Rebirth of the Burning Era

Just because a big event slips away, doesn't mean it didn't happen.

There are some things that actually happen to everyone, whether rich or poor, they all experience it personally. It’s not that you don’t care about it or don’t watch it, it won’t affect your life.

On January 1, 1998, Liang Yifei just attended a 'press conference'.

The launch of new products in the form of a press conference is also a super-era idea that he stole from various smart product manufacturers later.

Before Feike determined the R&D core route, this is indeed not a bragging and a gimmick. After more than half a year, the second generation of PHS was officially launched.

In the original plan, the second-generation PHS contains three new functions: taking pictures, playing music, and recording.

This is what current mobile phones lack.

This is also the task that Liang Yifei doesn't know about technology, and according to his own ideas, patted his head and assigned the task to the R&D department.

In the process of practice, I found that this idea is still a bit 'advanced'.

Liang Yifei's so-called taking pictures, music playback, and recording requires the mobile phone to have such functions, rather than connecting an external device, which has such functions.

So this requires that the nature of the PHS product has actually changed. It has enough basic memory and computing processors, including a 'system' for playing music.

In the words of R&D personnel, such a PHS is essentially not a communication terminal, but a computer with communication functions.

The five components of a computer: input and output devices, memory, arithmetic units, and controllers. If it really wants to meet the requirements put forward by Liang Yifei, PHS essentially becomes a computer.

In fact, later generations of smartphones can be said to be computers with communication functions. Liang Yifei knows this.

This involves many aspects of technology, including the production process of chips, some of which can be outsourced, some that have not been researched in this area in China, and some that even need to be broken through in the world.

Just to give a simple example, such as playing music, there is no U disk, MP3 player, and real mobile wireless network access at all. There is no way to import music, not to mention the decoding and audio conversion technology after importing. .

The feedback given by the R&D department, in principle, these ideas proposed by the boss are refreshing, very forward-looking, and definitely the future direction; but in a short period of time, there are still certain difficulties. It is necessary to always pay attention to the international frontier. Once there is innovation in the world, you can keep up with it immediately.

The marketing department also made an instructive comment.

This kind of replacement should be frequent, but not too extensive.

The span is too large, and even directly changes the core attributes of the product itself, which will make consumers who are accustomed to the product feel unfamiliar, which is equivalent to launching a new product; and frequent upgrades, each time to do one or several aspects Adjustment and progress can make consumers feel fresh, and improve the adhesion through continuous upgrading, which can also increase the price.

The difference between freshness and unfamiliarity is just a layer of paper. Too much is unfamiliar, and just right is freshness.

Liang Yifei thought this suggestion was very good and accepted it without hesitation.

This is also one of the advantages brought by Feike's extensive use of overseas study experience and foreigners. These people have received education abroad. After opening their eyes to see the world, they are not only active in their brains, but also have a sense of the traditional Chinese 'respect between superiors and inferiors, and human relations'. The constraints are much less, that is, they are willing to think of newer and more effective methods, and dare to put forward their own opinions.

Taking all kinds of considerations into account, the second generation of PHS has made two changes.

One is appearance.

The shape is more fashionable, and the use of new materials and new craftsmanship solves the point that PHS has been criticized for: no texture.

There is no way to describe the texture of this thing in words, but when you hold it in your hand, you don't even need to touch it. You can immediately feel the difference just by looking at it with your eyes.

From the perspective of market sales, the appearance of a mobile phone is no less important than the core. Both inner beauty and outer beauty are indispensable. Even at first glance, outer beauty is far more important than inner beauty.

Improving the texture is not all about just doing surface work. In terms of materials and craftsmanship, it also belongs to the category of 'research'.

In terms of appearance, this time Feike also obtained two patents, one for the screen and one for the shell process.

In general, the new PHS and international first-line mobile phones have their own advantages in appearance. They are no longer the same as before. Compared with mobile phones, they seem to be a loser. If only from a fashion point of view, PHS may be even better. The current mainstream mobile phones are all business models, while PHS is taking a young and fashionable route.

The second is that PHS has indeed added a function: connected mobile games.

Although the current mobile phone is still very backward, the mobile phone game first appeared in one of IBM's mobile phones in 1993, and that mobile phone was also the first mobile phone with memory.

What really made mobile games popular was the 6110 launched by Nokia in 1997 at the end of last year. This mobile phone comes with a game called "Snake".

Feike PHS's own game is also this greedy snake.

But unlike Nokia, PHS's greedy snake can be 'interconnected'.

Since it is connected to a fixed-line telecom network, there is no real wireless mobile network function, so the 'interconnection' of PHS is not essentially the 'network interconnection' of the Internet, but avoids wireless and adopts infrared technology.

Two terminals cannot be played at the same time, but the 'score' comparison of several terminals can be carried out, which greatly enhances the participation and challenge of the game.

These two features have become the highlight of this conference.

It is precisely because of these two characteristics that the price of the new generation of PHS has increased a lot at once.

The three models launched this time, the cheapest one has only appearance changes, the mid-range one has external game functions but cannot be interconnected, and the most expensive one has both appearance and interconnected game functions; There are one to three models to choose from.

In general, the price of the previous generation of PHS is about doubled.

The price has increased, and it is still much cheaper than mobile phones, but considering the feelings of consumers, the earliest PHS first-generation phones are still on sale as normal, and will gradually withdraw from the market in the next three years.

But the highlight of the conference is not just these two selling points.

Liang Yifei announced at the press conference that the next goal of PHS is to realize two important functions.

Photo and music playback functions.

With these two functions, the practicality of PHS will enter a new level. According to historical memory, if these two functions can be realized within one to two years, then PHS can even put Mainstream phones are left behind.

The reason why Liang Yifei has the confidence to accomplish these two goals is not only because of Feike's current strong technical team, but also because of a prophet:

In 1998, MP3 players were born in Korea, which solved two problems, audio conversion and chip memory capacity. As for taking pictures, if you want to be like later generations, you need tens of millions of pixels, and a photo is several M or even larger. It is not possible for the time being, but it is not too difficult to launch the shooting function.

Moreover, two future plans are released at the same time. There are many hidden benefits. In addition to increasing consumers' expectations, they can also bounce tickets. If there is only one goal, then the bounce is a bit disappointing. Two goals , jump one, whatever makes sense...

Judging from the feedback, the conference was quite successful.

This was established more than half a year ago. A total of 11 provinces in the country have begun to access and popularize PHS. As expected, this 'high-quality and low-cost' communication tool is very popular with ordinary people, no matter what At times, ordinary people will always be the main force of consumption.

At the beginning of the year, there were new provinces to discuss business intermittently, but this does not require Liang Yifei to do everything himself. According to the standards negotiated with other provinces and cities before, it is enough to choose a similar application.

Although it is not the Internet age, the speed of information dissemination is not fast, but because the form of 'press conference' is really novel~www.wuxiaspot.com~ PHS is the only existence of Scorpion Baba, Phoenix New Media has already done hype work now. The accumulation of very good experience has attracted the attention of a large number of media, so the expected effect may be much better than the Internet era.

I mentioned before that the "big event changes that I really felt in my life" were at the end of the press conference.

After the end, Liang Yifei was really tired. The renovation of the new Lanyun Lake CEO's office was still littered with formaldehyde. He still returned to the old Lanyun Lake, soaked in the big pool, and found a massage girl to knead it.

This is really not a **** activity. It is a serious massage. The chick is not ugly, with thin arms and thin legs, but her hands are particularly heavy and powerful. It is said to be an ancestral massage of traditional Chinese medicine. Oooo call.

Just in time, Wu Sanshou wore a large bathrobe and came in from the outside, stopped at the door, and asked, "Can I enter" through the smoke.

Naturally, he can enter, just see him taking a mobile phone and saying that the old man is looking for you.

When he answered the phone, it was from Liang Yicheng, and he said that he should discuss some things with Liang Yifei.

It's not a big deal. He and Liu Ping have made A Ping Hotel a hot mess. They have opened more than a dozen branches in the province. They don't need to rely on Liang Yifei to 'care for the elderly', and they don't even need to do business. I need to rely on Liang Yifei's face.

But this time, Liu Ping and Liang Yicheng couldn't hold on to a major event and wanted to hear Liang Yifei's opinion.

"House prices are falling so fiercely now, I've discussed with you, Aunt Ping, that renting a house to open a shop is better than buying a house to open a shop. After all, it will be an industry in the future, but it's not too sure. If the house price is getting lower and lower, it's not going to go in. Okay? What do you think about this?" Liang Yicheng said.

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