Qizhou, so he rarely came back.

Therefore, I don’t have much time to communicate with Li Weidong. Three to five times a year is good. Compared to their small group, Huo Rui is an alternative.

IKEA's positioning from the beginning has been to focus on home furnishings. They produce everything needed for home life, and later developed into a series of office supplies.

Moreover, almost all of their products are under their own brands, and each product has its own independent company. This has resulted in a large number of IKEA companies and a large number of employees.

In the past few years, IKEA has opened more than a dozen home furnishing stores across the country. Although the number is small, the quality is very high, with annual sales of more than 2 billion and a net profit of nearly 400 million.

This was something Li Weidong didn't expect. The company he founded purely out of gratitude would completely exceed his expectations and contribute 300 million yuan in profits to him every year.

Those who passively lent Li Weidong their ID cards back then would receive hundreds of thousands in dividends every year as long as they did not sell their shares in IKEA. If the value of the shares is taken into account, all of them would be millionaires.

But seeing Huo Rui's expectant look, Li Weidong still said, "I'm very relieved about IKEA. It's better than I imagined. Let's just keep going!"

Li Weidong hesitated and continued, "But there is one thing, there is a problem with your pricing. I have been to this store in Qizhou and bought a lot of things. The things are very good. I can't say this!"

"But during the shopping process, I heard many people saying that it is very expensive. Your pricing strategy is to have one price across the country. This is your advantage, but in a place like Qizhou, it is a disadvantage. Is it possible to get a discount? You can find an expert.

Please give me some advice and see if there is a way to have both!"

"Of course the price can be discounted, but the quality must not be discounted. A certain profit margin must be maintained. If it is too high, it will be easy to be too high-minded, and if it is too low, we will lose money and make a profit!"

"Chairman, our pricing strategy is to allow white-collar workers who cannot afford high prices to buy high-quality goods. There may be some groups that are not suitable!" Huo Rui thought for a while and said.

"Of course, our nationwide unified price has indeed encountered some troubles in several newly opened stores recently, and we are also studying how to solve this problem!"

"Nowadays, in big cities like Beijing and Shanghai, although various costs are high, the overall profits are higher. In some second-tier cities, the costs are low but the profits are small!"

"Well, just be aware of this problem and solve it when you encounter it. There are always more solutions than difficulties!" Even if Li Weidong had decades more experience than them, he could not solve this problem and could only encourage them mentally.

.

It's okay to reduce prices uniformly, but you can't be too cruel. The reduction is all about profits. Even if Li Weidong agrees, other shareholders will have objections.

After Li Weidong finished speaking, he saw Liu Dachun and Doubiang in the direction. He had no intention of talking to these two people. The two of them ran back to Qizhou if they had nothing to do. If they didn't pay for the trip back and forth at their own expense, Li Weidong would definitely not be able to

agree.

Although Liu Dachun and Doubian were a little disappointed, they also knew that Li Weidong had said enough to them, and without Li Weidong's words, they would not have been able to catch up from behind.

"Brother, Mr. Jiang and Mr. Fu from Peking Capital are with us. They arrived in Qizhou this afternoon and stayed in this hotel!" Liu Dachun saw that Li Weidong didn't have much interest in them, so he said it intentionally or unintentionally.

"Oh, they're here too, but I forgot about them. I should pick them up today!" Li Weidong slapped his forehead and said, these are the two people he cares about most recently.

"Mr. Jiang arrived at the hotel, had something to eat and then went back to the room. Mr. Fu, her assistant, and Mr. Tong left around four o'clock. I wonder if they are back now?"

Guo Huai is the person in charge of the Four Seasons Hotel. He pays special attention to Li Weidong's guests. When he heard what Li Weidong said, he immediately came to Li Weidong's rescue.

How can you catch the wind when others are not at the hotel? It’s not your fault, so you don’t have to be so sad!

"I went out at four o'clock. It's already half past nine now. Why haven't I come back yet? Why don't I call and ask where I went?" Li Weidong glanced at his watch and said in surprise.

(End of chapter)