Rebirth of the Entrepreneurship Era
Chapter 12 The First Business Plan
After bidding farewell to the Thomas couple and Director Cai, Xu Yiyang left the guest house on his bicycle with 600 German marks in his pocket.
He figured that with the money in his pocket, he should be able to exchange it for about 3,000 RMB in the bank.
3,000 yuan is worth more than half a year's income of my mother's part-time job!
Moreover, in Xu Yiyang's view, the greatest significance of this matter is not the 3,000 yuan, but the long-term benefits it brings to him.
Whether to eat a full bowl of rice or pick up a job, Xu Yiyang chose the latter without hesitation.
He knew very well that if what happened today was on TV and in the news, he would soon become famous in Yingzhou.
This is equivalent to holding a job.
Parents nowadays have a strong sense of comparison.
Once they see other people's children showing their good side, they will have a thought in their hearts: Why are other people's children so good? Why can't my child?
Once this idea sprouts, he will have the urge to invest in his children.
Seeing that other people's children study well, then you have to find a teacher for your children to make up lessons;
Seeing that other people's children can draw, then you have to enroll your child in a painting class;
Moreover, it is not just learning to draw.
The ethos of learning to dance, to learn musical instruments, and to learn calligraphy is basically based on the comparison between parents, which gradually spread.
A child in a community learned the accordion. A month later, there were at least a dozen children in this community carrying the accordion to class on weekends;
There is a child in a community who has learned painting, and after the same month, there will be more than a dozen children in the community who will carry the drawing board on weekends;
This is the core dynamic of the training industry.
Xu Yiyang is a senior practitioner in the training industry, so he is now keenly aware that there is an excellent opportunity for training in front of him.
Once I am on TV, the parents of all elementary and middle school students in Yingzhou will envy themselves in the depths of their hearts;
At the same time, they also hope that their children will one day be like themselves, acting as translators for foreigners on TV, and chatting and laughing with foreigners freely.
If I jumped out to open a training class at this time, these parents would definitely come here in droves.
Coincidentally, tomorrow is the last day of the exam. After the exam, the ten-day winter vacation will begin. I can just take advantage of the heat and hold a winter vacation English training class!
Xu Yiyang has experience in education and knows that the most important thing in education is to have a good concept.
The concept created by New Oriental in the early days of its business was to provide professional English training for overseas students;
The concept of learning and thinking is to do professional tutoring and training for primary and middle school students;
Li Yang's concept that became popular all over the country at that time was his original so-called "crazy English learning method";
Although Xu Yiyang can only play small things now, he knows in his heart that he also needs to have a core concept to attract consumers.
When the news about me translating for foreigners is broadcast, I will definitely become an English genius in the minds of many parents and students. In that case, my biggest shining point is my spoken English.
Today's children learn English only for exams, and have never learned oral English well. When they really meet foreigners, can they really communicate easily?
Whether it is the parents or the students themselves, they should hope that the knowledge they have learned can be used in a real way. Seeing that they can communicate smoothly with foreigners, it is impossible not to yearn for it.
Based on this, Xu Yiyang planned to take advantage of the winter vacation to hold an "English Intensive Class".
The so-called oral enhancement is to improve the oral ability of the students.
However, the winter vacation is relatively short, a total of just over ten days.
So Xu Yiyang felt that,
You must hurry up!
As soon as the TV station broadcasts, I have to act immediately and start recruiting students.
Because the vacation was short and the time was short, Xu Yiyang planned to set up a surprise squad.
There are only eight classes in the assault class, and there is one class every day for eight consecutive days.
Other people's training classes are mostly once a week, or twice a week, but I really have limited time, so when the time comes to add the word "assault" to the concept, it seems very reasonable to take eight days of classes.
In this case, the concept I want to type out is "English Oral Assault Intensive Class"!
...
It was not yet eleven o'clock.
Xu Yishan had an exam until 11:30 in the morning, so he still had some free time before picking her up.
So Xu Yiyang went to Huaxia Bank first to exchange the Deutsche Mark.
The buying price of Deutsche Mark's listed banknotes is RMB 1:0.202. Xu Yiyang exchanged all 600 marks, including the handling fee, the total is 2950 yuan.
He put all the money in his pocket, and hurried to No. 3 Middle School by bicycle.
Nearly 3,000 yuan is a huge sum in this day and age.
But Xu Yiyang was someone who had seen money anyway, so this little money didn't cause any waves in his heart.
On the contrary, the idea of doing a training class lingered in his mind, making him excited when he thought about it!
Xu Yiyang waited for a while at the gate of No. 3 Middle School, and then saw his sister walking out with a plastic stationery bag.
When Xu Yishan saw her brother, she hurriedly ran to him with a smile.
"Brother, how did you do in the exam?"
Xu Yiyang smiled and said, "I didn't take the exam."
"Ah?" Xu Yishan asked in surprise: "You didn't take the exam? What did you do?"
Xu Yiyang said with a smile: "I was temporarily arrested as a strong man and went to work as an interpreter for foreign guests."
Anyway, the TV station will report at night, so Xu Yiyang doesn't intend to hide it.
Xu Yishan had a look of disbelief, and said, "Brother, with your half-baked English skills, you are going to be an interpreter for foreign guests? You still have to completely break off relations with us!"
Xu Yiyang rolled her eyes and said, "Is that why you look down on your brother?"
"That's not true." Xu Yishan chuckled: "The main reason is that your English is really not very good. It seems that English has always been a hindrance in your test scores."
Xu Yiyang said seriously: "Do you think that I usually listen to so many English songs and secretly watch so many foreign movies for nothing? Let me tell you, it's good to practice speaking."
"I don't believe it!" Xu Yishan curled her lips and said, "Not only I don't believe it, but my parents definitely don't believe it either."
Xu Yiyang reached out his pocket and took out the cash he had just earned, and said to Xu Yishan, "Look, the foreigner hired me for two days and gave me 600 Deutsche Marks, which is almost three thousand yuan."
"Ah!" Xu Yishan looked at the thick pile of brand new cash with wide eyes, and exclaimed, "So much!"
Xu Yiyang nodded, counted five 100-yuan bills with the four great men on them, handed them to Xu Yishan and said, "These 500 yuan will be your pocket money, and I will give our parents another 1,000 yuan when I get home. You have to keep it a secret for me, I will keep it useful."
Xu Yiyang had roughly calculated the cost of running a cram school before.
First of all, when the news is broadcast, I don't need to advertise the cram school, so the promotion fee is saved.
At that time, it is only necessary to print some advertising leaflets to let others know that Xu Yiyang, who is talking and laughing with foreigners in the news, has now opened a training class, and the word-of-mouth effect will definitely spread by then.
This should cost less than a few hundred dollars.
Secondly, you need to rent a larger self-built house as a venue.
Many small training classes now live in self-built houses in shantytowns. The monthly rent is only one hundred and eighty yuan, and a few hundred yuan is enough to buy some shabby second-hand desks and chairs.
Calculated in this way, the entire training class will not cost much, and it can be started within 1,000 yuan.
At this time, Xu Yishan was so shocked by the stack of cash that his brother was speechless.
He held five hundred yuan in his hand, looked at it carefully for a moment, and stuffed it back into Xu Yiyang's hand.
"Brother, I don't have much money to spend right now. Aren't you very useful? You should keep it for yourself and do business."
Xu Yiyang hurriedly stuffed the money to her again, and said seriously: "Brother left enough money, the five hundred yuan is considered as pocket money from my brother, you can buy whatever you want, eat, play whatever you want, Brother still owes you money, doesn't he?"
Xu Yishan stammered and said, "But this is too much..."
"Not much." Xu Yiyang pinched her face and said, "Put the money away, let's go home."
Xu Yishan pursed her lips, looked at Xu Yiyang with a silly smile, revealing two dimples: "Thank you brother! You are really the best brother in the world!"
"Little sycophant." Xu Yiyang snorted, patted the front bumper of the car, and said with a smile, "Get in the car and go home."
"Yeah!" Xu Yishan nodded hastily.
As soon as she sat down on the front bumper, Xu Yiyang suddenly heard a harsh sound of brakes.
According to the reputation, it was Shen Lele.
Shen Lele was sitting on her sky blue Giant bicycle, looking at herself angrily.
Before Xu Yiyang could speak, Shen Lele asked with a serious face: "Xu Yiyang, why didn't you go to the exam this morning?"
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