Rebirth of the Entrepreneurship Era

Seeing that the foreman was in a hurry to receive the guests, Liu Changqing also hurriedly tidied up the white shirt and black bow, and walked out happily.

At this time, the four guests who came together had already paid the bill at the bar and entered the restaurant to eat.

Liu Changqing was filled with joy when he saw these four guests who looked like college students.

After a while, two more guests came. They seemed to be a couple. They looked about 20 years old, and they should also be students.

At half past eleven, another couple of about the same age came in.

Already eight guests!

Liu Changqing felt dizzy with happiness!

A few minutes later, two young and beautiful girls came.

After a while, three joking young men came.

In a blink of an eye, another couple came in.

At twelve o'clock, there were already twenty-five customers in the store, among which the first four customers who came in had already eaten and drank enough, and left talking and laughing.

New customers are still entering the store.

Lovers, lovers, a couple and a light bulb, two couples come together, four little girls come together.

Oh my god, here are five more guys who just finished playing basketball!

By one o'clock there were already sixty-seven customers in the store!

When the business was the best before, there were no more than 50 customers a day. Today, before the prime time for lunch, there are already 67 customers!

Liu Changqing was trembling with excitement, and his voice trembled when he said welcome to the five young men who had just finished playing basketball.

Just when I was feeling that the 9,000 yuan investment in forum advertisements was very effective, three more young men came.

Seventy people!

Liu Changqing calculated his own cost before opening the business. When all the daily expenses are included, there are 70 customers, and he can almost achieve a balance of income and expenditure, covering the largest rent, personnel, and depreciation. .

For those with more than 70 people, basically except for the cost of ingredients, it is pure profit.

In most cafeterias, under normal circumstances, the cost of ingredients is about 30%. If the owner is a bad boss, he can control the cost of ingredients to less than 20% or even lower.

Of course, there will be loss costs for ingredients. For example, after a day of business, there must be surplus ingredients, but this will be very low for experienced restaurants.

Liu Changqing pays more attention to word-of-mouth in his work. His food cost control is about 35%-40% per person, but even so, once the daily turnover has covered the hard cost, the profit will be considerable.

Therefore, when the number of visitors reached seventy, Liu Changqing wanted to find a place where no one was there to cry.

It has been more than a month since his store opened, and there has never been a day when it can break even. Today is definitely a record-breaking day.

Moreover, the vast majority of these seventy people seemed to be college students!

Liu Changqing deliberately questioned several young guests, and found that they all came to eat after seeing the advertisement on the New Century Forum.

Liu Changqing was extremely excited, it seems that,

My last bet was really right! College students are the main consumers of this restaurant!

As of 1:30, there were more than 90 customers in the store.

Liu Changqing was overjoyed, and hurriedly informed the back kitchen to ask them to prepare more when preparing meals in the afternoon.

The customer flow for dining continued until after two o'clock. Although there were only a dozen customers in the next hour or so, the number of customers at noon had reached 120!

The ecstatic Liu Changqing couldn't help but look forward to having one hundred and twenty customers at night and at noon, so that night should be indispensable, right?

At five o'clock in the afternoon, the restaurant began to pick up customers.

Today is Friday, and the peak time for college students to eat out is in the afternoon.

Just until six o'clock, Liu Changqing's restaurant was already full!

This is the first time he has sold out since he opened!

The vast majority of those who came were college students, and most of them were young couples.

From six o'clock, the restaurant will start queuing up for dining.

There were more and more students queuing up outside. At the peak, there were more than 50 people queuing alone.

This full house situation lasted until after eight o'clock.

During the two and a half hours, every table in the restaurant was never idle. The guests here had just finished eating, and the waiter hurriedly cleaned it up, and then invited the next table to enter the restaurant for dinner.

Fortunately, the buffet does not have high requirements for the back kitchen, so even when it is full, the store can still provide plenty of food, and will not make customers wait or be disappointed.

After eight o'clock, although the number of customers gradually decreased, there were still new customers entering the store.

At ten o'clock in the evening, it was supposed to be closing time, usually at nine o'clock

The whole restaurant, from the back kitchen to the waiters and cashiers, danced happily.

In their minds, Liu Changqing is a good boss, so they don't want the store's business to continue to be so bad, otherwise not only the boss will go bankrupt, but they will also lose their jobs.

Now, the business in the store has suddenly turned from loss to profit, and everyone is really happy!

While Liu Changqing was excited, he was full of gratitude for the New Century Internet Cafe Forum.

When he came back to his senses, he immediately called Xu Yiyang, and said as soon as he opened his mouth, "Mr. Xu, I want to add another three days of advertisements, is that okay?"

Xu Yiyang smiled and asked, "Manager Liu, how is business today?"

"It's much better, the effect is great!" Liu Changqing said excitedly: "Mr. Xu, I want to add another three days of advertisements on your website!"

Xu Yiyang said: "As long as it works, it's okay to add three days, just as we said before, 25,000 for three days."

"Okay!" Liu Changqing checked the accounts in his head, and there was still 20,000 yuan left from the money he borrowed. Today, the restaurant earned more than 8,000 yuan. If it was 25,000 yuan, basically there would be no money left.

However, there are still enough ingredients in the warehouse, and it will take a few days for the salary to be paid. These days, the restaurant has nothing to pay for. Besides, according to this trend, tomorrow will be a few thousand more, and the money will definitely be transferred. come over.

So he immediately said, "I'll send you the money tomorrow!"

Xu Yiyang said: "No problem, but the advertisement has already been downloaded at nine o'clock. You send the money tomorrow, and I will re-launch it for you."

When Liu Changqing heard this, he hurriedly said: "Well, you give me an address, and I will send you money in a while! Let's go online again tonight!"

Xu Yiyang said quickly: "Okay, I'm at China International Studies University, you call me at the gate of the school."

Liu Changqing took the cash from the restaurant and rode back to his rented home nearby, planning to take the 20,000 yuan in cash with him.

When he came to Zhonghai to start a business this time, he left his wife, children and mother in his hometown. Although he opened a restaurant with an investment of hundreds of thousands, he was willing to rent a small house in the alley.

In the house he rents, the most expensive thing is a safe hidden under the plank bed.

Liu Changqing took the money from the safe and stuffed it into his pocket, then covered the pocket with his coat, and hurried out the door.

Just as I got into the car and was about to leave, the phone rang and my wife called.

After connecting the phone, my wife asked on the other end: "Chang Qing, how is the business in the store today? Has it improved?"

These days of starting a business, Liu Changqing did not hide it from his wife. The first thing he did after closing the store every night was to call his wife to report the situation.

During this period of time, my wife also felt anxious, and sometimes thought about giving up, but the thought of spending so much money in it, once she gave up, she would lose at least half of it, was a bit unacceptable for the couple.

Therefore, the two decided that if the money borrowed this time has not improved after it is used up, then the store will not be opened, and they should sell what should be sold, and what should be transferred, and how much can be returned.

Yesterday, Liu Changqing was going to advertise on the forum, and he asked his wife for instructions. The wife felt that the price was too high, and she didn't agree with it.

However, Liu Changqing still made the right decision, mainly thanks to Xu Yiyang's words, which let him know the failure of his TV advertisement, and also let him know the advantages of website advertisement.

Seeing it today, the effect is really immediate!

Liu Changqing rode the bicycle with one hand, and excitedly said to his wife: "Today is really amazing! The water flow in the store reached more than 10,000 today!"

"Really?" The wife on the other end of the phone suddenly became excited.

Liu Changqing said: "Really! More than 13,000! If you follow this trend, you can pay back your capital in half a year, or even three to four months!"

Hearing this, the wife burst into tears of joy.

Many times, she felt that she, her husband, and the savings of her husband's family over the years might be wasted on this cafeteria that she had never even been to.

Unexpectedly, now there is really a turning point to bring the dead back to life.

Liu Changqing said: "Honey, I won't tell you now, I have to send another 25,000 yuan to the person in charge of the forum, and continue to advertise for three days. I believe the turnover can be even higher!"

My wife said: "If the restaurant's income is steadily increasing, quickly pay off those foreign debts with high interest rates. You don't know that as long as I calculate the interest before going to bed every day, I will be so worried that I won't be able to sleep all night."

"Okay!" Liu Changqing said: "Every time I earn 10,000 yuan in the future, I will remit the money to you, and you will pay back the account bit by bit."

The husband and wife were emotional for a while, and then hung up the phone.

It was already one o'clock in the morning when Liu Changqing rushed to the door of China Overseas with the money, but today is Friday, so the dormitory of China Overseas is not closed.

When Liu Changqing saw Xu Yiyang, he rushed up to thank him.

Xu Yiyang said with a smile: "Manager Liu, we are a cooperative relationship. You donate money and I contribute. Don't thank me so much."

Liu Changqing sighed and said, "You don't know how difficult my situation was before today. I didn't expect that the business would be full tonight."

Xu Yiyang said: "Actually, I am very optimistic about your model. The problem now may be that everyone still needs time to get familiar with and accept it. Once you accept it, it will be much better. I believe your business will be smoother and smoother in the future."

Liu Changqing nodded again and again: "I think so too."

As he said that, Liu Changqing took out the money, handed it to Xu Yiyang, and said, "Please order some money, I don't have much money on hand now, otherwise I will directly book an advertisement with you for a week, but I will take a look after these three days pass The situation, when I recover, I will come to you to cooperate."

"Okay." Xu Yiyang took the money, put it in his pocket without looking at it, and said, "By the way, since your customers are already fully registered tonight, then don't place too many advertisements. Although your restaurant is not Small, but the carrying capacity is limited after all, if it is full for several days in a row, if you put out this ad, the restaurant will not be able to absorb the converted new users, but it will be wasted.”

Liu Changqing hurriedly asked: "Then what do you mean?"

Xu Yiyang said: "Tomorrow Saturday, I will hang up for you for another day, and then wait for next Tuesday and next Thursday to hang up for the remaining two days, so that the exposure of next week and next weekend can be guaranteed to a certain extent."