Rebirth of the Burning Era

"Sponsorship... This is of course good!" Even Wu Sanshou, who has never experienced it, can guess that this leap must have a huge influence, but he immediately said: "It's too late now? Leap in June, now sponsorship The merchant must have been selected long ago."

Ke Shouliang has made such a big move over the Yellow River. The preparations have been started at least half a year in advance. The sponsor must have been selected long ago. It is only now that I think of sponsoring, it is probably too late in time.

Liang Yifei also thought of this, but now the promotion of PHS has entered a bottleneck, and such a good opportunity is in front of us.

This event belongs to the sports circle, entertainment circle, literary circle and the press circle. Liang Yifei has no way to directly contact Ke Shouliang, but there is still a company in the entertainment circle. In the press circle, Phoenix New Media also has a way. Call Feng Gang first and ask him to find a way to get in touch with the other party.

The circle is so large, and it is not difficult to get in touch. Two days later, Feng Gang responded.

As expected, the sponsorship has already been implemented.

However, as long as the sponsorship is too little, it has never been too much. It is nothing more than adding an additional advertising space at that time. As long as the money is sufficient, everything is easy to talk about.

By convention, sponsorship is divided into several files.

The worst one is to put up a billboard along the way and at the scene. As the saying goes, no matter how big the stage is, there will be as many advertisements as possible. In theory, there is no upper limit on this kind of sponsorship. As long as you give money, you can always insert an advertisement.

But there is no guarantee that it will be captured by the camera. Of course, out of the professional ethics of "receiving money to do things", they usually appear on the camera, but most of them are "flashes".

The advantage is that the price is cheap, there is no need to grab it, and the location is abundant; the disadvantage is also clear at a glance, and the advertising effect is the worst;

The second advertisement is also a billboard, but the location is more conspicuous, the sign is larger, and it will ensure that when the program is broadcast, there must be several close-up shots to ensure that the audience can have a certain impression.

This kind of price is higher, one to three times more than the first one, and the effect will be better, again, the location is limited.

Currently, there are two types of advertisements that can be added.

Up again, there are two more.

Almost, including the first and second types of billboards and close-ups, the host will also mention in the program, 'Thank you for the sponsorship of such and such a brand', and it is mentioned many times.

Obviously, the effect is better, and the host will report a long list of 'thanks' almost every time he speaks;

The best kind of sponsorship will have the sponsor's brand on the body, Ke Shouliang's own clothing, the host's microphone or in the background.

It can be said that as long as the audience watching the show, they will definitely remember this brand.

Of course, this is the least location and the most expensive. In theory, there is only one location, and it has been won by someone.

Liang Yifei wanted, of course, the best position, so he asked, is it possible to add more money?

As long as advertising is really effective, giving more money is definitely not a problem. For example, CCTV's standard king, 50 million or 100 million, in fact, there is no essential difference, and as a prophet, Liang Yifei is very clear about the leap to the Yellow River this time. The sensational effect, so even if the other party is given double or double the price, it is acceptable.

After all, Feiyue Yellow River is only a one-time program, and its price is different from the one-time broadcast of CCTV advertisements for one year.

However, the other party has already signed a contract with the sponsor. If the contract is broken, it will not only pay a large amount of liquidated damages, but also damage its reputation. This is not something that can be done with more money.

Coincidentally, Liang Yifei asked about the sponsors, but he didn't expect to love VCDs so much, so he changed hands and called Hu Dabiao again.

The communication went well this time. After learning about the situation, Hu Dabiao expressed his willingness to give up the advertising space without having to pay more.

In addition, unexpectedly, a large business with a low profit but a large amount was made.

In the 1990s, a promotion method emerged in the retail industry: buy A and give B, buy an expensive one, and get a little cheaper, which is very popular with consumers. Although they clearly know that the cost of the gift is included in the price, consumers still There will be a feeling of 'taking advantage'.

After all, even if you don't send it, the price is still that price, and it's better to send something than nothing.

Aiduo VCD has always been buying VCDs and sending CDs. Next, they plan to expand their business and give away more fresh, fashionable and practical things. I didn’t expect Liang Yifei, but Liang Yifei’s call gave Hu Dabiao a little inspiration.

Buying a VCD and getting a case or two of the current trendy drinks is also a great promotion.

Beverages are a small profit. Consumers think that a box or two of beverages is a lot of money, but when manufacturers buy them, they are very cheap.

Hu Dabiao plans to buy a batch of juice and Red Bull from Liang Yifei at a low price. The price is much lower than the market price and lower than the ex-factory price from the manufacturer, but it is guaranteed to be higher than the cost, at least not to make Liang Yifei lose money.

This is a good thing. It is said that there is no saturation in the beverage market. After a bottle of beverage is finished, it will be gone. You have to drink it again. As long as you can make money, you are not afraid of making less money. The juice and Red Bull that came out can also open up more markets together, which is a win-win situation.

I have tried it, and I like it. After that one box is finished, if I want to drink it again, it is impossible to buy another VCD or something. At that time, I will still go to the market to buy it at the retail price.

It hit it off, the Feiyue preparatory team was sponsoring anyway, and there was no objection, so the contract was revised, and PHS was the chief sponsor. Liang Yifei spent another sum of money to buy a host conference for Aido VCD. Broadcast 'Thank you...' advertising space, three good into one good.

"It's an accident. It seems that I helped Hu Dabiao right at the beginning." Wu Sanshou said with a smile.

This is not a question of helping the wrong or not. No matter how powerful the boss is, no matter how big the company is, in the business field, there are always places where they need to help each other and help each other. Competition and cooperation will always coexist, not only competition, Most of the time, it is still based on cooperation, or even 'help'. Liang Yifei has formed some bad relationships along the way, but also forged a lot of good relationships, which will gradually show its effect in the present and the future.

There are only less than two weeks left before the leap. It stands to reason that the advertising space is settled, and it is good to wait for the leap to succeed, but Liang Yifei always feels that something is lacking~www.wuxiaspot.com~ took on the favor and spent Money, and hope that PHS will become popular as soon as possible in a hurry. Of course, the more we can do, the better the effect of this advertising sponsorship.

Moreover, sponsored advertisements can only increase the popularity of PHS, but cannot prove that it is a 'good product'.

Now what PHS needs is not only popularity, but also a good reputation. Only when the popularity reaches a certain level and the reputation is very good, can the policy be recognized.

I was pondering what tricks to use to match the advertisement, but unexpectedly, a major trouble occurred.

Among the newly produced PHS, a whole batch of "defective products" actually appeared. Before delivery, it was inspected and the report hit Liang Yifei's desk.

. m.

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