Rebirth of the Age of Wealth

Chapter 565 Brand Effect

When Li Weidong called, Liu Dachun was having a meeting in the conference room, and it was a very important meeting for the appointment of the new company's senior personnel.

Seeing that it was Li Weidong's call, he didn't have time to go out and answer it, so he had to signal other people in the conference room to keep quiet before answering the call.

Even in such a quiet environment, Li Weidong scolded him a few times, without even giving him a chance to explain.

At this time, the sound insulation effect of the phone was not good. People in the conference room could hear Li Weidong's words clearly and looked a little embarrassed.

Of course, the one who was more embarrassed might be Liu Dachun. Listening to the busy signal from the phone, Liu Dachun put down his phone angrily.

Originally, he wanted to use this opportunity to show his close relationship with his subordinates, Li Weidong, the actual controller of the company.

Now Li Weidong is the actual controller of Anjuke's major shareholder, which has been fully disclosed and has been intensively publicized.

If Liu Dachun can demonstrate his relationship with the actual controller of the company in front of the new company management at this time, his position as chairman will be strengthened to a certain extent.

Unexpectedly, Li Weidong did not follow common sense and did not give him a chance to speak. He ended the call in just two sentences.

Of course there was embarrassment. After all, he was being trained in front of his subordinates. Of course, in another dimension, it just showed the close relationship between him and Li Weidong.

At least Li Weidong would call him personally. If it were someone else, he might just need a phone call from his secretary to inform him.

Liu Dachun knocked on the table, calling the company leaders and department directors present in the conference room to pay attention to him.

When everyone looked over, Liu Dachun said seriously: "Let me say a few words. This personnel adjustment is basically over. There will be no changes in the short term. I hope that the two newly appointed vice presidents and several directors can enter the position as soon as possible.

Working status!”

According to normal procedures, these newly appointed leaders would make a brief statement, but Liu Dachun was not in that mood now.

Time is tight, and they can only express their opinions by saying that they will work hard, do their best, and fulfill their responsibilities.

After these newly promoted leaders finished expressing their opinions, Liu Dachun continued: "I hope you will do what you say. At the same time, I also hope that everyone here will cooperate with Mr. Tong, strictly implement the strategy set by the company's board of directors, and complete the goals set at the beginning of this year!"

"Everyone, please don't let your guard down. If you fail to reach the target during the end-of-year assessment, the big boss may not care about us, and at most he will scold me!"

"But everyone knows my temper. If any of you lose your temper, don't blame me for being unkind. Just leave!"

"If someone violates the law and discipline, he will have to spend the rest of his life in prison where he will eat at a certain time, sleep at a certain time, and work at a certain place!"

"Don't take it seriously. One of our vice presidents last year was sentenced a few days ago. Now not only is the beauty in the car gone, but he also has to work on a sewing machine for more than ten hours every day!"

"The administration department is going to sort out this matter and let every employee learn from it and write down their learning experience, so as to take it as a warning!"

After hearing Liu Dachun's instructions, the Director of the Administration Department immediately stood up and said: "Chairman, don't worry, we will convey it to every employee!"

Liu Dachun, a person who has been in the world of martial arts, has a trace of the world in his character. He speaks without scruples, and naturally has a bit of gangsterism.

It is this kind of gangsterism that manages this group of highly educated management to be obedient. I have to say that this is a skill.

"Mr. Tong, do you have anything else to do? If not, shall we adjourn the meeting?" Liu Dachun asked the newly appointed general manager Tong Jiajia next to him.

"No!" Tong Jiajia shook her head and said, feeling somewhat depressed.

Tong Jiajia did not expect that at the meeting where she was appointed as general manager today, Li Weidong would actually make a call.

Although this call scolded Liu Dachun, it disrupted the order of the meeting.

Liu Dachun wanted to end this meeting quickly to deal with what Li Weidong said. This originally important meeting could only be ended hastily.

Tong Jiajia thought to herself that it seemed that her position as general manager was not going so smoothly.

In fact, after the Spring Festival, Tong Jiajia felt a slight difference. Although Liu Dachun seemed unchanged on the surface, he actually regarded her as a potential opponent.

Chairman and general manager, if these two positions are not held by the same person, it is very unlikely that the rights of the two people are restricted and divided only through the system.

The chairman and the general manager seem to have different divisions of labor, but if you think about it carefully, this division of labor itself has overlapping parts, which is a kind of check and balance of power.

No chairman wants to be concerned only with pragmatic matters such as decision-making direction, and at the same time, no general manager is willing to only do some specific things without being able to speak out in decision-making and be a yes man.

Now that Tong Jiajia is the general manager, she originally thought that she would be able to deliver her inaugural speech at her first official meeting.

But now all this has come to nothing, but no one complains about this matter. They can only say that Li Weidong's call was "too timely".

"Okay, let's adjourn the meeting!" Liu Dachun said domineeringly, the company was still under his control.

In fact, this situation is not only happening in Anjuke, many companies under Li Weidong's name are doing this kind of separation of chairman and general manager.

Anjuke is just an epitome of this separation of powers, and relatively speaking, their excessive power is relatively harmonious.

After all, both Liu Dachun and Tong Jiajia have been following Li Weidong for a long time. There is not much difference in their status and qualifications, and they still have some concerns about each other.

"Mr. Tong, do you have anything going on now? If not, come to my office and have a chat?" Liu Dachun said to Tong Jiajia.

Tong Jiajia nodded simply and said: "Okay!"

In fact, if Liu Dachun had not said this, Tong Jiajia would have gone to Liu Dachun. After all, she had clearly heard the big boss's call just now.

When Liu Dachun walked into the office, the first thing he did was to turn on the computer on his desk and open the company's website.

A web page that seemed perfect to him entered Liu Dachun's eyes. China Red is so beautiful. In fact, it is not only on the website, but also in all their stores.

"Why does my brother not like it?" Liu Dachun looked at the webpage and muttered in his heart.

"Mr. Tong, do you think our official website is not good-looking or effective?" Liu Dachun looked at Tong Jiajia and asked in confusion.

"The effect must be good. After all, judging from the feedback from the marketing department, the number of customers at each of our stores has increased significantly in the past few days, and the trust in us has increased significantly!"

"The chairman's brand effect is still very obvious, which is much better than if we invited a few popular celebrities to advertise!"

"As for good-looking, that's a matter of opinion, but it's a bit high-profile and may not be in line with the chairman's ideas!"

Tong Jiajia said thoughtfully, in fact, when Liu Dachun proposed this publicity plan, Tong Jiajia had such an idea in mind.

However, considering the possible advertising effect, these are naturally buried deep in my heart.

And from another perspective, she is not the one who is criticized, but the effect is for everyone.

If that's the case, why not do it?

"What bad idea did this naughty boy Doubiang come up with?" Liu Dachun complained.

This kind of publicity idea was originally proposed and used by Doubiang, and the effect was very good.

According to him, since they put out this promotional slogan and held promotional promotions to celebrate, their burger sales doubled that day.

Liu Dachun followed suit. Although their sales of houses were not as immediate as those of Doubi and hamburgers, the number of customers willing to buy houses has increased significantly in the past few days.

When Liu Dachun thought of Doubiang, his cell phone rang, and the phone number showed that it was Doubiang.

"If you have anything to say, please tell me quickly. I'm busy in a meeting!" Liu Dachun answered the phone and said unhappily. If it weren't for Doubian, he wouldn't have been complained by Li Weidong.

"Brother Li just called me and asked me to delete the promotion. Did you call me?" Doubian asked eagerly.

"Well, I'm just saying that you are not reliable in this matter. Brother Li is such a low-key person. If you use him as an advertisement, isn't it because you think you have a long life?"

Liu Dachun felt happy in his heart, and his words were ambiguous, and he didn't say whether Li Weidong called him or not.

"You can't say that. Brother Li's advertising effect is much better than hiring celebrities. Besides, you have done the same thing. I saw the banner hanging at the door of Anju Guesthouse after get off work yesterday!"

"Don't say these useless things, have you deleted them?" Liu Dachun asked tentatively.

This was his former younger brother, but now he is not only equal to him, but also slightly taller than him, and he has many key ideas.

"Of course it has to be deleted. Now they have been asked to find someone to deal with it, especially on the website. As for the stores below, how can the order be conveyed so quickly?"

"You're such a clever boy, you dare to do such things!" Liu Dachun knew what Doubian was planning upon hearing this, and said with a smile.

This is not a bad idea, mainly because Li Weidong's brand effect is too strong. What is it like doing business with the world's richest man?

Especially the bean cake burger restaurant, which sells so much every day, how can he give up this kind of money-making opportunity so easily? Even if he gives up, the employees below don't want to give up. They also have assessment indicators.

Liu Dachun hung up the phone and naturally said to Tong Jiajia: "Hurry up and find someone to deal with the website. Let the operations department send documents to branches in various places. No such banners are allowed to be hung in the store!"

You are not allowed to hang it in the store, but you can hang it outside the store. Even if you find it later, you can correct it slowly and hang it for three to five months, and it will be done.

It's just a pity that their website missed an opportunity to promote it. Originally, they also launched an online assisted house viewing business, hoping to take advantage of the Internet trend.

Taking photos of the house and putting them online for buyers to make preliminary choices reduces unnecessary house inspections, improves the success rate of house inspections, reduces transaction costs, and improves service awareness.

Tong Jiajia replied: "Okay, I'll make arrangements right away!"

After saying this, Tong Jiajia felt something was wrong. These matters should have been within her scope as the general manager. Why wasn't she the one who gave the order?

It seems that we still have to give each other time to adapt to this change in status.

At this time in Hong Kong Island, Li Weidong made several calls in a row. He was really tired of the calls, so he assigned the job to his secretary Chen Jun.

Let Chen Jun check the list of subsidiaries under his name one by one. As long as there is an official website, any advertisements in his name will be deleted.

"Don't take it too seriously. The key effect of a free advertisement is so good that a fool would not use it!" Liu Jinhui comforted with a smile, but there was a bit of gloating in her smile.

"Why do I feel like it's a bit of a curse? Who do you think is a fool?" Li Weidong frowned at Liu Jinhui and asked in confusion.

His brand effect was fully utilized by these subordinates. When he chose to take the initiative to announce that he was a shareholder of Ruibos Holdings, Zheng Sijing proposed the brand effect.

He even said that Li Weidong's name may be worth hundreds of millions in advertising fees. Now it seems that what he said is true, he is speaking for himself.

"Look, you are overthinking again. How can a fool be the richest man in the world?" Liu Jinhui patted Li Weidong on the shoulder and said.

"You have to pay attention to your expression when telling lies. With your expression, even a fool will know that you are lying!" Li Weidong pointed at Liu Jinhui's expression and said.

"Yes, yes, all fools know it!" Liu Jinhui held Li Weidong's shoulders and almost stopped laughing.

"You are the fool, let me tell you something serious!" Li Weidong opened Liu Jinhui's hand and said.

"Say it!" Liu Jinhui still had a smile on her face.

"Some time ago, I took a look at the suggestions given by several consulting firms to the company, and every one of them used strong words to mention the company's financial management issues!"

"It is said that the company's financial dependence on external parties is too high, and that the company does not pay enough attention to financial management!"

"Do they think Yong'an Accounting Firm is not qualified to perform audit work?" Liu Jinhui said somewhat unconvinced.

Although most of her accounting firm's work comes from companies under Li Weidong's name, it does not mean that their professional standards are poor.

Moreover, Yongan Accounting Firm has also cooperated with several listed companies and became the audit accounting firm for their annual reports.

At least in this industry, it can be considered a reputable company. Now that Liu Jinhui is being questioned, it is normal for Liu Jinhui to have a temper.

Li Weidong shook his head and said: "You misunderstood. In fact, these consulting companies think that the company's audit work is very good!"

"But auditing is just a result, and financial management is a process. This does not conflict with auditing, and is also a complementary work!"

"Then what do you mean?" Liu Jinhui asked with some confusion.

"Hey, you have completely misled me!" Li Weidong shook his head and continued: "They suggested that the company add a chief financial officer!"

"I think this suggestion is very reasonable. The company is now larger and should need a CFO to serve the company's strategy and long-term development!"

"Let me go? Isn't that okay?" Liu Jinhui asked in surprise.

Li Weidong slapped his forehead, covered his face and lay on the back of the chair with a smile. Then he suppressed his laughter and said, "Did I say we are going to open a mom-and-pop shop?"

(End of chapter)